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Jurnal Ilmu Manajemen Profitability
Published by Universitas Muhammadiyah Makassar
ISSN : 27146332     EISSN : 27146324     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Profitability: Jurnal Ilmu Manajemen [p-ISSN 2714-6332| dan e-ISSN 2714-6324] yang diterbitkan oleh Program Studi manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar, jurnal ini menerbitkan artikel hasil penelitian dibidang Ilmu Manajemen. Jurnal ini menerbitkan studi penelitian yang menggunakan berbagai metode dan pendekatan kualitatif dan / atau kuantitatif dibidang manajemen. Jurnal ini bertujuan untuk mengembangkan konsep, teori, perspektif, paradigma, dan metodologi dalam ruang lingkup manajemen yang terbit dua kali dalam setahun yaitu bulan Februari dan bulan Juli. Adapun ruang lingkup Profitability: Jurnal Ilmu Manajemen meliputi Manajemen Keuangan, Manajemen Sektor Bisnis dan UMKM, Manajemen Sumber Daya Manusia, Sistem Informasi Manajemen, Manajemen Perbankan, Manajemen Perusahaan, Manajemen Lingkungan dan Audit Manajemen serta ilmu terapan Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 308 Documents
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Differences in Work Values and Work Attitudes of Generations X and Y in Malang City Melyani Melyani; Peter Remy Yosy Pasla
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.13535

Abstract

The working generation of people in Indonesia has now moved to the next generation, namely Generation X and Generation Y. With the difference between the two generations, several previous researchers stated that there were differences in work attitudes and work values of employees of different generations. However, there are studies from previous studies which state that there is no difference. Therefore, this study aims to determine whether there are differences in work values and work attitudes of generations X and Y in Malang City. The type of research used is comparative quantitative research. The population of the study is the workforce in Malang City in 2020, while the sample used is 400 employees consisting of 288 Generation X and 112 Generation Y. Based on a series of Independent Sample T-Test and Multiple linear regression test found significant differences in work values and work attitudes in Generations X and Y in Malang City, where these differences were analyzed based on the factors forming work values and work attitudes
Enhancing Employee Performance: A Study on the Impact of Motivation and Work Discipline at the Bone Regency Social Services Office Muh Nur Rasyid; Sri Andayaningsih; Marfianti Marfianti
Jurnal Ilmu Manajemen Profitability Vol 8, No 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.15506

Abstract

This study aims to (1) To determine the effect of motivation on employee performance at the Social Service Office of Bone Regency (2) To determine the effect of work discipline on employee performance at the Social Service Office of Bone Regency. The sample inthis study was 70 respondents taken from the Social Service Office of Bone Regency. The type of data used in this research is primary and secondary data and this type of research is quantitative research. Data collection was carried out by observation and distributionof questionnaires. Based on the results of data research using calculations through the SPSS version 22 application concerningthe effect of motivation and work discipline on employee performance at the Bone Regency Social Service Office which has been discussed from the previous chapter, the authors draw important conclusions, namely motivation and work discipline have apositive and significant effect on performance employee
Influence Transformational Leadership and Work Motivation on the Performance of Village Apparatus at the Waekeccee Village Office Subdistrict Lappariaja, Bone Regency Nasrullah Nasrullah; Andi Jam’an; Moh. Aris Pasigai; Yuzril Yuzril
Jurnal Ilmu Manajemen Profitability Vol 8, No 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.15425

Abstract

This research aims to determine and analyze the influence of transformational leadership and work motivation on the performance of village officials at the Waekeccee Village Office, Lappariaja District, Bone Regency. The type of research used is a quantitative research method with data collection techniques using questionnaires distributed to respondents and the population in the study. This is the Village Apparatus at the Waekeccee Village Office, Lappariaja District, Bone Regency. The analytical method used in this research is multiple linear regression analysis. Then the data obtained is then processed through the application or software Statistical Package For The Social Science (SPSS) version 25. The results of this research show that the variables transformational leadership and work motivation have a positive and significant influence on the performance of the apparatus at the Waekeccee Village office, Lappariaja Bone District, Region
The Effect of Brand Image and Product Quality on Consumer Purchase Interest in Vaseline Products for Students of the Management Department of FEB UNISMUH Makassar Aulia Aulia; Andi Mappatompo; Hasmiranda Hasmiranda
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14079

Abstract

This study aims to: a) test the influence of brand image on consumer buying interest of Vaseline products in Management Department Students of FEB UNISMUH Makassar, b) test the effect of product quality on consumer buying interest of Vaseline products in Management Department Students of FEB UNISMUH Makassar. The population in this study is students majoring in Management, Faculty of Economics and Business, University of Muhammadiyah Makassar who buy and use Vaseline products. Because the population size is not yet known with certainty, Naresh K Malhotra's theory is used to determine the number of samples, which is as many as 105 respondents, but only 100 respondents can be analyzed.The type of data used in this study was descriptive quantitative obtained from questionnaires distributed to respondents. Based on the results of research using statistical calculations through the SPSS application version 25 regarding the influence of brand image and product quality on consumer buying interest, it shows that brand image has a positive and significant effect on consumer buying interest and product quality has a positive and significant effect on consumer buying interest.
Sales Marketing Strategy at Outlet Kopi 48 Buah Batu Using Business Model Canvas Sulistiawan Satria; Keni Kaniawati
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14008

Abstract

This research aims to analyze the Marketing Strategy in Increasing Sales at Coffee 48 Buah Batu Outlet using the BMC strategy. The research type is qualitative descriptive, using secondary data from questionnaires with 20 respondents. The data analysis technique used is SWOT analysis. The results of the research indicate that the implementation of the BMC-based marketing strategy at Coffee 48 Buah Batu Outlet has been successful in helping the outlet compete with its competitors in the coffee industry and create a competitive advantage. Positive consumer responses to product innovations, the use of social media, collaborations with local producers, and fast and convenient service have provided strong support for the success of this strategy. Additionally, the results of the SWOT analysis show that an in-depth understanding of customers, the utilization of technology, product and service differentiation, and smart collaborations are the key strengths that have been able to cover and address weaknesses and threats faced by the outlet. Thus, the BMC-based marketing strategy has helped Coffee 48 Buah Batu Outlet achieve a competitive advantage and become a relevant and successful player in the busy coffee industry.
The Influence of Perceived Ease of Use, Perceived Trust, and Perceived Benefits on Unismuh makassar Students' Interest in Using E-Money (OVO) on the Grab Application Agusdiwana Suarni; Mahmud Nuhung; Muh Fadhil
Jurnal Ilmu Manajemen Profitability Vol 8, No 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.15462

Abstract

This research aims to determine the influence of perceived Ease of Use, Trust, and Benefits on the interest of Unismuh students in using the e-money (OVO) Grab application. This study employs a quantitative approach, utilizing a census method sample of 80 respondents. The data analysis was conducted using multiple linear regression analysis processed with SPSS Version 25. The research findings indicate that perceived Ease of Use significantly and positively impacts student interest. However, the influence of perceived Trust, while positive, does not significantly affect student interest. Conversely, the perceived Benefits significantly and positively impact the interest of Unismuh students in using the OVO Grab application. In summary, the study reveals that while both Ease of Use and Benefits perceptions play crucial roles in driving student interest in the OVO Grab application, Trust perception alone does not have a significant effect. These insights can guide improvements in the application’s design and functionality, enhancing user engagement and satisfaction.
The Role of Viral Marketing in Social Media on Brand Recognition and Brand Preference in Property Sales Muhammad Sodikun; Junaidin A Kadir; Iyus Wiadi
Jurnal Ilmu Manajemen Profitability Vol 8, No 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13116

