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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 723 Documents

69 70 71 72 73

The Influence of TikTok Social Media on Increasing Shoe Sales through Live Marketing Enjela, Dwi Kiki; Arizka, Putri
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6247

This study examines the effect of TikTok as a social media platform on shoe sales through live marketing. The rapid growth of social commerce has transformed consumer purchasing behavior, particularly through interactive video-based platforms. This research aims to analyze the role of TikTok in enhancing live marketing effectiveness and its impact on increasing shoe sales. The study adopts a quantitative approach using a survey method involving 165 TikTok Shop users in Desa Suka Maju, Kecamatan Kp. Lalang, Deli Serdang, North Sumatra. Data were analyzed using Partial Least Squares Structural Equation Modeling. The results indicate that TikTok has a positive and significant effect on live marketing, and live marketing significantly influences shoe sales. These findings demonstrate that live marketing acts as a key mechanism in converting social media engagement into purchasing decisions. The study contributes to digital marketing management by providing empirical evidence on the strategic integration of social media content and live streaming to enhance sales performance in social commerce environments

The Influence of Corporate Social Responsibility, Profitability, and Company Size on Firm Value in Primary Goods Retail Companies Listed on the Indonesia Stock Exchange Naman, Nadia; Sutrisno, Bambang
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6250

This study aims to analyze the effect of Corporate Social Responsibility (CSR), profitability, and company size on firm value in primary goods retail trading companies listed on the Indonesia Stock Exchange (IDX). The study is conducted to obtain empirical evidence about the factors influencing firm value as well as to explain the differences in previous research findings regarding the relationships among these variables. This research uses a quantitative approach with an associative research type. The data used are secondary data in the form of annual financial statements of companies obtained from the Indonesia Stock Exchange. The sampling technique employed is purposive sampling, resulting in a sample of 6 (six) companies. The data analysis method used is panel data regression assisted by Stata 17 software. The research results indicate that, partially, Corporate Social Responsibility (CSR) has a positive and significant effect on firm value, whereas profitability has a negative and significant effect on firm value. Meanwhile, firm size has a negative and insignificant effect on firm value. Simultaneously, Corporate Social Responsibility (CSR), profitability, and firm size have a significant effect on firm value in primary goods retail trading companies listed on the Indonesia Stock Exchange.

Integrating ISO 9001:2015 Gap Analysis and the Balanced Scorecard for Sustainable Profitability: A Case Study of Radja Gurame Cempaka Putih Restaurant Tangie, Maria Lita; Imaroh, Tukhas Shilul
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6259

This research examines the causes of financial performance declining and of low customer review ratings at the Radja Gurame Cempaka Putih outlet of PT Selera Radja Sejahtera, which poses a threat to business sustainability, and aims to restore its profitability by identifying gaps in the quality management system and organizational performance. A qualitative descriptive method was applied through management interviews, focus group discussions with key employees, customer interviews, field observations, and analysis of secondary data. The analysis integrates gap analysis of the ISO 9001:2015 quality management system, Balanced Scorecard performance perspectives, Cause and Effect analysis, and Resourced-Based View evaluation. The results reveal seven key findings: significant gap exists between operational practices and the formal quality management system, data-driven performance measurement and decision-making systems are not yet established, product and service quality inconsistencies occur under high operational load, product and service quality constitute key intangible resource-based strengths, human resource management is not yet system-based, technology utilization remains operational rather than strategic, and internal resource advantages have not been converted into sustainable financial performance. The study proposes a Balanced Scorecard-based strategy map to restore a sustainable profitability over a three-year horizon.

