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Jurnal Manajemen Bisnis Eka Prasetya
Published by Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
ISSN : 24776718     EISSN : 27163393     DOI : https://doi.org/10.47663/jmbep.v8i1.225
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing Management Strategic Management Organizational behavior Operation management Entrepreneurship E-Business Capital market
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 234 Documents
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Analysis of Efforts to Increase Customer Loyalty in Improving Brand Trust, Marketing Communication Strategies and Product Diversity Dedy Lazuardi
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.955 KB) | DOI: 10.47663/jmbep.v7i2.198

Abstract

This study aims to determine the effect of Brand Trust, Marketing Communication Strategies and Product Diversity on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The population in this study are customers of PT. Jaya Abadi Chandra Kartika Medan totaling 137 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 102 respondents. The results of the research analysis show that Brand Trust, Marketing Communication Strategies and Product Diversity partially have a positive and significant effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The results showed that Brand Trust, Marketing Communication Strategies and Product Diversity simultaneously have a positive and significant effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. The results of this study are supported by the value of R square (R2) which means Brand Trust, Marketing Communication Strategies and Product Diversity have an effect on Customer Loyalty at PT. Jaya Abadi Chandra Kartika Medan. While the remaining is effected by other factors originating from outside this research model such as brand image, promotion, and location.
Analysis of Consumer Buying Interest in Doing Shopee Online Purchase (Case Study on STIE Student Eka Prasetya Medan) Pesta Gultom
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.194 KB) | DOI: 10.47663/jmbep.v7i2.199

Abstract

The purpose of this study was to determine the effect of security, and consumer trust on online shopee shopee buying interest in STIE Eka Prasetya students partially and simultaneously. The population used in this study were all STIE Eka Prasetya students who registered for T.A 2020/2021 who had shopped online shopee, totaling 120 people. Data was collected by distributing online questionnaires via google form with a total sample of 92 respondents. Analysis of the data used is statistical analysis in the form of multiple linear regression test. The results of this study indicate that partially and simultaneously the security variables, and consumer trust have an effect on the online shopee, shopee buying interest in STIE Eka Prasetya students. This is evidenced by the results of the simultaneous test (F test) and the results of the partial test (t-test), which also show significant values of the two independent variables that support the hypothesis. Therefore, the test results from this study state that there is a simultaneous influence between the security variables, and consumer confidence on the online shopee shopee buying interest in STIE Eka Prasetya students, and the effect is 71.7%, this is evidenced by the determination test. So it is suggested to the online shopee shopee management to maintain consumer data and information, so that consumer confidence in buying shopee online shopee increases.
Analysis of the Effect of Brand Image, Perceived Quality and Price on Purchasing Decisions for Irawan Shrimp Feed at CV. Windu Lestari Muhammad Ali Akbar
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.207 KB) | DOI: 10.47663/jmbep.v7i2.201

Abstract

This study aims to determine the effect of Brand Equity on pesticide sales at PT. Panca Kurnia Niaga Nusantara, knowing the effect of the Distribution Channel on the sale of pesticides at PT. Panca Kurnia Niaga Nusantara, and know the effect of Brand Equity and Distribution Channels on the sale of pesticides at PT. Panca Kurnia Niaga Nusantara. The population in this study are customers of PT. Panca Kurnia Niaga Nusantara as many as 87 stores. The sampling technique in this study used saturated samples and obtained as many as 87 stores. The research method used is the technique of collecting data through questionnaires. The results showed that Brand Equity and Distribution Channel simultaneously have a positive and significant effect on the sale of pesticides at PT. Panca Kurnia Niaga Nusantara . While the remaining is effected by other factors originating from outside this research model such as price, service quality, customer satisfaction.
The Influence of Investment Motivation, Minimum Capital, Investment Risk and Investment Knowledge on Investment Interest in the Capital Market in Students of the Faculty of Economics, State University of Medan khafi puddin; Agus Firmansyah; Azizul Kholis
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.84 KB) | DOI: 10.47663/jmbep.v7i2.208

