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Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Published by Universitas Islam Riau
ISSN : 23030194     EISSN : 26151308     DOI : https://doi.org/10.25299/medium.2020.vol8(1).4820
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal medium menerima artikel naskah di bidang ilmu komunikasi yang sesuai dengan tradisi penelitian ilmu komunikasi (Semiotika, Sibernetika, Fenomenologi, Sosiopsikologis, Sosiokultural, Kritis, Retorika). Secara umum objek penelitian ilmu komunikasi yang diterbitkan dalam jurnal Medium adalah komunikator, pesan, media, khalayak, dan efek.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 166 Documents
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NILAI BERITA PADA PEMBERITAAN BISNIS PORTAL BERTUAHPOS.COM ismandianto, ismandianto; Wahidar, Tutut Ismi; Devitriana , Nur
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).7911

Abstract

News value is one of the compulsory components in news, be it print media (newspapers, tabloids), electronic media (television, radio) or online media. PT. Citra Media Bertuah or Bertuahpos.com is one of the online media in Pekanbaru that focuses on business news as much as 75%. Bertuahpos.com is also one of 300 online media in Riau which has been verified as actual and factual by the Press Council. In its implementation there are still some news which according to the author is not comprehensive because it does not contain news value properly. This research method is a qualitative descriptive analysis. In this study the authors searched through documentation in the form of theoretical data from books, document data in the form of formal notes, news portal bertuahpos.com related to the discussion of this thesis, internet and so on with regard to the title. Observations were also made to the Bertuahpos office to meet references regarding supporting data in completing this thesis. The results of this study indicate that Bertuahpos has applied news values ​​greatly. Of the 23 news stories that the author studied, there are at least 7 news values ​​that have been applied by Bertuahpos from 8 news values ​​from Hariris, Leiter and Johnson which are indicators of the author's research. The 7 news values ​​are actual, important, progress, closeness, impact, conflict, and humane.
THE SELF-CONCEPT OF GENERATION Z USERS OF THE TIK TOK APPLICATION IN ROKAN HULU REGENCY Mustaqimmah, Nurul; Sari, Novi Dian
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8430

Abstract

Self-concept is an individual's view and attitude towards oneself. Self-view is related to physical dimensions, individual characteristics, and self-motivation. The purpose of this study was to determine the self-concept of Generation Z users of the Tik Tok application in Rokan Hulu Regency. This study uses the theory of Looking Glass Self with three indicators as an analytical. This study uses a descriptive qualitative method by interviewing 5 informants, namely Generation Z with an age range of 11 to 23 years. The data collection techniques used in this study were interviews, observation and documentation. The results of this study indicate that the self-concept of Generation Z in Rokan Hulu Regency is a Positive Self-Concept. This study reveals that Generation Z in Rokan Hulu Regency uses the tiktok platform as a tool to gain fame by going viral on social media, becoming an effective promotional media. The perceived self-reflection included the satisfaction of receiving a positive response, receiving praise fairly, accepting criticism and suggestions openly, and wanting to improve themselves with a better collar.
D,the LITERASI DIGITAL DAN INKLUSI DIGITAL: KEBIJAKAN INFORMASI DAN PERPUSTAKAAN UMUM Sya Laisa Amara; Shintia Rahayu Safitri; Sulpani, Naila tunnada
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8436

Abstract

This research is entitled "digital literacy and digital inclusion: Information Policy and Public Libraries". The purpose of this study is to find out how students understand the importance of literacy and approaches to digitalization related to information policy and public libraries. This study uses descriptive quantitative research methods by distributing questionnaires to students at UIN Syarif Hidayatullah Jakarta. Informants in this study were active students at UIN Syarif Hidayatullah Jakarta. The data collection technique used in this research is the distribution of questionnaires containing questions about digital literacy and digital inclusion. There are four aspects of digital literacy competence according to Paul Gilster that are used in this study. The results obtained are active students at UIN Syarif Hidayatullah Jakarta in general master several aspects of digital literacy competence, especially in internet searching abilities, namely using search engines in information search, understanding the internet as a source of information and liaison, and utilizing the internet to carry out several activities. Not all students can understand how hyperlinks work and know the difference between the information on the internet and print media in terms of hypertextual navigation capabilities, and also about the meaning of hypertext and how it works. In evaluating the content, students are also not yet able to understand the characteristics of websites that are used as references, cross-check the information they get, and use FAQs on a website to help them obtain information. Students can use keywords to make it easier to search for information on aspects of knowledge assembly.
ANALISIS FRAMING KEBIJAKAN PEMERINTAH TETANG RENCANA PEMBELAJARAN TATAP MUKA DI MEDIA ONLINE CNN INDONESIA Hidayah, Salmi Miftah; Riauan, Muhd Ar. Imam
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8519

Abstract

Artikel ini bertujuan untuk mengetahui bagaimana proses pembingkaian berita yang ada di media online CNN Indonesia tentang isu rencana Pembelajaran Tatap Muka (PTM) Juli 2021. Penelitian ini menggunakan metode analisis kualitatif dengan mengunakan model analisis framing Robert N. Etnman. Berita yang di teliti adalah berita yang terbit di bulan Juni 2021 pada media online CNN Indonesia. Hasil penelitian ini menunjukkan bahwa pembelajaran tatap muka tetap dilakukan pada Juli 2021 namun terdapat beberapa sekolah dan daerah yang menunda melakukan pembelajaran tatap muka. Framing tersebut juga memuat pesan yang kuat bahwa pemerintah akan menggenjot proses vaksinasi hingga bulan Agustus 2021 bagi tenaga pendidik dan guru karena vaksinasi merupakan syarat utama terselenggaranya pembelajaran tatap muka di sekolah.
KOMUNIKASI LINGKUNGAN: UPAYA MEWUJUDKAN ARBORETUM GAMBUT SEBAGAI EKOWISATA DI KABUPATEN BENGKALIS Anissa Febriani Primananda; Fatmawati Moekahar; Hardianti, Fitri
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8635

Abstract

Arboretum Gambut merupakan salah satu PT. Pertamina RU II, Sungai Pakning yang dikelola oleh kelompok masyarakat Kampung Jawa. Penelitian ini dilatarbelakangi oleh ditemukannya lahan yang terselamatkan dari kebakaran lahan gambut di sekitar Kampung Jawa pada tahun 2013-2015. Pada dasarnya masyarakat Kampung Jawa adalah masyarakat yang berpendidikan rendah dan kurang memiliki kesadaran masyarakat akan kelestarian lingkungan sebagai kawasan eduwisata. Oleh karena itu, penelitian ini bertujuan untuk mengeksplorasi kegiatan CSR dari PT. Pertamina RU II Sungai Pakning dalam membangun partisipasi masyarakat untuk mewujudkan Arboretum Gambut Marsawa sebagai ekowisata di Kabupaten Bengkalis dalam perspektif komunikasi lingkungan. Dalam penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Subyek penelitian ditentukan berdasarkan teknik purposive sampling. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa komunikasi lingkungan yang dilakukan PT Pertamina dalam program CSR dalam mewujudkan Arboretum Gambut sebagai ekowisata dilakukan melalui beberapa tahapan yaitu penilaian, perencanaan, produksi, tindakan dan refleksi. Partisipasi masyarakat dalam mewujudkan Arboretum Gambut sebagai ekowisata di Kabupaten Bengkalis sudah efektif, hal ini terlihat dari keterlibatan masyarakat secara sukarela dalam program-program yang mengarah pada perubahan sosial. Keempat tahapan tersebut adalah upaya edukasi, solusi komprehensif dalam mewujudkan Arboretrum Gambut sebagai Ekowisata di Kabupaten Bengkalis.
KONSEP DIRI PEREMPUAN CANTIK DI INSTAGRAM Chika Ananda Putri Irza; Ivan Taufiq; Hermanto, Budi
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8636

Abstract

This article discusses how the self-concept of beautiful women on Instagram by the phenomenon of beauty standards on Instagram. The impact of this image of beauty standards makes women feel insecure, comparing themselves to others on Instagram and losing their motivation. This research method uses a qualitative descriptive with a phenomenological approach. This research uses aspects of self-concept, through Knowledge, Expectations, and Assessment. As A result of this study, nformants use the information on Instagram to be able to add insight. The informants also learned to love themselves and felt much more comfortable and motivated with their current version of themselves. The informants actually learn from previous experiences so that they can continue to improve themselves so that in the future they become better people.
DIGITAL MARKETING COMMUNICATION TO INCREASE CRSL STORE BRAND AWARENESS Salim, Mufid; Rosdian, Erwin Dwi Sabna; Marta, Rustono Farady
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8800

