cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hengki Tamando
Contact Email
enrichment@iocspublisher.org
Phone
+6281381251442
Journal Mail Official
enrichment@iocspublisher.org
Editorial Address
Romeby Lestari Housing Complex Blok C Number C14, North Sumatra, Indonesia
Location
Unknown,
Unknown
INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
 24   25   26   27   28 
THE EFFECT OF BRAND IMAGE AND PRICE PERCEPTION ON THE PURCHASE DECISION OF ASUS BRAND LAPTOPS IN RISKY MEDIA COMPUTER STORE Redina Restu Hapsari; Siti Aminah
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.486 KB)

Abstract

The purpose of this study was to determine the effect of brand image and price perception on purchasing decisions for ASUS brand laptops at the Risky Media Computer store. Respondents in this study were Risky Media Computer shop consumers who had bought an ASUS brand laptop. The number of respondents as many as 100 people. sampling using the methodaccidental sampling. Collecting data using a questionnaire. The data analysis technique in this study used Partial Least Square (PLS). Based on data analysis and discussion results, it can be seen that: 1)Brand image (X1) has a positive effect on purchasing decisions (Y) is acceptable, with path coefficients of 0.324084, and a T-statistic value of 3.132602 > 1.96 (from the table value Zα = 0.05). 2) Price perception (X2) has a positive effect on purchasing decisions (Y) is acceptable, with path coefficients of 0.522840, and a T-statistic value of 6.144804 > 1.96 (from the table value Zα = 0.05). The conclusion is that brand image and price perception contribute to Asus laptop purchasing decisions.
Analysis of the Implementation of Bridge Construction Project Risk Management Andrian Firdaus Yusuf Al Qordhowi
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.56 KB)

Abstract

This study aims to analyze the implementation of risk management for bridge construction projects. This research is constructing a bridge in the Gayungan sub-district, Surabaya. This research uses qualitative research with a descriptive analysis approach. The types of data used in this research are primary and secondary data. The direct data collection technique uses a questionnaire technique regarding risk research to collect two opinions: the opportunities and consequences of risk. The method used is expert sampling, namely determining samples known to have experience or expertise in a field. Meanwhile, secondary data collection uses literature study techniques following the research object. Based on the results of the data and analysis, it can be concluded that the risks identified from the respondents' answers are: 18% unacceptable, 58% not expected, 17% acceptable, and 7% ignored. The handling of risks that are classified as extreme risk and high risk based on the largest source of trouble, namely by contractors with more emphasis on project implementation planning and choosing the correct method according to the situation and field conditions, as well as implementing work safety programs to create safe and safe working conditions minimize accidents in the workplace.
Characteristics and Catch of Jig Metal Fishing Rods in the Waters Around Sorong West Papua Misbah Sururi; Ismail Ismail; Samsul Muhammad; Hendra Poltak
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.465 KB)

Abstract

Recreation is done for the purpose of fun and relaxation. One of the interesting recreational activities is fishing activities. This activity can revive marine tourism. This research aims to identify the characteristics of sport /fun fishing anglers who fish around the waters of Sorong and analyze the technical feasibility of sport / fun fishing in the waters around the mouthpiece. This research was conducted using a case study survey approach on sports / fun fishing activities in Sorong Waters The data collection method used is an interview (quisioner) and observes directly the hand line fishing gear carried out by anglers and records the location and catch . The data taken in this study are primary data and secondary data. Primary data is taken by observing, and interviewing anglers. Secondary data is supporting data to assist and complement the completion of this research. The results of the study obtained hasil catch commonly obtained by anglers, namely: Grouper, Emperors, Snapper, Amberjack, Trevallly, Spanish Mackerel, Jobfish, Barracuda, and Pomfret. The results of a survey of 5 locations (Makoi, Wayar, Senapan, Saoka, Makbon) showed that the five locations were suitable for sport fishing, proved effective to get catches using metal jig with the most results in the waters of Batu Lobang – Makbon, followed by Makoi, Senapan, Saoka and Wayar.
Analysis of Understanding Tax Regulations, Modern Tax Administration, and Accountability to Community Taxpayer Compliance Tri Raharjanto
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (687.346 KB)

