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Nur Sandi Marsuni
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Jurnal Ilmu Manajemen Profitability
Published by Universitas Muhammadiyah Makassar
ISSN : 27146332     EISSN : 27146324     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Profitability: Jurnal Ilmu Manajemen [p-ISSN 2714-6332| dan e-ISSN 2714-6324] yang diterbitkan oleh Program Studi manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar, jurnal ini menerbitkan artikel hasil penelitian dibidang Ilmu Manajemen. Jurnal ini menerbitkan studi penelitian yang menggunakan berbagai metode dan pendekatan kualitatif dan / atau kuantitatif dibidang manajemen. Jurnal ini bertujuan untuk mengembangkan konsep, teori, perspektif, paradigma, dan metodologi dalam ruang lingkup manajemen yang terbit dua kali dalam setahun yaitu bulan Februari dan bulan Juli. Adapun ruang lingkup Profitability: Jurnal Ilmu Manajemen meliputi Manajemen Keuangan, Manajemen Sektor Bisnis dan UMKM, Manajemen Sumber Daya Manusia, Sistem Informasi Manajemen, Manajemen Perbankan, Manajemen Perusahaan, Manajemen Lingkungan dan Audit Manajemen serta ilmu terapan Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 308 Documents
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Sales Marketing Strategy at Outlet Kopi 48 Buah Batu Using Business Model Canvas Satria, Sulistiawan; Kaniawati, Keni
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14008

Abstract

This research aims to analyze the Marketing Strategy in Increasing Sales at Coffee 48 Buah Batu Outlet using the BMC strategy. The research type is qualitative descriptive, using secondary data from questionnaires with 20 respondents. The data analysis technique used is SWOT analysis. The results of the research indicate that the implementation of the BMC-based marketing strategy at Coffee 48 Buah Batu Outlet has been successful in helping the outlet compete with its competitors in the coffee industry and create a competitive advantage. Positive consumer responses to product innovations, the use of social media, collaborations with local producers, and fast and convenient service have provided strong support for the success of this strategy. Additionally, the results of the SWOT analysis show that an in-depth understanding of customers, the utilization of technology, product and service differentiation, and smart collaborations are the key strengths that have been able to cover and address weaknesses and threats faced by the outlet. Thus, the BMC-based marketing strategy has helped Coffee 48 Buah Batu Outlet achieve a competitive advantage and become a relevant and successful player in the busy coffee industry.
Business Strategy Analysis at PT Kimia Farma (Persero) Tbk. Using Business-Level Strategy Fatyandri, Adi Neka; Angel, Angel; Pratama, Desi; Go, Michelle; Sunaidi, Nicholas; Shirlyn, Shirlyn
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14029

Abstract

In facing the dynamics of the pharmaceutical industry which continues to develop, PT Kimia Farma (Persero) Tbk. has taken strategic steps by implementing a business-level strategy to differentiate itself from competitors. As a leading pharmaceutical company in Indonesia, PT Kimia Farma tries to answer the increasing demand for medicines and health services by implementing differentiation and cost leadership strategies. Despite facing challenges in cost leadership, this company has succeeded in covering its shortcomings by providing various innovations and variations in health services, including 24-hour pharmacies and health consultation services through the Kimia Farma Mobile application. The company's long history, which was founded in 1817, as well as the establishment of four subsidiaries with specific focuses, has become a strong foundation for PT Kimia Farma to achieve its goal of becoming a leading health company that continues to integrate and generate sustainable value. Even though there are problems in determining drug costs and competition with similar companies, the company's differentiation strategy remains the main attraction by providing superior services to the Indonesian people. For the future, companies are advised to continue expanding service variety, optimizing cost leadership, and maintaining focus on innovation-based strategies to ensure sustainable growth in an increasingly complex pharmaceutical industry.
The Four Risk of International Business Mc Donald’s dalam Pemasaran Global Cindy, Cindy; Cristina, Cristina; Wang, Thalia; Ng, Dennys; Andelson, Jeffrey
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14030

Abstract

As time goes by and the development of the business being undertaken, of course the opportunities for expansion will also be higher. Mc Donald's is one of the multinational companies engaged in the fast food sector and has been known by many people who have finally expanded globally. The purpose of this research is to identify and analyze the four risks faced in international business or the four risks of international businesses that have Mc Donald's. The research method that we use is qualitative method, observation and internet searching. Observation of Mc Donald's uses a qualitative method, namely the four risks of international business which consist of cross cultural risk, country risk, currency risk, financial, and commercial risk. Mc Donald's in dealing with cultural differences in expanding business to other countries is by studying the culture implemented by the country to maintain its success. Mc Donald's provides services by meeting consumer needs by considering local, demographic and geographical factors of the country. Mc Donald's must give a good impression and find out whether the cooperation partners can create good cooperation in the company's operations. McDonald's has the best fast food chain management in its business as well as being a pioneer in a global marketing strategy, implementing a certain system that is adapted to the region where the McDonalds's store is located. McDonald''s success in the fast food industry is due to its ability to adapt not only locally but on a global scale
Analyzing External Environment Mc Donald’s Cristina, Cristina; Cindy, Cindy; Wang, Thalia; Ng, Dennys; Andelson, Jeffrey
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14031

Abstract

The rapid development and advancement of technology plays a significant role for fast food restaurants. As technology continues to improve, literacy and the dissemination of information about fast food are increasing. The McDonald's company is a restaurant that provides fast food service which is quite good, because from the formation of McDonald's itself, it has implemented operating standards in the form of service and cleanliness of the restaurant. In this research we use The five forces of competition model and PESTEL analyziz. The purpose of this study is to determine the effect of strategic quality on customer satisfaction
Effect of Promotional Strategy on Consumer Interest in Online Shopping at Shopee (Case Study on Students of the Faculty of Economics and Business Unismuh Makassar Management Study Program Class of 2018). Pasigai, Aris; Fitri, Alisa Amanda
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14040

Abstract

The purpose of this research is a quantitative type of research with the aim of knowing the effect of promotional strategies on consumer interest in shopping online at shopee (a case study on students of the Faculty of Economics and Business, Unismuh Makassar, Management Study Program class of 2018). The sample in this study amounted to 76 respondents. Data was collected by observing and distributing questionnaires. In this study, the data sources used in data collection include primary data. The research instrument used in this study used the Likert scale method. Based on the results of data research using statistical calculations through the Statistical Package for Social Science (SPSS) version 25 application regarding the effect of promotional strategies on consumer interest in online shopping at shopee (a case study on students of the Faculty of Economics and Business, Unismuh Makassar, 2018 Management Study Program) which has been discussed from the previous chapter, the authors draw an important conclusion, namely the promotion strategy has a positive and significant effect on consumer interest.
The Influence of Cultural Factors on International Business PT Mayora Indah Tbk Wistiasari, Devina; Jocelyn, Nathania; Styvani, Sherlyca; Vonnylia, Vonnylia; Tarekar, Windy Wihue; Sutjiali, Florensia
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14041

Abstract

This article contains an analysis of the influence of cultural factors on international business at PT Mayora Indah Tbk which consists of managerial orientations, the four risks of international business, and SWOT analysis at PT Mayora Indah Tbk. The qualitative method is a method used by researchers to analyze companies by means of secondary data analysis. The results of the study show that PT Mayora Indah Tbk is able to meet the market in Indonesia so that it is able to develop to a larger stage with target markets namely countries in Asia, and the company still has to increase product innovation, promote its products in international markets, and make strategies appropriate marketing in order to develop its international business.
Analysis of the June Bag Project Into Quality Goods Dini, Yuli Indah Fajar; Cahyono, Dedy; Maharani, Diva; Hui, Micheal; Selina, Selina
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14042