Abstract

CRSL Store is a clothing store or distribution company that produces various bags, backpacks, garments, jackets, headgear, and footwear. The CRSL brand attracted many people because of its unique products, which consisted of five adorable animal figures. CRSL indirectly undertakes a "save animal" campaign through the products it makes. Strong CRSL brand identity must be continually maintained and strengthened to build brand awareness. Digital marketing communications is one of the tactics employed by CRSL to raise brand recognition. This research determines how much CRSL uses digital marketing to boost brand recognition. The researcher method used in this research is descriptive qualitative, with the CRSL brand as the subject of investigation. Interview, observation, and documentation approaches were utilized to obtain data, while three stages of data analysis are used, including data reduction, display, and verification. Furthermore, the triangulation method was used to assess the data's veracity. Seven sources were consulted, including CRSL's CEO, Chief in Editor, Store Manager, COO, and three CRSL customers. The results reveal that CRSL has increased brand awareness by incorporating components of digital marketing communications. These elements include websites, social media marketing, search engine marketing, email marketing, video marketing, and online advertising. Several of these features, such as search engine marketing and email marketing, are still in the early stages of development. The digital marketing plan carried out by CRSL is supported by segmentation, targeting, and positioning techniques to group a large market. The number of Instagram followers, viewers on TikTok social media, and website visitors have increased, indicating that CRSL's brand recognition has grown. It may continue to raise CRSL brand recognition with a strong brand identity and a brilliant digital marketing communications strategy.
STRATEGI CITY BRANDING DALAM MEWUJUDKAN SMART CITY DI KABUPATEN SUMEDANG Raina Aifha Salshabilla; Itca Istia Wahyuni
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 1 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2022.vol10(1).8803

Abstract

Kabupaten Sumedang saat ini tengah fokus dalam melakukan branding smart city dan berhasil meraih peringkat pertama sistem pemerintahan berbasis online dan mengahalahkan 127 kabupaten dan kota lainnya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi city branding dalam mewujudkan smart city di Kabupaten Sumedang. Penetlitian ini menggunakan metode deskriptif kualitatif dengan paradigma kontruktivis. Pengumpulan data dilakukan melalui wawancara dengan empat informan, observasi dan studi dokumentasi. Teknik keabsahan data menggunakan metode tringulasi sumber data. Berdasarkan dari hasil penelitian strategi city branding yang dilakukan oleh Diskominfosanditik dalam mewujudkan smart yaitu melalui slogan “Sumedang Happy Digital Region” yang kemudian di komunikasikan kepada khalayak melaui media online seperti media sosial dan website Pemerintahan Kabupaten Sumedang dan media konvensional seperti media cetak, Tv, radio dan melalui kegiatan wawar keliling. Peneliti menyimpulkan bahwa Diskominfosanditik berhasil dalam membentuk city branding Sumedang dalam mewujudkan positioning sebagai smart city.
SRATEGI PENGELOLAAN KONTEN “F BEAUTY STANDARD” DALAM MEMBAGUN E-WOM PADA AKUN INSTAGRAM @madformakeup.co Millenia Farizqi, Aurel; Istia Wahyuni, Itca
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8804

Abstract

In the era of digital activity, word of mouth is mediated by the presence of the internet, which is known as electronic word of mouth. Developments continue to occur, so many companies are using electronic word of mouth as their communication strategy. One company in the beauty sector, Mad for Makeup, utilizes the content of 'F Beauty Standard' as a strategy in building electronic word of mouth. This study aims to determine the content management strategy of 'F Beauty Standard' in building electronic word of mouth on the Instagram account @madformmakeup.co. The method used in this research is qualitative with descriptive approach, using constructivism paradigm. In collecting data, the researcher conducted semi-structured in-depth interviews with key informants and experts. The key informants in this study were the Co-Founder, External Communications Manager, Content Manager, Internal Communication Manager Mad for Makeup, and expert informants in the field of digital marketing. The results showed that in the strategic planning stage, the Mad for Makeup audience was determined by the category of students to first jobbers. At the implementation stage, Mad for Makeup manages content using hashtags, sees post insights, and establishes interaction between audiences in building electronic word of mouth. At the evaluation stage, Mad for Makeup conducted a content analysis of the 'F Beauty Standard' data to improve content management activities in the future
Konstruksi Citra Negara dan Diplomasi Publik melalui @America di Kalangan Masyarakat Muslim Indonesia Samiaji, Andis; Bahruddin, Muh.; Harry; Hidayat, Endik
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8836

Abstract

Nation image in the international league possess an urgent task, especially when a country is establishing a relationship and running a strategical errand across the world. United States is one of such country that has their diplomats towards numerous countries and it is important for them to build and maintain their image. This is done in order to maintain the authority order in other countries, such as Indonesia. Despite valuing human rights and freedom, United States of America’s reality is far from the claim. Several cases such as War on Terrorism has received many critics since the 9/11 tragedy. This phenomenon is not only considered a discrimination towards Muslim community across the globe, but also has taken numerous lives in the process. As the result, Indonesia’s perception towards the United States is gradually deteriorating over time, which leads to the US’ policy to build their first cultural center, fueled by state of the art technologies, named @america. This facility has proven to be a positive image for United States towards Indonesians, especially Muslims.

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