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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 869 Documents

79 80 81 82 83

The Role of Financial Inclusion: Development MSMEs Financial Management of Cirebon in Indonesia Cisa Setiana; Tia Hardyanti; Mardiyani
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.4917

Analyzing the influence of fintech and understanding financial literacy on MSME financial management in Cirebon City consider financial inclusion as a mediating factor in this relationship. This research uses quantitative methods and the type of research used was associative causal with a population of all MSMEs in Cirebon City. The sample obtained was 150 respondents using the SEM PLS PLS 4 method for analyzing causal relationships between variables. Findings: The findings in this research emphasize the importance of increasing financial literacy and access to financial inclusion for MSME players, as well as the need for more effective training programs in the use of fintech to improve financial management. Increasing understanding and use of financial technology is expected to support the sustainability and growth of MSMEs in Cirebon City. The findings offer understanding and use of financial technology, it is hoped that it can support the sustainability and growth of MSMEs in Cirebon City. However, there are limitations in this research which can be taken into consideration for further research so that the results obtained are maximized, by not just limiting it to city areas. Apart from that, support from previous research for the results of testing the same hypothesis is still relatively small. This research addresses the gap in understanding the impact of fintech on SMEs and offers new insights into financial literacy in managing their finances.

Assessing the Drivers of Successful CSR-Based Mangrove Ecotourism: Evidence from PT Imbang Tata Alam, Malacca Strait Jajang Suherman; Okder Pendrian
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.4921

This research aims to examine the influence of ecotourism management competency, corporate social responsibility (CSR) strategies, and government policies on the development and sustainability of mangrove ecotourism programs at PT Imbang Tata Alam (ITA) in the Malacca Strait. The respondents consisted of CSR team members and ecotourism managers directly involved in the implementation of these programs. Data were collected through a structured questionnaire distributed via Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS). The results reveal that ecotourism management competency, CSR strategies, and government policies significantly affect the development of mangrove-based ecotourism programs. High managerial competency enhances program effectiveness, while strategic CSR initiatives focusing on environmental and community engagement further accelerate progress. In addition, government policy support in the form of regulations and incentives strengthens program sustainability. The study concludes that stakeholder collaboration and inclusive planning are essential to ensuring long-term ecological, social, and economic benefits of mangrove ecotourism.

The Impact of Brainstorming Techniques and Story Development on the Effectiveness of Digital Marketing Campaigns: An Empirical Study in the Digital Era Ade Suzan Afianty Hidayat; Riskamelisyah; Wulan Furrie Lenggana
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.4950

This study examines the impact of brainstorming techniques and story development in digital marketing campaigns on engagement, conversion rates, and brand awareness. The use of brainstorming techniques that involve collaboration among marketing teams generates more creative, relevant, and engaging campaign ideas for the audience, which increases interactions such as likes, shares, and comments, as well as encourages further actions like purchases. Meanwhile, structured and emotional story development can create a deeper connection between the brand and the audience, ultimately enhancing brand awareness in the market. This study shows that both techniques can significantly improve the effectiveness of digital marketing campaigns, in terms of boosting audience engagement, conversion rates, and brand recognition. The practical implications of this research suggest that companies should involve the entire team in brainstorming sessions to create fresher and more relevant campaign ideas. Moreover, emotional storytelling development should be an integral part of marketing strategies. This research also opens up opportunities to compare brainstorming techniques with other creative methods and explore their application across various industry sectors. The findings of this study can enrich content marketing and storytelling theories, and serve as a guide for companies in designing more effective and creative digital marketing campaigns

Work-Life Balance and Time Management on Academic Achievement of Part-Time Students in Yogyakarta: Testing Social Support as a Moderator Luis Americo Soares; Zulfa Putri Az- Zahra; Miswanto; Frasto Biyanto; Baldric Siregar; Antonio Ximenes
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.5001

This study aims to investigate the impact of work-life balance and time management on the academic achievement of part-time university students in Yogyakarta, with social support as a moderating variable. The research addresses the growing challenge faced by students managing both academic and professional responsibilities. A quantitative approach was applied using a survey of 155 purposively selected part-time students. Validated instruments measured work-life balance, time management, academic achievement, and social support. Moderated regression analysis (MRA) in SPSS revealed that the final model accounted for 98.4% of the variance in academic achievement (R2 = 0.984). Both work-life balance (? = -0.292, p < 0.001) and time management (? = -0.344, p < 0.001) had significant negative effects. However, social support positively moderated both relationships, reducing their negative impact (interaction effects: ? = 0.926 and ? = 0.880, respectively). The finding emphasizes the importance of institutional support and training to help students manage dual roles effectively.

The The Effect of Digital Marketing Strategies, Electronic Word of Mouth (E-Won), and Brand Image on Purchase Intention in Tiktok Shop: The Mediating Role of Customer Trust Leonardo Pinto; Anisa Rahmawaty; Miswanto; Frasto Biyanto; Baldric Siregar; Casimiro Soares
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.5044

This study aims to examine the influence of Digital Marketing Strategies, Electronic Word of Mouth (E-WOM), and Brand Image on consumer purchase intention in TikTok Shop, with Customer Trust as a mediating variable. The approach used is quantitative with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique. Data was collected through an online questionnaire distributed to 180 respondents who are TikTok Shop users in the Yogyakarta region. The results of the analysis indicate that Brand Image significantly influences Customer Trust and Purchase Intent, and is significantly mediated by Customer Trust. Conversely, Digital Marketing Strategy and E-WOM do not show significant direct or indirect effects on Purchase Intent. Nevertheless, both still contribute to building trust, albeit with relatively small effects. The R-Square values of 0.715 for Customer Trust and 0.791 for Purchase Intent indicate that the model has high predictive power. The Q² test results also support this conclusion, with predictive values above the recommended threshold. This study reinforces the role of Brand Image as a dominant factor in shaping consumer purchase intent, while highlighting the importance of building trust as a key element in digital marketing strategies. The findings also indicate that despite the widespread availability of digital information, consumer purchase intent remains influenced by their perceptions, attitudes, and beliefs, consistent with the Theory of Planned Behavior (TPB) framework used in this study.

Analysis of Perceived Need, Price Perception, and E-Marketing on Treatment Intention Affecting the Selection Decision for Dola Dental Clinic Morasela Wattimena
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.5093

This study aims is to find out, analyze, and test the effect of needs, price perceptions, and e-marketing on the decision to choose dental health services through interest in treatment. The study used a descriptive method with a qualitative approach, data analysis techniques in this study used structural equation models (SEM) with the help of the Lisrel program. The primary data of the study was obtained through a survey of 130 patients who used dental health services at the Dola Dental Clinic. The results of the study show that all hypothesis are accept with significant number. The study shows strong relation between the effect of needs, price perceptions, and e-marketing on the decision to choose dental health services through interest in treatment.

Implementation of Ship Maintenance and Equipment in Implementing Embarkation and Debarkation Passengers on KM. Tidar Obet Lumalan; Budiawan; M. Hamdy Meydiansyah
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.5108

This study aims to evaluate the implementation of passenger embarkation and disembarkation procedures on KM. Tidar, focusing on three main aspects. First, assessing the implementation of ship safety equipment maintenance and equipment in the context of fulfilling regulatory and company requirements, and its impact on operational efficiency. Second, analyzing the implementation of inspections, reporting of non-conformities, corrective actions, and recording activities, and their impact on passenger safety and ship readiness for inspections and compliance audits to international standards. Third, evaluating the suitability of the procedures regulated in the Safety Management System (SMK) of KM. Tidar to identify, evaluate, and manage operational changes, and their impact on emergency response and adaptability to international maritime regulations. This type of research is qualitative with a descriptive approach. Data were collected through direct observation, interviews, and document analysis. The subject of the study is the passenger embarkation and disembarkation process, while the object is the implementation of Element 10 of the ISM Code related to passenger safety, operational efficiency, and compliance with international standards. The study was conducted on KM. Tidar Makassar during April-May 2024 using a non-probability sampling method to determine respondents from the relevant ship's crew. The results of the study showed that the care and maintenance of safety equipment, such as ladders, embarkation bridges, and communication devices, have improved operational efficiency and passenger safety. The process of inspection, reporting, and corrective actions are carried out systematically, supporting the ship's readiness for inspection and audit. In addition, the compliance of the Safety Management System (SMK) procedures in managing operational changes helps improve response to emergency situations and adaptability to international maritime regulations. Major obstacles such as bad weather and port congestion can be minimized through good coordination between the ship's crew and the port authority. Regular training for the crew on safety equipment is an important element in maintaining high safety standards.