Analysis of Discounts and Consumer Perceptions as Driving Factors of Purchase Intention for Electric Motorcycles in Kudus Regency Akbar, Milad Nufal; Dasin, Darsin
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6260

The increase in electric motorcycle sales in Indonesia reflects market conditions that are dynamic and unstable. However, following the withdrawal of government subsidies in September 2024, sales experienced a significant decline. This study aims to analyze the influence of discounts and consumer perceptions on purchase intention toward electric motorcycles, particularly in the Kudus region. The research adopts an explanatory quantitative approach using a nonprobability sampling technique involving 200 respondents from two showrooms of the UWF and UM brands. Data were collected through interviews with 100 walk-in respondents and from 100 registered respondents by distributing online questionnaires. The data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS. The findings indicate that discounts and consumer perceptions have a significant effect on purchase intention, with discounts exerting a more dominant influence than perceptions. Furthermore, price perception emerges as the strongest factor compared to value and risk perceptions. Therefore, more targeted promotional strategies and improvements in the quality of sales human resources are required to support the growth of the electric motorcycle market

Enhancing Market Competitiveness of Food MSMEs through Halal Certification Sukmana, Dedy
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6275

This study examines the role of halal certification in enhancing the competitiveness of food Micro, Small, and Medium Enterprises (MSMEs) by integrating market signaling and capability development perspectives. Using a quantitative cross-sectional design, primary data were collected from food MSMEs in Indonesia through a structured survey. Partial least squares structural equation modeling (PLS-SEM) was employed to analyze the direct and indirect effects of halal certification on firm-level competitiveness, with operational capabilities modeled as a mediating variable. The results indicate that halal certification has a positive and statistically significant effect on food MSME competitiveness. In addition, halal certification is found to significantly strengthen internal operational capabilities, including process standardization, hygiene and sanitation management, ingredient traceability, employee training, and documentation practices. These operational capabilities, in turn, have a strong positive effect on competitiveness. Mediation analysis confirms that operational capabilities partially mediate the relationship between halal certification and competitiveness, indicating that halal certification enhances competitiveness both directly, through market signaling and increased consumer trust, and indirectly, through internal capability development. The findings contribute to the literature by demonstrating that halal certification functions not only as a religious or regulatory compliance mechanism but also as a strategic tool for organizational upgrading and sustainable competitive advantage. By integrating signaling theory and the resource-based view, this study provides a more comprehensive understanding of the mechanisms through which certification-based standards influence food MSME performance. From a policy and managerial perspective, the results suggest that halal certification support programs should emphasize both administrative facilitation and capability-building interventions to maximize the competitiveness benefits for food MSMEs.

Gap and Risk Analysis of Bring Your Own Device (BYOD) Usage from the Perspectives of Employee Performance, Process, and Technology at PT Sinergi Teknoglobal Perkasa Hidayat, Syukma; Widana, I Dewa Ketut Kerta
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6304

An analysis to examine the influence of security perceptions, technical support, and job type on employee productivity in implementing the Bring Your Own Device (BYOD) policy. This research uses a quantitative approach by distributing questionnaires to 100 employees at PT Sinergi Reknoglobal Persaka. The regression analysis results show that the three independent variables significantly affect employee productivity. High perceived security, adequate technical support, and the type of work that is compatible with the use of personal devices contribute to increased productivity. This study concludes that the implementation of BYOD policies can effectively increase employee productivity if supported by supporting factors such as data security, technical support, and job suitability. The results of this study provide important implications for companies that want to implement BYOD policies

Strategies for Facing Competition in Information Technology Workforce and the Importance of Skill Updates in South Jakarta Dewi, Cintya Pramana; Widana, I Dewa Ketut Kerta
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6305

The competition for the workforce in the field of Information Technology (IT) is becoming increasingly fierce, especially in South Jakarta, which is the center of business and technology. The rapid development of technology demands IT professionals to continuously update their skills to remain relevant. This research examines strategies for facing competition through the development of competencies and adaptation to the latest technological trends. The methods used are literature analysis and observation of local industry trends. The study results show that technical skills such as cloud computing, cybersecurity, and proficiency in modern programming languages must be balanced with soft skills, including communication and project management. Continuous learning through online courses, certifications, and engagement in professional communities becomes a key factor in enhancing competitiveness. These findings emphasise that skill updates are not merely an option, but a strategic necessity to maintain a position in the dynamic IT job market. This research provides practical recommendations for individuals and organisations in designing competency development programs that are adaptive to technological changes

The Influence of Online Stock Trading Platforms and Social Media Influencers on Investment Decisions Through Investment Interest (Study on Generation Y and Z in Pontianak) Simangunsong, Andika Leonardo; Harmono, Harmono; Burhan, Burhan
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6341

This study aims to analyze the influence of online stock trading platforms and social media influencers on investment decisions through investment interest among Generation Y and Z in Pontianak. The study applied a descriptive quantitative method involving 200 respondents selected using purposive sampling. Data were collected through online questionnaires and analyzed using Structural Equation Modeling (SEM). The results show that online stock trading platforms have a positive and significant influence on investment interest, with a P-value of 0.000 (<0.05). Similarly, social media influencers also positively and significantly affect investment interest with a P-value of 0.000. Investment interest is proven to have a positive and significant relationship with investment decisions, with a P-value of 0.000. Online stock trading platforms also directly influence investment decisions with a P-value of 0.027 (<0.05). However, social media influencers do not have a significant direct influence on investment decisions, as indicated by a P-value of 0.163 (>0.05). Despite this, both online stock trading platforms and social media influencers indirectly influence investment decisions through investment interest, each showing a P-value of 0.000. The Q² value of 0.847 indicates that the model explains 84.7% of the data variation, demonstrating strong predictive relevance and confirming the importance of the studied variables in shaping investment decisions

Gamification as a Strategy to Improve Sales Marketing Performance with Work Motivation as a Mediating Variable Anisah, Anisah
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6362

The increasing intensity of competition in the financing industry requires companies to implement innovative human resource management strategies to sustain employee performance. This study investigates the effect of gamification on sales marketing performance, with work motivation acting as a mediating variable. A quantitative approach was employed by collecting survey data from 132 sales marketing employees of PT Adira Dinamika Multi Finance Tbk, Jambi Branch, using a census technique. The data were analyzed using Structural Equation Modeling (SEM) with AMOS software. The results indicate that gamification does not have a significant direct effect on employee performance. However, gamification has a positive and significant effect on work motivation, which in turn significantly influences sales marketing performance. Furthermore, work motivation is proven to fully mediate the relationship between gamification and employee performance. These findings suggest that the effectiveness of gamification initiatives in sales-oriented organizations depends on their ability to enhance employees’ motivational states rather than serving as a direct performance driver. This study provides empirical insights for managers in designing motivation-based gamification systems to improve sustainable sales performance in the financing industry

Budget Control Mechanism in Budgeting Function PT XYZ Zaidan, Muhammad; Yendrawati, Reni
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6381

Budget control plays a strategic role in ensuring cost effectiveness and operational sustainability, particularly in state-owned enterprises operating within a holding company structure. PT. XYZ, as part of the Integrated Marine Logistics Subholding under PSI, faces high operational complexity and diverse cost structures that require effective budget control mechanisms. This study analyzes the implementation of budget control within the Budgeting Function of PT XYZ and its contribution to effective cost management. This research employs a descriptive qualitative approach. Data were collected through direct observation of budget control activities, informal interviews with Budgeting Function staff, and documentation reviews, including the Company Work Plan and Budget (RKAP), standard operating procedures, and budget realization reports. Data analysis was conducted descriptively by examining workflows, control mechanisms, and factors influencing the effectiveness of budget control implementation. The results indicate that budget control at PT. XYZ has been systematically implemented with strong emphasis on pre-transaction control. The verification and authorization process of Purchase Requisitions (PR) through the MySAP system, including a double-release mechanism, ensures budget availability, compliance with approved allocations, and organizational authority. The effectiveness of budget control is influenced by cost center clarity and budget classification into Operational Expenditure

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Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

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Contact Name
Ebit Bimas Saputra

Contact Email
dinasti.info@gmail.com

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA