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PENERAPAN NILAI INTEGRITAS DAN PERSPEKTIF GENDER DALAM PERILAKU BERETIKA Mayasari, Iin; Wiadi, Iyus; Maharani, Anita; Pramono, Rini S.
Kinerja: Jurnal Bisnis dan Ekonomi Vol 16, No 2 (2012): Kinerja Jurnal Bisnis dan Ekonomi
Publisher : Kinerja: Jurnal Bisnis dan Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.247 KB)

This study aimed to determine the effect of the value of integrity and gender in ethical behavior. This studyuses a framework of ethical theory to explain the personal aspect in infl uencing ethical behavior. Respectivevalues of integrity, gender, and ethical conduct have measurements. Research method used survey by sendingquestionnaires to the active workers in college and banking. This survey was preceded by the implementationof focus group discussion to learn about the value of integrity and understanding of the application of applying agender perspective. The main data obtained by distributing questionnaires to the respondents who worked as alecturer at universities and employees working in banking. The main data obtained by distributing questionnairesto the respondents who worked as a lecturer at universities and employees working in banking. Total of 300questionnaires were distributed. Number of questionnaires were used for further analysis was 278. The resultsshowed that the value of integrity affect ethical behavior for both lecturers and banking employees, but onlygender infl uence on the ethical behavior of employees in banking.Keywords: value of integrity, gender perspective, ethical behavior

PENERAPAN NILAI INTEGRITAS DAN PERSPEKTIF GENDER DALAM PERILAKU BERETIKA Mayasari, Iin; Wiadi, Iyus; Maharani, Anita; Pramono, Rini S.
KINERJA Vol 16, No 2 (2012): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v16i2.364

This study aimed to determine the effect of the value of integrity and gender in ethical behavior. This studyuses a framework of ethical theory to explain the personal aspect in infl uencing ethical behavior. Respectivevalues of integrity, gender, and ethical conduct have measurements. Research method used survey by sendingquestionnaires to the active workers in college and banking. This survey was preceded by the implementationof focus group discussion to learn about the value of integrity and understanding of the application of applying agender perspective. The main data obtained by distributing questionnaires to the respondents who worked as alecturer at universities and employees working in banking. The main data obtained by distributing questionnairesto the respondents who worked as a lecturer at universities and employees working in banking. Total of 300questionnaires were distributed. Number of questionnaires were used for further analysis was 278. The resultsshowed that the value of integrity affect ethical behavior for both lecturers and banking employees, but onlygender infl uence on the ethical behavior of employees in banking.Keywords: value of integrity, gender perspective, ethical behavior

Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants iin mayasari; Handrix Chris Haryanto; Iyus Wiadi; Adrian Azhar Wijanarko; Willy Abdillah
Gadjah Mada International Journal of Business Vol 24, No 1 (2022): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.54660

Counterfeiting has become a growth industry in Indonesia. Consumers in Indonesia tend to find counterfeit products very easily, especially fashion products. The aim of this quantitative study is to analyze personal values and social factors toward counterfeit items and the intention to purchase counterfeit goods in Indonesia, with a focus on fashion products. The study also aims at analyzing the influence of novelty seeking, integrity values, and status consumption on people’s attitudes toward counterfeit goods. Furthermore, this study also addresses the influence of perceived risk, information susceptibility, physical vanity, and vanity-achievement on the intention to purchase counterfeit products. One hundred and ninety-three respondents were included in our study after survey questionnaires had been distributed in Indonesia. The respondents were 19 to 44 years old, living in Jakarta, Tangerang, Bogor, Bekasi, Yogyakarta, Bandung, Medan, Jambi, Batam, Pekanbaru and Samarinda, all of which are larger cities in Indonesia. Data were analyzed using partial least squares. The results of the study showed that the attitude toward counterfeit items was the most important factor in the willingness to purchase counterfeit goods. Novelty seeking, integrity, status consumption, and information susceptibility were also important determinants of people’s attitudes toward counterfeit products. Perceived risk, physical vanity, and achievement vanity were found to have an insignificant relationship with the intention to purchase counterfeit products . This study also has an impact on marketing strategies. One of them is marketers can offer very prestigious brands to reduce the trade in counterfeit luxury brands.

PENERAPAN NILAI INTEGRITAS DAN PERSPEKTIF GENDER DALAM PERILAKU BERETIKA Iin Mayasari; Iyus Wiadi; Anita Maharani; Rini S. Pramono
KINERJA Vol. 16 No. 2 (2012): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v16i2.364

This study aimed to determine the effect of the value of integrity and gender in ethical behavior. This studyuses a framework of ethical theory to explain the personal aspect in infl uencing ethical behavior. Respectivevalues of integrity, gender, and ethical conduct have measurements. Research method used survey by sendingquestionnaires to the active workers in college and banking. This survey was preceded by the implementationof focus group discussion to learn about the value of integrity and understanding of the application of applying agender perspective. The main data obtained by distributing questionnaires to the respondents who worked as alecturer at universities and employees working in banking. The main data obtained by distributing questionnairesto the respondents who worked as a lecturer at universities and employees working in banking. Total of 300questionnaires were distributed. Number of questionnaires were used for further analysis was 278. The resultsshowed that the value of integrity affect ethical behavior for both lecturers and banking employees, but onlygender infl uence on the ethical behavior of employees in banking.Keywords: value of integrity, gender perspective, ethical behavior

PUBLIC RELATIONS STRATEGY AND ITS IMPACT ON THE POSITIONING OF INDONESIAN TOURISM INDUSTRY Iyus Wiadi
Journal of Management and Business Vol 8, No 2 (2009): SEPTEMBER 2009
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

The objectives of the research are to acquire findings as follows: a) Description of the existing condition of 5 (five) Indonesian’s tourism destination, i.e.: Bali, Yogyakarta, North and West Sumatera and South Sulawesi; b) Influence of public relations strategy on perception, attitude, and preference of 11 (eleven) tourist generating countries, i.e. USA, England, France, Germany, The Netherland, Japan, Taiwan, South Korea, Malaysia, Singapore, and Australia; c) Prospect tendency on repositioning of the foreign tourist’s perception, attitude, and preference in facing competition with other South East Asian regions tourism destinations. This research uses data based on cross-sectional method using Structural Equation Model (SEM), Multi Dimensional Scaling (MDS) and Trend Analysis. The observation units of the research originate from a sample respondents of 210 foreign tourists from 11 (eleven) tourist generating countries. The number of respondents from each country was taken proportionally. The results of the research are: a) Bali is still the most attractive destination, followed by Yogyakarta, North Sumatra, West Sumatra, and South Sulawesi; b) The Influence of each Public Relations Strategy variable, i.e.: press relations, product publicities, corporate communications, lobbying, counseling, seminars, conferences, publications, events, sponsorships, speeches and news conferences are significant towards perception, attitude and preference of the 11 (eleven) tourist generating countries; and c) Prospect of the Indonesian tourism industry faces a huge opportunity as predicted in the trend of the increase number of foreign tourist visits to Indonesia, since 2006 until 2010. It means that the trend is going to increase continuously provided accompanied by improving as well as implementing of integrated marketing communications strategy, especially in the field of public relations. Specifically it would be much more effective and efficient if those strategically efforts are in alliance and collaborations with other ASEAN regions or countries.

Pemanfaatan Limbah Serbuk Kayu Dengan Tema Kearifan Lokal Budaya Betawi di Yayasan Rumah Sinergi Indonesia Ayoeningsih Dyah Woelandhary; Gilang Cempaka; Iyus Wiadi; Ira Samri
Aksara: Jurnal Ilmu Pendidikan Nonformal Vol 8, No 2 (2022): May 2022
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/aksara.8.2.759-768.2022

Generasi muda yang tumbuh dan terdampak di masa pandemik menutuhkan sebuah teronosan untuk tetap memiliki jiwa enterpreneurship dan kewirausahaan, dan diberikan peluang untuk memanfaatkan setiap kesempatan. Kegiatan inovatif, enterpreneurship dan kewirausahaan tidak akan sejalan bila tidak diimbangi dengan upaya bagaimana menjaga keberlangsungan dalam menjalankan industri kreatif. Salah satunya yang dilakukan adalah dengan melakukan pengolahan limbah serbuk kayu, yang selama ini mejadi limbah di beberapa sentra industri mebel di daerah Bogor dan Ciputat- Tanggerang, untuk ditingkatkan menjadi produk karya rupa, baik benda produk fungsional, elemen estetis yang memiliki nilai ekonomi dengan aplikasi motif dan ornament Betawi pada produk yang dihasilkan. Metoda pelaksanaan dilakukan dengan bentuk pendampingan wawasan dan keterampilan, hingga dapat menumbuhkan kemandirian kelak pada remaja binaan.

Pemanfaatan Limbah Serbuk Kayu Dengan Tema Kearifan Lokal Budaya Betawi di Yayasan Rumah Sinergi Indonesia Ayoeningsih Dyah Woelandhary; Gilang Cempaka; Iyus Wiadi; Ira Samri
Aksara: Jurnal Ilmu Pendidikan Nonformal Vol 8, No 1 (2022): January 2022
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/aksara.8.1.741-750.2022

Generasi muda yang tumbuh dan terdampak di masa pandemik menutuhkan sebuah teronosan untuk tetap memiliki jiwa enterpreneurship dan kewirausahaan, dan diberikan peluang untuk memanfaatkan setiap kesempatan. Kegiatan inovatif, enterpreneurship dan kewirausahaan tidak akan sejalan bila tidak diimbangi dengan upaya bagaimana menjaga keberlangsungan dalam menjalankan industri kreatif. Salah satunya yang dilakukan adalah dengan melakukan pengolahan limbah serbuk kayu, yang selama ini menjadi limbah di beberapa sentra industri mebel di daerah Bogor dan Ciputat-Tanggerang, untuk ditingkatkan menjadi produk karya rupa, baik benda produk fungsional, elemen estetis yang memiliki nilai ekonomi dengan aplikasi motif dan ornament Betawi pada produk yang dihasilkan. Metoda pelaksanaan dilakukan dengan bentuk pendampingan wawasan dan keterampilan, hingga dapat menumbuhkan kemandirian kelak pada remaja binaan.

Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions Mayasari, Iin; Wiadi, Iyus
ASEAN Marketing Journal Vol. 9, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

The objective of the research was to analyze the internal aspects of individual consumer to perceive the massive prestige brands. The brand chosen was influenced by conspicuousness, uniqueness, functional value, extended-self, hedonism, exploration, value consciousness, vanity. The research used quantitative approach by conducting a survey college students, workers and housewives. A total of 300 questionnaires were distributed, but only 243 questionnaires were used for further analysis. The data were analyzed by multiple regressions. Conspicuousness consumption had an effect on purchasing of massive prestige brands positively and it was significant. Uniqueness had an effect on purchasing of massive prestige brands positively but it was not significant. Extended-self had an effect on purchasing of massive prestige brands positively and but it was not significant. Hedonism had an effect on purchasing of massive prestige brands positively and it was significant. Exploration had an effect on purchasing of massive prestige brands positively and it was significant. Consciousness value had an effect on purchasing of massive prestige brands negatively and it was significant. Vanity had an effect on purchasing of massive prestige brands positively and it was significant.

Bagaimana Perilaku Konsumsi Pro Lingkungan pada Lintas Generasi? (Studi Kualitatif pada Generasi X, Y dan Z) Handrix Chris Haryanto; Iyus Wiadi; Iin Mayasari
Jurnal Ecopsy Vol 9, No 2 (2022): JURNAL ECOPSY
Publisher : Psychology Study Program, Faculty of Medicine, Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecopsy.2022.10.009

Gaya hidup yang berkaitan dengan perilaku konsumsi pro lingkungan menjadi salah satu upaya yang bisa dilakukan dalam menghadapi permasalahan lingkungan yang mengancam keberlangsungan hidup manusia saat ini. Perilaku konsumsi pro lingkungan yang dilakukan setiap lintas generasi memiliki bentuk dan motif yang berbeda. Tujuan dalam penelitian ini adalah menggambarkan perilaku konsumsi pro lingkungan lintas generasi. Metode penelitian yang digunakan adalah penelitian kualitatif fenomenologi dengan melibatkan 26 responden yang masuk dalam usia produktif generasi X, Y dan Z dengan rentang usia 18-55 tahun. Pengumpulan data dilakukan melalui pelaksanaan focus group discussion untuk membangun gambaran perilaku konsumsi pro lingkungan, faktor pendukung serta pendukung yang mempengaruhinya. Teknik analisis data yang digunakan mendasarkan pada tahapan yang dijelaskan oleh Creswell (2014) yaitu open coding, axial coding dan selective coding. Hasil penelitian menunjukkan bahwa perilaku konsumsi pro lingkungan pada responden lintas generasi mengarahkan pada lingkup rumah/keluarga dan tempat kerja. Bentuk perilaku pro lingkungan yang sering dilakukan oleh para responden baik pada lingkup rumah/keluarga dan tempat kerja memiliki persamaan dan perbedaan antar lintas generasi. Faktor pendukung maupun penghambat yang dianggap berpengaruh terhadap perilaku konsumsi pro lingkungan antar generasi juga mengarahkan pada persamaan dan perbedaan. Pada lingkup rumah tangga/keluarga faktor internal dan eksternal memiliki peran penting bagi perilaku konsumsi pro lingkungan generasi X, Y dan Z. Hasil yang berbeda menunjukkan pada perilaku konsumsi pro lingkungan pada lingkup tempat kerja dimana hanya faktor eksternal dianggap sebagai faktor utama. Secara lebih detail, hasil penelitian akan dipaparkan pada bagian hasil penelitian dan pembahasan dalam artikel.

Analisis Dampak Covid-19 terhadap Perilaku Konsumen Generasi Milenial dalam Menggunakan Aplikasi Dompet Digital Iyus Wiadi; Mohamad Sajili
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 1 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Februari)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i1.1213

This research discusses the impact of the Covid-19 pandemic on consumer behavior in using digital wallets as a digital payment method in transactions. The purpose of this study is to determine consumer behavior for quick and unplanned purchases (impulse purchases) depending on the product campaign and payment method used. The research method uses a qualitative descriptive method. The results of the study show that Covid-19 leads to an increase in shopping behavior when using digital wallets. In addition, changes have occurred due to the demands and needs of the digital era as well as changes in the new culture from traditional payments to electronic payments. The four factors, namely cultural, social, personal, and psychological factors influence changes in consumer behavior in using digital wallets for daily transactions.

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