Abstract

This study aimed to analyze tax regulations, modern tax administration, and accountability for public taxpayer compliance. This research uses quantitative research with a descriptive analysis approach. The types of data used in this research are primary and secondary data. The population in this study are individual taxpayers who are registered at the Sumedang district tax office who do business and work independently. The sampling technique in this study used the convenience sampling method. Data collection techniques using the questionnaire method and testing the research data using validity test, reliability test, descriptive statistical test, and statistical t-test. Based on the analysis of the research data, the following points can be concluded: a) The relationship between understanding of tax regulations and taxpayer compliance is positive and significant with a T-count of 3.102 and the original sample value of 0.388; b) The relationship between Modern Tax Administration and Taxpayer Compliance is positive and significant with a T-count of 3.504 and the value of the original sample is 0.385, and c) The relationship between Accountability and Taxpayer Compliance is positive and significant with a T-count of 3.095 and the original sample value of 0.281.
A Systematic Analysis: Website Development using Codeigniter and Laravel Framework Onno Widodo Purbo
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (976.819 KB)

Abstract

The use of the website as one of the most influential means of communication in various human activities has been so widespread with a low cost factor, the website is often functioned as a medium for storing data and information using certain topics, besides that the website is also a collection of web pages that related to each other on the web. In general, there are several programming languages that are used to create website applications. such as, HTML (Hyper Text Markup Language), PHP (PHP Hypertext Preprocessor), CSS (Cascading Style Sheet), Javascript, Mysql, and jquery. The CodeIgniter is an open or open source application based on the PHP framework with the MVC model or also commonly called the Model View Controller which is used to build a dynamic website using PHP code. CodeIgniter helps make it easier for developers or developers to be able to create a website-based application very quickly and quickly. In this study, analysis and comparison of the accuracy of preventing SQL injection attacks is carried out on the CodeIgniter framework and the Laravel framework. In the CodeIgniter framework, the escaping query function is used to prevent SQL injection attacks. Meanwhile, the Laravel framework uses the loquent ORM function to prevent SQL injection attacks. The Codeigniter and Laravel frameworks have different time and speed performance results. Codeigniter has a higher average time and speed than Laravel. In the average time value, Codeigniter has a greater time duration than Laravel with a difference of 4.2 ms and in the average speed value, Codeigniter is still superior with a difference of 40.08 Kbit/s from Laravel.
Influence of Liquidity on Profitability in PT Indofood Sukses Makmur Tbk Nurlela Nurlela; Hieronimus Erwin Indrawan; Mahmud Syarif; Yudha Febri Al Paksi; Ananto Krisna Wardhana
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (959.104 KB) | DOI: 10.35335/enrichment.v12i1.350

Abstract

PT Indofood Sukses Makmur Tbk is a consumer goods industry sector engaged in the production of food and beverage ingredients, with production activities based on policies established by the company. The purpose of this study was to determine the effect of liquidity on profitability at PT Indofood Sukses Makmur Tbk. Types of quantitative descriptive research with data collection methods are observation and documentation studies. The data used is secondary data obtained from the financial statements of PT Indofood Sukses Makmur Tbk and analyzed using correlation coefficient tests, coefficients of determination, simple linear regression equations and processed using IBM SPSS Statistics Version 28.0.0 software. 0.138. The results of the determination test show that there is no significant effect between the Current Ratio and the Ratio On Assets of 0.190. The simple regression equation formed is not significant between the Current Ratio and the Ratio On Asset, namely Y = 4.090-0.853 X.
Effects of Public Service Quality, Performance Effectiveness and Professionalism Work on Community Satisfaction at Badan Perencanaan Pembangunan Daerah Kota Bandung Juju Zuhriatusobah H.S; Eva Hardiana
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (994.114 KB) | DOI: 10.35335/enrichment.v12i1.351

