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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 134 Documents
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Search results for , issue "Vol. 12 No. 5 (2022): December: Management Science And Field" : 134 Documents clear
Factors that affect customer satisfaction and brand loyalty for the apple brand in indonesia Amellia Mel; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.987

Abstract

Currently the existing business competition is very tight, so companies are required to continue to maintain their quality and innovate on goods and services. As is the case in the electronic product business, where companies must continue to consider what things can affect customer satisfaction and brand loyalty. In this case, the subjects and objects in this study are brand trust, brand identification, brand experience, location and environment, lifestyle congruence, perceived value of cost, perceived quality that affect customer satisfaction and brand loyalty. This study was shown to determine how big the influence between the dimensions of brand trust, brand identification, brand experience, location and environment, lifestyle congruence, perceived value of cost, perceived quality on customer satisfaction and brand loyalty. This research is causal research using a descriptive quantitative approach. The population used in this study were Apple customers, while the sample taken was 200 people. This research is sourced from primary data obtained through questionnaires. The data analysis technique used in this research is Structural Equation Modeling (SEM) analysis using Partial Least Square (PLS) program. The results of this study indicate that brand experience, location and environment have a positive effect on customer satisfaction, brand identification, brand trust, lifestyle congruence, perceived quality, and perceived value of cost have no effect on customer satisfaction, customer satisfaction has a positive effect on Apple's brand loyalty. The contribution of this research is expected to be a consideration and input for Apple to consider the factors that influence Apple's customer satisfaction and brand loyalty.
The influence of digital marketing on purchase intention for the dior brand in indonesia Stephanie Regina; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.989

Abstract

The digital world is growing, especially in digital marketing or social media. Thus, many brands immediately decide to explore social media and develop digital marketing strategies, the efficiency of which is tracked to increase improvement. This study aims to understand the influence of social media marketing, consumer attitude, nature of the message, brand equity, perceived social value, utilitarian value, and economic value on purchase intention of the Dior brand in Indonesia. This research is causal research using a descriptive quantitative approach. The population used in this study were people who had never shopped at Dior in Indonesia, while the sample taken was 240 people. This research is sourced from primary data obtained through questionnaires. The data analysis technique used in this research is Structural Equation Modeling (SEM) analysis using Partial Least Square (PLS) program. The results of this study indicate that brand equity and economic value positively affect purchase intention. Meanwhile, social media marketing, customer attitude, nature of the message, perceived social value, and utilitarian value do not affect purchase intention. The contribution of this research is expected to be a consideration and input for the Dior brand in Indonesia to increase the factors that influence purchase intention on the Dior brand.
The effect of work motivation and work environment on the performance of Mitra10 Karawang employees Riski Eko Ardianto; Rensi Suryanti
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.994

Abstract

This study aims to determine the effect of work motivation and work environment on the performance of Mitra10 Karawang employees. So the objectives to be achieved in this research are, to find out how much work motivation and work environment affect the performance of Mitra10 Karawang employees, to find out how much motivation work affects the performance of Mitra10 Karawang employees, to find out how much the work environment affects the performance of Mitra10 Karawang employees, which independent variable has the most dominant effect on employee performance. The research method used is a quantitative method through an associative approach. The research location is Mitra10 Karawang, Teluk Jambe, West Karawang. The sample selection method in this study is a saturated sample (census). The data analysis technique used classical assumption test, multiple linear regression test, f test and t test. The results of this study indicate that work motivation and work environment have a simultaneous effect on employee performance, partially work motivation has a positive and significant effect on employee performance, work environment has a positive and significant effect on employee performance, dominantly work motivation variable affects employee performance. The implication of this research is that there are cleanliness observers and workspace observers so that the tasks given by employees are done well and it is hoped that work motivation will increase the passion and enthusiasm of employees in a company.
The role of trust as an electronic word of mouth mediation towards the interest in buying clothes online in Keenan Fashion in facebook application users Arief Teguh Nugroho; Yuhaning Praborini; Ilma Maulina
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.999

Abstract

The increasing number of online shopping transactions, especially through commerce, has given rise to a new phenomenon called live shopping. In this case, the seller will present a shopping atmosphere indirectly in front of the eyes of potential buyers. This study aims to 1) determine the effect of Ewom on consumer confidence when buying clothes online. 2) Knowing the effect of consumer trust on buying interest. 3) determine the effect of Ewom on buying interest. 4) Knowing Ewom influences the interest in buying clothes online through trust as a mediating variable. This study uses a quantitative approach involving 100 respondents. Collecting data using a questionnaire and using a literature study. Hypothesis testing in this study uses multiple linear regression analysis with a significance value of α = 5% using the SmartPLS 3.0 analysis tool. The results show that the electronic word of mouth variable has a significant effect on trust, trust has a significant effect on buying interest, Ewom has a significant effect on buying interest, as well as Ewom has a positive effect on buying interest through trust as a mediation.
Factors affecting achmad yani university's student management departement acceptance of young consumers for mobile marketing Aam Rachmat Mulyana; Ratih Hurriyati; Puspo Dewi Dirgantari
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.1008

