Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Jurnal Manajemen Bisnis Eka Prasetya

MBEP
Website

Published by Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

ISSN : 24776718 EISSN : 27163393 DOI : https://doi.org/10.47663/jmbep.v8i1.225

Core Subject : Economy, Humanities,

Humanities Economics, Econometrics & Finance

This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing Management Strategic Management Organizational behavior Operation management Entrepreneurship E-Business Capital market

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia

Articles 234 Documents

1 2 3 4 5

PENGARUH PERSONAL SELLING DAN DIRECT MARKETING YANG EFEKTIF UNTUK MENINGKATKAN VOLUME PENJUALAN PAKAIAN ANAK PADA TOKO REZEKI WIJAYA Hendra; Elisabeth Nainggolan
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 1 (2020): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

The purpose of this study is to determine the effect of Personal Selling and Direct Marketing on Sales Volume at Toko Rezeki Wijaya. Research methodology used is descriptive quantitative method, the unit of analysis in this study is Toko Rezeki Wijaya and its observation unit are customers of Toko Rezeki Wijaya. The population in this study is amount to 65 of Toko Rezeki Wijaya customers. The technique of determining the number of samples used in this study was saturated samples and amounted to 65 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t-test results show that the Personal Selling variable has a positive and significant effect on Sales Volume at Toko Rezeki Wijaya and the Direct Marketing variable have a positive and significant effect on Sales Volume at Toko Rezeki Wijaya.

Pengaruh Kompetensi Kewirausahaan dan Pengawasan Manajemen terhadap Perkembangan Perusahaan PT Ekuator Swarna Sekuritas Cabang Medan Pesta Pesta Gultom; Claudie
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 2 (2020): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari Kompetensi Kewirausahaan dan Pengawasan Manajemen terhadap Perkembangan Perusahaan PT Ekuator Swarna Sekuritas Cabang Medan. Metodologi penelitian yang digunakan adalah metode deskripstif kuantitatif. Populasi dalam penelitian ini adalah nasabah PT Ekuator Swarna Sekuritas Cabang Medan yang berjumlah 1003 responden. Analisis ini mencakup validitas dan reliabilitas, uji asumsi klasik, analisis regresi linear berganda, pengujian hipotesis melalui uji t dan uji F, dan uji koefisien determinasi (R2). Hasil uji t menunjukkan bahwa variabel Kompetensi Kewirausahaan secara positif dan signifikan terhadap Perkembangan Perusahaan PT Ekuator Swarna Sekuritas Cabang Medan dan variabel Pengawasan Manajemen secara positif dan signifikan terhadap Perkembangan perusahaan PT Ekuator Swarna Sekuritas Cabang Medan. Secara serempak berpengaruh terhadap variabel terikat (Perkembangan Perusahaan).

Analisis Pengaruh Pertumbuhan Ekonomi Terhadap Tingkat Kemiskinan Di Provinsi Sumatera Utara (2010-2019) Elisabeth Nainggolan
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 2 (2020): Edisi September
Publisher : LPPM STIE EKA PRASETYA

ABSTRACT Purpose of this observation to find out effect of economic growth on poverty levels in the period 2010-2019. The variable used is the percentage of poverty level as the dependent variable and the Gross Regional Domestic Product (GRDP) and the Open Unemployment Rate as independent variables. The data used in this study are secondary data obtained from BPS North Sumatra. The analytical method used is a multiple linear regression model or Ordinary Ordinary Least Square (OLS). In processing data, the authors use the help of Eviews 8.1 software. Based on the estimation results it is found that there is no correlation between the rate of economic growth and the poverty rate in North Sumatra and the variable Open Unemployment Rate has a positive and significant effect on poverty levels in North Sumatera Province.

Pengaruh Pengelolaan Uang Saku Dan Modernitas Terhadap Perilaku Konsumtif Mahasiswa Program Studi Pendidikan Ekonomi Fakultas Ekonomi Universitas Negeri Medan Stambuk 2018 Noni Rozaini
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 2 (2020): Edisi September
Publisher : LPPM STIE EKA PRASETYA

This research is motivated by the high consumptive behavior in Economics Education Students of the Faculty of Economics, Medan Stambuk State University 2018. The purpose of this study is to investigate the effect of pocket money management and modernity on the consumptive behavior of economic education students at the Faculty of Economics of the State University of Medan 2018. Samples in research this is 97 people. Data collection methods used were observation, questionnaire and documentation. The data analysis technique used is multiple linear regression. Based on the partial hypothesis test, the results show that the Pocket Money Management variable has a negative and significant effect on the Consumer Consumptive Behavior of the Education Economics of the Whip 2018. Modernity variable has a negative effect and Significant to Consumptive Behavior of Economics Education Students of Stambuk 2018.

Analisis Current Ratio, Debt To Equity Ratio, Dan Total Asset Turnover Terhadap Perubahan Laba Pada Perusahaan Industri Barang Konsumsi Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Tahun 2014-2018 Alda; David; Enjelina; Ervina Irwanto; Marcevina Salim
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 2 (2020): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Tujuan utama perusahaan adalah memaksimalkan laba. Laba perusahaan diharapkan setiap periode mengalami kenaikan namun laba yang diperoleh perusahaan di masa yang akan datang tidak dapat dipastikan, sehingga perlu dilakukan prediksi akan perubahan laba yang terjadi dari satu masa ke masa yang akan datang. Perubahan laba yang terjadi di suatu perusahaan dapat dijadikan dasar bagi para investor untuk menentukan apakah mereka akan melakukan pembelian, penjualan atau menahan investasi. Adapun penelitian ini bertujuan untuk menguji pengaruh current ratio, debt to equity ratio, dan total asset turnover terhadap perubahan laba. Penelitian ini menggunakan pendekatan deduktif, kuantitatif dan deskriptif. Populasi perusahaan makanan dan minuman ada 23 perusahaan. Dengan menggunakan sampling purposive maka sampel yang memenuhi kriteria ada sebanyak 13 perusahaan. Metode analisis data yang digunakan adalah analisis regresi linear berganda, uji asumsi klasik dan uji hipotesis. Hasil penelitian ini menunjukkan baik secara parsial maupun simultan current ratio, debt to equity ratio,dan total asset turnover tidak berpengaruh terhadap perubahan laba. Hasil uji koefisien determinasi menunjukkan angka negatif yang berarti variasi-variabel perubahan laba tidak dapat dijelaskan oleh variabel bebas yang digunakan.

Pengaruh Disiplin, Konflik Kerja Dan Stres Kerja Terhadap Kinerja Karyawan Pada PT. Sukses Usaha Nirwana Ina Namora; Windy; Sharon; Stephani
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 2 (2020): Edisi September
Publisher : LPPM STIE EKA PRASETYA

The researcher took the object of research from PT Sukses Usaha Nirawana. Decline in employee performance can be seen from observations of sales data that occurred during the year are not able to reach the targets set. Some factors of performance decline are thought to be caused by discipline, work conflict and work stress. Low work discipline makes employees often do not work with the rules set by the company. From the data it can be seen that the provision of different basic salaries and bonuses is received by employees and not in accordance with the length of service given to employees differing from one position with the same division. Conflicts that occur between one division with a division or with other divisions will create difficulties because there are no good solutions to problems by employees. Employees who are less motivated at work can also cause work stress that has an impact on the employee's performance. This study uses a saturated sampling technique. A total population of 63 people and 30 people were taken from the Medan Center Point Fishermen's Office for validity testing. Theories used to support research are theories of human resource management related to discipline, work conflict and work stress and performance. The research method used is a quantitative approach to the type of quantitative descriptive research. Methods of data collection by interview, distribution of questionnaires and study of documentation. The analytical method used is multiple linear regression. The results showed that discipline, work conflict and work stress simultaneously and partially had a significant positive effect on employee performance with a coefficient of determination.

Pengaruh Return On Assets, Debt To Equity Ratio dan Earning Per Share Terhadap Price To Book Value Pada Perusahaan Perbankan yang Terdaftar Di Bursa Efek Indonesia Pada Periode Tahun 2015-2018 Cindy; David; Lilia; Santitra; Rico
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 2 (2020): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Price to Book Value is a form of scale assessment that measures Shareholder’s wealth. The purpose of research is to test and analyze the influence of Return on Assets, Debt to Equity Ratio and Earning Per Share against Price to Book Value on Banking Company registered on Indonesia Stock Exchange on the period 2015-2018. Theory used are the theories that have a relation with Return on Assets, Debt to Equity Ratio and Earning Per Share against Price to Book Value. This research Using quantitative approaches with types of descriptive research and the nature of research Explanatory. The population of this research is 43 registered companies in IDX. Sample of This study as many as 28 companies where samples were obtained from the process purposive Sampling that meets certain criteria. Research results can be concluded that The simultaneous Return on Assets, Debt to Equity Ratio and Earning Per Share are influential Against Price to Book Value with a signed value (0.002 < 0.05). Partial Return on Assets affect Price to Book Value while Debt to Equity Ratio and Earning Per Share has no effect on Price to Book Value.

