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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 869 Documents

80 81 82 83 84

The Impact of Green Knowledge on Public Interest in Eco-Friendly Gold Management Services: The Mediating Role of Attitude Muhammad Faris; Ririn Wulandari
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5150

This study investigates the impact of green knowledge on public interest in environmentally friendly gold mining services, with a particular focus on the mediating role of attitudes. Despite widespread concerns about the environmental and health risks associated with mercury use in small-scale gold mining, traditional practices continue to be prevalent due to various socio-economic factors. Using a quantitative approach, data were collected from 143 small-scale gold miners in Situbabakan Village, Lebak Regency, Banten Province, through a structured questionnaire. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the relationships between green knowledge, attitudes, and purchase intentions. The findings reveal that while green knowledge alone does not significantly influence the purchase intention of gold mining services, it positively affects the attitudes of miners towards environmentally friendly practices. Moreover, the study demonstrates that attitudes significantly mediate the relationship between green knowledge and purchase intention, highlighting the crucial role of psychological factors in promoting sustainable behavior. These results underscore the need for targeted educational interventions that not only increase environmental awareness but also foster positive attitudes toward sustainability. The study concludes that enhancing green knowledge and attitudes could play a vital role in encouraging the adoption of eco-friendly gold mining practices

Study of Electrical System Analysis of Instructor Dormitory Type 54 of West Sumatera Shipping Polytechnic Raka Putra Hanafi; Yani Ridal; Rosnita Rauf
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.5161

Electrical installation is a vital component in supporting the function and operation of a building, especially in residential facilities such as dormitories. Installations that do not meet standards can cause various problems such as power outages, overloading, and potential fire hazards. This study aims to analyze the electrical system in the Type 54 Dormitory Instructor of the West Sumatra Shipping Polytechnic based on the Indonesian National Standard (SNI) and General Requirements for Electrical Installations (PUIL) 2011. The results of the analysis show that the total installed power is 106,992 Watts using a 3-phase MCCB 224-320A with an incoming cable size from LVMDP NYY 4 x 120 mm². The incoming electrical power from PLN is 82.5 kVA (125A). DP.PLT 1 total load is 35,664 Watts using a 3-phase MCCB 100A with a cable size of NYY 4 x 25 mm². DP.PLT 2 total load of 35,664 Watts using 3-phase 100A MCCB with NYY cable size 4 x 25 mm². DP.PLT 3 total load of 35,664 Watts using 3-phase 100A MCCB with NYY cable size 4 x 25 mm². Although the installation has been running, the results of the study show that the electrical system has not fully met the criteria for reliability, safety, and energy efficiency. Therefore, evaluation and improvement of the system are needed to ensure safe and sustainable operational continuity.

Analysis of Digital Communication Patterns in the Institutional Business Division of PT Bank Rakyat Indonesia (Persero) Tbk Zahra Heidi Putri; Susan Febriantina; Ervina Maulida
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.5186

This study aims to analyze the digital communication patterns in the Institutional Business Division of PT Bank Rakyat Indonesia (Persero) Tbk. In today’s digital era, effective communication is crucial to support smooth operations and relationships between internal and external parties. This research uses a descriptive qualitative approach, with data collected through direct observation and in-depth interviews with employees in the division. The results show that the division utilizes various digital communication platforms such as WhatsApp, email, Zoom, and Microsoft Teams, for both formal and informal communication. However, several challenges were identified, including miscommunication, information overload, and technical issues such as unstable signal quality. Miscommunication often occurs due to the limited non-verbal expression in text-based communication. The study also found that digital communication facilitates coordination among teams and speeds up decision-making. However, challenges such as difficulty in understanding the context of messages and information overload need to be addressed to enhance communication effectiveness. Based on these findings, it is recommended that the company enhance digital literacy and optimize communication platforms to support digital communication effectiveness within the organization.

Study of Backup Power System Analysis (Emergency Generator) for Electricity Dision at West Sumatra Shipping Polytechnic Raden Roro Anggun Tutur Winasis; Yani Ridal; Chairul Nazalul Anshar
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5200