Abstract

The problem in this study is the investment interest of students in the capital market which basically students have a fairly high investment interest, but because of a risk and the perception that investment requires large capital so that some of the students discourage investment. This study aims to determine empirical evidence regarding the effect of investment motivation, minimum capital, investment risk, and investment knowledge on investment interest in the capital market. The population in this study were all students of the Faculty of Economics, State Universitas Negeri Medan. From the population, the data collected were 60 respondents who became the research sample with the provisions using the purposive sampling method. In this study, the instrument test was carried out through validity and reliability tests. The data analysis technique used in this study is the classical assumption test, multiple linear regression analysis and hypothesis testing, t test and F test using SPSS version 22 software. The results of this study indicate that simultaneously investment motivation, minimal capital, investment risk and investment knowledge have a significant effect on investment interest in the capital market. While partially investment motivation has a positive and significant effect on investment interest in the capital market, minimal capital has a positive and significant effect on investment interest in the capital market, investment risk has no effect on investment interest in the capital market, and investment knowledge has no effect on investment interest in the capital market.
Analysis of the Impact of Product and Advertising Innovation on Sales Volume Desma Erica M Manik
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.793 KB) | DOI: 10.47663/jmbep.v7i2.211

Abstract

This study aims to determine the effect of Product Innovation on Selling Volume at Gunung Teknik Stores, determine the effect of Advertising on Selling Volume at Gunung Teknik Stores, determine the effect of Product Innovation and Advertising on Selling Volume at Gunung Teknik Stores. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, that is data obtained in the form of numbers or numeric. The population in this study were all stores that had made purchases at the Gunung Teknik Store in 2019. Using the Slovin formula with an error rate of 5%, a total sample of 265 respondents was obtained. Data were analyzed using multiple linear regression analysis methods. The results showed that Product Innovation and Advertising had a positive and significant effect on Selling Volume at Gunung Gunung Store based on the results of the simultaneous hypothesis test.
The Impact of Infrastructure Development and the Role of Community Leaders on the Number of Visits and the Image of Spinsur Tourism in the Lake Toba Region, North Sumatra with the Partial Least Square Method Riko Fridolend Sianturi; Lasma Ria Tampubolon; Ferdinand Napitupulu
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.928 KB) | DOI: 10.47663/jmbep.v8i1.221

Abstract

This study aims to analyze and examine the Impact of Infrastructure Development and the Role of Community Leaders on the Number of Visits and the Image of Spinsur Tourism in the Lake Toba region, North Sumatra. The research location was taken at Sipinsur Tourism Object, which is located in Paranginan District, Humbang Hasundutan Regency. The sample size used is 100 people. The sampling technique used is simple random sampling. The research was conducted from 2019 to 2020. There are two data collected, namely primary data in the form of questionnaires and secondary data obtained through books, literature and other sources. The research method uses Partial Least Square (PLS). The results showed that infrastructure development had no positive and insignificant effect on the number of visits, the role of community leaders had a positive and significant effect on the number of visits, and infrastructure development had no positive and insignificant effect on tourism image. The role of community leaders had a positive and significant effect on tourism image. The community has a positive and significant effect on the image of tourism, the role of community leaders has a positive and significant effect on the image of tourism, infrastructure development has no positive and insignificant effect on the image of tourism through the number of visits and the role of community leaders has a positive and significant effect on the image of tourism through the number of visits.
The Influence of Consumer Motivation, Perception of Quality And Consumer Attitude Towards Buying Decision at PT. Unikitz United Group Medan Desma Erica M Manik; Irvan Rolyesh Situmorang; Muammar Rinaldi
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.436 KB) | DOI: 10.47663/jmbep.v8i1.223

