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INDONESIA
Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Malang
ISSN : 26552523     EISSN : 20890176     DOI : https://doi.org/10.22219/jmb.v10i1.13949
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB journal is a peer-reviewed and open-access journal published twice a year (April and October). This journal published articles in Bahasa but in 2019 MB journal published all articles in English. This journal only accepts articles from original research results. MB journal welcomes all articles related to management and business fields. Subjects suitable for publication include financial management, marketing management, human resource management, operation management, strategic management, entrepreneurship, business ethics, and international business. Manajemen Bisnis journal has been indexed in Google Scholar and DOAJ. MB journal keeps an attempt to be indexed in other journal directories.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 369 Documents
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New Product Development at PT Asuka Engineering Indonesia Elmira Salsabila; M. Jihadi M. Jihadi; Baroya Mila Shanty
Manajemen Bisnis Vol. 12 No. 01 (2022): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i01.16386

Abstract

PT Asuka Engineering Indonesia is a company engaged in the construction sector, with electrical and instrumentation as their main services. The purpose of this study is to identify and analyze new products that are needed and desired by PT Asuka Engineering Indonesia's consumers. This research is an applied research with a qualitative approach. The analytical tool that used in this research is the New Product Development Stages. The result of this research is the discovery of an idea of new product that can be developed at the Asuka company, namely by adding services in information technology field. Suggestions from this research are that this can be a reference and input for companies to make decisions in developing new products in information technology field by pay more attention to consumer suggestions for new product requests as a consideration for products that should be developed.
The Popularity of TikTok and the Implementation of the AISAS Model on Marketing Communications Through TikTok Anggun Sari Sasmita; Nila Sartika Achmadi
Manajemen Bisnis Vol. 12 No. 01 (2022): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i01.17863

Abstract

The development of social media use has increased during the Covid-19 pandemic. The existence of social like TikTok, it is hoped that it will be able to help entrepreneurs to continue their business. This study aims to find out what causes TikTok's popularity and how to implement the AISAS model in marketing communications through TikTok. Researchers chose literature review as a research method in this paper to look deeper into the phenomena that occur. The conclusion of this study shows that the popularity of TikTok is caused by fear of missing out, or the fear of missing the trend and not being able to engage in the conversations of people in the environment, the ease of downloading and sharing videos, the ease of using the application, interesting content and the opportunity to shorten the marketing funnel.
Implementation of Business Process Reengineering during New Normal in Dinamika University Library Ayouvi Wardhanie; Tan Amelia
Manajemen Bisnis Vol. 12 No. 01 (2022): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i01.18349

Abstract

This research aims to find out how the implementation of business process reengineering occurred in the Dinamika University library during the new normal era. The method uses an exploratory approach by conducting in-depth interviews with key informants, the head of the library division, and the primary informants are library staff. This research will stop if the informants interviewed by the researcher provide the same information or the answers are no longer varied. In this study, the data collection using triangulation techniques that combine documentation studies, participant observation, and in-depth interviews. The findings of this study are the breakthrough in making the Library Online Services Application and the Dynamics of Box of Sterilization to sterilize a collection of books that have been borrowed, routinely promoting through Instagram, and developing an independent upload system.
Increasing the Competitive Advantage of MSMEs in the COVID-19 Pandemic Era by Implementing the Blue Ocean Strategy: A Case Study on RM Dikamali’ Mey Enggane Limbongan; Astriwati Biringkanae
Manajemen Bisnis Vol. 11 No. 2 (2021): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v11i2.18518

Abstract

The high risk of bankruptcy in micro-enterprises, that occurs during the COVID-19 pandemic, makes the micro-business segment experience the biggest impact of the decline in revenue due to limited supply and demand. History notes that during the 1998 economic crisis, MSMEs contributed 39.40% to GDP and were able to absorb 88.90% of workers. However, the situation in the COVID-19 pandemic is different from the situation in the 1998 economic crisis, in which technological developments are quite rapid in the current era. The rapid development of technology has led to increasingly strong pressure for companies to be able to achieve a competitive advantage. This study aims to identify and elaborate the application of the blue ocean strategy to MSMEs to increase competitive advantage. The innovation steps taken were evaluated with the Canvas Strategy and ERRC Grid. In addition, the researchers also applied the SWOT matrix as a starting point for mapping external and internal potentials. The results of this study indicated RM Dikamali’ has met three good criteria for implementing the blue ocean strategy, namely having focus, moving away from existing competitors, and having an attractive slogan. RM Dikamali’ took six stages in implementing the blue ocean strategy, making them be able to get out of market constraints and open new markets. The results of this study can be used as a reference for further studies concerning the Blue Ocean Strategy and for MSMEs in implementing the blue ocean strategy to increase their competitive advantage.
The Effect of Financial Technology on the Financial Satisfaction of MSMEs in Malang Erna Retna Rahadjeng; Yulist Rima Fiandari
Manajemen Bisnis Vol. 12 No. 01 (2022): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i01.19218