This study aims to analyze the performance of the backup power system (emergency generator) at the West Sumatra Maritime Polytechnic. The reliability of the electricity supply is very important to support the continuity of educational activities and institutional operations. A backup power system is needed to anticipate power outages that can hamper these activities. This study was conducted using the method of literature study, field observation, interviews, documentation, and analysis of technical data obtained. That generator 1 received a load of 172.76 kVA (138.21 kW) and generator 2 of 294.62 kVA (235.70 kW), with a larger load distribution on Generator 2. The demand factor was 35.37% (generator 1) and 58.92% (generator 2), respectively, while the load factor was 0.35368 and 0.58924. These values indicate that the actual load has not reached the maximum capacity of the generator, so there is still a power reserve available. The utilization rate of generator 1 is 28.29% and generator 2 is 47.14%, which means both are still operating within safe limits, even though generator 2 is utilized more. During 5 hours of operation, fuel consumption is 225 liters and 255 liters, respectively, proportional to the size of the load carried. Voltage drops are still within the tolerance limit (?5%), namely 2.53 Volts on generator 1 and 2.40 Volts on generator 2. Power losses in the 360 mm² NYFGbY cable are also relatively small, namely 4.164 kW and 3.76 kW, which indicates the efficiency of the electrical system installation. Thus, the existing backup power system is still reliable and efficient, although further evaluation is needed for load distribution and performance optimization.

Development of a Culinary Business Strategy for Fruit and Vegetable Juice Drinks “Fresh Healthy Juice” With a Swot Analysis Approach and Business Model Canvas Agustian Indra; Erna Herlinawati
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.5218

Public awareness of the importance of a healthy lifestyle has driven the growth in consumption of fresh fruit and vegetable-based beverages. This study aims to develop a business strategy for the “Fresh Healthy Juice” culinary business using a SWOT analysis and Business Model Canvas (BMC) approach. The research method used is qualitative descriptive, with data collection through interviews, observations, and literature reviews. SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats affecting the business, while BMC is used to design an adaptive and innovative business model. This study aims to formulate a business development strategy for the Fresh Healthy Juice fruit and vegetable beverage business using a SWOT analysis and Business Model Canvas (BMC) approach. The main challenges faced by this business include sales instability due to high competition, limited product shelf life, and a lack of innovation in digital marketing. The research was conducted through direct observation, interviews with business owners, and documentation of business activities. SWOT analysis was used to identify internal and external factors of the company, while BMC helped in mapping the nine main elements of the business model. The analysis results show that Fresh Healthy Juice has strengths in the use of natural ingredients without preservatives, a healthy brand image, and hygienic processing. Significant opportunities were also identified, including the growing trend toward healthy lifestyles, potential collaborations with related businesses, and advancements in digital marketing. Based on the SWOT matrix results, the business is positioned in Quadrant I, indicating the need for an aggressive strategy (S–O) to optimize strengths in capitalizing on opportunities. The recommended strategies include: strengthening branding, expanding through digital platforms. With the implementation of the right strategies, Fresh Healthy Juice has the potential to increase its competitiveness and expand its market share sustainably. This study provides strategic recommendations for creating a sustainable and competitive business model, while also serving as a guide for small and medium-sized businesses in the healthy food sector to navigate the ever-changing market dynamics.

Study of Electrical System Analysis of the Cadet Dorm Building of the West Sumatra Snailing Polytechnic Niko Zainudin Muchtar; Rosnita Rauf; Chairul Nazalul Anshar
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5238

The quality of electrical installations is highly dependent on the implementation and application of electrical installation standards, namely PUIL 2011 (General Requirements for Electrical Installations) and other supporting regulations. The implementation is to ensure the safety of humans, tools, and buildings, as well as the main requirement for electrical installations to be carried out safely, reliably, and environmentally friendly. So it is necessary to conduct an evaluation of the electrical system to ensure the safety, reliability, and efficiency of the system are in accordance with electrical installation standards. In the cadet dormitory building, there are several rooms that function as bedrooms, living rooms, pantries, warehouses, and toilets with an electrical system consisting of power outlets, lighting installations, and air conditioning. Based on the results of the study, the total installed load of LVMDP is 104,134 Watts using a 3-phase 250A MCCB with a cable size of 4x240 mm2 NYFGbY. The 1st floor AC panel has a total load of 27,360 Watts using a 3-phase 80A MCCB using a cable of 4x35 mm2 NYY. Lighting Panel & Socket on the 1st floor total load of 9,762 Watts using 3 phase 40A MCB using 4x16 mm2 NYY cable. AC Panel on the 2nd floor total load of 27,360 Watts using 3 phase 80A MCCB using 4x35 mm2 NYY cable. Lighting Panel & Socket on the 2nd floor total load of 5,473 Watts using 3 phase 20A MCB using 4x4 mm2 NYY cable. AC Panel on the 3rd floor total load of 27,360 Watts using 3 phase 80A MCCB using 4x35 mm2 NYY cable. Lighting Panel & Socket on the 3rd floor total load of 6,819 Watts using 3 phase 32A MCB using 4x6 mm2 NYY cable

The Influence of Product Quality, Brand Image, and Celebrity Endorser on Purchase Decision (A Study on Somethinc Skincare) Christalia Fabiola; Sonny Indrajaya
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5287

The study aims to analyze the influence of product quality, brand image, and celebrity endorser on purchase decision of skincare Somethinc, and the object of the study is the user of product in the Bekasi area. The design of the study uses a quantitative approach with sampling using purposive sampling on 160 respondents. The data collection methode uses the survey method, with the research instrument is a questionnaire. Data processing is done using partial least squares (PLS) through the SMARTPLS 3.0 statistical software, and the analytical method used a structural equation modeling (SEM). The findings of this study indicate that product quality has a positive and significant impact on purchase decisions. Furthermore, brand perception also contributes positively and significantly to consumer choices. The presence of a celebrity endorser similarly exerts a positive and significant influence on purchasing decisions

The Effect of Maintenance and Repair on the Inventory of Spare Parts in Trucking Fleet Through Maintenance Costs in Transportation Companies Salman Rifki; I Made Suraharta; Edhie Budi Setiawan; Zaenal Abidin; Dian Artanti
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5303

Land Transportation Radiation Activities is a transportation company located at Marunda Center Block A, North Jakarta. The company's main activity involves renting trucks for logistics operations across Indonesia. This research employs a quantitative research approach. The findings indicate that there is an influence of the maintenance variable on inventory, as the results show that the better the maintenance carried out, the more it minimizes the occurrence of further damage, which, in turn, affects the company's spare parts inventory. The study also found an influence of the repair variable on inventory, with the positive result showing that repairs require adequate inventory. There is an influence of the maintenance variable on servicing, as the results show that good repairs minimize the occurrence of more severe damage, which can impact inventory levels. However, there is no influence of the servicing variable on inventory, as the results show that servicing costs do not occur if maintenance and repairs are not performed. Furthermore, there is no influence of the repair variable on servicing, as the repair costs are absent when a company performs good maintenance. Additionally, there is no influence of maintenance on inventory through servicing, as field data processing indicates that maintenance does not occur according to the preventive maintenance schedule, due to a high number of orders and limited time for preventive maintenance. There is also no influence of repairs on inventory through servicing, as the results indicate that repairs are quite frequent due to the lack of scheduled preventive servicing.

The Effect of Personnel Competency and Work Environment on the Level of Effectiveness of the Safety Management System (Sms) Mediated with Compliance with Safety Procedures on Vessels Owned By Pt. Lautan Jaya Hasana Fitria Rasdiana Nindyaningrum; Abdul Rachman; Rosmayana Rosmayana
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5344

This study aims to analyze the influence of personnel competency and work environment on the effectiveness of the Safety Management System (SMS) mediated by safety procedure compliance on PT. Lautan Jaya Hasana's ships. The main issue raised in this research is the low level of compliance by ship crew members with safety procedures, as well as the suboptimal implementation of SMS, which impacts the operational safety of the ships. This study employs a quantitative approach with an explanatory research design. The population in this research consists of 83 ship crew members of PT. Lautan Jaya Hasana, with a sample selected using purposive sampling technique. Primary data were obtained through the distribution of questionnaires measuring respondents' perceptions of personnel competency, work environment safety, safety procedure compliance, and SMS effectiveness. Data analysis was performed using Structural Equation Modeling (SEM). The results show that personnel competency and work environment safety have a positive and significant impact on safety procedure compliance. Furthermore, safety procedure compliance was found to significantly influence the effectiveness of SMS. These findings emphasize the importance of enhancing personnel competency and improving work environment conditions to increase compliance with safety procedures, which ultimately leads to the effectiveness of Safety Management System (SMS) implementation on the ships. This study provides practical contributions to safety management in the maritime sector and enriches the empirical body of knowledge on the implementation of safety management systems in the shipping industry

The Influence of Brand Image, Product Innovation, and Green Marketing on Customer Loyalty Through Perception of Green Products Andri Suhendar; Christina Catur Widayati
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5388

This study aims to analyze the effect of brand image, product innovation, and green marketing on customer loyalty through the perception of environmentally friendly products. This research was conducted at Horison Nindya Hotel Semarang with a quantitative approach. The data were analyzed using PLS-SEM technique through SmartPLS 4.0 software. The results showed that product innovation and green marketing had a significant effect on green product perceptions. Green product perception also has a significant effect on customer loyalty. In addition, brand image, product innovation, and green marketing have a significant effect on customer loyalty. However, brand image has no significant effect on green product perception. These findings provide theoretical implications in strengthening the application of green consumer behavior (Peattie & Crane, 2005; Ajzen, 2020).

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Contact Name
Admin

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dinasti.info@gmail.com

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+628117404455

Journal Mail Official
dinasti.info@gmail.com

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Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA