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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 679 Documents

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IMPLICATION OF GOOD CORPORATE GOVERNANCE ON PT. NI Pamuji, Endang
Dinasti International Journal of Digital Business Management Vol. 1 No. 5 (2020): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.479

Companies that have roles in the pharmaceutical field that are discussed in the health world and are related to direct consumers or indirect consumers, business partners, distributors, and so on. Good Corporate Governance, namely, processes, policies, rules, and policies that affect the direction, management, and control of a company or company. PT.NI. Having business goals that are not just looking for profit but also have social responsibility and assistance in the internal and external environment (human, animal, plant and environment).

STRATEGIC IMPLEMENTATION OF MARKETING MANAGEMENT AT TMRN CAFE Safitri, Lucky
Dinasti International Journal of Digital Business Management Vol. 1 No. 5 (2020): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.480

TMRN Restoran Cafe is one of the businesses engaged in culinary services and products that has the motto of having a variety of foods and delicious flavors and accompanied design that creates comfort. The purpose of this article is to conduct an analysis of external and internal factors which are the strengths and weaknesses of TMRN Resto and Cafe using qualitative descriptive data analysis methods. This article obtains results from TMRN Cafe which require a work structure in order to have each employee's work desk as well as company standard SOPs that are made in a directed and clear manner, in addition to developing or increasing marketing through radio and events or bazaars, making cards a member for TMRN Cafe loyal customers. The strategy that is best implemented and managed will help in the business development process that is carried out.

ANALYSIS OF EFFECT PRICE AND QUALITY ON BRAND IMAGE AND ITS IMPLICATION ON PURCHASE DECISION MODENA GAS COOKTOP (CASE STUDY ON GRAND GALAXY CITY RESIDENCE BEKASI) Nahra Putra, Muhammad Thariq; Nurmahdi, Adi
Dinasti International Journal of Digital Business Management Vol. 1 No. 5 (2020): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.481

This study aims to determine the effect of price and quality on brand image and its implications for purchasing decisions on Modena gas cooktops. This study also examines the indirect effect of price and quality on brand image with purchasing decisions as an intervening variable. The study was conducted in the grand galaxy city residence in Bekasi. The sample in this study is consumers or at least know about Modena products with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was done through a questionnaire with a Likert scale of 1-5. The method of analysis uses path analysis using SPSS version 24.0. the results showed that price has a positive and significant effect on brand image, quality has a positive and significant effect on brand image, brand image has a positive and significant influence on purchasing decisions for Modena gas cooktop. Price has a positive and significant influence on purchasing decisions, quality has a positive and significant influence on purchasing decisions. Price and quality simultaneously have a positive and significant influence on brand image. Price and quality of brand image simultaneously have a positive and significant influence on purchasing decision

THE EFFECT OF INTERNET QUALITY CONNECTION AND AFTER SALES SERVICE TOWARDS CONSUMERS’ SATISFACTION AND ITS IMPLICATION ON CONSUMERS’ LOYALITY OF SATELLITE INTERNET PRODUCT MANGOESKY PT. TELKOMSAT Sugianto, Nur; Arifin Sitio
Dinasti International Journal of Digital Business Management Vol. 1 No. 5 (2020): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.482

This study is aimed to analyze the effect of internet quality connection and after sales service towards consumers’ satisfaction and its implication on consumers’ loyalty of internet product MangoeSky Satellite PT. Telkomsat. The type of research used in this study is casual research. The population of this study is all permanent consumers of internet service MangoeSky satellite PT. Telkomsat, which is 4.108 subscribers. The determination of sample number was conducted by using slovin formula with the result that obtained 100 respondents. The analysis method used is the regression analysis test through SPSS version 25. The results of this study show that (1) Service quality has a positive and significant effect on consumers’ satisfaction, (2) After sales service has a positive and significant effect on consumers’ satisfaction, (3) Service quality has a positive and significant effect on consumers’ loyalty, (4) After sales service has a positive and significant effect on consumers’ loyalty, (5) Consumers’ satisfaction has a positive and significant effect on consumers’ loyalty, and (6) There is a positive indirect effect between service quality and after sales service for loyalty through consumers’ satisfaction, it means that consumers’ satisfaction can increase consumers’ loyalty.

PLANNING BUSINESS MODEL CANVAS WITH SWOT METHOD AT XYZ INSTITUTE Nur Indah S K, RA. Iis Suci
Dinasti International Journal of Digital Business Management Vol. 1 No. 5 (2020): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.483

The background of this research is that every company must be able to make a new strategy that is right to be able to compete in the present and also in the future with other similar companies. The XYZ Institute is an institution that was established and operating since 1998. Based on data obtained in the last 4 years, the number of students enrolled at the XYZ Institute has increased and also declined erratically. Allegedly because the marketing planning segment is not yet right. The focus of this study is to identify elements within the Institute that deal directly with customers, in this case students. This research uses a descriptive qualitative approach, the type of research is a case study. Data collection is done by interview, observation, documentation, and questionnaire. Withusing the Businees Model Canvas (BMC) approach proposed by Osterwalder and Pigneur (2010). After the researcher identifies 9 elements in BMC, the researcher then conducts a SWOT analysis. The link between SWOT analysis and Business Model Canvas in this study is that SWOT can help identify strengths, weaknesses, opportunities and threats faced by companies in the process of implementing nine elements of BMC. The results of the BMC identification which were then analyzed through the BMC matrix showed that the XYZ Institute needs to change the pattern of marketing business strategies they currently have and make as many connections as possible with high school / vocational / STM schools throughout Jakarta specifically.

THE DIFFERENCE OF MODELS OF ENTREPRENEURSHIP INTENTION BETWEEN STUDENTS OF ECONOMIC AND BUSINESS FACULTY OF MERCU BUANA UNIVERSITY AND FACULTY OF ECONOMICS AND COMMUNICATION OF BINA NUSANTARA UNIVERSITY (COMPARATIVE STUDY) Aima, M. Havidz; Suta Achmad Wijaya
Dinasti International Journal of Digital Business Management Vol. 1 No. 5 (2020): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.484

Indonesia's labor conditions still need serious attention. There are still many unemployed people who are actually dominated by educated circles. The high unemployment rate is also due to the large number of college graduates who want to find job rather than those who can create their own jobs by becoming entrepreneurs. There are many factors that influence the decision of students / alumni to start a business or entrepreneurship. One of program in reducing unemployment and increasing employment is entrepreneurship education. Mercu Buana University and Bina Nusantara University are among the tertiary institutions in Indonesia that provide entrepreneurship education. This study aims to determine the effect of internal and external factors on entrepreneurship intention mediated by entrepreneurship cognition at Mercu Buana University and Bina Nusantara University. This study uses a quantitative approach with data analysis in testing the measurement model and testing the structural model using SmartPLS software version 3.2.7. The results of the study can show that internal factors and external factors have a significant positive effect on entrepreneurship cognition and entrepreneurship intention in Mercu Buana University and Bina Nusantara University, if internal factors and external factors are mediated by entrepreneurship cognition variable, the effect becomes significant on entrepreneurship intention. In addition, entrepreneurship cognition also has a significant positive effect on entrepreneurship intention in Mercu Buana University and Bina Nusantara University

IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE AT PT AXA MANDIRI FINANCIAL SERVICES Hotimah, Hudriatul
Dinasti International Journal of Digital Business Management Vol. 1 No. 5 (2020): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.485

Good Corporate Governance (GCG) is a system that organizes and controls a company so that it can form added value for all stakeholders. This study aims to determine the application of GCG at PT AXA Mandiri Financial Services (AMFS) which is a joint venture Conventional Life Insurance company between PT Bank Mandiri (Persero) Tbk and National Mutual International Pty. Limited (AXA). The research method used is descriptive qualitative. The results of this study indicate that PT AMFS has implemented GCG in an integrated manner in all business processes. This is evidenced by the transformation in 10 line areas, namely digital services, distribution, health and protection, human resources and culture, information technology systems, data, efficiency, customer experience, and offers (documents and products). PT AMFS also applies the Three Lines of Defense principle to an internal control system that is integrated with risk management. The main line of defense is the directors and all employees of PT AMFS. Second, risk management, compliance and law. Third, internal and external audit.

