Jurnal Manajemen Bisnis Eka Prasetya
This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing Management Strategic Management Organizational behavior Operation management Entrepreneurship E-Business Capital market
Articles
234 Documents
<![CDATA[Pengaruh Self Efficacy, Motivasi, Kompensasi, dan Kepuasan Kerja Terhadap Kinerja Karyawan ]]>
<![CDATA[Dian Nur Aprilia]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i1.79
<![CDATA[This paper will discuss the effect of work motivation for the performance of the Gunungkidul Regional Secretariat staff. The purpose of These papers are: 1. Does self-efficacy affect employee performance? 2. Does motivation affect employee performance? 3. Does Compensation affect employee performance? 4. Does job satisfaction affect employee performance? 5. Do the variables of self-efficacy (X1), motivation (X2), compensation (X3) and job satisfaction (X4) simultaneously affect employee performance (Y)? Gunungkidul Regional Secretariat and The population is 80 all employees at the Gunungkidul Regional Secretariat. Total sample 80 respondents were taken using the accidental sampling technique method. Data analyzed using multiple linear regression. The results obtained by Self efficacy have a positive effect on employee performance. Motivation has a positive effect on employee performance Compensation has a positive effect on employee performance Job satisfaction has a positive effect on employee performance Self-efficacy, motivation, compensation and job satisfaction simultaneously influence employee performance. Testing together, which shows the coefficient of determination of 0.753 equals 75.3%. While the rest (100% -75.3% = 24.7%) is influenced by other variables outside this regression equation or variables not examined. Keywords: , , , , employee performance.]]>
<![CDATA[Pengaruh Perilaku Usaha dan Pemasaran terhadap Keputusan Pembelian pada PT Mulya Krida Resik Medan ]]>
<![CDATA[Irvan Rolyesh Situmorang]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i1.84
<![CDATA[This study aims to determine the effect of Business Behavior and Marketing on Purchasing Decisions at PT Mulya Krida Resik Medan. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, which is obtained in the form of numbers and numbers. Sources of data in the form of primary data and secondary data. Primary data were obtained from distributing questionnaires, secondary data were obtained from companies, journals and books relating to Business Conduct and Marketing and Purchasing Decisions. The population in this study amounted to 176 customers and the sample in this study amounted to 122 customers. Data analysis uses multiple linear regression analysis methods. There is a positive and significant influence between Business Conduct and Marketing on Purchasing Decisions at PT Mulya Krida Resik.]]>
<![CDATA[Pengaruh Motivasi Kerja dan Budaya Organisasi terhadap Prestasi Kerja Karyawan PT Bank Mandiri Tbk Cabang Pematang Siantar Sudirman ]]>
<![CDATA[Mas Intan Purba]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i1.163
<![CDATA[The Effect of Work Motivation and Organizational Culture on Employee Job Performance of PT. Bank Mandiri Tbk Branch Pematang Siantar Sudirman. The purpose of this study was to determine and analyze the effect of work motivation and organizational culture on employee work performance at PT. Bank Mandiri Tbk. The method used in this study is a survey approach, the type of research is quantitative descriptive and the nature of this research is descriptive explanatory. The method of data collection is done by a list of questions and documentation study. The data analysis method used is multiple linear regression using SPSS software. The results showed simultaneously and partially work motivation and organizational culture had a positive and significant effect on employee work performance. The coefficient of determination (R square) of 0.918 which means that the ability of work motivation (X2) and Organizational Culture (X3) can explain variations of work performance by 91.8% and the remaining 8.2% is influenced by other variables outside of the variables studied.]]>
<![CDATA[Pengaruh Motivasi Berwirausaha dan Pengetahuan Kewirausahaan Terhadap Keberhasilan Usaha Bisnis Farmasi Di Kecamatan Medan Petisah ]]>
<![CDATA[Pesta Gultom]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i1.170
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi Berwirausaha terhadap Keberhasilan Usaha pada Bisnis Farmasi di Kecamatan Medan Petisah, mengetahui pengaruh Pengetahuan Kewirausahaan terhadap Keberhasilan Usaha pada Bisnis Farmasi di Kecamatan Medan Petisah, mengetahui pengaruh Motivasi Berwirausaha dan Pengetahuan Kewirausahaan terhadap Keberhasilan Usaha pada Bisnis Farmasi di Kecamatan Medan Petisah. Populasi dalam penelitian ini adalah pemilik dari Bisnis Farmasi di Kecamatan Medan Petisah sebanyak 40 responden. Teknik penentuan jumlah sampel yang digunakan dalam penelitian ini adalah sampel jenuh dan berjumlah sebanyak 40 responden. Hasil penelitian menunjukkan Motivasi Berwirausaha dan Pengetahuan Kewirausahaan secara parsial berpengaruh positif dan signifikan terhadap Keberhasilan Usaha pada Bisnis Farmasi di Kecamatan Medan Petisah. Hasil penelitian menunjukkan Motivasi Berwirausahadan Pengetahuan Kewirausahaan secara simultan berpengaruh positif dan signifikan terhadap Keberhasilan Usaha pada Bisnis Farmasi di Kecamatan Medan Petisah. Hasil penelitian ini didukung oleh nilai R square (R2) yang artinya bahwa Motivasi Berwirausaha dan Pengetahuan Kewirausahaan mempunyai pengaruh terhadap Keberhasilan Usaha. Sedangkan sisanya dipengaruhi oleh faktor lain yang berasal dari luar model penelitian ini seperti kemampuan usaha dan karakteristik kewirausahaan.]]>
<![CDATA[Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Sepeda Motor Pada PT. Alfa Scorpii Medan ]]>
<![CDATA[Edwin Sugesti Nasution]]>;
<![CDATA[Muammar Rinaldi]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i1.181
