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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
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Analysis of factors affecting employee performance at the government bureau of the regional secretariat of East Nusa Tenggara province Jolanda Lisdawati Ndolu; Thomas Ola Langoday; Simon Sia Niha; Henny A. Manafe; Stanis Man
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1422

Abstract

The urgency of the research is that there is a problem of employee competence at the Government Bureau of the Regional Secretariat of NTT Province, which based on the results of the assessment is stated to be lacking, so that the purpose of this study is to determine the description of employee performance, employee competence, work design, employee personality, work motivation, leadership, organizational culture, work environment, employee loyalty, employee commitment and work discipline at the Government Bureau of the Regional Secretariat of NTT Province in order to support the achievement of targets and work objectives that have been set. As well as analyzing the significance of variables that affect employee performance. This research uses quantitative methods. The research sample was employees at the Government Bureau of the Regional Secretariat of NTT Province, totaling 53 people. Data was collected by distributing questionnaires and analyzed using descriptive and inferential statistics using the SPSS application. Based on the results of this study, it can be contributed to the Government Bureau of the Regional Secretariat of East Nusa Tenggara Province to improve employee competence, work design, employee personality, work motivation, leadership, organizational culture, work environment, employee loyalty, employee commitment and work discipline in order to support the improvement of employee performance to a very good level.
Factors affecting consumers in buying drugs through online Ambar Dwi Erawati; Mona Tiorina Manurung; Chusnul Zulaika3 Zulaika
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1426

Abstract

The behavior of human buying and selling transactions has changed from face-to-face transactions to online transactions. Changes in transaction behavior also occur in the sale and purchase of drugs. People choose to buy online because they think it is cheaper and easier. The community does not consider the safety of the drugs consumed. By using an analytic survey method involving 77 respondents, with a backward stepwise conditional logistic linear regression test analysis, researchers want to examine what factors influence consumers in buying drugs online. The result of this study is that the completeness of the drug, the quality of the drug, the price of the drug, information about the drug, and the ease of obtaining the drug gives a significant value of 0.001 in buying drugs online. There needs to be an evaluation to reduce drug abuse, the public must be careful about the drugs purchased by paying attention to the drug distribution permit, the condition of the drug that is not damaged, and the side effects of drug use. This research can be taken into consideration by business actors in the pharmaceutical sector in increasing drug sales through online by improving these factors.
Relationship between brand empowerment and employee brand understanding on employees rspad pavilion kartika Indanat Fadhilatut Toyibah
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1427

Abstract

This research was conducted to explore the influence of variables of brand empowerment, employee brand understanding, employer brand equity, brand psychological ownership and corporate branding to know the role of employee Brand understanding on hospital employees. The contributions from this research are expected to provide the theory/science of human resource management and also provide improved quality services in the health industry sector and also positive managerial implications on organizational management. Referring to the results of previous research and empirical theories related to the process of understanding employees’ brand and all aspects related to brand empowerment, employee brand understanding, employer brand equity, brand psychological ownership and corporate branding, this research gathered data with the survey method of spreading questionnaires online using Google forms. Respondents were selected using purposive sampling. Quantitative research is conducted using the analysis of structural equation models. (SEM). Some of the findings in this study were positive effects of brand empowerment on employee brand understanding, but no impact on brand psychological ownership. Employee Brand Understanding has a positive impact on Employee Brand Equity. In contrast, brand psychological ownership does not affect employee brand equity. In addition, corporate branding has a positive impact on brand psychological ownership. This research is useful for organizations to improve the role of employees in having a sense of ownership of the brand, as well as getting employees to understand the brand of the organization to deliver positive change and improve the quality of the company’s brand image
Case study at KSPPS BMT UGT nusantara Indonesia an analysis of using mobile applications to increase fee-based income Muchamad Iqbal Fatah; Nur Asnawi; Segaf Segaf; Parmujianto Parmujianto
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1428

Abstract

Cooperative members with businesses such as street vendors, primary food traders, and other merchants can be empowered to offer PPOB payment services owned by cooperatives. The kind of examination utilized in this study is a subjective technique. According to the findings of the research that has been conducted, a number of factors influence members to use the UGT Mobile application. These factors include the fact that it is simpler to use than mobile banking in several banks, that it is safer because it is simple to communicate and handle complaints, and that members feel ownership because they are also cooperative owners. Based on the result, BMT UGT individuals are not exactly ideal in utilizing the Mobile UGT application because of the absence of information about the UGT Portable application. Then, BMT UGT's fee-based income growth is below par as a result of Mobile UGT's lack of maximum exposure to BMT UGT members and an uneven distribution of employee knowledge regarding the application's benefits. Thus, this study provides valuable insights into the use of mobile applications to increase fee-based income in microfinance institutions.
Analysis of liquidity company size company growth and capital structure on profitability Maulien Safa Mirella; Titiek Suwarti
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1433

Abstract

The property sector is one of the sectors that plays a major role in the national economy, but property companies have large business risks and lack regulation. This study focuses on analyzing the effect of liquidity, company size, company growth, and capital structure on the profitability of property companies listed on IDX 2017-2021. This research is a type of descriptive quantitative research using secondary data on annual financial statements which are then analyzed using multiple linear regression. Through purposive sampling technique, a research sample of 190 annual financial reports from property companies was selected. The results of the study explained that liquidity and company size did not have a significant effect. Company Growth had positive effect, while capital structure had negative significant effect on the profitability of property companies listed on IDX for the 2017-2021 period.
Mediation of organizational commitment the effect of personality traits and teamwork competencies on organizational citizenship behavior Fitri Wulandari; Fariqoh Zumrotul Mila
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1434

Abstract

This study purposes to analyze the role of personality traits and teamwork competencies on organizational citizenship behavior (OCB) by mediating organizational commitment to employees of PT. Investama Komando Security. Analyzing what factors influence extra role behavior is very urgent for organizations because it has an impact on organizational performance in the long term. Using qantitative research methods, data was collected using a questionnaire. The analytical tool used in this study was multiple regression with IBM SPSS Version 23 software. This study applied a purposive sampling technique, 124 employees of PT. Investama Komando Security. The results of this study indicate that personality traits have no significant effect on OCB, but have a significant effect on organizational commitment. Teamwork competencies have a significant effect on OCB and also have a significant effect on organizational commitment. Organizational commitment influences OCB. The result of mediating organizational commitment on the influence of personality traits on OCB is full mediation. Mediation of organizational commitment on the effect of teamwork competencies on OCB is partial mediation. The effect of teamwork competencies on organizational commitment indicates the biggest influence. The findings of this study provide a conceptual framework regarding the factors that influence organizational citizenship behavior. The best strategy in increasing Organizational citizenship behavior is to increase the role of teamwork competencies and organizational commitment.
Impact of trust promotion and perception of ease of use on the decision making of the use of ShopeePay in Mega Regency Houses Firsta Rifsi Mey Atshari; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1435

Abstract

The purpose of this research is to answer questions like Does promotion affect ShopeePay users' decisions to adopt digital wallets? and Does trust affect such decisions?Does the adoption of shopeePay digital portfolios depend on how convenient people perceive it? ShopiePay can enhance the efficiency of their marketing campaigns to reach more potential consumers by being aware of the aspects that customers in the region take into account when choosing to use these payment systems.This type of research is quantitative with 3 independent variables consisting of belief (X1), promotion (X2) and perceived convenience (X3) and the dependent variable usage decision (Y). The illustrations were taken using the Lemeshow procedure and the population was 98 residents and illustrations of 100 residents were obtained. The information collected was then analyzed using the Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Hypothesis Test and the coefficient of determination, with the help of the SPSS Version 22 For Windows program. The research results can be seen that belief, promotion, and perceived ease of use significantly influence the decision to use. This is confirmed by the T test. T count= 6. 402 with a significance of 0. 000<0. 05 so the hypothesis can be accepted. The results of the research show that trust, promotion and the perceived ease of use have influenced the decision to use ShopeePay in Mega Regency housing. So that the industry must be able to give confidence to consumers and provide attractive promotions on television and other media. The industry must also be able to pay attention to the convenience in the application by providing complete instructions for its users.
Influence of product quality brand image and korean brand ambassador NCT dream on decision of customing products mie Lemonilo Intan Putri Rahayu; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1436

Abstract

The aim of this study is to analyze the influence partially between Product Quality, Brand Image, and Brand Ambassador on Purchase Decisions in Lemonilo products New Attack. The sample-taking method used by the researchers is nonprobability sampling with the accidental sample method with the number of samples of 100 respondents who are consumers who have purchased Lemonilo in New Attack. The study was conducted using SPSS version 22. To collect data, researchers perform surveys of the spread of questionnaires and library studies. The type of research used is quantitative. The analytical method used is validity test, reliability test, classical assumption test, double linear analysis and hypothesis test. the results of this study are three independent variables namely the quality of the product partially negatively and not significantly affects the purchase decision, but brand image, and brand ambassador partially positively and significantly influences the purchasing decision.
The influence of price product quality and brand image on purchase decisions bear brand milk Nurfahrisya Adisti Anggraeni; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1437

Abstract

The aim of this study was to analyze the partial influence between Price, Product Quality, and Brand Image on Purchasing Decisions on Bear Brand Milk products at Pelita Bangsa University. The sampling method used by researchers is nonprobability sampling with an accidental sample method with a sample size of 100 respondents who are consumers who have purchased Bear Brand Milk at Pelita Bangsa University. The research was conducted using SPSS version 25. To collect data, researchers conducted a questionnaire distribution survey and literature study. The type of research used is quantitative. The analysis methods used are validity test, reliability test, classical assumption test, multiple linear analysis and hypothesis testing. the results of this study are three independent variables, namely price, product quality and brand image partially have a positive and significant effect on purchasing decisions
The influence of brand image price and location on product purchase decision on JCo donuts products Yolanda Yadita Mahmud; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1438

Abstract

This study aims to examine Brand Image on purchasing decisions, price on purchasing decisions, and location on purchasing decisions on J.Co Donuts products. Product purchasing decisions are directly influenced by the company's brand image, consumers decide to buy a product based on the price and location of a brand or product. This research uses quantitative methods. Data collection in this study uses questionnaire data and literature studies with a population of customers who have purchased J.Co Donuts. Sampling using nonprobability sampling method with accidental sampling technique with a sample size of 100 respondents who are consumers who have purchased J.Co Donuts products. This research uses SPSS software version 22. To collect data, including observation of the distribution of questionnaires and literature studies. The analysis methods used are validity test, reliability test, classical assumption test, multiple linear analysis and hypothesis testing. The findings of the research prove that the brand image variable does not have a significant influence between brand image on purchasing decisions. The price variable has a significant effect on purchasing decisions. The location variable has no significant effect on purchasing decisions.

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