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Endang Rudiatin
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Pusat Inkubator Bisnis dan Kewirausahaan Universitas Muhammadiyah Jakarta Business Centre, Lantai I Universitas Muhammadiyah Jakarta Jl. KH Ahmad Dahlan Cireundeu
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BASKARA: Journal of Business and Entrepreneurship
Published by Universitas Muhammadiyah Jakarta
ISSN : -     EISSN : 26230089     DOI : 10.24853/baskara
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
BASKARA: Journal of Business & Entrepreneurship adalah jurnal ilmiah peer-reviewed yang didedikasikan untuk menerbitkan hasil penelitian dan pengabdian masyarakat berkenaan dengan bisnis dan kewirausahaan serta pengembangannya. Jurnal ini juga menerbitkan pemikiran dan pengalaman praktisi Bisnis yang inspiratif dan inovatif. Kontribusi teoritis dikaitkan dengan fakta bahwa kasus tersebut mengkritisi teori yang ada atau melengkapi dan memperkaya teori yang sudah ada. Dengan kata lain kajian teoritis yang bersifat praktis, dapat diterapkan dan dimanfaatkan. Artikel adalah karya asli, berkualitas dan belum pernah diterbitkan di media lainnya. BASKARA: Journal of Business & Entrepreneurship mengundang para dosen, peneliti, pengkaji, praktisi, industri, dan pemerhati serta mahasiswa S1/S2/S3, untuk mengirimkan paper atau artikel ilmiahnya. Paper yang masuk akan di-review secara peer-review. Setelah proses review selesai, hasil review akan diinformasikan kepada penulis paper melalui sistem Open Journal System (OJS). BASKARA: Journal of Business & Entrepreneurship diterbitkan secara berkala, setiap dua kali dalam setahun (Oktober dan April) oleh Pusat Inkubator Bisnis dan Kewirausahaan (PIBK) Universitas Muhammadiyah Jakarta.
Arjuna Subject : Umum - Umum
Articles 112 Documents
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The Ummatic Elements in Malaysia-Turkey Economic Cooperation: A Study on Investment Aspects Mohamad Shaukhi Mohd Radzi; Mohd Sohaimi Esa; Zaini Othman
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.123-135

Abstract

The investment aspect is one of the most important aspects in strengthening the economy of a country. As countries that practice an open economic policy, Malaysia and Turkey emphasize the investment aspect of whether Foreign direct investment (FDI) and Direct Investment Abroad (DIA). Malaysia and Turkey are also major players in the Organization of Islamic Cooperation (OIC) and the Economic Cooperation Organization of Eight Developing Countries (D-8). It turns out that these two Islamic organizations have succeeded in becoming catalysts in improving the economy of both countries. These two organizations also clearly make the ummatic agenda the main agenda of the establishment as well as fighting for the welfare of Muslims. This is proven that the amount of investment for these two countries is increasing over time. The diversity of investment sectors is also seen to be increasing based on the needs of Malaysia and Turkey. This study uses a qualitative method that leads to the study of the discipline of history by emphasizing the analysis of primary sources, secondary sources and interviews to produce an authoritative study.
The Effect of E-Service Quality, Website Quality, Promotion, and E-Trust on Repurchase Intentions at E-Commerce Shopee in DKI Jakarta Muhamad Ilham Syachrony; Hamdan Hamdan; Ridho Rafqi Ilhamalimy
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.193-205

Abstract

This study aims to analyze e-Service Quality, Website Quality, Promotion, and e-Trust against Shopee's Repurchase Intention in DKI Jakarta. This study uses a quantitative approach, and because the population in this study cannot be generalized with certainty, the result is that the sample selection uses a non-probability purposive sampling approach. Obtained 200 samples that have been confirmed as feasible for testing, because they have gone through the data screening stage. The first data analysis uses a descriptive analysis approach to ensure that the sample characteristics are appropriate to the context. Then using PLS-SEM data analysis through Smart-PLS 3.0 Software. The results of this study reveal that e-Service Quality and Website Quality have a negative and insignificant effect on Repurchase Intention. Meanwhile, promotion and e-Trust have a positive and significant effect on Repurchase Intention.
The Effect of Financial Literacy, Financial Knowledge, Financial Attitudes and Personality on Financial Management Behavior in MSME Rizka Septiana Putri; Naelati Tubastuvi; Ika Yustina Rahmawati; Hermin Endratno
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.136-151

Abstract

The research was conducted with the aim of examining the influence of financial literacy, financial knowledge, financial attitudes and personality on financial management behavior. The subjects in this examine were Micro, Small and Medium Enterprises (MSMEs) in Banyumas Regency with a population of 8,542 MSMEs and the sample in this observe was 159 MSMEs. Information were dissected the utilizing validity test, reliability test, descriptive analysis, classical assumption test, and multiple regression test. The study demonstrates that financial literacy, financial knowledge, financial attitudes, and personality traits have a significant and positive impact on financial management behavior. Based on this research, financial management behavior for MSME is very important, MSME must understand how important it is to understand financial literacy, financial knowledge, financial attitudes and personality. Thus, some Banyumas MSMEs have implemented good financial management behaviors and can be an example for other MSMEs.
Towards an Equitable Sharia Economic System in the City of Tasikmalaya: The Role of Sharia Regional Regulations and Islamic Relations Ma'mun Murod; Gunawan Santoso
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.245-261

Abstract

Sharia economic law is an important part of Islamic law. Indonesia, as a country with the largest Muslim population in the world, has enormous potential to play an optimal role in the sharia economic industry. This research is based on the phenomenon of increasing public and regional awareness of the importance of the sharia economic system in the Indonesian economy. The development of sharia regional regulations in several regions of Indonesia is part of an effort to build a sharia economic system and improve people's welfare in an equitable and just manner. The research method used is a grounded, qualitative method. This method is used to find a theory, create a new theory, and even form a new model idea that can help resolve the implementation of a just Islamic economic system. The results of the research resulted in recommendations for the best program solutions in the form of positive impact outcomes for the community, government, and business actors, namely the following activities: creating inclusive and sustainable economic growth; opening wider and more diverse business opportunities; providing an increase in the quality of life of the community; increasing public trust in the financial system; improving the nation's image; improving financial inclusion; improving economic independence; improving community welfare; and making a significant contribution to sustainable development.
Women’s Social Enterprise Organizational Performance Analysis: A Road to Sustainability Andi Fauziah Yahya; Fitriyani Fitriyani
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.221-231

Abstract

With a high sense of empathy and sociality, women tend to engage in social entrepreneurship or participate in social activities to pursue not only profit but also social impact. In addition, social entrepreneurship has been believed to be able to address social problems and be the best way to build economic resilience and independence in societies. Through extensive research, social enterprises have proven to be providers of solutions to social problems. Therefore, ensuring the success and sustainability of social enterprises is a major challenge for female entrepreneurs. The aim of this study is to identify the current conditions of social entrepreneurship and the challenges they face to ensure their sustainability from a comprehensive management perspective. The research applies a qualitative research approach with several case study designs. Data obtained through observations and semistructured interviews with four CEOs and ten employees was processed and analyzed using McKinsey’s 7S model approach to determine the company’s current organizational performance. Performance analysis using McKinsey 7S Models at KWN Fatimah Az-Zahrah, Celebes Mushroom Farms, Café Tulus, and Café Mella House of Donuts has provided an illustration of their current condition and found that the three elements are not aligned with each other, mainly the elements strategy, system, and skills, and the two elements have gaps in the system and skills. These unbalanced elements and gaps will hinder these companies from achieving efficient performance and sustainability.
Financial Literacy, Income and Self-Control on Financial Management Behavior of Generation Z Citra Anjani; Darto Darto
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.152-164

Abstract

In the current era of globalization, economic circulation continues to change and gradually spread throughout the world, including Indonesia. One of the factors influencing these changes is financial behavior. Therefore, financial knowledge is absolutely important the community, because financial knowledge covers how individuals manage their finances properly. Often, individuals fail to manage their finances not because of their low income but because of their ignorance in managing and allocating their finances properly. The purpose of this study was to find out whether there is influence from financial literacy, income, and self-control variables on the financial management behavior of Generation Z, especially students at universities like Muhammadiyah Jakarta. The method used in this study is a quantitative approach with primary data obtained from distributing questionnaires. The data analysis technique used by the researcher uses the classical assumption test, multiple linear regression, T test, and hypothesis test. The questionnaire distribution period was carried out in October–November 2022. The results of this study indicate that the variables financial literacy, income, and self-control have a positive and significant effect on the financial management behavior of generation Z.
Implementation of Musyarakah Financing in BMT Al-Munawarah Setya Nugroho Isri Yuwono; Jaharuddin Jaharuddin
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.176-192

Abstract

This study aims to determine the application and conformity of the sharia musharakah contract with the DSN fatwa at Baitul Maal wa Tamwil (BMT) Al-Munawwarah, using a qualitative case study approach. The data used in this study used primary and secondary data by conducting direct interviews with branch managers, tellers, and customers at BMT and searching for data sources in journals, books, and literature. The results of this study explain that BMT has several savings products and financing products in it for customer needs. In conducting Musyarakah financing, customers need to fill out a form and complete the requirements set by the BMT. In its implementation, BMT Al-Munawwarah has run musharakah financing following the DSN-MUI Fatwa with the principle of profit sharing. The ratios that are usually used for BMT are 50%: 50%, 60%: 40%, and 70%: 30%. The marketing strategy used by BMT in marketing its financing products is through print media such as brochures, and banners
Fast Food Industry Investigation: The Role of Brand Attitude and Brand Loyalty on Purchase Intentions in Generation Z based on Theory of Reasoned Action Muhammad Taufikkur Rahman Afandi; Endy Gunanto Marsasi
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.206-220

Abstract

This study explores the concepts of brand attitude and brand loyalty among generation z to generate purchase intention in the fast food restaurant industry. Researchers use quantitative methods and use surveys to obtain primary data. The data obtained were then processed using SPSS and AMOS. The total respondents collected in this study were 204 generation Z people who consumed products at fast food restaurants. Variables used in this study include brand attitude, purchase intention, electronic word of mouth, and brand loyalty. The brand loyalty variable in this study will act as a renewal variable mediating between the electronic word of mouth and purchase intention variables. The results of this study show that electronic word of mouth positively affects brand attitude variable but has no effect on brand loyalty variable. Brand attitude variable has a significant impact on brand loyalty variable and purchase intention variable. Brand loyalty variable has a significant effect on purchase intention variable. These findings align with the theory of reasoned action, which states attitude that appears in a person will affect the intention shown in him. The gap in this study is brand attitude because there are differences in previous studies.
Local Knowledge as the Basis of Innovation in Managing Agricultural Products Jurry Foo; Muhammad Yasar; Mansoor Abdul Hamid; Diana Demiyah Binti Mohd Hamdan; Harifah Mohd Noor; Jalihah Md. Shah; Kee Sabariah Kee Yusof; Intan Soliha Ibrahim; Marja Azlima Omar; Pauline Yong; Colonius Atang; Hanif Abdurahman Siswanto
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.232-244

Abstract

The management of agricultural resources is an important agenda especially during the period of COVID-19 pandemic, which has increased food waste from agricultural products and the loss of sources of income among communities involved in agricultural activities. However, food waste remains as an urgent matter even in post-COVID-19 pandemic. This article aims to discuss about how local knowledge is used to deal with the agriculture waste. Vegetables dumping issues causing waste and affecting the income of farmers and vegetable sellers. Therefore, innovations in processing vegetables into processed food was implemented to optimize agribussines values. In achieving this goal, the steps to be taken are to empower the existing knowledge so called ‘local knowledge’. The information in producing this article was gathered through observation of community who participate voluntarily and interviews with Department of Agriculture, Federal Agricultural Marketing Authority (FAMA) and The Ministry of Agriculture and Food Industries and abbreviated (MAFI). The results of the study found that the main methods of food processing method by the community are preserving, drying, smoking or curing and frying. Hence this these methods were used to process cabbage (Brassica oleracea) into several products namely (1) cabbage floss, (2) salted cabbage, (4) cabbage bosou and (4) cabbage kimchi.
Mushroom Cultivation Business Development Strategy with BMC Model During Pandemic Covid 19 Retno Endah Supeni; Bayu Wijayantini
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.165-175

Abstract

The COVID-19 pandemic has greatly affected various aspects of people's lives. However, despite all the adversity, several businesses are still able to survive and are expected to continue growing during the crisis. Village-Owned Enterprises (BUMDes) are considered important elements that can play a significant role in awakening and stimulating a sluggish economy in the midst of a pandemic. BUMDes and the mushroom cultivation business unit face several obstacles in marketing, human resources, and increasingly high competition. The type of research used is descriptive with a qualitative approach. This study aims to determine the business development strategy used by the BUMDes Pontang Mushroom Cultivation Business to achieve a new model for business development by using the design of the nine elements of the Business Model Canvas (BMC), which include customer segment, value proposition, channel, customer relationship, revenue stream, key resources, key activities, key partnerships, and cost structure. The results of the SWOT analysis conducted by BMC show that BUMDes could carry out an aggressive strategy. In addition, it also produces a new BMC Design as an improvement alternative choice strategy for customer segments, channels, revenue streams, and customer relationships that can be used for business development, especially during this COVID-19 pandemic.

Page 7 of 12 | Total Record : 112

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