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Tuturlogi: Journal of Southeast Asian Communication
Published by Universitas Brawijaya
ISSN : 27211495     EISSN : 27210162     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Tuturlogi is a bilingual (English and Bahasa), peer-reviewed journal, and specializes in Indonesian communication studies in particular and Southeast Asian communication studies in general. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary communication issues through the publication of articles, research reports, community service project and any comments from contemporary communication issues. This journal warmly welcomes contributions from scholars of related disciplines.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 86 Documents
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Pendekatan Retoris Dan Relasional Di Taman Pendidikan Al-Quran Darul Hamdi 2 Sari, Dina Emilia
Tuturlogi: Journal of Southeast Asian Communication Vol 3, No 3 (2022): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2022.003.03.3

Abstract

All human activities always have a communication aspect in it. One of them is in the field of instructional. In the 1970s, instructional communication focused on the role of communication in teaching. Previous researchers revealed that teachers should not only focus on understanding the material but also how to create a sense of comfort for students. This approach comes from the Rhetorical and Relational Goal Theory. This study looks at how the rhetorical and relational approaches are used during the learning process at TPQ Darul Hamdi 2. This research is a qualitative research with an interpretative paradigm. The research was conducted by observing. Participants were selected by purposive sampling technique. The results of this study indicate that TPQ Darul Hamdi 2 applies the demonstrating instructional strategy by Clarissa Gomes Foletto as a rhetorical approach and focuses on classroom interaction, teacher attitudes, child independence, and teacher-student relationships as a relational approach. Based on data analysis, the approaches taken are effective in learning even though there are several efforts that need to be corrected and increased again.
Komunikasi Verbal dan Nonverbal dalam Penjualan Produk Dana Usaha Organisasi Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya aulia, Fara Ika
Tuturlogi: Journal of Southeast Asian Communication Vol 5, No 2 (2024): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2024.005.02.4

Abstract

This research discusses the role of verbal and nonverbal communication in the sale of student organization business fund products. Student organizations often hold business fund product sales activities to raise funds. The success of business fund product sales depends on the ability of sellers to communicate with potential buyers. This study aims to identify the role of verbal and nonverbal communication in achieving the success of business fund sales by student organizations. The research method applied was qualitative, with data collection techniques involving observation and interviews. The results showed that verbal and nonverbal communication played an important role in the process of selling business fund products by student organizations of the Faculty of Administrative Sciences. Verbal communication becomes the main means to explain product features in detail, offer the benefits that the product has, and provide clear and informative responses to buyers' questions. Meanwhile, nonverbal communication, through friendly facial expressions, eye contact, and body movements that show confidence, plays a role in reinforcing messages and building positive relationships with buyers
Influencer Credibility And Instagram Users' Purchase Interest Prabowo, Ayudita Farrahsasti Kusuma Putri; Kriyantono, Rachmat; Kasim, Azahar
Tuturlogi: Journal of Southeast Asian Communication Vol 5, No 1 (2024): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2024.005.01.4

Abstract

This research aims to determine the level of relationship between beauty influencer Tasya Farasya’s credibility, as well as its three indicators: trustworthiness, expertiseness, and attractiveness, with her follower’s purchase interest on the Instagram social media account @tasyafarasya for Somethinc’s skincare products. The population in this study is 6.3 million followers of the @tasyafarasya account, from which a sample of 135 respondents was then taken using slovin formula. The data in this research was obtained through a survey method by distributing questionnaires via Google Form, then the data was analyzed using the Pearson’s Correlation Product Moment test. The research results show that there is a significant and strong level of the correlation between Beauty Influencer Tasya Farasya’s credibility and her follower’s purchase interest on the Instagram account @tasyafarasya for Somethinc skincare products, which is proven by the Sig. value is 0,000 (p < 0,05) and the correlation coefficient is 0,73 (0,60 – 0,79: Strong correlation; high). This research contributes to proving that the use of influencers is a significant strategy in marketing products in digital media, as is true in conventional media
Impression Management Komunitas Role player K-POP dalam Media Sosial Twitter Rienadhy, Anindya Cindy Dama
Tuturlogi: Journal of Southeast Asian Communication Vol 3, No 2 (2022): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2022.003.02.3

Abstract

The emergence of K-Pop in Indonesia has given rise to a rapidly evolving fan culture on various social media platforms, one of which is Twitter. Fandom communities on Twitter have, in turn, brought forth a new phenomenon: the emergence of K-Pop Roleplayer communities. K-Pop Roleplaying involves participants assuming the personas of Korean celebrities as characters in their interactions. Since players essentially 'borrow' the identities of others in this game, terms like "In Character" (IC) and "Out of Character" (OOC) have arisen, which can be explored through the same concepts found in impression management, namely the "front stage" and "back stage." This qualitative research, employing a netnographic approach, seeks to understand how K-Pop Roleplayers engage in impression management in their daily activities and how effectively they can portray the chosen celebrity characters. The study also examines the real-life impacts of Roleplay on the participants. The research was conducted using netnography methods, including observation and semi-structured interviews with five informants who are K-Pop Roleplayers.The findings of this study are as follows: K-Pop Roleplayers consider their Twitter timelines as their "front stage." The objective of their impression management is to create a positive image of the characters they portray. They achieve this through the appearance of their accounts and the content they post. The "back stage" in this context is considered to be their online accounts, and Roleplaying has a noticeable influence on the real lives of the participants. This research makes a valuable contribution to the field of communication studies, especially in the realm of social media dramaturgy.
Inovasi Teknologi Informasi dan Komunikasi di Usaha Mikro Kecil Menengah Pedesaan (Adopsi Inovasi dalam Pemanfaatan Teknologi Informasi dan Komunikasi pada UMKM di Desa Sukasari, Seluma) Indiarma, Verani
Tuturlogi: Journal of Southeast Asian Communication Vol 4, No 3 (2023): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2023.004.03.4

Abstract

This research aims to explore the experiences of the Sukasari community in using information technology. The study was conducted in the village of Sukasari, Air Periukan District, Seluma Regency, Bengkulu. The research method used in this study is action research or participatory action research (PAR). This method is considered appropriate because it can analyze and evaluate barriers and opportunities through multidisciplinary expertise to gather information and make decisions according to the needs of the community. The results show that the Sukasari community has a general understanding of social media utilization because all the actors in the Village-Owned Enterprises (BUMDES) Sukasari have social media accounts on Facebook, Instagram, and TikTok, which they use for communication and interaction. However, the Sukasari village community also faces several challenges in the implementation of social media, such as internet accessibility, lack of understanding in creating engaging content, relationship issues, and the quality of human resources in managing social media as a means of promoting the village's potential. The Sukasari village community requires training focused on enhancing the community's skills in social media management, including content creation strategies, finding creative ideas, photo and video editing, caption creation, and even understanding the appropriate social media algorithms to create engaging and marketable social media content.  
Strategi Komunikasi Pasangan Tuli dan Dengar dalam Menjalin Hubungan Romantis EL Fatich, Hervita
Tuturlogi: Journal of Southeast Asian Communication Vol 3, No 1 (2022): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2022.003.01.3

Abstract

Humans are social beings who cannot be separated from other individuals. Humans will always live side by side and communicate with other people. Interpersonal communication is needed by someone in order to learn about the external world and build relationships with other people, including the Deaf. The Deaf communicate by non-verbal or sign language. Communication also used by individuals to establish romantic relationships, in which there are communication strategies to solve problems. In this study, the method used is phenomenology to find out the communication strategies of deaf and hearing couples in establishing a romantic relationship. The results obtained are 1) Communication strategies that continues to develop in a more intimate direction, which begins with an approach process to recognize attitudes and compatibility with one another; 2) Communication gaps often arise in interpreting messages as the main obstacle in a process of communication between deaf and hearing couples; 3) Build trust between deaf and hearing partners by mutually disclosing information about themselves to their partners, because a sense of trust and comfort has arisen.
Representasi Seksisme dalam Film Kim Ji-Young: Born 1982 Herlambang, Mochamad
Tuturlogi: Journal of Southeast Asian Communication Vol 3, No 3 (2022): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2022.003.03.4

