Enrichment : Journal of Management
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Articles
1,382 Documents
<![CDATA[The Effect of Brand Image, Product Features, and Social Influence on Buying Interest toward Realme Smartphone Products in Padang City ]]>
<![CDATA[Nopriandi Nopriandi]]>;
<![CDATA[Verinita Verinita]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This study aims to analyze the influence of brand image variables, product features and social influence on buying interest in Realme Smartphone products in the city of Padang. The scope of this research is on Smartphone respondents in the city of Padang. This research is a quantitative approach using a questionnaire. The sample in this study involved 100 respondents in Padang city and this sample was limited to Android Smartphone respondents. Non-probability sampling is applied in this research by using purposive sampling. Multiple linear regression is used in technique of data analysis through the help of IBM SPSS Statistics 22. The results of this research are the variable brand image on purchase intention have a positive and significant effect and the variable product features on purchase intention have a positive and insignificant effect, in social influence, variable on purchase intention has a positive effect and significant. Based on the results of data processing, it is also found that the variable brand image and social influence are variables that have a big impact on purchase intention in Realme Smartphone products. The better the brand image and social influence, the more buying interest will be in Realme Smartphone products in Padang City.]]>
<![CDATA[The Effect of Green Risk and the Attitude to Green Purchase Intention with Green Trust as Mediation ]]>
<![CDATA[Baskara Dwi Adi Syahputra]]>;
<![CDATA[Yulia Hendri Yeni]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This study aims to examine and analyze the effect of green risk and attitudes towards green purchase intention mediated by green trust on herbal medicine consumers in Padang city, West Sumatra. The population is all herbal medicine consumers in Padang City. The sampling method used was purposive sampling. The research data collection was carried out by distributing questionnaires to 142 respondents. Processing and data analysis was done using SmartPLS. Green risk has positive and significant effect on green purchase intention. Attitudes have positive and significant effect on green purchase intention. Green risk has positive and insignificant effect on green trust. Attitude has positive and significant effect on green trust. Green trust has positive and significant effect on green purchase intention. Green trusts act as mediation between green risk and green purchase intention. Green trust acts as a partial mediation between attitudes and green purchase intention.]]>
<![CDATA[Correlation of Agile Maturity Model Level With Perceived Project Success In Indonesian Banks ]]>
<![CDATA[Muhammad Azimul Irsyadi]]>;
<![CDATA[Herta Napitupulu]]>;
<![CDATA[Di Hao]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[Agile Project Management is considered as project management methodology which have important role in the current rapid changes business environment. Agile maturity model hence provide a structured agile implementation guidance to help continuous implementation and improvement of agile. This research is conducted to assess the correlation of agile maturity model with perceived project success in Indonesian Banks. This research is using Partial Lest Square (Structured Equation Modeling). From 5 levels of agile maturity model, this research found that there are positive correlation between agile maturity model and perceived project success in level 2, 4, and 5. In specific this refer to the project planning, sustainable pace and performance management in each respective level. The result of this research is expected to assist the project practitioners to be more efficient in the implementation and the improvement of agile project management quality.]]>
<![CDATA[Factors Effecting Consumers Buying Interest toward Online Frozen Food during the Covid 19 Pandemic in Padang City ]]>
<![CDATA[Rona Fahreza]]>;
<![CDATA[Syafrizal Syafrizal]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This research aimed to determine the effect of subjective norms, the effect of behavioral control, the effect of health conscious and the effect of perceived price on buying interest during the COVID-19 pandemic in the city of Padang. The population in this research were the consumers in Padang city. While the sampling method used was purposive sampling method, which 21 samples were multiplied by 5 so that the number of samples in this research was 105 respondents. Data analysis was carried out using the SmartPLS. The results showed that perceived price, health conscious and informational influence had a significant effect on buying interest.]]>