Abstract

This research moved from the problems that showed dissatisfaction with the community which was allegedly influenced by the quality of service, the effectiveness of the work and professionalism of work at Badan Perencanaan Pembangunan Daerah Kota Bandung. Bappeda has not been able to serve the community well seen from the relatively long time efficiency in serving the community, there are complaints from the public regarding employee performance and performance targets that have not all been realized. The purpose of this study was to determine the magnitude of the influence of public services, the effectiveness of performance and professionalism of work partially and simultaneously on community satisfaction at Badan Perencanaan Pembangunan Daerah Kota Bandung. The research method used is a quantitative method with an associative approach and descriptive verification analysis. The technique of collecting data through questionnaires distributed to employees of Badan Perencanaan Pembangunan Daerah Kota Bandung was 93 respondents. To determine how much influence public service has, the effectiveness of performance and work professionalism uses the t test and F test with the SPSS version 22 program. Based on the results of testing that the influence of the quality of public services on community satisfaction is 39.5%, the effect of performance effectiveness on community satisfaction is 27.1%, the effect of work professionalism on community satisfaction is 40.8%, while the effect of quality public services, performance effectiveness and simultaneous work professionalism towards community satisfaction is 64.1% and the rest is influenced by other variables not examined by the researcher.
The Effect of Women's Savings and Loans (SPP) in Improving the Economy and Family Income in the District Dolok Masihul, Serdang Bedagai Regency. Suwadi Suwadi; Ari Syahputra
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.49 KB) | DOI: 10.35335/enrichment.v12i1.352

Abstract

PNPM-MP is a program in which there are Women's Infrastructure and Savings and Loans (SPP) activities which are managed by the Activity Management Unit (UPK). SPP is one type of activity that clearly shows the seriousness of prioritizing Women's Empowerment. This study aims to analyze the effect of SPP Capital Loans in improving the economy and family income in Dolok Masihul District, Serdang Bedagai Regency. The population in this study were members of the Village/Kelurahan SPP Group in Dolok Masihul District. The type of research that the author uses is descriptive quantitative research, namely research that has the intent and purpose to analyze and provide data as accurately as possible about humans or other conditions or symptoms.Sampling for research according to Suharsimi Arikunto (2010: 112), if the subject is less than 100 people should be taken altogether, if the subject is large or more than 100 people can be taken 10-15% or 20-25% or more. The sampling technique used is the simple proportioned cluster sampling technique with a sample size of 20% of the total population, which is 60 samples. The results of testing hypothesis 1, it is known that tcount (1.506) > ttable (1.694), as well as the significance value of 0.142 > 0.05, it can be concluded that the SPP Savings and Loans Capital Loan Variable (X) has no significant effect on the Variables of Economic Improvement and Income Family (Y). Testing hypothesis 2, it is known that tcount (12.494) > ttable (1.672), as well as the significance value of 0.00 <0.05, it can be concluded that the hypothesis is accepted, meaning that the SPP Loan Variable (X) has an effect on the Family Income Variable (Y2).
Analysis of Credit Restructuring Implementation The Period of Social Order in the Era of the Covid-19 Pandemic in Banking In Cliff City Ari Syahputra; Suwadi Suwadi
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.966 KB) | DOI: 10.35335/enrichment.v12i1.353

Abstract

The government anticipates the impact of the economic slowdown caused by the pandemic through economic stimulus through the Financial Services Authority (OJK) by issuing Financial Services Authority Regulation (POJK) Number 11/POJK.03/2020 concerning National Economic Stimulus. This regulation relates to policies that support economic growth stimulus that can be carried out by banks. One of them is the policy of restructuring credit or financing. This study aims to analyze the implementation of credit restructuring during the social order era of the covid-19 pandemic at Bank Sumut Tebing Tinggi Branch. This study uses a qualitative approach, where the data used are primary data and secondary data. Primary data were obtained from in-depth interviews with the head of the marketing section and the credit account officer (AO) of Bank Sumut, Tebing Tinggi Branch. Secondary data were obtained from various literatures such as laws, regulations and bank statements. The results of the study indicate that the implementation of credit restructuring at Bank Sumut Tebing Tinggi Branch is carried out in accordance with applicable laws and regulations and is carried out through delays in payment of principal and loan interest installments, extension of credit period, Scheduling of payment of principal and/or loan interest installments and Reduction fine.
Analysis of Marketing Strategy in Efforts to Increase the Competitiveness of SMEs Dedy Dwi Arseto; Anggraini Syahputri
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.001 KB) | DOI: 10.35335/enrichment.v12i1.354

Abstract

Marketing strategy plays an important role in small, medium and micro businesses. The important role of the right marketing strategy will be able to increase the competitiveness of the products produced by MSMEs. Developing a marketing strategy requires complete information about the market, consumers and the products they need. The lack of understanding of MSME actors in using technology in the Industrial Revolution 4.0 era as a marketing strategy certainly makes it more difficult for SMEs to compete. The purpose of this study is to analyze the application of marketing strategies in an effort to increase the competitiveness of SMEs, to analyze the development of marketing strategies in an effort to increase the competitiveness of SMEs. The results of this study are the marketing strategy carried out by MSME actors in Tebing Tinggi City, it was found that 60% of MSME actors did not understand the use of the marketplace as a means of marketing products on a wider scale. This is due to the limited understanding of MSME actors and the product packaging and types of products being sold cannot sell through the marketplace. However, as many as 87% of MSME actors have used social media as a forum for market development and promotion. Utilizing technological developments as a means of promoting and selling strategic products on the SWOT matrix. MSME actors do not fully use and utilize the currently available technology to the fullest. Selling products through the marketplace and social media provides many advantages, especially the unlimited marketing area and being able to get a large number of consumers.

Page 26 of 139 | Total Record : 1382

 24   25   26   27   28 

Filter by Year

2018 2025


Reset
Filter By Issues
All Issue Vol. 15 No. 4 (2025): October: Management Science And Field Vol. 15 No. 3 (2025): August: Management Science And Field Vol. 15 No. 2 (2025): Juni: Management Science And Field Vol. 15 No. 1 (2025): April: Management Science And Field Vol. 14 No. 6 (2025): February: Management Science And Field Vol. 14 No. 5 (2024): December: Management Science And Field Vol. 14 No. 4 (2024): October: Management Science And Field Vol. 14 No. 3 (2024): August: Management Science And Field Vol. 14 No. 2 (2024): June: Management Science And Field Vol. 14 No. 1 (2024): April Vol. 13 No. 6 (2024): February Vol. 13 No. 5 (2023): December Vol. 13 No. 4 (2023): October: Management Science And Field Vol. 13 No. 3 (2023): August: Management Science And Field Vol. 13 No. 2 (2023): June: Management Science And Field Vol. 13 No. 1 (2023): April: Management Science And Field Vol. 12 No. 6 (2023): February: Management Science And Field Vol. 12 No. 5 (2022): December: Management Science And Field Vol. 12 No. 4 (2022): October: Management Science and Field Vol. 12 No. 3 (2022): August: Social Science, Economics Vol. 12 No. 2 (2022): Management Science and Field Vol. 12 No. 1 (2021): November: Management Science Vol. 11 No. 2 (2021): May: Management Science Vol. 11 No. 1, Novembe (2020): Management Vol. 10 No. 2, May (2020): Management Vol. 10 No. 1, Novembe (2019): Management Vol. 9 No. 2, May (2019): Management Vol. 9 No. 1, Novembe (2018): Management More Issue