Abstract

Viral marketing is one of the most effective marketing strategies and important.The digital technology and social media together has increased the importance of viral marketing campaigns to increase of cost efficiency and enable them to reach an audience that was expected to quickly.This study attempts to test the influence of viral marketing strategies in the introduction of brand and brand preference by developing a framework for the effectiveness of viral marketing in the context of social media and test the relationship between some variable, the introduction of brand, and preference brand. The methodology with a structured questionnaire as a means of quantitative research or partial least square (PLS ) in data processing.By the total number of 58 respondents in the gallery property pt jababeka residence. Modeling the structural (SEM) used to test hypotheses put forward. The result showed that effective positive associated viral marketing.
The Influence of Trust, Security and Convenience on Consumer Satisfaction of J&T Express, Bima Regency Nurlinda Linda; Muhajirin Muhajirin
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.11052

Abstract

The purpose of the study is to determine and analyze the effect of trust, security and convenience on customer satisfaction for JT Express, Bima Regency. This research is an associative research using quantitative data from primary data sources. The research instrument used a Likert scale questionnaire. The research population is all consumers who use JT Express services in Bima Regency whose exact number is unknown (Unknown Population), so that a sample of 96 respondents uses a purposive sampling technique. Data collection techniques using observation, literature study questionnaires. Data analysis techniques using validity test, reliability test, classic assumption test, multiple linear regression analysis, multiple correlation coefficients, determination test, t test and f test. The results of the study stated that trust, security and convenience had an effect on consumer satisfaction for JT Express, Bima Regency.
Analysis of Customer Satisfaction with Short Food Supply Chain Method Purchases Rummedio Gazza Fidela; Gilang Sugianto; Iyus Wiadi
Jurnal Ilmu Manajemen Profitability Vol 8, No 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13249

Abstract

This study was conducted to determine the scale of comparison of the value of exports and imports of Migas and non-Migas in Indonesia. The research time period is 10 years with a sample population of Indonesian export and import data. Data was obtained through the Central Bureau of Statistics (BPS) and processed through descriptive qualitative methods and using economic line graphs. This research results in 1) The volume of Migas exports is on a stable scale, while the volume of non-Migas exports is on a more fluctuating scale and has a larger volume. 2) The volume of Migas imports is on a stable scale, while the volume of non-Migas imports is on a more fluctuating line and has a larger volume. 3) The value of Migas exports is on a stable scale, while the value of non-Migas exports fluctuates and increases and has a larger value. 4) The value of Migas imports is on a stable line scale, while the value of non-Migas imports fluctuates more and has a greater import value than Migas. Researchers concluded a suggestion that focuses on the government as the authority of international trade policy to further maximize policies related to the maximum value of exports rather than imports in order to maximize state revenue.
The Influence of Experience Quality on Domestic Tourists' Behavioral Intentions in Visiting Water Parks Grace Fahan Anathasya Tumanggor; Sumar Sumar
Jurnal Ilmu Manajemen Profitability Vol 8, No 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.15426

Abstract

This work contributes in two ways. First, we want to learn more about the ways that experience quality and image influence value, pleasure, and enjoyment perceptions in the setting of water parks. Our second objective is to comprehend how, in this specific setting, these interactions affect behavioral intentions. Respondents scored each measure on a 5-point Likert scale. The study's conclusions demonstrate how visitor satisfaction and enjoyment are related to one another and how the former positively affects the latter. This lends credence to the theory that visitor happiness has a favorable impact on behavior intentions. While these results are encouraging for attraction considerations in the hospitality and tourism literature, there are still a lot of unexplored research prospects in this field. Researchers should take them into account while evaluating the study's limitations and interpreting the results. First off, there are some limitations in this study's assessment of pre-consumption expectations. Many pre-consumption factors might affect visitors' evaluations and emotions following service consumption. Consequently, it would be fascinating to explore how differences in pre- and post-consumption expectations and assessments impact the visitor experience in research.

Page 19 of 31 | Total Record : 308

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