cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
LPPM Eka Prasetya
Contact Email
lppm@eka-prasetya.ac.id
Phone
+6261-4571198
Journal Mail Official
mbep@eka-prasetya.ac.id
Editorial Address
Jalan Merapi No.8 Medan
Location
Kota medan,
Sumatera utara
INDONESIA
Jurnal Manajemen Bisnis Eka Prasetya
Published by Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
ISSN : 24776718     EISSN : 27163393     DOI : https://doi.org/10.47663/jmbep.v8i1.225
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing Management Strategic Management Organizational behavior Operation management Entrepreneurship E-Business Capital market
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 25 Documents
 1   2   3 
Search results for , issue "Vol 10 No 2 (2024): Edisi September" : 25 Documents clear
The Success Factors Women Entrepreneurship in The Digital Era Edy Purwo Saputro, Edy; Irmawati, Irmawati
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.343

Abstract

The success of entrepreneurial factors in the digital era is related to a number of factors, both internal and external. This is a challenge for the development of entrepreneurship and the purpose of this research is to find out the success factors that influence entrepreneurship by setting observations in Solo involving 100 respondents. Tests with regression analysis and the results illustrate that the entrepreneurship and economics variables have a positive effect on entrepreneurship while the innovation and technology variables have no effect. This finding promises further research despite its limitations
Bisakah Vlogger Membantu Membangun Kesadaran Merek?Dampak Vlogger Pada Sikap Pelanggan Terhadap Merek Iklan dan Pembelian Ade Yusi Pamukas; Sumar
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.380

Abstract

This research departs from the large number of social media users as a means for carrying out marketing activities. And it also aims to explore the impact of vloggers on customer interest in the products being marketed. Specifically, this research examines whether attitudes towards vlogger recommendations have an impact on attitudes towards brand advertising, and what effect it has on consumer purchasing intentions. This research applies a mono cross-sectional quantitative analysis method. Data collection was assisted using surveys through questionnaires distributed to predetermined samples. Vloggers have quite a big impact on customer perceptions because of their closeness to customers who often describe vloggers as friends and respect their opinions. This study shows that what is important is not the benefits they provide. felt from the information obtained from the vlog. The strongest relationship in this research is attitudes towards vloggers and attitudes towards brands which emphasize content creators in building brand awareness. This article provides a clear picture of the exploration of the impact of vloggers on customer perceptions.
The Influence of Social Media Marketing Strategies on Consumer Engagement Tampe Tuah Malem Ginting; Arief Muhazir Insandi
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.381

Abstract

This study explores the influence of social media marketing strategies on consumer engagement, a critical aspect for businesses in the digital era. With the increasing reliance on social media platforms as marketing tools, understanding their effectiveness in fostering consumer interaction is paramount. This research employs a literature review method to analyze existing studies, reports, and scholarly articles on the topic, providing a comprehensive overview of how diverse strategies, such as content marketing, influencer collaborations, and targeted advertising, impact consumer behavior and engagement levels. The findings reveal that well-executed social media marketing strategies significantly enhance consumer engagement by fostering brand awareness, loyalty, and emotional connections. Key factors contributing to successful engagement include consistency in posting, authenticity in brand communication, and leveraging interactive features such as polls, quizzes, and live sessions. Additionally, the study identifies the challenges businesses face in implementing these strategies, including algorithm changes, audience segmentation, and competition in the crowded digital marketplace. This research contributes to the growing body of knowledge on digital marketing by providing actionable insights for businesses aiming to optimize their social media strategies. By synthesizing existing literature, this study underscores the importance of aligning social media practices with consumer expectations and emerging technological trends to achieve sustainable engagement.
The RESEARCH MAPPING: THE MILLENNIAL GENERATION AND CONSUMPTION OF FAKE PRODUCTS Edy Purwo Saputro, Edy; Irawati, Zulfa; Setyaningrum, Dewi Probowati
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.411