Abstract

All Indonesians have become cellular phone subscribers or have cell phone numbers, and many of them have more than one cell phone number. The majority of cellular telephone subscribers in Indonesia subscribe to prepaid services with a total of 345.95 million subscribers. Indonesian population in terms of hours spent using mobile devices, the average time spent by Indonesian mobile users has increased by 38% from 2020. Mobile users in Indonesia have downloaded 7.31 billion applications. That means, every 1 minute, more than 13 thousand applications are downloaded by mobile users in Indonesia. This phenomenon indicates that companies must consider the potential acceptance of mobile marketing to be used as a business strategy and researchers are interested in researching it. The purpose of this study is to describe the factors that influence the mobile marketing acceptance variable. The research method uses quantitative methods with descriptive analysis. The research sample is 151 respondents. The results of the study show that personal attachment has a significant positive effect on sharing content, sharing content has a significant positive effect on mobile marketing acceptance, risk acceptance has a significant positive effect on providing information.
Analysis of supply chain management in overcoming the bullwhip effect of mineral water Fitriyanti; Eman Sulaiman; Vina Andita Pratiwi; Cici Ningsih
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1012

Abstract

This study aims to identify the cause of the bullwhip effect and find solutions to overcome it. The research object is the demand and sale of mineral water for January – May 2021 at Alfamart SPBU BIMA Cirebon. The phenomenon of changes in customer demand which is relatively stable every day for weekly or bi-weekly orders from the Cirebon Distribution Center (DC), will receive orders that are more stable than the demand faced by retail companies. Sole distributor demand will also be stable, impacting the costs incurred by companies in storage. One way to analyze some of the causes of the bullwhip effect in a company is to analyze the factors causing it so that the supply chain of mineral water products runs smoothly. The bullwhip value needs to be measured to determine the bullwhip effect can be done using the data aggregation method by Fransoo and Wouters.
The effect of toxic workplace environment mediated by organizational culture, work environment, organizational support and employee well-being on employee engagement in the hospitality Cherlyn Cherlyn; Antony Sentoso
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1013

Abstract

This study to test and analyze can affect toxic workplace to employee engagement form hotels in Batam City. This study uses toxic workplace as independent variables. Organizational culture, work environment, organizational support and employee well-being be mediated while employee engagement be dependent variable. The types in this study are determining and causal from reasons or comparative causal. Research sampling method which only selected respondent who are hotel workers in Batam City. Data processed using SmartPLS 3.0 software. The result research shows that toxic workplace environment to few variable are didn’t have big impact to employee engagemenyt.
The effect of compensation and work motivation on the productivity of public works and spatial planning employees in Morowali District Mohammad Ega Nugraha; Armawati Armawati; Erwan Sastrawan Farid; Asbal Rasyid
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1022

Abstract

Organizational success depends on the work productivity of human resources in achieving organizational goals. Human resources have an important role depending on the success or failure of the organization. Productive human resources if they have high work productivity and can achieve the goals or targets that have been set. One that affects employee work productivity is sensors, which is a very complex matter for employees, because compensation is a measure of the work done. Furthermore, work motivation, an employee will be considered valuable when the employee is trying to work to achieve targets and goals, then employees will work optimally by doing the job with the best results. The research objective was to determine the Effect of Compensation and Work Motivation on Employee Productivity. The sample of this research was all employees at the Office of Public Works and Spatial Planning, Morowali Regency, with a total of 57 employees. The research method used is quantitative, and multiple linear regression using the SPSS 23 application. The results show that the variables of Compensation and Work Motivation simultaneously significantly influence Employee productivity, the Compensation variable partially significantly influences Employee productivity, and the Work Motivation variable partially has a significant effect on employee productivity at the Public Works and Spatial Planning Office of Morowali Regency.
Implementation of production principles of islamic economics in Putra Mandiri Fish Business in Semarang City Nur Burhanuddin; Anton Bawono
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1026

Abstract

In an effort to improve the welfare of a country, good production is needed where it does not disrupt the sustainability of natural resources and maintain social ethics. Good production activities can be carried out through the implementation of principles of the Islamic economy, but not all Muslim producers have implemented the principle. The purpose of the study is to analyze the implementation of the principles of Islamic economics in the fish production company "Putra Mandiri" at Semarang city. The research method employed is qualitative research, which in this method analyzes and presents a systematic field fact that finally can be easier to understand and deduced by current guidelines. The results of this study are that the fish production company "Putra Mandiri" implemented the principles of the Islamic economy that have been well carried out, proven by the volume of sales at the time of the covid-19 pandemic. It's worth keeping the sales volume going up.
Manuaba waterfall marketing strategy as a spiritual tourism attraction in Kenderan Tourism Village, Gianyar regency Ni Wayan Wina Premayani; Putu Herny Susanti; Made Dian Putri Agustina
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1029

Abstract

Tourism marketing is a management process that coordinates companies that are members of the tourism service industry to provide services and communications with the aim of satisfying tourists' desires within a local, regional, national or international scope. Manuaba waterfall is a natural tourist attraction, which is currently visited by tourists with the aim of carrying out spiritual tourism activities. In service/hospitality marketing, it is known that there is the term 8 P's of marketing. The marketing mix in hospitality consists of: product, price, place, promotion, people, packaging, programming, and partnership, (Morrison, 2010; 351). The purpose of this research is to increase the attractiveness of spiritual tourism in Manuaba waterfall and determine the right marketing strategy for Manuaba waterfall. The theories in this study are the 8 P's theory, 4A theory and the Tourism Area Life-Cycle (TALC) theory. This study uses a qualitative method through in-depth interviews with relevant stakeholders/stakeholders and academics. From the potential for spiritual tourism, the Manuaba waterfall has natural beauty and an aura of mysticism that makes people who visit feel calm, comfortable and connected to the creator. From the 4A analysis, we can see that the Manuaba waterfall is starting to develop into a spiritual tourism attraction. Manuaba waterfall currently based on TALC (tourism area life cycle) is on exploration. At this stage there is a high interaction between the community and tourists. The position of the Manuaba waterfall, which is currently in an exploration position, must be introduced to its existence, especially as a spiritual tourism attraction through marketing promotions.

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