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<![CDATA[ANALISIS GAYA KONSUMTIF MAHASISWA ILMU EKONOMI UNIMED: NAVIGASI HARGA DAN PROMO E-COMMERCE ]]>
<![CDATA[Frandika Situmorang]]>;
<![CDATA[Ainur Oktania]]>;
<![CDATA[Gresia Septina Sitohang]]>;
<![CDATA[Nasrullah Hidayat]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v7i1.1388
<![CDATA[This study aims to analyze the consumer behavior of Student of Economics in State University of Medan (UNIMED) in interacting with e-commerce platforms, particularly in response to price changes and promotions. The study employed a qualitative approach with descriptive analysis. A sample of 35 respondents was selected purposefully. Data was collected through online questionnaires and analyzed using descriptive analysis. The results show that discounts can influence students' purchasing interest, but not significantly. Students find promotional products with poor quality, so they consider both price and product size, product quality becomes an important aspect in purchasing decisions, and students' purchasing priorities are based on the price of daily necessities. This study ultimately shows that Student of Economics in State University of Medan (UNIMED) have rational and critical consumer behavior in online shopping. They are not only influenced by discounts but also consider their quality and needs.]]>
<![CDATA[TYPOLOGY ANALYSIS AND CONCENTRATION MSMES IN THE CENTRAL LAMPUNG REGENCY ]]>
<![CDATA[Resha Moniyana Putri]]>;
<![CDATA[Vitriyani Tri Purwaningsih]]>;
<![CDATA[Muhammad Husaini]]>;
<![CDATA[Emi Maimunah]]>;
<![CDATA[Akbar Setiawan]]>;
<![CDATA[Citra Sofira]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v7i1.1415
<![CDATA[The role of MSME’s (Micro Small and Medium Enterprises) is certainly very helpful to the economy of Central Lampung Regency. The first highest average contribution of the sector that contributes to the economy according to business field is the agricultural sector (A), plantations and fisheries which has the highest percentage value with 34.17%, while the second highest average contribution is the processing industry sector (C) with the average percentage is 22.92%. This indicates that the economy of Central Lampung is dominated by the primary sector and its processing industry. The condition of other sectors contributes 1-10%, where other sectors are expected to have the potential to become sectors that contribute to the economy, such as the construction sector (F) at 11.16% and the wholesale trade (G), retail and repair sectors at 10.56% . The processing industry and development in the industrial sector contribute greatly to stimulating economic growth and are able to provide added value, especially for raw materials, employment and expanding business opportunities to improve community welfare. The research results show that the distribution of MSMEs in Central Lampung Regency is dominated by MSMEs with industry. food and drink with the District of Terbanggi Besar being the highest contributor to the number of MSMEs in Central Lampung Regency. The distribution of worker concentration in MSMEs uses the Hoover Balassa Index method where the results of the HBI show that almost all workers working in MSMEs in Central Lampung are not concentrated in the dominant MSMEs.]]>
<![CDATA[DINAMIKA PARTISIPASI ANGKATAN KERJA PEREMPUAN ]]>
<![CDATA[Wulan Kurniasari]]>;
<![CDATA[Toto Gunarto]]>;
<![CDATA[Dedy Yuliawan]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v7i1.1343
<![CDATA[Women's participation in the labor force plays a crucial role in a country's economic growth. However, the gender gap in labor is still quite high in Indonesia. Female labor force participation rate tends to stagnate and lag behind men for the last 30 years, it’s indicating that there is a need improvement in employment. This research aims to test the factors that influence the female labor force participation rate in Indonesia from 1990 to 2021. Using multivariable regression analysis using the Ordinary Least Square method, it was found that there was a positive effect on education and female labor force participation rate. Meanwhile, fertility and working-age population have a negative effect on female labor force participation rate in Indonesia. Women’s labor force participation should be part of a policy strategy to maximize women's potential.]]>
<![CDATA[ANALISIS SWOT, IFE, EFE DAN MATRIKS QSPM DALAM STRATEGI PENGEMBANGAN BISNIS RS XYZ ]]>
<![CDATA[Stevani Novita]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v6i2.997