Abstract

Counterfeit products are not only a serious threat to the sustainability of the production process but also have a systemic impact on the economy and business economy. Therefore, the consumption of counterfeit products is a threat to marketing and on the other hand can damage the perception of the market leader. Therefore, research related to the consumption of counterfeit products in the current era is important. The long-term goal of this research is to build collective awareness to consume original products. The mapping results explain that there are various factors that influence behavior towards the consumption of counterfeit products, not only in Asia but also in Europe. Research findings show that there is a challenge to reduce the circulation of counterfeit products. Limitations and suggestions for further research are presented so that they can provide an overview of theoretical depth
THE INFLUENCE OF PROFITABILITY, LIQUIDITY AND LEVERAGE ON COMPANY VALUE IN AUTOMOTIVE SUB-SECTOR COMPANIES AND ITS COMPONENTS LISTED ON THE INDONESIAN STOCK EXCHANGE DAVID; DIANA
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.416

Abstract

Abstract. This research aims to determine the effect of profitability, liquidity and leverage on company value in automotive sub-sector companies and their components listed on the Indonesia Stock Exchange in 2015 - 2020. The sample obtained was 9 automotive sub-sector companies and their components listed on the IDX in 2015 - 2020 with a total of 54 observation data over 6 years of observation. The data collection technique used is documentation with data sources using secondary data taken through the official website of the Indonesian Stock Exchange. The data analysis technique used in this research is multiple linear regression analysis using SPSS 26 software. The results of this research show that profitability has a significant effect on company value. Liquidity does not have a significant effect on company value. Leverage affects company value. Then there is the effect of profitability, liquidity and leverage and on company value simultaneously.
Peran Integrated Marketing Communication (Imc) dalam Meningkatkan Keputusan Pembelian Produk dengan Pemasaran Berbasis Komunitas Sebagai Variabel Moderasi pada Brand Pastry.Series Rengga Kurniawan; Denny Bernardus
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.420

Abstract

Tujuan daripada tesis ini adalah untuk mengetahui pengaruh dan peran beberapa variabel bebas dalam Grand Theory Integrated Marketing Communication (IMC) yakni Influencer Marketing, Word Of Mouth, Daya Tarik Iklan pada variable terikat keputusan pembelian konsumen. Pada bagian yang lain, juga dianalisa masing-masing variabel bebas X1, X2 dan X3 pengaruhnya terhadap keputusan pembelian dengan memasukkan variabel bebas pemasaran berbasis komunitas sebagai faktor moderasi dalam kerangka konseptual penelitian. Metode analisis menggunakan pendekatan kuantitatif dengan Analisis Structural Equation Modelling (SEM). Pada penelitian ini metode pengumpulan data dilakukan dengan menyebarkan kuesioner baik yang bersifat online maupun offline. Kuesioner bersifat pernyataan yang harus dikonfirmasi oleh sebanyak 65 responden atau konsumen pastry.series dengan metode sampel jenuh. Variabel penelitian terdiri dari 3 variabel bebas, 1 faktor moderasi dan 1 variabel terikat. Berdasarkan pada total 5 variabel yang diuji dijabarkan kembali menjadi sejumlah 17 indikator yang dimana dijadikan dasar dalam menggali data 28 pernyataan kuesioner dari para responden.
The Influence Of Liquidity, Company Size, And Leverage On Financial Performance In The Coal Mining Manufacturing Sector Companies Listed On The Indonesian Stock Exchange (IDX) In 2020-2022 Wahyu Wibowo; Muhammad Tahwin
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.422

Abstract

The purpose of this study is to prove the influence of liquidity, company size, and leverage on the financial performance of coal mining manufacturing sector companies listed on the Indonesian Stock Exchange (IDX) in 2020-2022. This research uses financial performance as the dependent variable and liquidity, company size, and leverage as independent variables. The population used in the study consists of all coal mining manufacturing sector companies consistently listed on the Indonesia Stock Exchange (IDX) during the period of 2020-2022, with a sample of 24 companies. The sampling method used in the study is purposive sampling. The data analysis technique used is multiple linear regression. The results of the study indicate that the liquidity variable has a non-significant positive effect on financial performance. Meanwhile, the company size and leverage variables have a non-significant negative effect on financial performance. From the determination test, the Adjusted R square value is obtained at 0.055 or 5.5%, which can be interpreted as liquidity, company size, and leverage in this regression model are able to explain 5.5% of the dependent variable financial performance within the model
Inovasi Manajemen Perubahan Melalui Transformasi Digital di BPJS Kesehatan Muhammad Zamzami; Ari Anggarani
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.428

