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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
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The Influence of Personal Branding in The Establishment of Social Media Influencer Credibility and The Effect on Brand Awareness and Purchase Intention Luwie Kosim; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this study is to analyze the phenomenon of Personal Branding, on the credibility built by social media influencers in the formation of Brand Awareness and Purchase Intention. This study uses a quantitative approach that uses the figure of Kiki Siantar as the research case and the followers of Kiki Siantar as research respondents. The method used in this research is purposive sampling with non-probability sampling and snowball sampling. The results of this study found that there is a positive and significant influence between Personal Branding in the formation of Influencer Credibility. In addition, it was also found that the credibility built by a social media influencer has a positive and significant influence in building Brand Awareness and Purchase Intention on Hellolilo products in the minds of Kiki Siantar's followers. And also found that Brand Awareness has a higher influence on purchasing decisions than Influencer Credibility
THE EFFECT OF PERCEIVED SERVICE QUALITY, WORD OF MOUTH AND PRICE QUALITY ON REPURCHASE INTENTION AND CUSTOMER SATISFACTION ON INSTAGRAMABLE RESTAURANT IN JAKARTA UTARA Tania Tjhin; Fathur Rayhaan; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this study is to analyze whether there is an effect of Perceived Service Quality, Word of Mouth and Price Quality on Repurchase Intention and Customer Satisfaction at Instagramable Restaurants in North Jakarta. The method used for this research is to use a survey method to obtain data through the distribution of questionnaires to people who live in Jakarta. Then, the data that has been collected is analyzed using PLS-SEM assisted by the SmartPls 3.0 program. The number of samples in this study were 100 respondents. The sampling technique of this research is by using convenience sampling. The results showed that Price Quality had a positive effect on Repurchase Intention and Customer Satisfaction. However, from the results of this study, it was found that Perceived Service Quality did not have a positive effect on Repurchase Intention and Customer Satisfaction. The results of this study also show that Word of Mouth has a positive effect on Repurchase Intention, but does not have a positive effect on Customer Satisfaction.
Factors Relating to Work Motivation on Employees at Pasar Rebo Public Health Center, Bogor Regency in 2021 Nur Azis
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this study was to obtain an overview of the relationship between individual characteristics, satisfier factors and dissatisfier factors on the work motivation of Pasar Rebo Public Health Center employees, Bogor Regency in 2021. The study was conducted with a cross sectional approach, the number of samples was 50 people. The data obtained in this study were primary data from questionnaires distributed to nurses. The results of this study indicate that as many as 2% of employees have very good work motivation, 78% of employees have good work motivation and 20% of nurses have poor work motivation. From the bivariate analysis between variables, it was found that those that had a significant relationship with the work motivation of Puskesmas employees were the work itself, responsibilities, salary received and individual potential development.
Effect of Work Stress, Environment, and Leadership Style on the Performance of Retail Store Employees in Tangerang District (Case Study of Retail Stores in Tangerang Regency) Bobby Reza; Anis Cahyati
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This type of research is quantitative research. The number of population in this study is unknown, so the researcher uses the Saturated Sample formula to determine the sample using the Saturated Sample Technique, ie all members of the population are sampled. The technique used for the sample size in this study is the saturated sample formula with a sample of 100 respondents. Data analysis using descriptive analysis test, validity test, reliability test, classical assumption test, normality test, homogeneity test, multiple linear regression analysis test, hypothesis test, t test, f test, and coefficient of determination test. The results of the work stress research obtained a correlation coefficient of 0.281, meaning that the work stress variable has a relationship level. Hypothesis test t-count > t-table or equal to (2.101 > 1.984), this is also strengthened by the value < sig 0.05 or (0.000 < 0.05). Thus, work stress has a significant effect partially on employee performance. The results of the research work environment obtained a correlation coefficient value of 0.465, meaning that the work environment variable has a relationship level. Hypothesis test t-count > t-table or (3.640 > 1.984), this is also strengthened by the value of p Value < sig (0.000 < 0.05). Thus the work environment has a significant partial effect on employee performance. The results of the leadership style research obtained a correlation value of 0.257, meaning that the leadership style variable has a relationship level. Hypothesis test t-count > t-table or (2.025 > 1.984), this is also strengthened by the p value < sig (0.000 < 0.05). Thus, leadership style has a significant partial effect on employee performance. Work stress, work environment, and leadership style have an f-count > f-table (6.728 > 2.70) with a significance value of p value < sig (0.000 < 0.05) so for the variables of work stress, work environment, and style leadership has a simultaneous influence on employee performance. the results of multiple linear regression calculations (r-square) of 0.837 so it can be concluded that the performance of employees at retail store employees in kab. Tangerang can be explained by 83.7% by the variables of work stress, work environment, and leadership style on employee performance (strong category) while the rest (16.3%) is influenced by other factors.
Factors Affecting Consumer Interest in Choosing a Coffee Store in Tangerang District Bobby Reza; Muhamad Rian Arliony
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.122 KB) | DOI: 10.35335/enrichment.v12i1.312