Abstract

Kim Ji-Young: Born 1982 is a gender role-themed film that raises the issue of sexism against women in South Korea. This study seeks to answer research questions about how sexism is represented in the Kim Ji-Young: Born 1982 film. The type of this research is descriptive qualitative with a critical paradigm and uses Roland Barthes' semiotic research method to find out the denotations meaning, connotations meaning and myths that are formed about sexism in the film Kim Ji-Young: Born 1982. The results of this research indicate that women are depicted as a figure identified with domestic work, girls who are considered not to have more value than boys, women that are considered as figures who must serve men, women that are considered to be less competent than men in the workplaces, women that are considered to have a limited role as a caregiver, women that are considered weaker and helpless, and women who are also considered as sexual objects only.
K-Pop Idols’ Marketing Magic: Boosting Healthy Product Purchases through Brand Ambassador Fitriani, Adjeng Dwi; Pramesthi, Hanum Kanthi; Prasetyo, Bambang Dwi; Muchtar, Moch. Shobastian Mahendra
Tuturlogi: Journal of Southeast Asian Communication Vol 5, No 2 (2024): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2024.005.02.5

Abstract

This study aims to determine how the influence of K-Pop idol NCT Dream as a brand ambassador on purchasing decisions for Lemonilo instant noodle products. The population in this study were followers of the @NCTDreamINA Twitter account and used purposive sampling by distributing questionnaires to 100 respondents with the criteria of citizens aged 15-25 years, NCT Dream fans who have purchased Lemonilo x NCT Dream instant noodle products, and followers of the @NCTDreamINA Twitter account. The results of this study prove that the NCT Dream brand ambassador has a significant or positive influence on purchasing decisions on Lemonilo instant noodle products. When associated with ELM theory, persuasive communication carried out by Lemonilo is a peripheral route, namely displaying various interactive content and promotion of Lemonilo advertisements on social media by showing NCT Dream as a brand ambassador.   
Prahara Digital Labor dalam Bingkai Penafsiran Logika Waktu Pendek dan Kapitalisme Luwes Putranto, Hendar
Tuturlogi: Journal of Southeast Asian Communication Vol 5, No 1 (2024): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2024.005.01.5

Abstract

When the COVID-19 pandemic gradually subsided, digital disruption was considered a game changer for today's work, such as work from home (WFH). The prevalence of digital disruption in contemporary work has triggered the birth of a digital labor class, which broadly impacts intra- and inter-organizational communication, especially in dealing with work-related risks in an increasingly insecure labor market. In a macro context like this, digital labor within neoliberal higher education institutions became an interesting phenomenon, especially given the worsening conditions of intellectual workers and changes in academic behavior and practices. A recent study showed many practices violating academic integrity in Indonesian higher education institutions, such as plagiarism, data fabrication, improper claims of authorship, contract-cheating, and other violations of professional codes of ethics. To address these problems, the author employed a critical method of the political economy of communication and the sociology of work to analyze 'short-time logic' as an operational mechanism in flexible capitalism, commoditizing workers' time by blurring the boundaries between productive and leisure time and turning the illusion of worker autonomy into a 'sustained contestation.' The 'short time logic' of flexible capitalism deformed intellectual workers in higher education in Indonesia into digital labor because they were constantly conditioned to produce intellectual products with highly competitive metrics but lacking reflection and meaningfulness, which sharpened the gaps in competency-based inequalities and created a new hierarchy of social classes in higher education. 
Representasi Romantic Relationship dalam Film Wedding Agreement Ahsani, Filardi Amal; Illahi, Azizun Kurnia
Tuturlogi: Journal of Southeast Asian Communication Vol 3, No 2 (2022): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2022.003.02.4

Abstract

This research aims to analyze the portrayal of romantic relationships in the film "Wedding Agreement" involving arranged couples. The focus of the research is to explore how the representation of these relationships in the film relates to the social context of Indonesian society, as well as the relevance of the phenomena depicted in the film to the current conditions. The research method used is qualitative descriptive, with document analysis as the data collection technique. The use of discourse analysis with its two paradigms is chosen as the data analysis technique in this study because it can reveal culture and society in a discourse constructed through textual elements, namely the formalist and functionalist paradigms. The results show that the film "Wedding Agreement" represents several phenomena that occur in the social reality of Indonesia, such as arranged marriages, patriarchal culture, the influence of strong religious values, and high parental control over children. The question that arises is whether the phenomena portrayed in the film truly reflect the current state of society and to what extent the film can depict the actual issues faced by the community. Overall, "Wedding Agreement" provides a relevant representation of the social and cultural context of Indonesia.  

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