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Jurnal Riset Entrepreneurship
Published by Universitas Muhammadiyah Gresik
ISSN : 26215071     EISSN : 2621153X     DOI : http://dx.doi.org/10.30587/jre.v3i1.1313.
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Riset Entrepreneurship memuat bidang penelitian : kewirausahaan, manajemen UMKM, BUMDesa, manajemen SDM, manajemen strategi, manejemen keuangan perusahaan, manajemen pemasaran. . Penerbitan jurnal dalam 2 kali dalam satu periode: Pebruari dan Agustus.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN : PERAN MEDIASI DARI PERILAKU KONSUMEN Alamsyah, Nur Arya; Fikri, Muhammad Ali
Jurnal Riset Entrepreneurship Vol 7 No 2 (2024): (Edisi Agustus) Volume 7, Nomor 2, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i2.8250

Abstract

This research investigates the impact of digital marketing on purchasing decisions, with consumer behavior as a mediating variable. The study focuses on active social media users in Indonesia, particularly in the Special Region of Yogyakarta. Adhering to established sampling guidelines, the sample size ranges from 30 to 500 respondents. Data collection utilized online questionnaires disseminated via social media platforms. Findings indicate significant relationships between digital marketing and purchasing decisions, digital marketing and consumer behavior, and consumer behavior and digital marketing. Furthermore, consumer behavior mediates the relationship between digital marketing and purchasing decisions. The study also confirms a relationship among consumer behavior, digital marketing, and purchasing decisions.
ANALISIS PENGEMBANGAN MODEL BISNIS “HANIFFA KOST” DENGAN PENDEKATAN BUSINESS MODEL CANVAS Ramadhan, Lalu Daffa Yuza; Agustina, Tri Siwi
Jurnal Riset Entrepreneurship Vol 7 No 1 (2024): (Edisi Pebruari) Volume 7, Nomor 1, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i1.7329

Abstract

This research aims to analyze and develop the Haniffa Kost management model with the goal of identifying effective solutions to address existing problems and improve service quality for customers. Additionally, the study examines whether the Haniffa Kost business model requires adjustments using the latest Business Model Canvas and Lean Canvas after applying competitor analysis and SWOT analysis concepts. Furthermore, the approach used is qualitative with a descriptive approach. The research findings identify various key elements in the Haniffa Kost business model that need to be maintained or developed. Firstly, the market segment should remain focused on students and working professionals studying or working around the boarding house location, while innovation and diversification are crucial aspects to maintain Haniffa Kost's appeal and relevance. Developing capacity and facilities are important steps to meet growing demand, and social media communication is an effective way to market boarding house services. Improving service quality and sustaining innovation are key to maintaining competitive advantage. Additionally, the research designs relevant recommendations for changes to the Haniffa Kost business model.
TRANSISI POLA PEMASARAN PERSPEKTIF PELAKU BISNIS AGROWISATA PADA MASA PEMULIHAN EKONOMI MASYARAKAT TEGALLALANG BALI Purnama Sari, Desak Made Febri; Tiara Dewi, Ni Kadek Ajus; Oka Martini, Ida Ayu
Jurnal Riset Entrepreneurship Vol 7 No 1 (2024): (Edisi Pebruari) Volume 7, Nomor 1, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i1.6764

Abstract

The transition of the marketing pattern of agro-tourism business actors during the economic recovery of the Tegallalang community to Agro-tourism in the Tegallalang area aims to find out how the marketing patterns and strategies are carried out on agro-tourism in the Tegallalang during the endemic period. This research is descriptive qualitative with data analysis techniques using data reduction, data presentation, and drawing conclusions. The data collection method used in this study is by conducting observations, interviews, and documentation. The findings in this study showed no change in the marketing pattern carried out by agro-tourism business actors in the Tegallalang area where before the pandemic until the endemic period, agro-tourism in the Tegallalang still applied conventional and digital marketing patterns. At the point of marketing strategy, the findings obtained by researchers are more focused on online marketing strategies than conventional marketing strategies. In addition, this study shows a tendency for agro-tourism to choose social media Instagram, Facebook, Whatsapp, and Google maps as their marketing media. Another interesting finding found by conventional marketing researchers is they are still relatively used, this is evidenced by the agro- tourism business people who still apply word of mouth marketing through tour guides before the pandemic until now. In addition, the marketing strategy using the 4P marketing mix is still applied by agro-tourism business actors. Agro- tourism business actors in the Tegallalang area have also begun to implement other marketing strategies such as installing billboards, giving member cards, and giving business cards to each of their agro-tourism.
A GENDER COMPARATIVE STUDY AMONG COLLEGE STUDENTS’ ENTREPRENEURIAL INTENTION FOCUSING ON INDIVIDUALS’ KNOWLEDGE EXPLORATION AND EXPLOITATION ACTIVITIES Nabila, Khaira; Pujani, Vera; Rivai, Harif Amali
Jurnal Riset Entrepreneurship Vol 7 No 2 (2024): (Edisi Agustus) Volume 7, Nomor 2, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i2.8262