Abstract

Transformasi digital telah menjadi pusat perhatian banyak organisasi, termasuk BPJS Kesehatan, dalam upaya untuk meningkatkan efisiensi dan kualitas layanan. Dalam konteks BPJS Kesehatan, inovasi manajemen perubahan melalui transformasi digital menjadi kunci dalam menghadapi tantangan-tantangan yang ada, terutama dalam menyediakan layanan kesehatan yang andal dan terjangkau bagi masyarakat. Penelitian ini bertujuan untuk mengetahui inovasi manajemen perubahan apa saja yang sudah dilakukan BPJS Kesehatan dalam melakukan transformasi digital. Melalui metode penelitian pendekatan kualitatif deskriptif, diperoleh kesimpulan BPJS Kesehatan telah menerapkan strategi transformasi digital melalui pengembangan aplikasi Mobile JKN, Antrean Online, Pelayanan Administrasi Melalui WA (PANDAWA), dan Care Center 165. BPJS Kesehatan berhasil meningkatkan aksesibilitas layanan bagi peserta JKN, mempercepat proses administrasi, dan meningkatkan pengalaman pengguna secara keseluruhan yang lebih efektif dan efisien.
Pengaruh Kualitas, Harga, dan Pengalaman Belanja Konsumen Terhadap Minat Belanja di Pasar Tanah Abang Ariel Febrian Chandra; Fajar Moch. Habibi; Saida Ifa Juliyanti; T. Alifsyah Alam; Syti Sarah Maesaroh
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.429

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi minat belanja di Pasar Tanah Abang, terutama kualitas produk, harga, dan pengalaman belanja konsumen. Data dikumpulkan melalui kuesioner yang disebarkan kepada pelanggan Pasar Tanah Abang. Hasil analisis menunjukkan . Pengalaman belanja konsumen juga secara signifikan memengaruhi minat belanja di pasar tersebut. Secara simultan, kualitas, harga, di Pasar Tanah Abang. Kesimpulannya, perusahaan perlu memperhatikan kualitas produk dan pengalaman belanja konsumen untuk meningkatkan minat belanja di pasar tersebut.
Pengaruh Penggunaan Live Streaming, Online Brand Trust Dan Promosi Dalam Social Commerce Terhadap Keputusan Pembelian Muh Syulhasbiullah; Muhammad Hidayat; Anshar Daud
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.431

Abstract

Penelitian ini bertujuan untuk menganalisis (1) hubungan antara variabel penggunaan live streaming, kepercayaan merek online, dan promosi terhadap keputusan pembelian, baik secara parsial maupun simultan, serta (2) faktor yang paling dominan mempengaruhi keputusan pembelian dalam social commerce. Penelitian ini menggunakan metode kuantitatif dengan sampel jenuh sebanyak 104 responden yang merupakan pengguna aktif social commerce di kota Makassar yang melakukan pembelian secara online. Data primer dikumpulkan melalui kuesioner online yang telah diuji kualitasnya, kemudian diuji menggunakan asumsi klasik untuk memvalidasi model regresi linear berganda yang digunakan dalam pengujian hipotesis. Hasil analisis menunjukkan bahwa dalam social commerce, kepercayaan merek online tidak memiliki pengaruh signifikan terhadap keputusan pembelian. Sebaliknya, penggunaan live streaming dan promosi memiliki pengaruh signifikan dan positif. Oleh karena itu, untuk meningkatkan keputusan pembelian konsumen, bisnis dalam social commerce sebaiknya fokus pada optimalisasi penggunaan live streaming dan strategi promosi yang efektif.

Page 1 of 3 | Total Record : 25

 1   2   3 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol 11 No 2 (2025): Edisi September 2025 Vol 11 No 1 (2025): Edisi Maret 2025 Vol 10 No 2 (2024): Edisi September Vol 10 No 1: Edisi Maret 2024 Vol 9 No 2 (2023): : Edisi September Vol 9 No 1 (2023): Edisi Maret Vol 8 No 2 (2022): Edisi September Vol 8 No 1 (2022): Edisi Maret Vol 7 No 2 (2021): Edisi September Vol 7 No 1 (2021): Edisi Maret Vol 6 No 2 (2020): Edisi September Vol 6 No 1 (2020): Edisi Maret Vol 5 No 2 (2019): Edisi September Vol 5 No 1 (2019): Edisi Maret More Issue