Abstract

This study aims to determine the effect of Convenience of Place (X1), Service (X2), Location (X3), Final Quality of Coffee (X4), Taste (X5), Price (X6), Product Diversity (X7) on Consumer Interest (Y ) in Choosing a Coffee Shop in Tangerang Regency. The research method used is a questionnaire distributed via Google Form in several coffee shops in Tangerang Regency. By using quantitative research. The data analysis method used is multiple linear regression analysis by testing the hypothesis, namely the t test and F test with the help of the SPSS 26 for windows program. The sample in this study was 133 respondents who were selected using the Slovin formula. The variables used in this study are Convenience of Place (X1), Service (X2), Location (X3), Final Quality of Coffee (X4), Taste (X5), Price (X6), Product Diversity (X7) as independent variables and Consumer Interest (Y) as the dependent variable. The results of this study indicate that the convenience of place, location and product diversity have a significant effect on consumer interest, but service, final coffee quality, taste and price have no significant effect on consumer interest. Then Convenience of Place, Service, Location, Final Quality of Coffee, Taste, Price and Product Diversity simultaneously have a significant effect on Consumer Interest in Choosing Coffee Shops in Tangerang Regency. And the value of the coefficient of determination (R2) is 0.765 which means that 76.5% of consumer interest is influenced by the convenience of the place, service, location, final quality of coffee, taste, price and product diversity and the remaining 23.5% is explained by other variables outside this research.
Effect of Work Motivation and Training on Employee Performance of PT. Deltavista Nusantara – Jakarta Selatan Sri Sukartono
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine the effect of Work Motivation (X1), Job Training (X2), on Employee Performance (Y) PT. Deltavista Nusantara - South Jakarta. The research method used is a questionnaire distributed via Google Form at PT. Deltavista Nusantara - South Jakarta. By using quantitative research. The data analysis method used is multiple linear regression analysis by testing the hypothesis, namely the t test and F test with the help of the SPSS 22 program. The sample in this study was 133 employees who were selected using the slovin formula. The variables used in this study are Work Motivation (X1), Job Training (X2), as the independent variable and Employee Performance (Y) as the dependent variable. The results of this study indicate that work motivation has no significant effect on employee performance at PT. Deltavista Nusantara – South Jakarta. Job Training has a significant effect on Employee Performance of PT. Deltavista Nusantara – South Jakarta. Then work motivation and job training simultaneously have a significant effect on employee performance at PT. Deltavista Nusantara – South Jakarta and the coefficient of determination (R Square) is 0.294, which means that 29.4% of employee performance is influenced by work motivation, job training and the remaining 70.6% is explained by other variables outside of this study.
The Effect of Advertising and Brand Image on Consumer Purchase Interest of Harum Pucuk Tea at PT Mayora Indah Tbk Suryanto Sosrowidigdo
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