Abstract

ABSTRACT This study aims to determine the effect of consumer motivation, perceived quality and consumer attitudes on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. The population in this study are all stores that have made purchases at PT. Unikitz Bersatu Group Medan branch for the 2019 period. The research population that will be used in the study is all consumers who made purchases at the company in 2019 as many as 12,139 consumers. By using the Slovin formula with an error rate of 5%, the number of samples obtained is 99 respondents. The results of the research analysis show that Consumer Motivation, Quality Perception and Consumer Attitude partially and simultaneously have a positive and significant effect on Purchase Decisions at PT. Unikitz Bersatu Group Medan branch. The results of this study are supported by the value of Adjusted R square (Adjusted R2), which means that consumer motivation, perceived quality and consumer attitudes have an influence on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. While the rest is influenced by other factors that come from outside this research model such as consumer behavior, service quality, product quality, product design and various other variables.
The Effect of Training Implementation And Work Discipline Level In Improving Employee Performance At PT. Jasa Raharja (Persero) Medan Branch Office Irvan Rolyesh Situmorang
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (786.983 KB) | DOI: 10.47663/jmbep.v8i1.225

Abstract

The purpose of this study was to determine whether training and work discipline affect employee performance at PT. Jasa Raharja (Persero) Medan Branch Office. The performance produced by employees at this company is not good, because the training factor which is still considered not good is carried out based on established procedures and work discipline in this case is the high level of employee absenteeism. The population in this study was 50 employees, the sample used was 50 employees.The results showed that there was a positive and significant effect of training on employee performance. For the work discipline variable, there is a positive and significant effect of work discipline on employee performance. For the variables of training and work discipline on employee performance, it was simultaneously obtained that there was a positive and significant effect of training and work discipline on employee performance at PT. Jasa Raharja (Persero) Medan Branch Office. The magnitude of the effect of training and work discipline on employee performance can be seen from the value of R Square which means that there is an effect of training and work discipline on employee performance. Apart from training and work discipline, there are other influences that affect employee performance such as compensation, leadership style, motivation and other variables.
Analysis Of The Effect Of Marketing Mix On The Competitive Advantage Of Samoto Products In PT. Utama Netindo Semesta Ihdina Gustina; Dedy Lazuardy; Sienny
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.413 KB) | DOI: 10.47663/jmbep.v8i1.226

Abstract

This study aims to determine the effect of Product and Price on the Competitive Advantage of Samoto's Products at PT. Main Netindo Semesta. The research population that will be used in the study are all consumers who made purchases on Samoto stabilizer products during the 2020 period as many as 2,905 consumers. The sample that will be used in this research is 97 consumers. The results of the research analysis show that Product and Price simultaneously have a significant influence on Competitive Advantage at PT. Main Netindo Semesta. For the coefficient of determination, it is found that Product and Price can explain its relationship with Competitive Advantage at PT. Main Netindo Semesta.
Influence of Inventory and Product Quality on Sales Volume at PT. Bilah Baja Makmur Abadi Elisabeth Nainggolan
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.752 KB) | DOI: 10.47663/jmbep.v8i1.232

Abstract

This study aims to determine the effect of Inventory on Sales Volume at PT. Bilah Baja Makmur Abadi Medan, determine the effect of Product Quality on Sales Volume at PT. Bilah Baja Makmur Abadi Medan, determine the effect of Inventory and Product Quality on Sales Volume at PT. Bilah Baja Makmur Abadi Medan. The population in this study are customers of PT. Bilah Baja Makmur Abadi Medan totaling 2.515 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 96 respondents. The results of the research analysis show that Inventory and Product Quality partially have a positive and significant effect on Sales Volume at PT. Bilah Baja Makmur Abadi Medan. The results showed that Inventory and Product Quality simultaneously have a positive and significant effect on Sales Volume at PT. Bilah Baja Makmur Abadi Medan. The results of this study are supported by the value of R square (R2) which means Inventory and Product Quality have an effect on Sales Volume at PT. Bilah Baja Makmur Abadi Medan. While the remaining is effected by other factors originating from outside this research model such as people, process and physical evidence.

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