Pengaruh Kompetensi, Disiplin dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT. Central Proteina Prima Tbk Septiono; Melkyory; Richard
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 2 (2020): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Performance is the result of work given by employees to the company in fulfilling its duties and responsibilities. On the performance of employees at PT. Central Proteina Prima Tbk decreased employee performance in the past 1 year. The decline in performance is allegedly due to not being able to achieve the expected sales targets. Competence is an ability possessed by employees based on knowledge and experience in carrying out work. The problem of competence in employees who work do not have education in accordance with the position. Discipline is the willingness of employees to apply company regulations in carrying out the work of the company. Regulatory violations that still occur regularly show discipline that has not been good from employees in meeting the regulations made by the company. Job satisfaction is the result of expectations obtained by employees after carrying out work in the company. Employees who are not comfortable working tend to resign from the company. Total population of 186 people, a sample of 127 people and 30 people were taken for testing the validity and reliability. Theories used to support research are human resource management theories relating to competence, discipline, job satisfaction and performance. The research method used is a quantitative approach to the type of quantitative descriptive research. Methods of data collection by interview, distribution of questionnaires and study of documentation. The analytical method used is multiple linear regression, the coefficient of determination and simultaneous testing (F-Test) with value and partially (t-Test). The results showed that competency, discipline and job satisfaction simultaneously and partially had a significant positive effect on employee performance.

Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan OVO (Studi Kasus Pada Mahasiswa STIE Eka Prasetya) Sri Rezeki; Desma Erica Maryati M; Muammar Rinaldi
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 2 (2020): Edisi September
Publisher : LPPM STIE EKA PRASETYA

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.

Analisis Bauran Promosi yang Paling Berpengaruh terhadap Keputusan Mahasiswa Baru dalam Memilih Universitas Sarjanawiyata Tamansiswa Imas nursiwan Dono
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

The purpose of this study was to analyze the Influence of Promotion Mix which Most Influences on Student Decisions in Choosing Sarjanawiyata Tamansiswa University. The research methodology used is descriptive quantitative method, the unit of analysis in this study is Sarjanawiyata Tamansiswa University and the observation unit is the students of the Sarjanawiyata Tamansiswa University. The population in this study were 4,270 respondents from Sarjanawiyata Tamansiswa University. The technique for determining the number of samples used in this study is the Slovin formula and totals 135 respondents. The research method used is data collection techniques through questionnaires which are carried out systematically in accordance with the research objectives. The analysis method used to solve problems and prove the hypothesis is descriptive analysis and regression analysis. This analysis includes validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing through the F test and t test, the coefficient of determination (R2) and thetest Standardized Beta Coefficient. The results of the F test show that simultaneously Advertising, Personal Selling, Sales Promotion and Publicity have a positive and significant effect on student decisions in choosing Sarjanawiyata Tamansiswa University. The results of the t test partially show that the Advertising variable and the Sales Promotion variable have a positive and significant effect on student decisions in choosing Sarjanawiyata Tamansiswa University, the Personal Selling variable and the Publicity variable have no positive or significant effect on student decisions in choosing Sarjanawiyata Tamansiswa University. The results of the coefficient of determination (R2) test show that student decisions are influenced by the variables of Advertising, Personal Selling, Sales Promotion, and Publicity, while the rest is explained by other variables not discussed in this study. Judging from the results of Standarized Beta Coefficient, it shows that the most dominant variable in this study and the most influential on student decisions is advertising.

Page 3 of 24 | Total Record : 234

1 2 3 4 5

Filter by Year

2019 2025

Filter By Issues

All Issue Vol 11 No 2 (2025): Edisi September 2025 Vol 11 No 1 (2025): Edisi Maret 2025 Vol 10 No 2 (2024): Edisi September Vol 10 No 1: Edisi Maret 2024 Vol 9 No 2 (2023): : Edisi September Vol 9 No 1 (2023): Edisi Maret Vol 8 No 2 (2022): Edisi September Vol 8 No 1 (2022): Edisi Maret Vol 7 No 2 (2021): Edisi September Vol 7 No 1 (2021): Edisi Maret Vol 6 No 2 (2020): Edisi September Vol 6 No 1 (2020): Edisi Maret Vol 5 No 2 (2019): Edisi September Vol 5 No 1 (2019): Edisi Maret More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
LPPM Eka Prasetya

Contact Email
lppm@eka-prasetya.ac.id

Phone
+6261-4571198

Journal Mail Official
mbep@eka-prasetya.ac.id

Editorial Address
Jalan Merapi No.8 Medan

Location
Kota medan,

Sumatera utara

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name LPPM Eka Prasetya

Contact Email lppm@eka-prasetya.ac.id

Phone +6261-4571198

Journal Mail Official mbep@eka-prasetya.ac.id

Editorial Address Jalan Merapi No.8 Medan

Location Kota medan, Sumatera utara INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
LPPM Eka Prasetya

Contact Email
lppm@eka-prasetya.ac.id

Phone
+6261-4571198

Journal Mail Official
mbep@eka-prasetya.ac.id

Editorial Address
Jalan Merapi No.8 Medan

Location
Kota medan,

Sumatera utara

INDONESIA