<![CDATA[Analysis of the Influence of Product Attributes and Consumer Characteristics on Consumer Preferences and Purchase Decisions of Vitamin C Oral Products During The Covid-19 Pandemic ]]>
<![CDATA[Kurnia Kusumawati]]>;
<![CDATA[Sahat Saragi]]>;
<![CDATA[Lies Putriana]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[During the Covid-19 pandemic, there was an increase in sales of vitamin C products. A preliminary survey of 57 people aged 18-60 years showed that the most oral vitamin C products consumed is 500 mg and buying decisions was influenced by several things. This study aims to analyze the effect of product attributes and consumer characteristics on consumer preferences and buying decisions for oral vitamin C products during the COVID-19 pandemic. This study was an explanatory quantitative study of 159 respondents who purchased 500 mg oral vitamin C products. Respondents was men and women, aged 18-60 years, bought 500 mg oral vitamin C products without a doctor's prescription at pharmacies in Bogor district, West Java during December 2020 - January 2021 and were not in the healing period. Data was collected by purposive sampling and analyzed by SEM (Structural Equation Modeling) using the Second Order Confirmatory Factor Analysis technique using the Lisrel program. The results showed that the product attributes of 500 mg oral vitamin C had no significant effect on consumer preferences and buying decisions. Consumer characteristics have a significant effect on consumer preferences and buying decisions for 500 mg oral vitamin C products. Consumer preferences have a significant effect on buying decisions for 500 mg oral vitamin C products. During the COVID-19 pandemic, personal psychological factors which are consumer characteristics have the most significant influence on consumer preferences in choosing and buying decisions of 500 mg oral vitamin C products, followed by socio-economic factors and cultural factors.]]>
<![CDATA[The Effect of Price, Promotion, and Ease of Use Application Online Transportation on the Usage Decision in Surabaya City ]]>
<![CDATA[Fredianaika Istanti]]>;
<![CDATA[Yuniawati Ekaningrum]]>;
<![CDATA[Evada El Ummah Khoiro]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i1.303
<![CDATA[The study aims to determine the effect of price, promotional appeal and ease of use of applications on the decision of use of online transportation. The type of research used in this study is "Explanatory Research", which is a type of research that aims to find out the small relationship and influence of one variable on other variables, as well as test the proposed hypothesis (accepted or rejected). The population in this study is the overall consumers of online motorcycle-taxi drivers (known as ojek) in Surabaya. The sampling technique used is purposive sampling, the population element is selected on the basis of its availability based on certain criteria. Test results through SPSS indicate that there is a significant positive relationship between price on usage decisions, promotion on usage decisions, and the ease of application on usage decisions. The results showed that of the four variables of price, promotion, ease of application simultaneously affect the decision to use the online transportation.]]>
<![CDATA[Analysis of Mudharabah Financing Accounting Treatment at Bank Mandiri Syariah Banda Aceh Branch ]]>
<![CDATA[Fajri Salimi]]>;
<![CDATA[Agustina Agustina]]>;
<![CDATA[Iswandi Idris]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[The tasks of Islāmic banks not perceive the idea of premium on cash and don't perceive getting cash, yet what exists is a mudharabah association/coöperation with the rule of benefit sharing, while at the same time acquiring cash is an option exclusively for social purposes with next to no pay. So that in its activity a few Islāmic bank items are known, incorporating items with the mudharabah guideline. The arrangements on mudharabah bookkeeping in the Assertion of Monetary Bookkeeping Norms (PSAK) No. 105. Bank Mandiri Branch Office in Aceh Changed over to Bank Syariah Mandiri, the transformation strategy connect by the Bank Mandiri Gathering to help execution of Qanun No. 11/2018 with regards to Islāmic Monetary Organizations in Aceh Region. The particular motivation behind this review was to dissect the act of Monetary Bookkeeping Guidelines (SAK) number 105 about mudharabah financing in the current financing framework at Bank Mandiri Syariah Banda Aceh Branch. The examination strategy is subjective exploration with graphic information investigation strategies. The guidelines utilized at Bank Mandiri Syariah Banda Aceh (BSM) Branch for the most part use ways that are by and large appropriate to monetary organizations, while PSAK 105. Bank Mandiri Syariah Banda Aceh Branch in leading financing has kept the current guidelines reliably, while the record of mudharabah financing is endorsement PSAK 105 so that in completing its business it is endorsement suggest.]]>
<![CDATA[The Role of Remittance in the Development of Migrant Origin Areas in Parigi Moutong Regency, Central Sulawesi Province ]]>
<![CDATA[Syamsuddin HM]]>;
<![CDATA[KHaeruddin Thaha]]>;
<![CDATA[Rahmawati Atjo]]>;
<![CDATA[Laendatu Paembonan]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This study aims to analyze the effect of remittances on development in the area of origin of migrants, the impact of remittances on the welfare of households of origin, the use of remittances by households of migrant origin and to analyze the difference in remittance values between international migrants and regional migrants. The method of determining the sample using snowball sampling. The analytical method used is cross tabulation and Chi-Square analysis. The results show that remittances of migrant workers contribute to development in the migrant workers' origin areas. Most (57.3%) the proportion of remittances of migrant workers is used to meet daily consumption needs. While the other 47.2 percent is used for investment in education, health, gardens, vehicles and building houses. There is a positive relationship between the amount of remittances sent by migrant workers and the allocation of remittances for productive business activities. There is a very significant difference between the remittances of international migrant workers and the remittances of internal migrant workers.]]>
<![CDATA[The Effect of Effectiveness of Digital Campaign Budget, Selection of Digital Campaign Platform, and Increasing Brand Awareness on Purchase Intention of Optik Melawai Products ]]>
<![CDATA[Muhammad Agung Hidayatullah]]>;
<![CDATA[Lamhot Henry Pasaribu]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This study aims to analyze 1) 1. Does the effectiveness of the budget campaign have a positive and significant impact on Optik Melawai's brand awareness?, 2. Does choosing the right digital campaign platform have a positive and significant impact on Optik Melawai's brand awareness? 3. Does brand awareness have a positive and significant impact on purchasing decisions for Optik Melawai products? In data search, questionnaires are used and distributed to people who are optical users and understand digital campaign budgets, digital campaign platforms, brand awareness and also purchase intention, where respondents are domiciled in Greater Jakarta in particular and several other big cities around the area. The sampling method in this study was purposive sampling, with a total sample of 153 people. In this study, the data analysis method used was PLS-SEM. This study shows that the digital campaign budget and the selection of the right digital campaign platform have a positive and significant effect on the purchase intention of optical customers in Indonesia. The results of this research can be a contribution for the Optik Melawai company to maximize the digital campaign budget and also the selection of the right digital campaign platform, to further increase brand awareness that will direct these customers to buy Optik Melawai products.]]>
<![CDATA[THE EFFECT OF APPLICATION OF BLOCKCHAIN TECHNOLOGY ON DIGITAL MARKETING ]]>
<![CDATA[Jeremy Iron Wiratama]]>;
<![CDATA[Lamhot Henry Pasaribu]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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<![CDATA[This study aims to analyze 1) Does blockchain have a positive and significant effect on the use of big data?, 2) Does big data have a positive and significant effect on digital marketing?, 3) Does blockchain have a positive and significant effect on the future of digital marketing? This study uses survey method, and in data collection, online questionnaires were used and distributed to people who understand about the concept of blockchain technology and digital marketing. The sampling method of this research is purposive sampling with the number of samples is 118 people. The approach used is Partial Least Square-Structural Equation Modelling, using the Smart PLS 3.0 Program. The results showed that 1) Blockchain has a positive and significant effect on big data, 2) Big data has a positive and significant effect on digital marketing, 3) Blockhain has a positive and significant effect on digital marketing.]]>