In today's business competition, marketing strategy for brand image is very important in a product, because it is possible that existing consumers will not switch to other products because they believe and are loyal to the brand that has been consumed. The method used in this research is descriptive quantitative method, which is a type of research that produces new data obtained by using statistical or measurement procedures. Data collection methods used are observation, questionnaires and documentation. The results of the correlation test prove that there is a very strong influence between advertising, brand image on consumer buying interest with a correlation value of 0.801 which means the correlation between variables is very strong. The results of the coefficient of determination test show that R square is 0.683. The results of the multiple linear regression coefficient test show that Y = 1.239 + 0.310X1 + 0.893X2. The results of the above analysis indicate that PT Mayora Indah Tbk has a very strong and significant influence between advertising and brand image on consumer buying interest and based on the results of the regression equation test, advertising and brand image have a positive effect on consumer purchases. interest
Influence Of Corporate Governance, Leverage And Financial Performance On Earning Management On Manufacturing Companies On The Indonesia Stock Exchange Mersiana Varia Juita
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

The purpose of this study is to find out the strong influence of corporate governance, leverage, and financial performance on earning management. Independent factors in the study were management ownership, institutional ownership, independent commissioners, leverage and financial performance. Bound variables are managerial ownership and institutional ownership. The earnings management variable is used as a bound variable. The businesses included in this study are manufacturing companies in the food and beverage industry listed on the Indonesia Stock Exchange during the period of three years 2017 to 2019. The study used quantitative research techniques, such as purposive sampling, resulting in 24 company samples or 120 research samples. The sample size is determined by a set of criteria, and the sample is taken from a pool of participants. Multiple linear analysis techniques were used in this study. Normality test, multicollinearity test, autorelation test, and the heteroskedasticity test is an example of the classical assumptions used in data analysis. It seems from the finding that managerial ownership has little impact on earning management because share ownership is very insignificant. Earning management is not affected by institutional ownership because institutional ownership relates only to current income and only current income. Independent commissioners have no influence on earnings management. The use of leverage has little impact on profit management. It doesn't matter how well the business is running financially because the company's strong profits show that the company is doing well on the other side of the equation.
The Influence of Personal Branding in the Establishment of Social Media Influencer Credibility and the Effect on Brand Awareness and Purchase Intention Luwie Luwie; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (987.735 KB)

Abstract

The purpose of this study is to analyze the phenomenon of Personal Branding, on the credibility built by social media influencers in the formation of Brand Awareness and Purchase Intention. This study uses a quantitative approach that uses the figure of Kiki Siantar as the research case and the followers of Kiki Siantar as research respondents. The method used in this research is purposive sampling with non-probability sampling and snowball sampling. The results of this study found that there is a positive and significant influence between Personal Branding in the formation of Influencer Credibility. In addition, it was also found that the credibility built by a social media influencer has a positive and significant influence in building Brand Awareness and Purchase Intention on Hellolilo products in the minds of Kiki Siantar's followers. And also found that Brand Awareness has a higher influence on purchasing decisions than Influencer Credibility.
Swot Analysis as a Business Strategy to Increase Competitiveness at Rupat Island Depot PT. Pantja Surya Tya Wildana Hapsari Lubis
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (948.047 KB) | DOI: 10.35335/enrichment.v12i1.319

Abstract

The purpose of this research is to formulate and determine the most appropriate business strategy to increase competitiveness at the Rupat Island Depot, PT. Pantja Surya to remain able to compete and excel among competitors. This type of research is descriptive qualitative and the nature of this research is exploratory. The informants in this study were stakeholders. Methods of data collection is done by observation, study documentation, and in-depth interviews. The method of data analysis was carried out by analyzing IFE and EFE matrices, SPACE matrices, and SWOT matrices. This study resulted in 1) 15 points of internal factors consisting of 8 strength factors and 7 weakness factors. 2) 12 points for external factors consisting of 6 opportunity factors and 6 threat factors. This research resulted in a growth and build strategy, this is shown from the results of the internal-external matrix is in the cell division I, while the SPACE matrix results in a business competition position that is in the II quadrant, namely an aggressive strategy, then in the SWOT matrix the results of this study are to utilize the SO (strength- opportunities) strategy.

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