Abstract

This study aims to determine the effect of financial technology on financial satisfaction of Small Businesses (SMEs) in Malang City. By using primary data and random sampling, as well as using a questionnaire distributed to entrepreneurs and measured with a Likert scale. The collection of data on MSME respondents in the city of Malang is based on the distribution of questionnaires. The research objectives are as follows: To know the influence of Fintech on financial satisfaction?”. The analytical method used to determine the effect is to use simple regression statistics, with regression analysis tools used SPPS tools. The results obtained from the regression analysis show that there is a significant influence between Fintech variables on Financial Satisfaction. This is indicated by the value of the coefficient of determination (Adj.R-square) generated by the Fintech regression model (effect of feature convenience, social influence, performance expectations, system security and payment system drivers) on financial satisfaction of 0.565. Simultaneous testing of the hypothesis of the influence of Fintech variables (Ease of Features, Social Influence, Performance Expectations, System Security and Payment System Drivers) on Financial Satisfaction resulted in an F-test statistic of 26,716 with a probability of 0.000. This means that there is a simultaneous significant influence (together) with Fintech (Feasibility of Features, Social Influence, Performance Expectations, System Security and Payment System Drivers) on Financial Satisfaction.
The Effect of Transformational Leadership Style on Perfomance and Satisfaction of MSME Employees Mediated Through Leader Member Exchange M. Abdi Dzil Ikhram W; Rinaldy Achmad Roberth Fathoni
Manajemen Bisnis Vol. 12 No. 01 (2022): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i01.21746

Abstract

The growth of Indonesia's economy depends significantly on micro, small, and medium-sized businesses (SMEs). When Indonesia experiences an economic crisis, SMEs become a powerful force that not only boosts national GDP but also helps to create jobs. This study's goal was to ascertain how the Leader Member Exchange, a kind of transformational leadership, affected worker productivity and job satisfaction. Partial Least Squares is a statistical test method used in this investigation (PLS). A questionnaire survey approach of data gathering was employed in this study. This study focuses on SMEs in East Java, one of which is that they have at least 50 individuals working for their company units. The study's findings show how transformational leadership affects worker performance. Additionally, there is no impact of transformative leadership on work satisfaction. The association between transformational leadership and employee performance is mediated by the Leader Member Exchange variable, although this variable does not mediate the relationship between transformational leadership and work satisfaction.
The Effect of Ethical Climate on Employee Performance Mediated by Communication at PT. Pos Indonesia Malang Iqbal Robbie; Daffa Aryadana Tanaya; Mursidi
Manajemen Bisnis Vol. 12 No. 02 (2022): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i02.21749

Abstract

This study aims to examine the effect of ethical climate on employee performance mediated by communication. This research was conducted at PT. Pos Indonesia Malang Branch. The sampling technique used was total sampling with a sample size of 67 employees of PT. Pos Indonesia Malang Branch. Using a questionnaire as a data collection technique. The data analysis technique used Partial Least Square (PLS). The results of the study conclude that there is a significant influence between ethical climate on employee performance. Ethical climate has a significant effect on communication. Communication has a significant effect on employee performance. Communication mediates the ethical climate on employee performance.
MSME’s Marketing Performance Measures: Examining The Role Of Innovativeness & Competitive Strategy Sulastini; Asmaji Darmawi
Manajemen Bisnis Vol. 12 No. 02 (2022): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i02.22231

Abstract

MSME’s has a significant role towards the national economics of Indonesia. It offers the resilience on national economics, even when a crisis. Thus, that is important to ensure the marketing performance. This research aimed to measure the MSME’s marketing performance from the innovativeness and competitive strategy. The research involves 50 MSME’s in Banjarmasin. The data analysis to test the hypotheses are the multi regression analysis. The results indicates that all of the hypotheses is accepted. However, the innovativeness indicates more prevalent results than the competitive strategy. This is due to the nature of MSME’s is a rather have a collaboration than competing each other. This research contributes to the current literature by providing an evidence of presents MSME’s marketing performance from the innovativeness and competitive strategy.
The Effectiveness of Training and Development On Employee Performance to Enhance Competitive Advantage: A Case Study of Social Enterprise Development Sierra Leone (Send-Sl) Alhadji Musa Kamara; Widayat; Bambang Widagdo
Manajemen Bisnis Vol. 12 No. 02 (2022): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i02.23109

Abstract

This study aimed to examine the effect of Human Resources development and training on performance. Data were collected using questionnaires from 71 workers who were selected at random. The collected data were analyzed using Structural Equation Modeling (SEM), which employed Smart-PLS3. The analysis results show that on-the-job training measured by (Job- rotation, Job-instruction, orientation and workshop) had no significant direct effect on Employee Performance but a significant direct effect on Employee Competitive Advantage. While Off-the- job training measured by (exchange learning, short courses, self-development, and simulation) had a significant direct impact on employee performance but had no significant immediate effect on employee competitive advantage. Also, employee performance was found to have a significant direct impact on employee competitive advantage. The result further revealed that through the mediation of employee performance, on-the-job training had no significant indirect effect on employee competitive advantage, while off-the-job training had a substantial indirect impact on employee competitive advantage.
Analysis of Bumdes Health Based on Marketing Aspects and Financial Aspects Achmad Hasan Hafidzi; Ibna Kamilia Fiel Afroh
Manajemen Bisnis Vol. 12 No. 02 (2022): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v12i02.23409

Abstract

This study aims to analyze the health of Bumdes based on marketing and financial aspects (Case Study of BUMDes Dukuh Dempok, Wuluhan District, Jember Regency). The research design used in this research is descriptive research with a quantitative approach. The population of this study is population used in this study are all consumers of Bumdes Dukuh Dempok products in Jember Regency. the method used in this research is purposive sampling. The number of samples in this study was 65 respondents. The data analysis method used in this study is the Structural Equation Model (SEM). The results showed that Brand Personality on Brand Love showed a significant positive effect. Brand Personality on Brand Loyalty shows a significant positive impact. Brand Love on Brand Loyalty shows a significant positive effect. Brand Love plays a role in mediating the influence of Brand Personality on the Brand Loyalty of BUMDes Dukuh Dempok products. Based on the capital ratio at BUMDes Dukuh Dempok, Wuluhan District, the financial aspect is classified as excellent and appropriate.

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