ANALYSIS OF FAMILY BUSINESS DEVELOPMENT MODEL BASED ON BUSINESS MODEL CANVAS (CASE STUDY IN CV. MXY) Hermawan, Frendy
Dinasti International Journal of Digital Business Management Vol. 1 No. 5 (2020): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.486

Generator set (genset) is one of the solution on overcoming the problem of electricity in Indonesia. CV. MXY, which was established in 2009, is a genset spare parts distributor company headquartered in Jakarta. As a company that belongs to the middle-scale family business group, since its foundation CV. MXY has never had a concept of its business model. Amid the turbulent global economic situation, and the consequences of the Covid-19 pandemic. The company feel the need to make internal improvements in the organization. This was done in order to survive in a very competitive market. The purpose of this research is to identify and design a business model of CV. MXY based on the business model canvas and provides recommendation to companies, with due regard to the condition of family management. This research also to provide insight and alternative choices for family business that are trying to develop their business models. The research method used is a descriptive method based on case studies. Research was conducted in Jakarta in 2020 with data collection techniques carried out through interviews, field observations and library research. From the result of the research can be designed a business model CV. MXY based on business model canvas. In addition, the business model canvas is a simple and easy-to-understand solution as a first step in creating a business model.

COMPARATIVE STUDY DECISION SUPPORT SYSTEM AHP AND SAW METHOD IN TENDER PROCESS TV TRANSMISSION STATIONS Sutoyo, Purwono; Dewi Nusraningrum
Dinasti International Journal of Digital Business Management Vol. 1 No. 5 (2020): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.487

This research compares two methods of Decision Support System, namely: Analytical Hierarchy Process (AHP) and Simple Additive Weighting (SAW), by taking a case study regarding the tender process of MNC television transmission stations for Denpasar locations. Based on four main criteria, namely: price, quality, service and reliability in determining the winner of the tender followed by three alternative participants (PT. Axx, PT. Nx and PT. Lxx). Sampling in this study uses a purposive sampling or judgment sampling method based on the consideration of the personnel (informants) involved directly or indirectly in the tender process. The final result of the calculation using the AHP method shows that the alternative priorities ranked 1st to 3rd are PT. Axx total value of 0.592, PT. Nx total value of 0.274 and PT. Lxx total value of 0.134. While the calculation using the SAW method obtained an alternative priority ranking 1st to 3rd is PT. Axx total value of 0.95325, PT. Nx total value of 0.92185 and PT. Lxx total value is 0.71585. Quality criteria are the main priority in the selection of vendors, reliability, service and price criteria are the next priorities. The final score results obtained from various calculations are not the same, which indicates that the maturity of the data that is processed to become accurate information is different. The SAW method is more widely used because the calculation process is easier to understand, fast and simple than the AHP method. Whereas AHP is superior in data accuracy, because the value of criteria weights is not arbitrarily determined, but is generated based on calculations.

CORPORATE GOVERNANCE IN PT. BANK MANDIRI (PERSERO) TBK Winardi, Wasis
Dinasti International Journal of Digital Business Management Vol. 1 No. 5 (2020): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.488

Good Corporate Governance is now very important to increase the trust of investors and shareholders of the company. In fact, many companies make Good Corporate Governance (GCG) one of the company's strategies to achieve goals optimally, even used as a measurement tool to assess the quality of the company's work structure. Good corporate governance shows that all parties responsible for the business continuity of the company have understood and played a good role in carrying out their duties and responsibilities in accordance with their authority. Careless management of a company is not only detrimental to shareholders, but also threatens the survival of the company itself. Having ambitious attitudes to achieve business targets is certainly important for management, but excessive ambition can result in companies violating business ethics, internal / external provisions, and even breaking the law. The research method used for writing this article is the Qualitative Descriptive method with the study of literature relating to Corporate Governance; writing is done in a structured manner, according to the facts and field conditions of the research object. The author describes the conditions in accordance with the data, the results of the analysis and interpretation of the theories and applicable provisions. The purpose of this study was to determine how well the implementation of Good Corporate Governance in PT. Bank Mandir (Persero) Tbk.

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Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location Kota tangerang selatan, Banten INDONESIA

Abstract

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Contact Name
Ebit Bimas Saputra

Contact Email
dinasti.info@gmail.com

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA