cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Nur Sandi Marsuni
Contact Email
nursandimarsuni@gmail.com
Phone
+6285796461067
Journal Mail Official
nursandimarsuni@gmail.com
Editorial Address
Universitas Muhammadiyah Makassar Jl. Sultan Alauddin No. 259 Makassar Contact Person 085796461067
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Jurnal Ilmu Manajemen Profitability
Published by Universitas Muhammadiyah Makassar
ISSN : 27146332     EISSN : 27146324     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Profitability: Jurnal Ilmu Manajemen [p-ISSN 2714-6332| dan e-ISSN 2714-6324] yang diterbitkan oleh Program Studi manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar, jurnal ini menerbitkan artikel hasil penelitian dibidang Ilmu Manajemen. Jurnal ini menerbitkan studi penelitian yang menggunakan berbagai metode dan pendekatan kualitatif dan / atau kuantitatif dibidang manajemen. Jurnal ini bertujuan untuk mengembangkan konsep, teori, perspektif, paradigma, dan metodologi dalam ruang lingkup manajemen yang terbit dua kali dalam setahun yaitu bulan Februari dan bulan Juli. Adapun ruang lingkup Profitability: Jurnal Ilmu Manajemen meliputi Manajemen Keuangan, Manajemen Sektor Bisnis dan UMKM, Manajemen Sumber Daya Manusia, Sistem Informasi Manajemen, Manajemen Perbankan, Manajemen Perusahaan, Manajemen Lingkungan dan Audit Manajemen serta ilmu terapan Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 308 Documents
 24   25   26   27   28 
The Role of Viral Marketing in Social Media on Brand Recognition and Brand Preference in Property Sales Sodikun, Muhammad; Kadir, Junaidin A; Wiadi, Iyus
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13116

Abstract

Viral marketing is one of the most effective marketing strategies and important.The digital technology and social media together has increased the importance of viral marketing campaigns to increase of cost efficiency and enable them to reach an audience that was expected to quickly.This study attempts to test the influence of viral marketing strategies in the introduction of brand and brand preference by developing a framework for the effectiveness of viral marketing in the context of social media and test the relationship between some variable, the introduction of brand, and preference brand. The methodology with a structured questionnaire as a means of quantitative research or partial least square (PLS ) in data processing.By the total number of 58 respondents in the gallery property pt jababeka residence. Modeling the structural (SEM) used to test hypotheses put forward. The result showed that effective positive associated viral marketing.
International Trade Value Analysis: Study of Economic Graph Analysis of Export and Import Volume of Migas & Non-Migas Fadiya, Feny; Br Sinaga, Era Widia; Matondang, Khairani Alawiyah
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13187

Abstract

This study was conducted to determine the scale of comparison of the value of exports and imports of Migas and non-Migas in Indonesia. The research time period is 10 years with a sample population of Indonesian export and import data. Data was obtained through the Central Bureau of Statistics (BPS) and processed through descriptive qualitative methods and using economic line graphs. This research results in 1) The volume of Migas exports is on a stable scale, while the volume of non-Migas exports is on a more fluctuating scale and has a larger volume. 2) The volume of Migas imports is on a stable scale, while the volume of non-Migas imports is on a more fluctuating line and has a larger volume. 3) The value of Migas exports is on a stable scale, while the value of non-Migas exports fluctuates and increases and has a larger value. 4) The value of Migas imports is on a stable line scale, while the value of non-Migas imports fluctuates more and has a greater import value than Migas. Researchers concluded a suggestion that focuses on the government as the authority of international trade policy to further maximize policies related to the maximum value of exports rather than imports in order to maximize state revenue.
Analysis of Customer Satisfaction with Short Food Supply Chain Method Purchases Fidela, Rummedio Gazza; Sugianto, Gilang; Wiadi, Iyus
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13249

Abstract

This study was conducted to determine the scale of comparison of the value of exports and imports of Migas and non-Migas in Indonesia. The research time period is 10 years with a sample population of Indonesian export and import data. Data was obtained through the Central Bureau of Statistics (BPS) and processed through descriptive qualitative methods and using economic line graphs. This research results in 1) The volume of Migas exports is on a stable scale, while the volume of non-Migas exports is on a more fluctuating scale and has a larger volume. 2) The volume of Migas imports is on a stable scale, while the volume of non-Migas imports is on a more fluctuating line and has a larger volume. 3) The value of Migas exports is on a stable scale, while the value of non-Migas exports fluctuates and increases and has a larger value. 4) The value of Migas imports is on a stable line scale, while the value of non-Migas imports fluctuates more and has a greater import value than Migas. Researchers concluded a suggestion that focuses on the government as the authority of international trade policy to further maximize policies related to the maximum value of exports rather than imports in order to maximize state revenue.
Differences in Work Values and Work Attitudes of Generations X and Y in Malang City Melyani, Melyani; Yosy Pasla, Peter Remy
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.13535

Abstract

The working generation of people in Indonesia has now moved to the next generation, namely Generation X and Generation Y. With the difference between the two generations, several previous researchers stated that there were differences in work attitudes and work values of employees of different generations. However, there are studies from previous studies which state that there is no difference. Therefore, this study aims to determine whether there are differences in work values and work attitudes of generations X and Y in Malang City. The type of research used is comparative quantitative research. The population of the study is the workforce in Malang City in 2020, while the sample used is 400 employees consisting of 288 Generation X and 112 Generation Y. Based on a series of Independent Sample T-Test and Multiple linear regression test found significant differences in work values and work attitudes in Generations X and Y in Malang City, where these differences were analyzed based on the factors forming work values and work attitudes
Analysis Of Rice Availability In Central Java Province 2018-2022 Wati, Bela Christiana; Faridatussalam, Sitti Retno
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13549

Abstract

Central Java Province, as one of the regions with the largest population in Indonesia, has large resource potential in the food sector, especially in rice crops. Food, as the main human need, is the key to maintaining a region's food security. This research uses a quantitative approach with secondary time series and cross section data from January 2018 to December 2022, involving 29 districts and 6 cities in Central Java Province. Factors influencing rice availability were analyzed using the panel data method. The panel data method with the Fixed Effect Model (FEM) was chosen as the best model, showing that rice production and population have a positive and significant influence on the availability of rice in Central Java Province. Meanwhile, rice harvest area and rice productivity did not have a significant effect. The research results show that rice production has a positive effect on rice availability, but rice availability is also influenced by population size. The ever-increasing population puts pressure on the availability of rice, because the greater the population, the greater the need for rice consumption. These findings contribute to the efforts of the government and farming business actors in maintaining food security in Central Java Province
Analysis Affecting The Human Development Index In Central Java Province 2018-2022 Kharisma, Puteri Ayu; Hamarini, Maulidyah Indira
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13550

Abstract

The development of a country requires special attention to Human Resources (HR) as the main element of development. This article aims to examine the influence of Population, Unemployment, Gross Regional Domestic Product (GRDP), and Poverty on the Human Development Index (HDI) in Central Java Province for the 2018-2022 period. The research method used is quantitative with secondary data and uses a panel data approach. The data involves 29 districts and 6 cities in Central Java Province in the 2018-2022 period. The dependent variable is HDI, while the independent variables include Population, Unemployment, GRDP, and Poverty. Panel data regression analysis was carried out using the Common Effects Model (CEM), Fixed Effects Model (FEM), and Random Effects Model (REM) approaches, as well as the Chow test and Hausman test for selecting the best model. The research results show that population has a positive effect on HDI, because a large population creates economies of scale and increases people's purchasing power. Unemployment also has a positive influence on HDI, due to the existence of frictional unemployed who look for work according to their level of education. GRDP shows a positive and significant influence on HDI, in accordance with Kuznet's theory of economic growth. However, poverty does not have a significant effect on HDI. Future research is recommended to consider more independent variables and expand the research time span.
Factors Influencing Consumptive Behavior of Students of UPT SMA Negeri 5 Parepare Nurhamida, Nurhamida; Semaun, Syahriyah; Firman, Firman; Suarning, Suarning; Damirah, Damirah
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13648

Abstract

A description of the consumer behavior of SMA Negeri 5 Parepare students is the aim of this research. Consumer behavior is the dependent variable, and financial literacy, hedonic lifestyle, and social environment are factors that influence it. Field research is a type of research whose research method uses quantitative descriptive research. The total population was 387 people, and 80 samples were taken. Questionnaires are used in research to obtain data. The research results show: Based on the results of the t test, it shows that there is an influence between Financial Literacy and Consumptive Behavior with a value of 0.000 < 0.05, so H1 is accepted. There is an influence of Lifestyle on Consumptive Behavior with a value of 0.001 < 0.05, so H2 is accepted. Furthermore, there is no influence between the Social Environment and Consumer Behavior with a value of 0.115 > 0.05, so H3 is rejected. Furthermore, the variable that most dominantly influences Consumptive Behavior is the Financial Literacy variable with a value of 0.868.
Analysis of Commercial and Fiscal Profits, Leverage on Profit Persistence at PT. Mighty True Great Nurwahyuni, Nurwahyuni; Farid, Faradita; Nurjanna, Anna; Apriani, Indri; Arifin, Muh. Asrullah; Hemeto, Vivianty; Prawitasari, Nungki; Alfarizi, Muhammad Zidane
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13922

Abstract

This study, titled "Analysis of Commercial and Fiscal Profits, Leverage on Profit Persistence at PT. Mighty True Great," aims to investigate the impact of differences in commercial and fiscal profits, leverage, and their combined effects on profit persistence at PT. Mighty True Great. The research employs quantitative methods and utilizes financial statements from 2017 to 2019 for data analysis. Financial statements serve as a crucial tool for conveying a company's financial status to various stakeholders. Profit quality, particularly profit persistence, is an essential component in assessing a company's performance and making informed decisions. The study focuses on the phenomenon of differences between accounting profits and fiscal profits, known as Book-Tax Differences, and how these differences influence profit persistence. The research explores the role of leverage in shaping financial statements and its potential impact on profit persistence. Leverage, represented by the Debt to Equity Ratio, is highlighted as a significant factor affecting profit persistence. The study specifically investigates PT. Mighty True Great, a company operating in the animal feed industry, and analyzes its profit trends and the influence of leverage on profit persistence. The findings reveal that differences in commercial and fiscal profits, both temporary and permanent, have no significant impact on profit persistence at PT. Mighty True Great. However, the study identifies that leverage has a notable influence on profit persistence, suggesting that the company's debt levels affect its ability to sustain profits over time. In conclusion, the research emphasizes the importance of companies paying attention to profit stability and persistence. For future studies, researchers are encouraged to explore additional variables that may impact profit persistence and extend the observation period to provide a more comprehensive understanding. The recommendations aim to guide companies in decision-making and offer valuable insights for potential investors considering the persistence of a company's profits.
Comparative Analysis of Stock Returns, Abnormal Return and Tranding Volume Activity for Christmas Event in 2022 LQ 45 Company on The IndonesianStock Change. Maulana, Ananda Ifan; Suryandani, Wulan
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13926

Abstract

This research focuses on analyzing the impact of Christmas events on LQ 45 companies listed on the Indonesia Stock Exchange in 2022. The research background underlines the importance of capital markets in the economy, where investors seek to understand changes in stock returns, abnormal returns, and activity. trading volume in connection with special events such as Christmas. The aim of the research is to determine significant differences in stock performance, abnormal returns and trading activity before and after the Christmas event at LQ 45 companies during the 2022 period. The method used is event study analysis with a purposive sampling technique for 45 companies. The research results show that there is no significant difference in trading volume activity before and after Christmas, while stock returns and abnormal returns show significant differences during the 5 day period before and after Christmas. The conclusion of this research is that the Christmas event has a significant impact on stock returns and abnormal returns of LQ 45 companies on the Indonesia Stock Exchange in 2022, but does not make a significant difference in trading volume activity. The implication is that investors and decision makers may consider events such as Christmas in making their investment decisions, considering the impact it can have on stock performance.
Business Level Strategy Analysis in Burger King Company Ardiansyah, Teo Laiy Soon Irpan; Salwa, Helen; Novita, Vitty; Riesquita, Eriva; Agustina, Esther
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14007

Abstract

Burger King, from the name alone, you know that this company is engaged in the culinary field, which is the point of its name, namely burgers, which is definitely the main menu of the name. Currently, there are many companies or individuals selling this food, one of which is Burger King. Burger King was first established in Miami, Florida, America. Currently, Burger King has almost 19,247 branches worldwide and already has 31 branches in all cities in Indonesia. Burger King has a variety of very interesting menu variants, not only burgers but also fried chicken, potatoes, and various other menus that are no less delicious than their burgers. Burger King also makes a packaged menu which contains potatoes and drinks too, but we as consumers can also buy certain foods that we want. Burger King also often makes special menus that are issued only at certain moments or collaborates with other food brands to make it more attractive to consumers. In Indonesia, Burger King has also included its company in online applications such as gofood, grab, and others. Burger King connoisseurs are not only adults but all people, from children to the elderly, even like this food. Therefore, our goal in choosing Burger King as the company we studied was to see how influential the Business level strategy is in meeting customer needs and also increasing sales which has its own charm compared to other competing companies.

Page 26 of 31 | Total Record : 308

 24   25   26   27   28 

Filter by Year

2017 2026


Reset
Filter By Issues
All Issue Vol. 10 No. 1 (2026): FEBRUARY 2026 Vol. 9 No. 2 (2025): AGUSTUS 2025 Vol 9, No 1 (2025): FEBRUARY 2025 Vol. 9 No. 1 (2025): FEBRUARY 2025 Vol 8, No 2 (2024): AGUSTUS 2024 Vol. 8 No. 2 (2024): AGUSTUS 2024 Vol 8, No 1 (2024): FEBRUARI 2024 Vol. 8 No. 1 (2024): FEBRUARI 2024 Vol 7, No 2 (2023): AGUSTUS 2023 Vol. 7 No. 2 (2023): AGUSTUS 2023 Vol 7, No 1 (2023): FEBRUARI 2023 Vol 6, No 2 (2022): AGUSTUS 2022 Vol 6, No 1 (2022): FEBRUARI 2022 Vol 5, No 2 (2021): AGUSTUS 2021 Vol 5, No 1 (2021): FEBRUARI 2021 Vol. 4 No. 2 (2020): AGUSTUS 2020 Vol 4, No 2 (2020): AGUSTUS 2020 Vol 4, No 1 (2020): FEBRUARI 2020 Vol. 4 No. 1 (2020): FEBRUARI 2020 Vol 3, No 2 (2019): AGUSTUS 2019 Vol 3, No 1 (2019): FEBRUARI 2019 Vol 2, No 2 (2018): AGUSTUS 2018 Vol 2, No 1 (2018): FEBRUARI 2018 Vol 1, No 2 (2017): AGUSTUS 2017 Vol 1, No 1 (2017): FEBRUARI 2017 More Issue