Abstract

Abstract:TasGon, short for Jute Bag, is an innovation that transforms jute waste into useful, environmentally friendly and high quality items. In this project, jute waste is collected, processed into jute fiber, and made into bags which have multiple benefits for the environment and society. The project management process includes project integration, scope management, time management, cost management, quality management, human resource management, communications management, risk management, and procurement management. Various project management tools and techniques are used, such as network planning, critical paths, Pareto diagrams, and Ishikawa diagrams, to ensure the project goes according to plan and meets established quality standards. The project conclusion emphasizes the importance of thorough planning, proactive risk management, effective communication, and collaboration between stakeholders. Suggestions for improving your understanding and project management skills include practicing on real projects, improving communication skills, continuing to learn and adapt, utilizing tools and technology, and collaborating with fellow students and experts. By implementing these suggestions, project managers can become more effective in managing future projects.
Analysis of the Influence of the External Environment on KFC Monica, Iveren; Majesty, Shechah; Wang, Devlin; Chrisderry, Chrisderry; Kent, Jeremy
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14043

Abstract

In running a company, there are many factors that influence the performance and performance of the company. These factors can come from inside or outside the company. Therefore, analyzing these factors is a very important step in planning the strategy that the company will use. The discussion in this article focuses more on external analysis or what is usually called External Environment Analysis. The company that will be discussed in this article is Kentucky Fried Chicken (KFC). This research aims to determine the influence of the external environment on the company and identify the competition the company faces. This research uses a quantitative analysis method for the PESTEL factors of the KFC company. The results of the analysis include political, economic, social, technological, environmental and legal factors that can influence the KFC company. Apart from that, there is also a five forces of competition model used by the KFC company. After analyzing the KFC company, there are suggestions that can help KFC in running business in the future.
The Influence of Competency, Motivation and Work Discipline on the Performance of Asn ATR/BPN HR, Agus Salim; Asriati, Asriati; Haeruddin, Haeruddin
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14073

Abstract

This study aims to determine the effect of competence, motivation and work discipline on the performance of the State Civil Apparatus, Agrarian Spatial Planning / National Defense Agency of the City of Pinrang Regency. This type of research is a post-facto research that is correlational with a survey approach. This method is used to find out and dig deeper into the influence of the variables of Competence, motivation and work discipline on the State Civil Apparatus, Agrarian Spatial Planning / National Defense Agency of Pinrang Regency. The population in this study was the entire State Civil Apparatus, Agrarian Spatial Planning / National Defense Agency of Pinrang Regency, both Civil Servants and Non-Civil Servants totaling 68 people. Sampling was used using a questionnaire as a primary data collection tool. The sample in this study amounted to 68 people of the State Civil Apparatus, Agrarian Spatial Planning / National Defense Agency of Pinrang Regency using a saturated sample. The collection technique used in this study was a questionnaire. The questionnaire used was a structured questionnaire in a closed form that was distributed to respondents. The results of this study indicate that the influence of competence, motivation and work discipline on the performance of the State Civil Apparatus, Agrarian Spatial Planning / National Defense Agency of the City of Pinrang has a very significant influence. With an R square value of 0.765 or 76.5% which means competence, motivation and work discipline have a positive impact on the performance of the State Civil Apparatus, Agrarian Spatial Planning / National Defense Agency of Pinrang Regency.
The Effect of Brand Image and Product Quality on Consumer Purchase Interest in Vaseline Products for Students of the Management Department of FEB UNISMUH Makassar Aulia, Aulia; Mappatompo, Andi; Hasmiranda, Hasmiranda
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14079

Abstract

This study aims to: a) test the influence of brand image on consumer buying interest of Vaseline products in Management Department Students of FEB UNISMUH Makassar, b) test the effect of product quality on consumer buying interest of Vaseline products in Management Department Students of FEB UNISMUH Makassar. The population in this study is students majoring in Management, Faculty of Economics and Business, University of Muhammadiyah Makassar who buy and use Vaseline products. Because the population size is not yet known with certainty, Naresh K Malhotra's theory is used to determine the number of samples, which is as many as 105 respondents, but only 100 respondents can be analyzed.The type of data used in this study was descriptive quantitative obtained from questionnaires distributed to respondents. Based on the results of research using statistical calculations through the SPSS application version 25 regarding the influence of brand image and product quality on consumer buying interest, it shows that brand image has a positive and significant effect on consumer buying interest and product quality has a positive and significant effect on consumer buying interest.

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