Abstract

The contributions of young entrepreneurs are essential to navigate the challenges of a rapidly changing industry. To encourage more young people to start businesses, it's important to understand what drives entrepreneurial intention. Gender might also play a role in this motivation. This study aims to compare entrepreneurial intentions between male and female students, focusing on their learning activities and knowledge exploration. The research population includes all registered Andalas University students who have completed the compulsory entrepreneurship course. The sample, chosen through convenience sampling, consists of 412 respondents selected based on their availability and ease of access. The usable questionnaires were processed using SmartPLS 4.1.0.6. Multigroup analysis is utilized to know the difference between male and female respondents. The findings show that increasing innovativeness and self-efficacy is key to enhancing students' knowledge exploration and exploitation. Innovativeness benefits all students, while self-efficacy boosts confidence and involvement. Agreeableness helps female students with exploration and both genders with exploitation. There are no significant gender differences in how innovativeness affects these activities, but self-efficacy and agreeableness show notable gender differences. This research emphasizes the need for customized entrepreneurship programs that address gender-specific needs, such as mentorship and access to resources, to boost entrepreneurial intentions for both male and female students. It also highlights the importance of promoting gender equality in these programs.
KESENJANGAN LITERASI KEUANGAN BERDASARKAN GENDER PADA UMKM DI SURABAYA Wiryakusuma, I Gusti Bagus Yosia; Handijaya, Elizabeth Maeko Cyrilla; Tasyavany, Rizky Nadia
Jurnal Riset Entrepreneurship Vol 7 No 1 (2024): (Edisi Pebruari) Volume 7, Nomor 1, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i1.6104

Abstract

Financial literacy is a basic need for everyone. Financial literacy is knowledge and skills in managing finances. In this study, financial literacy is represented by financial capability and financial knowledge. This study aims to see the differences in financial capability and financial knowledge based on gender. The independent t test was used to analyze the data. The results of the study show that there are differences in financial capability and financial knowledge based on gender. Other findings also found that the higher the financial knowledge, the higher the financial capability. Keyword: financial literacy, financial capability, financial knowledge, financial behavior
PENGARUH KESADARAN HALAL, INFLUENCER, DAN ASAL PRODUK TERHADAP MINAT BELI PRODUK SKINCARE SAFI DI KOTA PADANG Mustion, Seppi; Nofriani, Olda; Wulandari, Natasya Amelia
Jurnal Riset Entrepreneurship Vol 7 No 1 (2024): (Edisi Pebruari) Volume 7, Nomor 1, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i1.7098

Abstract

The aim of the research is to analyze the influence of halal awareness, influencers and product origin on interest in using Safi skincare products in Padang City. In line with that, we also want to see how the relationship between age factors such as age and length of product use impacts interest in buying skincare, both directly and indirectly. An explanation of these factors will strengthen previous findings which state that the main factor is interest in purchasing halal skincare. The method used is quantitative research. This research uses g-form to distribute an online survey collecting primary data from a total of 112 data using SPSS 25 analysis tools. The results of this research are that the influence of halal product awareness has a positive effect on interest in buying halal safi products in the city of Padang and The influence of influencers has a positive effect on interest in buying Safi products in Padang City and the influence of product origin has no effect on interest in buying Safi products in Padang City. This has implications. Many consumers are still not aware that this continues to happen regarding the importance of halal awareness, even though halal is a crucial factor for the continuity of economic activities, including halal skin care products which are more guaranteed and in line with Islamic teachings. And Safi needs to increase halal awareness from the combination of the two strategically so that it can attract and increase consumer interest.
EXPLORING DIGITAL LITERACY, FINANCIAL LITERACY, AND SOCIAL MEDIA'S IMPACT ON CRYPTOCURRENCY INVESTMENT DECISIONS Amran, Kevinia Mayumi; Adrianto, Fajri; Hamidi, Masyhuri
Jurnal Riset Entrepreneurship Vol 8 No 1 (2025): (Edisi Pebruari) Volume 8, Nomor 1, Tahun 2025
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v8i1.8266

Abstract

Social media and the digital era have had a big impact on investing decisions, particularly in the cryptocurrency space. This study investigates how social media, financial literacy, and digital literacy affect DKI Jakarta Millennials and Generation Z's decision-making when making investments. The study looks at the mental processes that underlie investing decisions and is based on theories of reasoned action and planned behavior. The study emphasizes how important financial literacy is for reducing risks and helping people make wise decisions. Digital literacy, on the other hand, improves one's capacity to navigate and evaluate large volumes of financial data. Social media is recognized as a key influencer that shapes public opinion and propels financial trends. The study's quantitative approach makes use of structural equation modelling (SEM) to examine data from an DKI Jakarta survey given to Millennials and Generation Z. The findings show that by improving access to and analysis of financial information, digital literacy has a positive impact on investment decisions. The study finds that making wise investment decisions in the cryptocurrency market requires a thorough understanding of social media, digital literacy, and financial literacy. Keywords: Digital Literacy, Financial Literacy, Social Media, Investment Decisions and Cryptocurrency.
ANALISIS DETERMINAN KREDIT MACET PADA UMKM DI INDONESIA Hanif, Muhamad Shafwan; Widawati, Anik Sri
Jurnal Riset Entrepreneurship Vol 7 No 1 (2024): (Edisi Pebruari) Volume 7, Nomor 1, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i1.7036

Abstract

MSMEs play a vital role in boosting Indonesia's economy, and to enhance this sector, the government offers banking support for the allocation of MSME loans. Although the distribution of loans to MSMEs is increasing, there is a rising trend in the risk of non-performing loans. This risk stems from debtors' inability to meet their obligations with creditors due to various factors. This study aims to assess the impact of MSME credit growth, interest rates, MSME working capital credit, and MSME GDP on non-performing loans in Indonesia's MSMEs. Utilizing a quantitative approach and secondary data from Bank Indonesia, the Financial Services Authority, and the Central Statistics Agency, the research employs multiple linear regression through Eviews 10. The time series data spans from 2011 to 2022, and the findings reveal that each variable—MSME credit growth, interest rates, MSME working capital credit, and MSME GDP—significantly influences non-performing loans in Indonesia's MSMEs.
SISTEM TEORI STIMULUS-RESPON DALAM KESESUAIAN INFLUENCER-PRODUK DAN INTERAKSI MEDIA SOSIAL UNTUK MENINGKATKAN NIAT BELI Samudra, Abu; Kurniawati, Kurniawati; Masnita, Yolanda
Jurnal Riset Entrepreneurship Vol 7 No 2 (2024): (Edisi Agustus) Volume 7, Nomor 2, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i2.8211

Abstract

This study examines the application of stimulus-response theory in the context of product suitability promoted by influencers and social media interactions to increase consumer purchase intention. This research was taken with the population being social media users who follow influencer content. Total population in the study was 193 respondents who were taken using the purposive sampling method. Purposive sampling is a sample withdrawal based on consideration of certain criteria and a sample of 117 respondents was obtained. This research uses SPSS software for validity and reliability tests. After that, researchers used the Structural Equation Modeling (SEM) method to determine the relationship between variables. Data analysis will be carried out using analysis of moment structures (AMOS) software. The results obtained are influencer-product congruence has a significant positive effect on content attributes; social media interaction has a significant positive effect on strategic interaction; content attributes and strategic interaction have a significant positive effect on para social relationships; para social relationships have a significant positive effect on purchase intention. The contribution of the Stimulus-Response Theory system in the context of influencer-product congruence and social media interaction is crucial for designing effective marketing strategies. By leveraging this theory, companies can enhance their understanding of the factors influencing consumer purchase intention and implement more integrated and responsive strategies.
PENGARUH SOCIAL MEDIA MARKETING DAN INOVASI PRODUK TERHADAP BUSINESS PERFORMANCE PADA SENTRA INDUSTRI KERIPIK TEMPE “SANAN” KOTA MALANG Dhakirah, Sanita; Nisa, Nurul Hidayatin; Khabibah, Umi
Jurnal Riset Entrepreneurship Vol 7 No 2 (2024): (Edisi Agustus) Volume 7, Nomor 2, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i2.8388

Abstract

This study analyzes the impact of Social Media Marketing and Product Innovation on business performance in the tempe chip industry at Sentra Tempe Sanan, Malang City. Despite increasing competition from new culinary businesses leveraging social media and innovative products, the tempe chip industry in Sanan has maintained its market presence.Using regression analysis, the study finds that Social Media Marketing significantly improves business performance, enhancing brand awareness and customer engagement. Product Innovation also positively impacts performance, increasing customer numbers, creativity, and profits. Together, these factors explain 69% of the variation in business performance at Sentra Tempe Sanan.The findings suggest that optimizing social media marketing and continuous product innovation are crucial for sustaining competitiveness in the local market. This research offers practical insights for tempe chip producers in Sanan to improve their business strategies.

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