<![CDATA[XYZ Hospital is a private general hospital, class C, with 100 beds which will serve the community in Bandung and its surroundings. Global challenges and the emergence of a large number of new hospitals have resulted in high competitive intensity for the health services industry. Hospitals must make strategic plans to achieve competitive advantage, maintain survival and anticipate dynamic changes in achieving organizational goals. Strengths, weaknesses, opportunities and threats (SWOT) analysis and IFE, EFE, TOWS and QSPM matrix analysis techniques can be used in creating appropriate hospital management strategies. This research used descriptive qualitative methods and data was collected from discussions with hospital management, literature review of published documents and internal hospital management data. The objectives of this research are (1) to identify external and internal factors, (2) to formulate alternative business development strategies, (3) to determine business development strategy priorities. The results show that XYZ hospital must implement an aggressive strategy. The alternative strategy used is SO (using strength to create opportunities), with a priority strategy to increase hospital promotion to companies and agencies that have not yet collaborated.]]>
<![CDATA[Pengaruh Indikator Inklusi Keuangan Terhadap Profitabilitas Bank Konvensional di Indonesia Tahun 2019-2020 ]]>
<![CDATA[Noviantika Hidayati]]>;
<![CDATA[Aniek Hindrayani]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v7i1.1297
<![CDATA[The purpose of this study is to determine the effect of the number of loan accounts, the number of ATMs, and the number of branch offices on the profitability of conventional banks in Indonesia in 2019 - 2022. This research is a quantitative study using the Robust Least Square method regression with Eviews 10. The data collection technique was carried out using secondary data in the form of conventional banking annual reports from 2019 to 2022 totaling 144 samples.. Based on data analysis and discussion, it is concluded that the variable number of loan accounts and the number of ATMs has a negative effect on the profitability of conventional banks, while the variable number of loan offices has a positive effect on the profitability of conventional banks in Indonesia in 2019-2022. Keywords: Loan accounts, ATMs, branches, profitability, conventional banks]]>
<![CDATA[PENGARUH JUMLAH PENDUDUK DAN PERTUMBUHAN EKONOMI (PRODUK DOMESTIK REGIONAL BRUTO) TERHADAP UPAH MINIMUM KABUPATEN BOJONEGORO ]]>
<![CDATA[Dados Susilowati]]>;
<![CDATA[Happy Adianita]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v7i1.1402
<![CDATA[Gross Regional Domestic Product (GRDP) and Regional Minimum Wage (UMR) are not always linear. For example, the increase in GRDP in Bojonegoro Regency is mainly caused by the oil and gas industry sector, while other sectors are lagging behind, so the increase in UMR may not be comparable. This research uses a quantitative approach and descriptive design to measure and explain the influence between independent variables (population and GRDP) and the dependent variable (minimum wage). The research population and sample include all data related to population, GRDP, and minimum wages in Bojonegoro Regency for the period 2009–2023 (time series) available from BPS. The data is processed using outlier filtering techniques. After that, statistical analysis was carried out using Eviews software: (1) normality test using the Jarque Bera method; (2) Autocorrelation test using the Durbin-Watson test if the DW DU value and (4-DW) DU value are equal; (3) Multicollinearity test based on the VIF value; (4) T test to test the partial effect by comparing the tcount and ttable values and a significance of 0.05; and (5) F test to test the simultaneous effect by comparing the fcount and ftable values and a significance of 0.05. In accordance with the research results, both variables contribute to the minimum wage in Bojonegoro district, namely 80.2%. This indicates that population and GRDP contribute a lot compared to other variables. The research results also explain that population and GRDP have a significant influence on the minimum wage in Bojonegoro district. As well as illustrating that the population is significant to the minimum wage in Bojonegoro district. Meanwhile, GRDP is not significant to the minimum wage.]]>
<![CDATA[STRATEGI PENGEMBANGAN AGRO PUNCAK BUKIT CATU BERBASIS AGROWISATA BERKELANJUTAN ]]>
<![CDATA[I Gusti Ketut Adi Winata]]>;
<![CDATA[I Made Dwita Atmaja]]>;
<![CDATA[Ni Made Wulan Sari Sanjaya]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v6i2.1193