<![CDATA[This study aims to determine the effect of Promotion on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Promotion and Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan. The population in this study are customers of PT. Alfa Scorpii Medan in 2019 which is 480 customers. By using the Slovin formula with an error rate of 10%, a total sample of 83 respondents was obtained. The results of the research analysis showed that Promotion and Service Quality partially and simultaneously have a positive and significant effect on Customer Satisfaction at PT. Alfa Scorpii Medan. The results of this study are supported by the value of R square (R2) which means that Promotion and Service Quality have an effect on Customer Satisfaction at PT. Alfa Scorpii Medan. While the remaining is effected by other factors originating from outside this research model such as brand trust, brand image, brand association, price, advertising, personal selling, distribution channels and consumer commitment.]]>
<![CDATA[PENGARUH DIFERENSIASI PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA CV. MAKMUR AUTO SEJAHTERA MEDAN ]]>
<![CDATA[Sri Rezeki]]>;
<![CDATA[Desma Erica Maryati Manik]]>;
<![CDATA[Ihdina Gustina]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i1.183
<![CDATA[This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The research methodology used is descriptive quantitative method, the unit of analysis in this study is CV. Makmur Auto Sejahtera Medan and its observation unit are CV customers. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249ProductDifferentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.]]>
<![CDATA[The Influence of Marketing Strategy and Lifestyle on the Purchase Decision of Mitsubishi Xpander at PT. Dipo Internasional Pahala Otomotif ]]>
<![CDATA[Sri Rezeki]]>;
<![CDATA[Ihdina Gustina]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.194
<![CDATA[This study aims to determine the effect of Marketing Strategies and Lifestyle on Purchasing Decisions at PT. Dipo Internasional Pahala Otomotif. The population in this study are all consumers who have made purchases at PT. Dipo Internasional Pahala Otomotif in 2019. By using the Slovin formula with an error rate of 10%, a total sample of 91 respondents was obtained. The research analysis shows that the Marketing Strategy and Lifestyle partially and simultaneously positively and significantly affect Purchasing Decisions at PT. Dipo Internasional Pahala Otomotif. The results of this study are supported by the value of R square (R2) which means that the Marketing Strategies and Lifestyle have an effect on the Purchasing Division at PT. Dipo Internasional Pahala Otomotif. While the remaining is affected by other factors originating from outside this research model such as price discounts, advertising, consumer attitudes, consumer confidence, and brand image.]]>
<![CDATA[The Impact of Trust and Service Quality on Consumer Loyalty at Royal Holiday ]]>
<![CDATA[Muammar Rinaldi]]>;
<![CDATA[Ihsan Effendi]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.195
<![CDATA[This study aims to determine the effect of Trust and Service Quality on Consumer Loyalty on Royal holidays. The population in this study are all consumers who make purchases on Royal Holiday as many as 135 consumers. By using the Slovin formula with an error rate of 5%, a total sample of 101 respondents was obtained. The results of the research analysis showed that Trust and Service Quality partially have a positive and significant effect on Consumer Loyalty on Royal holidays. The results showed that Trust and Service Quality simultaneously have a positive and significant effect on Consumer Loyalty in Royal holidays. The results of this study are supported by the value of R square (R2) which means that Trust and Service Quality have an effect on Consumer Loyalty on Royal holidays. While the remaining is affected by other factors originating from outside this research model such as price, commitment, image, location, discounted price, advertising, and consumer behavior]]>
<![CDATA[The Effect of Discounts, Brands, and Marketing Strategies on Customer Loyalty of Daihatsu Oil PT. Nusantara Autopart Persada ]]>
<![CDATA[Nyosino]]>;
<![CDATA[Brilian Moktar]]>;
<![CDATA[Budijanto]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.196
<![CDATA[This study aims to determine the effect of Discount on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Brand on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Discount, Brand and Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada. The population in this study are customers of PT. Nusantara Autopart Persada totaling 148 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 108 respondents. The results of the research analysis show that Discount, Brand and Marketing Strategy partially have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results showed that Discount, Brand and Marketing Strategy simultaneously have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results of this study are supported by the value of R square (R2) which means Discount, Brand and Marketing Strategy have an effect on Customer Loyalty at PT. Nusantara Autopart Persada. While the remaining is effected by other factors originating from outside this research model such as location, distribution, and sales promotion.]]>
<![CDATA[Pengaruh Faktor Lokasi, Produk Dan Harga Terhadap Keputusan Pembelian Konsumen di CV. Creative Centre ]]>
<![CDATA[Ricky]]>;
<![CDATA[Johannes]]>;
<![CDATA[Johnny Chandra]]>
<![CDATA[ Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September ]]>
Publisher : <![CDATA[LPPM STIE EKA PRASETYA ]]>
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DOI: 10.47663/jmbep.v7i2.197
<![CDATA[This study aims to determine the effect of Location, Products and Prices on Purchasing Decisions at the CV. Creative Centre. The population in this study are all consumers who have made purchases on the CV. Creative Centre for 2019. By using the Slovin formula with an error rate of 10%, a total sample of 93 respondents was obtained. The results of the research analysis show that Location, Product and Price partially have a positive and significant effect on Purchasing Decisions at CV. Creative Centre. The results showed that Location, Product and Price simultaneously have a positive and significant effect on Purchasing Decisions at CV. Creative Centre. The results of this study are supported by the value of R square (R2) which means that the Location, Product and Price have an effect on the Purchasing Decision at the CV. Creative Centre. While the remaining is effectd by other factors originating from outside the research model such as service, perception, image, distribution channels, communication, advertising and price discounts]]>
