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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,405 Documents
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The effect of price, taste on people’s purchasing interest in batam street food Hendri Herman; Ismet Jayadi; Agung Wahyu; Heri Sumantoro; Habibilah Al Naufal
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1034

Abstract

This research was conducted to determine the influence of price and taste on people's buying interest in street food in Batam city. The sample in this study was street food enthusiasts in Batam city with a total sample of 100 respondents. from the results of the study, it is known that, price has a significant effect on people's buying interest in street food. Therefore, business actors need to pay more attention to setting prices so as not to lose customers. Likewise with taste, from the results of research taste has a significant influence on people's buying interest in street food. Therefore, in order for people to make purchases and repurchases, business actors need to maintain the taste of the product. From the results of simultaneous tests, it can be seen that the price and taste simultaneously have a significant effect on buying interest
Financial literature and nationalism in intention In Share Investor Prospective Millenial Generation Fitri Fitri; Dewi Anggraeni; Nurwahidah Mashuddin; Nulaela
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1035

Abstract

The tendency of increasing stock investment among millennials indicates they are literate in financial literacy. Then, state-owned companies become an attraction for potential investors because they are considered to have promising profit prospects, as well as security in investing. This study aims to analyze the effect of financial literacy on the intention to invest in shares of potential investors among the millennial generation and the influence of nationalism as a mediator. This study uses a survey method with a quantitative approach. We have distributed questionnaires to 250 respondents who are millennials born after the 1980s. Field data were then analyzed using multiregression analysis techniques. We find that financial literacy has a significant effect on investors' intention to buy shares of State-Owned Enterprises (BUMN). Nationalism can also strengthen the relationship of financial literacy with investors' intentions to buy shares of state-owned companies.
Analysis of The Effect of Commitment, Motivation And Human Resources Organization of PT. Maha Green Togar Naibaho; Winfrontstein Naibaho
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.847

Abstract

PT Maha Green is a business that is engaged in the distribution of 4 and 3 Kg Elpiji gas to several bases and consumers, but the method used in ordering Elpiji gas is still using the manual method, namely by approaching the bases one by one without knowing how many empty tubes are available at the base to be filled. , so it takes a lot of time. Therefore PT Maha Green is trying to improve services to the Base and Consumers so that the load and time used to deliver orders are more effective. This study aims to determine the effect of motivation and organizational commitment to employee performance at PT.Maha Green. This study uses survey methods and techniques data collection used is a literature study, questionnaires and interviews. The population in this study are all employees of PT. Maha Green totaled 34 people. This research uses the method simple regression analysis and multiple regression. Data that have been collected and processed using the program SPSS 23. The results showed that motivation and organizational commitment has a significant influence on employee performance either partially or partially simultaneous. Organizational motivation and commitment have greater influence on employee performance if both are increased simultaneously rather than simultaneously Partial.
The Analysis of Regional Tax Revenue in Increasing Regional Original income (PAD) of Deli Serdang Devi Purnama Sari
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1046

Abstract

Regional Tax is the contribution of Regional Taxpayers owed by individuals or entities that are compelled by law, without getting a direct imbalance and are used for regional needs for the greatest prosperity of the people. Local tax collection is used to finance the government and increase local revenue. The purpose of this study was to analyze the Regional Tax Revenue of Deli Serdang Regency in increasing the Regional Original Income (PAD) of Deli Serdang Regency. The type of research conducted in this research is descriptive quantitative. This research was conducted with time series data from 2017-2021. This study uses secondary data sourced from the Financial and Asset Management Agency of Deli Serdang Regency and the Central Statistics Agency. The results of this study indicate that the Regional Tax of Deli Serdang Regency can increase the Regional Original Income of Deli Serdang Regency. It can be seen that every year from 2017 to 2021 the Regional Tax revenue of Deli Serdang Regency can contribute between 65.18% to 79.06% of Deli Serdang Regency's Original Revenue.
Effect of marketing mix, firm generated content, and celebrity endorsement towards customer’s purchase decision in choosing dental hospitals during covid – 19 pandemic Agnella Gwenisa; Rudy Pramono
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.931

Abstract

There were many dental clinics and dental hospitals that experienced a decline in sales and were also changes in people’s behaviour in purchasing decision during the Covid – 19 pandemic. People tend to be more careful and thorough in making decisions in spending. Dental hospitals must still survive, hence dental hospitals can implement marketing mix (product, price, promotion), firm generated content, and celebrity endorsement to attract patients. This study aims to determine how celebrity endorsement, company-generated content, and the marketing mix influence customer purchase decisions during the COVID-19 pandemic. Purposive non-probability sampling was used in this quantitative study, which was conducted on a sample of 100 patients from Trisakti University Dental Hospital. A questionnaire is used to collect the data, which is then analyzed using descriptive and inferential data analysis. In contrast to price, promotion, and celebrity endorsement, it can be concluded that customer purchase decisions regarding dental hospitals are significantly and positively influenced by product and firm generated content. Trisakti University Dental Hospital should do further research in a different time frame and a larger population size. Keywords: Marketing Mix, Firm Generated Content, Celebrity Endorsement, Covid - 19
Factors Influencing Customer Satisfaction In Purchasing Consumer Goods Cindy Octavia; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.944

Abstract

This study aims to investigate what factors can affect customer satisfaction in buying consumer goods. The population in this study were all users of Pepsodent toothpaste. Data were taken from 270 respondents using PLS SEM which helps in analyzing data and testing research hypotheses. The results of this study are perceived quality has a positive effect on customer satisfaction, perceived value of cost has a positive effect on customer satisfaction, brand identification has a positive effect on customer satisfaction, brand trust has a positive effect on customer satisfaction, lifestyle congruence has a positive effect on customer satisfaction, and brand identification has a positive effect. on customer satisfaction, brand awareness has a positive effect on customer satisfaction, customer satisfaction has a positive effect on brand loyalty, customer satisfaction mediates the influence of consumer-based brand equity dimensions, namely perceived quality, perceived value of cost, brand identification, brand trust, lifestyle congruence, brand identification , brand awareness, to brand loyalty.
The influence of organizational commitment, job satisfaction, and organizational culture on employee performance in the forestry service of north sumatra province Yanti Hasibuan Hasibuan; KRT Hardi Mulyono K.Surbakti; Muhammad Hilman Fikri Fikri
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.962

Abstract

The purpose of this study was to determine the effect of Organizational Commitment, Job Satisfaction and Organizational Culture on Employee Performance at the North Sumatra Provincial Forestry Service either partially or simultaneously. This type of research uses primary data and secondary data. Meanwhile, data collection techniques used observation, questionnaires, and interviews. The population of North Sumatra Province Forest Service employees was 147 employees. The samples for North Sumatra provincial forestry service employees were 60 respondents. Data analysis techniques used multiple linear regression analysis, hypothesis testing (t-test and F-test), and the coefficient of determination. The results of this study prove that partially known t-count Organizational Commitment (X1) of 2,622 > 1,672, Job Satisfaction (X2) of 2,520 > 1,672, and Organizational Culture (X3) of 2,794 > 1,672, then H0 is rejected and Ha is accepted, which means has an effect on employee performance, and simultaneously it is known that the F-count value is 17,537> F-table 2.77, so there is an influence of organizational commitment, job satisfaction and organizational culture on employee performance at the Forest Service of North Sumatra Province
Analysis of firm size in moderating profitability and asset growth on capital structure (studies on manufacturing companies listed on the indonesian stock exchange) Martin; Zakia Fadila; Zahri Fadli
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.963

Abstract

In normal operations the company needs capital to be used as a basis for financing in carrying out the company's normal operations, the capital contained in the company is useful to move the company so that it can operate in achieving company goals, profits, and investment from external parties of the company can provide an increase in company capital plus loans made provided by third parties can improve the capital structure of the company. This research is a type of quantitative research that processes data into numbers or quantitative data. The object of this study, namely manufacturing companies in the food and beverage sector listed on the Indonesian stock exchange, which will be taken as research data are the financial reports of each company for the 2017-2021 period. Profitability has a significant effect on capital structure, asset growth has a significant effect on capital structure, Firme size can strengthen the effect of profitability on capital structure, and Firme size strengthens the effect of asset growth on capital structure
The influence of human resources management practice on employee performance at the National Land Agency Province of North Sumatra Saima Rambe
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1014

Abstract

This research is to determine directly how far human resource management practices affect employee performance in the Administration section of the National Land Agency for North Sumatra Province. The population and sample in this study were all employees of the Administrative Section of the National Land Agency, totaling 35 employees. The lack of implementation of the management and supervision of human resources so the lack of discipline in administrative employees in their duties and responsibilities results in the quality of human resources not achieving the level of performance as desired. Human Resources on Employee Performance of the Medan National Land Agency. The purpose of this study was to determine the extent to which the influence of human resource management practices on employee performance at the Administrative Section of the Regional Office of the National Land Agency of North Sumatra Province. The research method used is a quantitative research method using the product moment formula with 2 variables, namely X and Y. From the conclusion of the research results that variable (X) and variable (Y) are at a Strong level, it is proven that the result of calculating the product-moment correlation is between 0 .60 - 0.79 which indicates a strong interpretation of the National Land Agency. And the results of the calculation of the t-test as seen above can be obtained by the value of tcount = 7.414 the number of moment products contained in the ttable with (df) 0.05% at n = 35 there is a number of ttable = 2.034. This means that with the number 7.414 > 2.034, the hypothesis submitted can be accepted at the Office of the National Land Agency for the Province of North Sumatra.
The effect of distance learning and learning motivation on student learning satisfaction Dinaria br Sembiring; Bena br Ginting; Pesta Gultom; Hermelina Ekasari br Tarigan
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1039

Abstract

This research was conducted to find out how the Effect of Distance Learning and Learning Motivation on the learning satisfaction of semester V students majoring in computerized Accounting. AMIK Medicom. This study used three variables consisting of bound variables, namely student learning satisfaction (Y), while the free variables were distance learning (X1) and learning motivation (X2). The type of research used is explanatory research through associative research, which is research that aims to explain the influence between two or more variables. The population in this study was students in semester V of the computerized accounting department of AMIK Medicom totaling 51 people. The data collection method is carried out with a questionnaire of literature studies, and observation. Data analysis carried out in this study is a hypothesis test with a t-test (partial test) and an F-test (simultaneous test). The results of this study were obtained that: (1) based on the partial test of Distance Learning Affects the learning satisfaction of students in semester V majoring in computerized Accounting with a t-test of 4,147. (2) Based on the partial test, learning motivation affects the learning satisfaction of students of AMIK Medicom with a t-test of 3,285. (3) Based on the Simultaneous test of the Effect of Distance Learning and Learning Motivation on the Learning Satisfaction of AMIK Medicom Students with an F test of 7,814.

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