<![CDATA[The diversity of tourist attractions in Bali causes competition between tourist attractions to become increasingly fierce, especially in the Tabanan Regency area. Therefore, it is necessary to formulate a strategy for developing Puncak Bukit Catu Agro based on sustainable agrotourism. The objectives of this research include: (1) determining a development strategy for Puncak Bukit Catu Agro based on sustainable agrotourism; (3) determine the priority strategy for the development of Puncak Bukit Catu Agro based on Sustainable Agrotourism. The main method used in this research is the descriptive analysis method. The data collection techniques used in this research are the Interview and Questionnaire Method. The analysis used in this qualitative research is data analysis using an interactive model. Apart from that, SWOT and QSPM matrix analysis is also used in formulating the strategy to be implemented. Agro Puncak Bukit Catu is an agrotourism that has an impact on the development of rural tourism in the village of Bukit Catu. Agrotourism is an economic activity that has potential social, economic and environmental impacts. The qspm matrix shows that the position of Puncak Bukit Catu Agrotourism is in quadrant I. This focuses on product development strategies. This means that Puncak Bukit Catu Agrotourism needs to develop products.]]>
<![CDATA[PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO DI KOTA DEPOK ]]>
<![CDATA[Eigis Yani Pramularso]]>;
<![CDATA[Nanang Lidwan]]>;
<![CDATA[Mohammad Amas Lahat]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v6i2.1145
<![CDATA[Facing increasingly sharp competition, companies continue to make efforts to make their products the choice in consumer purchasing decisions. Companies can optimize their brand image and improve the quality of the products they produce so that they continue to exist when faced with other company products. This research aims to determine the influence of brand image and product quality on purchasing decisions for the Vivo Smartphone. Data collection in this research used a questionnaire and a total of 45 respondents were obtained. The research results illustrate that there is a positive and significant influence between brand image on purchasing decisions, there is a positive and significant influence between product quality on purchasing decisions, and there is a positive and significant influence between brand image and product quality on purchasing decisions for Vivo smartphones.]]>
<![CDATA[PENGARUH PENGANGGURAN, PENGELUARAN PEMERINTAH, DAN JUMLAH PENDUDUK TERHADAP PERTUMBUHAN EKONOMI PROVINSI NUSA TENGGARA BARAT ]]>
<![CDATA[Muhammad Rafi'i Sanjani]]>;
<![CDATA[Indah Fitriana Sari]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v7i1.1375
<![CDATA[Penelitian ini memiliki tujuan yaitu untuk mencari seberapa besar pengaruh pengangguran, pengeluaran pemerintah, dan jumlah penduduk terhadap pertumbuhan ekonomi di Provinsi Nusa Tenggara Barat tahun 2018-2020. Jenis dari penelitian ini adalah penelitian kuantitatif,sekunder. Dengan teknik pengumpulan data dokumentasi dan studi kepustakaan, yaitu mencari dan memperoleh data dari situs resmi Badan Pusat Statistik (BPS), teknik analisis data yang digunakan adalah Regresi Data Panel. Hasil analisis data menunjukan bahwa, (1) Pengangguran berpengaruh positif dan tidak signifikan terhadap pertumbuhan ekonomi di Provinsi Nusa Tenggara Barat dari tahun 2018 hingga ke tahun 2020; (2) Pengeluaran Pemerintah berpengaruh negatif dan tidak signifikan terhadap pertumbuhan ekonomi di Provinsi Nusa Tenggara Barat dari tahun 2018 hingga ke tahun 2020; (3) Jumlah penduduk berpengaruh positif dan tidak signifikan terhadap pertumbuhan ekonomi di Provinsi Nusa Tenggara Barat dari tahun 2018 hingga ke tahun 2020; (4) Pengangguran, Pengeluaran Pemerintah, dan Jumlah Penduduk secara simultan berpengaruh positif dan terhadap Pertumbuhan ekonomi di Provinsi Nusa Tenggara Barat dari tahun 2018 hingga ke tahun 2020]]>
<![CDATA[Analisis Faktor Pemicu Selisih Anggaran Dan Realisasi Pendapatan Pada Kementerian Keuangan ]]>
<![CDATA[Hamidah, Maya]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v7i2.1701
<![CDATA[This study analyzed the trigger factors for budget differences and revenue realization in the Ministry of Finance in 2023. The Ministry of Finance plays an important role in the management of finance and the realization of state revenues. The goal of this analysis explains the factors that trigger the difference between the budget that has been set and the realization of income in the Ministry of Finance. The method used in this analysis is quantitative descriptive in analyzing financial data relevant to the Ministry of Finance. The data used in this analysis are the Annual Financial Report and APBN published by the Ministry of Finance. Analysis of budget differences and realization of revenue in the Ministry of Finance in 2023 showed mixed results in various revenue posts. Domestic tax revenues are realized at 102.16% of the budget, positive indicators such as economic stability and mining sector contributions, although they still face challenges in certain sectors. International trade tax revenues only reached 88.47% of the budget due to a decrease in import value and fluctuations in commodity prices. For Non-Tax State Revenue, the General Service Agency's revenue reached 106.94% of the target due to improved banking services and education fund management, as well as the realization of other non-tax revenue even exceeded 160% of the target due to good financial management, interest income, and fines.]]>