Performance of Oily Water Separator at KMP. Merak in Efforts to Prevent Pollution Sufriyadi; Miran; Baso Achmat; Syamsu
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.5117

The sea is a vital ecosystem that supports human life and marine biodiversity. However, marine pollution caused by the discharge of oily waste from ships remains a significant environmental issue, despite the existence of national and international regulations. This study aims to examine the performance of the Oily Water Separator (OWS) on the vessel KMP Merak in preventing marine pollution. A qualitative research approach was employed through observation, interviews, and literature review. The findings indicate that several factors influence OWS performance, including clogged coalescer filters, sludge accumulation in the engine bilge, lack of spare parts, and the absence of a structured maintenance system. A decline in OWS performance can lead to marine pollution, ecosystem damage, and disruption of the marine food chain. Solutions include regular maintenance, proper machine monitoring, well-organized spare part management, and maintaining sufficient air pressure in the three-way valve system. This research highlights the importance of consistent and disciplined OWS maintenance as a commitment to preserving the marine environment. The study is expected to serve as a reference for increasing awareness among ship crews and related institutions in the proper operation and maintenance of OWS equipment.

Effect of Job Insecurity, Employee Engagement and Job Performance on Employee Turnover Intention Non-Civil Servant Government at District Court in Southeast Sulawesi Region Achmad Zaky; Markonah Markonah; Suryanto Suryanto
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.5125

This study aims to determine the influence of Job Insecurity, Employee Engagement and Job Performance to Turnover Intention on Government employees Non-Employee Government Court Country in region Southeast Sulawesi. This study uses a quantitative approach through the distribution of questionnaires and the application of SPSS IBM 26 involving 68 respondents from 9 District Courts in the Southeast Sulawesi region. t-Test Results shows that there is a positive and significant influence of job insecurity on turnover intention. However, employee engagement does not have a significant influence on turnover intention, and job performance has a positive influence on turnover intention. Job insecurity, employee engagement and job performance simultaneously have a positive and significant influence on turnover intention recommended for increase Engaged on PPNPN given reward so that more enthusiastic in Work, given training and guidance so that Can by test PPPK and National Civil Service Candidate.

The Influence of Work Stress, Work-Life Balance, and Job Insecurity on Employee Job Satisfaction at Hotel 'AI' Bekasi Muhammad Yahya Ayyasy; Kasmir Kasmir
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5139

This study aims to investigate the effect of job stress on work-life balance, job insecurity, and job satisfaction, as well as to examine the intermediary roles of work-life balance and job insecurity in the connection between job stress and job satisfaction among employees of Hotel “AI” Bekasi. A quantitative method was used with Structural Equation Modeling (SEM) using Partial Least Squares (PLS). Samples were selected through purposive sampling from Hotel “Ai” Bekasi employees. Results indicate that job stress negatively impacts work-life balance and job satisfaction significantly; while positively affecting job insecurity. Furthermore, work-life balance has a positive impact on job satisfaction, whereas job insecurity negatively influences it. The findings also show that work-life balance and job insecurity significantly mediate the association between job stress and job satisfaction. This study emphasizes the importance of managing job stress and effective management strategies to enhance work-life balance, reduce job insecurity, and increase job satisfaction, thereby positively impacting service quality and hotel competitiveness

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Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

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Contact Name
Admin

Contact Email
dinasti.info@gmail.com

Phone
+628117404455

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA