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CHRISTIAN PANGARIBUAN
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The Journal of Business and Entrepreneurship (JoB&E) Faculty of Business, Sampoerna University, L’Avenue Office, North Tower, Jalan Raya Pasar Minggu, Kav.16, Pancoran, Jakarta 12780, Indonesia
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INDONESIA
Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Published by Universitas Sampoerna
ISSN : 23024119     EISSN : 26856255     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences
The Journal of Business and Entrepreneurship (JoB&E) is the official journal of the Faculty of Business, Sampoerna University, with a frequency of publishing two times per year, in May and November. JoB&E is a double blind peer-reviewed journal devoted to the publication of original papers. We invite authors to submit articles in the fields of, but not limited to, accounting, anthropology, digital marketing, economics, education management, finance, innovation, management studies, media and communication studies, political sciences and public policy, sociology, technology management, tourism.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 92 Documents
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THE MODERATING ROLE OF SOCIAL IDENTITY ON THE RELATIONSHIP BETWEEN BEHAVIORALLY TARGETED ADS AND DONATION BEHAVIOR Secioria, Rae
Journal of Business And Entrepreneurship Vol. 7 No. 1 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2019 Edition)
Publisher : APPS Publications

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This article examines the role of behavioral targeting ads on the amount of donations on the condition of environmentally friendly products. Data from 240 college students were used to examine the main effect of behavioral targeting ads towards donating behavior, as well as the moderating effects of social identity and product positioning. The effect of social identity is based on the protection and improvement of self-concept. The threat to self-concept intuitively will be related to which identity is the strongest. Implication for managers is considered.
HOW DO MOMPRENEURS ACHIEVE WORK-LIFE BALANCE? (EVIDENCE FROM SMALL BUSINESS IN TANGERANG, INDONESIA) Wijaya, Lindawati; Layman, Chrisanty Victoria
Journal of Business And Entrepreneurship Vol. 6 No. 2 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2018 Edition)
Publisher : APPS Publications

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Many housewives have started their own businesses, specifically in the micro sector in Indonesia, making them “mompreneurs.” A phenomenon observed from these mompreneurs is the struggle between their role as an entrepreneur and a housewife, which often creates conflict in the household. Interest arose in studies regarding problems and strategies carried out by mompreneurs to overcome such imbalance. Therefore, this study uses qualitative method, by looking into four mompreneur cases, to discover the realities of work-life balance of mompreneurs in Indonesia. The study uses NVIVO software to process and analyze information given from mompreneurs. Results of this study shows that the most problem faced by mompreneurs is family dependent care and time management. In addition, the strategy that is widely used by mompreneurs is delegation of tasks and building family relationships. The study seeks to contribute in raising awareness about mompreneurs’ life and their pursuit in achieving work-life balance. In addition, the results of the study further contributes in building the theories for mompreneurs business model in Indonesia.
THE APPLICATION OF MENU ENGINEERING TECHNIQUE IN DETERMINING MARKETING STRATEGY AT THE DEN OF KALAHA RESTAURANT JAKARTA Ardiansyah, Imam
Journal of Business And Entrepreneurship Vol. 8 No. 1 (2020): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2020 Edition)
Publisher : APPS Publications

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The purpose of this research is to provide an overview of the decision to develop a strategy based on the results of menu sales that have occurred within a certain time frame. Evaluate menus to determine marketing strategies using menu engineering techniques. This type of research is a qualitative descriptive study that the object of this study is all food menus that are in the restaurant of The Den of Kalaha which were sold in the period July - December 2019. The results of the study were obtained from the evaluation of the July - Deember 2019 food menu at The Den of Kalaha Jakarta restaurants in all categories, there are 74 menu items in The Den of Kalaha Restaurant Jakarta, 14 items fall into the stars group or 18.91%. The plowhorses group is 22 or 29.72%. The puzzles group is 22 or 29.72%. While the group of dogs numbered 16 or 21.62%. Suggestions for management is to periodically implement the menu engineering technique, where the benefits are that management can be responsive and able to make the right decisions if profits having a decline.
THE EFFECT OF BRAND AWARENESS, BRAND IMAGE, AND MEDIA COMMUNICATION ON PURCHASE DECISION IN THE CONTEXT OF URBAN AREA RESTAURANT Anita, Tiurida Lily; Ardiansyah, Imam
Journal of Business And Entrepreneurship Vol. 7 No. 2 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2019 Edition)
Publisher : APPS Publications

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This study aims to determine the effect of brand awareness, brand image, and media communication on customer purchasing decisions in restaurants on urban areas. This research is a case study and was conducted at Gubuk Makan Mang Engking Restaurant. The restaurant has three branches, and all are located in urban areas of Depok, Cibubur and Bekasi of Indonesia. This current study is descriptive and the analysis technique used is quantitative using multiple linear regression analysis. The number of samples obtained (based on the Slovin formula) is 100 respondents. The sampling technique uses simple random sampling. The independent variables in this study are brand awareness, brand image, and media communication, while the dependent variable is purchase decision. The test result shows that brand image and media communication have an influence on purchasing decisions. Meanwhile, brand awareness does not affect purchasing decisions. Keywords: brand image, brand awareness, media communication, decision to buy Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek, citra merek, dan komunikasi media terhadap keputusan pembelian pelanggan di restoran di daerah perkotaan. Penelitian ini merupakan studi kasus dan dilakukan di Gubuk Makan Mang Engking Restaurant. Restoran ini memiliki tiga cabang, dan semuanya terletak di daerah perkotaan Depok, Cibubur dan Bekasi Indonesia. Penelitian ini bersifat deskriptif dan teknik analisis yang digunakan adalah kuantitatif dengan menggunakan analisis regresi linier berganda. Jumlah sampel yang diperoleh (berdasarkan rumus Slovin) adalah 100 responden. Teknik pengambilan sampel menggunakan simple random sampling. Variabel bebas dalam penelitian ini adalah kesadaran merek, citra merek, dan media komunikasi, sedangkan variabel terikatnya adalah keputusan pembelian. Hasil pengujian menunjukkan bahwa citra merek dan komunikasi media memiliki pengaruh terhadap keputusan pembelian. Sementara itu, kesadaran merek tidak mempengaruhi keputusan pembelian. Kata Kunci: citra merek, kesadaran merek, komunikasi media, keputusan untuk membeli
THE EFFECT OF TOURISM MOTIVATION ON VISITING DECISIONS IN JAKARTA HISTORY MUSEUM KAWASAN KOTA TUA JAKARTA Ardiansyah, Imam; Anita, Tiurida Lily
Journal of Business And Entrepreneurship Vol. 7 No. 1 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2019 Edition)
Publisher : APPS Publications

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The research at the Jakarta History Museum aims to find out the motivation of tourists consisting of physical motivation, cultural motivation, interpersonal motivation and prestige motivation influencing the decision to visit the Jakarta History Museum. This research includes quantitative research using a descriptive approach. The sample in this study amounted to 100 respondents using the Probability Sampling technique with Simple Random sampling, which is done randomly regardless of the strata in that population. Data analysis techniques use multiple linear regression analysis, classical assumption test, and hypothesis testing. Testing the hypothesis with the t test shows that tourist motivation consisting of physical motivation, cultural motivation, prestige / status motivation has a significant influence on visiting decisions. While the motivation of tourists from interpersonal motivation does not have a significant influence on visiting decisions. From the f test shows the results of tourist motivation variables consisting of physical motivation, cultural motivation, prestige or status motivation together have a significant influence on visiting decisions. While the value of R square is equal to 0.571. This means that tourist motivation only affects the visiting decision of 57.1%. And the rest is influenced by other variables not included in this study. From the results of the study it can be concluded that there is a simultaneous influence on physical motivation, cultural motivation, and status motivation on visiting decisions, whose meaning in that dimension is quite good and needs to be maintained. Whereas in the dimension of interpersonal motivation there is no simultaneous influence on visiting decisions, and it needs to be increased in that dimension.
EDITORIAL PREFACE (Volume 6, Issue 1, November 2018) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 6 No. 1 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2018 Edition)
Publisher : APPS Publications

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Journal of Business and Entrepreneurship, Volume 6, Issue 1, May 2018.
THE EFFECT OF CAPITAL, ASSETS, PROFITABILITY AND LIQUIDITY TOWARD NET INTEREST MARGIN Andhini, Safitri; Tobing, Wilson R.L.
Journal of Business And Entrepreneurship Vol. 6 No. 1 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2018 Edition)
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DETERMINAN GOOD CORPORATE GOVERNANCE DAN KINERJA KEUANGAN TERHADAP MANAJEMEN LABA PADA PERUSAHAAN MANUFAKTUR Lusmeida, Herlina
Journal of Business And Entrepreneurship Vol. 7 No. 2 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2019 Edition)
Publisher : APPS Publications

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The purpose of this study was to determine the effect of corporate governance mechanisms and financial performance on income smoothing in manufacturing companies. The independent variable of this study is the mechanism of corporate governance and financial performance, while the dependent variable is earnings management. The sample of this research is manufacturing companies listed on the Indonesia Stock Exchange for the period 2015-2017, the method of determining samples is purposive sampling, and the data is processed using regression. The results of this study are that there is no negative influence of corporate governance mechanisms consisting of the proportion of the board of commissioners, the number of boards of commissioners, managerial ownership and CEO duality on earnings management. For KAP (Public Accounting Firm), there is a significant negative effect on earnings management. For liquidity, leverage has a negative effect on earnings management while profitability has a significant positive effect on earnings management and there is no negative effect on sales growth on earnings management. Keywords: governance, financial performance, profit management, manufacturing Tujuan penelitian ini untuk mengetahui pengaruh mekanisme tata kelola dan kinerja keuangan perusahaan terhadap perataan laba pada perusahaan manufaktur. Variabel independen penelitian ini adalah mekanisme tata kelola perusahaan dan kinerja keuangan, sedangkan variabel dependennya adalah manajemen laba. Sampel dari penelitian ini adalah perusahaan manufaktur yang terdaftar di BEI periode 2015-2017, metode penentuan sample dengan purposive sampling, data diolah dengan menggunakan regresi. Hasil dari penelitian ini adalah tidak terdapat pengaruh negatif mekanisme tata kelola perusahaan yang terdiri dari proporsi dewan komisaris, jumlah dewan komisaris, kepemilikan manajerial dan CEO duality terhadap manajemen laba. Untuk KAP (Kantor Akuntan Publik), terdapat pengaruh signifikan negatif terhadap manajemen laba. Untuk likuiditas, leverage berpengaruh negatif terhadap manajemen laba sedangkan profitabilitas berpengaruh positif signifikan terhadap manajemen laba dan untuk pertumbuhan penjualan sendiri tidak terdapat pengaruh negative terhadap manajemen laba. Kata Kunci: tata kelola, kinerja keuangan, manajemen laba, manufaktur
STAR CHEFS SIGNATURE DISHES ON-BOARD GARUDA INDONESIA DALAM MENDUKUNG NATION BRANDING INDONESIA Savitri, Divania Citra; Jakarudi, Jakarudi; Panindriya, B. Sri Tunggul
Journal of Business And Entrepreneurship Vol. 6 No. 2 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2018 Edition)
Publisher : APPS Publications

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Menduniakan makanan Indonesia tidak hanya dapat dilakukan oleh pemerintah tetapi juga dapat dilakukan oleh non-pemerintah seperti pengusaha, investor, atau masyarakat. Saat ini, budaya merupakan salah satu aspek penting yang dapat dijadikan sebagai alat untuk mengenalkan Indonesia. Indonesia memiliki keberagaman makanan yang termasuk dalam aspek kebudayaan. Makanan dapat dijadikan sebagai alat diplomasi yang dikenal dengan gastrodiplomacy. Garuda Indonesia merupakan salah satu aktor negara yang memiliki tujuan untuk menduniakan makanan Indonesia. Penelitian ini menggunakan metode kualitatif dan dianalisis dengan menggunakan tiga konsep yaitu cultural diplomacy, gastrodiplomacy, dan nation branding. Penelitian ini bertujuan untuk mengidentifikasi upaya Garuda Indonesia dalam mendukung nation branding Indonesia. Hasil penelitian menunjukkan bahwa program Star Chefs Signature Dishes On-Board Garuda Indonesia dapat digunakan untuk mendukung nation branding Indonesia dengan menyajikan makanan Indonesia yang menggunakan rempah-rempah asli Indonesia untuk menciptakan kesan Indonesia yang memiliki cita rasa dan aroma yang kaya. Keinginan Garuda Indonesia untuk menduniakan kuliner Indonesia dapat dijadikan sebagai inovasi dari kegiatan gastrodiplomacy.
IMPACT OF HYGIENE AND SANITATION ON REVISIT INTENTION AT SANTIKA DEPOK HOTEL ., Sofiani
Journal of Business And Entrepreneurship Vol. 8 No. 1 (2020): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2020 Edition)
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Achieving universal access to adequate sanitation and improved hygiene is an essential step on every country’s journey to securing good health for its citizens. The good hygienic practices are mandatory standards for all industries, including the hotel industry. To be able to stay competitive in the industry, it is crucial for hotel operators to consistently improve their internal factors, e.g. hygiene and sanitation, towards achieving successful occupancy rate. The objectives of this study are to investigate the effects of the hygiene and sanitation on the intention to revisit Santika Depok hotel and to suggest recommendation on ways to improve the hotel occupancy rate. The overall finding of this study suggests that hygienic room attendant influences hotel guests to revisit, meanwhile the sanitation of the room and hotel environment do not.

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