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Ferry Khusnul Mubarok
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Journal of Digital Marketing and Halal Industry
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 27164810     EISSN : 27164802     DOI : 10.21580/jdmhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 7 No. 2 (2025)" : 6 Documents clear
Exploring Foreign Muslim Tourist Preferences in Halal Tourism: A Study of Indonesia’s Halal Market Romadon, Taufik; Alfansi, Lizar; Darta, Effed; Atjama, Ferry Tema; Parwito, Parwito; Muhammad Eid Balbaa; Guttena, Revanth Kumar
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.27545

Abstract

This study investigates the preferences of foreign Muslim tourists in Indonesia's halal tourism sector, with a particular focus on their expectations regarding halal accommodation, products, destinations, and regulations. This study aims to identify deficiencies in policy implementation, infrastructure development, and international marketing that impede Indonesia's potential as a prominent global halal tourism destination. A qualitative research methodology was employed, incorporating interviews and focus group discussions with seven stakeholders: religious scholars, tourism operators, business owners, and foreign Muslim tourists. Data were analyzed using NVivo 12 and Atlas 7 software to extract key themes and insights. The findings revealed significant inconsistencies in halal certification, infrastructure, and international marketing strategies. Foreign Muslim tourists prioritize halal-certified services, cultural authenticity, and inclusivity. However, the inadequate implementation of halal standards, limited halal-friendly infrastructure, and ineffective international promotion efforts constrain Indonesia's capacity to attract more Muslim travelers. Policy recommendations include the enhancement and standardization of halal certification processes, improvement of halal-friendly infrastructure, and implementation of targeted international marketing campaigns. Strategies to promote inclusivity among non-Muslim tourists have also been proposed to support sustainable growth. This study offers novel perspectives by integrating cultural identity, contemporary tourism approaches, and global expectations. It examines the intersection of faith-based travel and accessibility and presents practical suggestions for establishing Indonesia as a leading destination for halal tourism.
The Influence of Country of Origin and Adherence to Halal Principles on Imported Food Purchasing Decision Intan, Dian Retno; Purba, Khairul Fahmi; Lubis, Wildani; Kabeakan, Nana Trisna Mei Br; Mohd Zaffrie bin Mat Amin
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.25902

Abstract

Indonesia has the largest Muslim population in the world.  It would be the largest market for halal products. The huge opportunity is not only a business prospect and market target for Muslim-majority countries but also by non-Muslim countries. In fact, most imported foods in Indonesia comes from countries with a minor Muslim population, such as China, Japan, Thailand, South Korea, and Singapore. Thus, the halal of imported product is in doubt. Furthermore, the Indonesian still not consider the halal aspects of product Hence, it is needed an identification regarding consideration in purchasing decision of imported food product. This study aims to investigate the influence of country of origin and adherence to Islamic principles in imported food purchasing decision. A survey was carried out to 205 Muslim people residing in some capital cities in Sumatra Island which were Aceh, Padang, Palembang, and Medan. Data was collected through both offline and online questionnaires.  Structural Equation Model – Partial Least Square was applied as data analysis for this study. The study found that country of origin and religiosity have a positive and significant influence on purchasing decisions for imported food products. Furthermore, this study also found that the awareness of halal may act as a mediating variable for religiosity in the purchase decision of imported food products. It implies that the awareness of halal is crucial for Indonesian Muslim consumer. Therefore, the Indonesian Muslim consumers need to improve the knowledge in recognizing halal values and principles for the imported food product.
Determinants of Operational Performance in Halal Culinary Businesses Tyas, Irlanita Ayuning; Azizah, Siti Nur; Jalila Youmni
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.26256

Abstract

The growth of the halal industry at the local level shows significant dynamics; however, studies examining the determinants of operational performance in halal culinary businesses based on local wisdom remain limited. This research offers an integration of five variables social capital, halal certification ownership, innovation capability, digital transformation, and business location into a single theoretical model grounded in the Resource-Based View (RBV) to explain the operational performance of halal culinary enterprises in Ponorogo Regency. The study aims to analyze the influence of each variable on operational performance. The method employed is a mixed-methods approach with an explanatory sequential design, beginning with a qualitative phase involving in depth interviews with five business owners, analyzed using NVivo 14. The subsequent quantitative phase was conducted using SEM-PLS on 105 respondents. The findings indicate that halal certification ownership, innovation capability, and business location have a positive and significant effect on operational performance. Meanwhile, social capital and digital transformation show positive but insignificant effects. These results emphasize that halal legitimacy, innovative capability, and locational accessibility function as strategic resources capable of enhancing efficiency and operational competitiveness. In contrast, social capital and digitalization have not provided optimal contributions due to their unstructured utilization. The implications of the study highlight the need to strengthen innovation, accelerate halal certification processes, and provide policy support and digital infrastructure to improve the competitiveness of halal culinary businesses at the regional level.
The Influence of Content Marketing, Online Reviews, and Customer Ratings on Purchase Intention with Customer Trust as a Moderating Factor Vidyastuti, Heppy Agustiana; Fatahillah Syahrul
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.26304

Abstract

This study investigates the influence of content marketing, online customer reviews, and customer ratings on consumers’ purchase intentions, with customer trust positioned as a moderating variable. The main contribution of this research lies in its integrated analytical framework, which simultaneously examines three key digital marketing cues within a trust-based mechanism. Moreover, this study focuses on Indonesian marketplace users, a context that remains underexplored in the existing literature, as previous studies have predominantly examined these variables separately or in different market settings. Using a quantitative research design, data were collected from 322 active marketplace users in West Java aged 17 years and above. The analysis was conducted using Structural Equation Modeling with SmartPLS 4 to evaluate both direct and indirect relationships among the constructs. The empirical findings indicate that content marketing has a significant positive effect on purchase intention; however, it does not significantly influence customer trust. In contrast, customer ratings and online customer reviews are found to have a strong and significant effect on customer trust, which subsequently enhances purchase intention. Further analysis reveals that customer trust mediates the relationship between customer ratings and purchase intention, indicating a significant indirect effect. Conversely, the indirect effects of content marketing and online customer reviews on purchase intention through customer trust are not supported. These findings suggest that trust functions selectively within digital purchasing mechanisms, rather than uniformly moderating all marketing stimuli. From a theoretical perspective, this study enriches the digital consumer behavior literature by highlighting the differentiated role of trust in shaping online purchase decisions. Practically, the results underscore the importance for marketplace platforms and online sellers to prioritize trust-building strategies, particularly through transparent rating systems and credible customer reviews, in order to effectively enhance consumers’ purchase intentions.
When halal is not enough: The paradox of moral activism beyond ethnocentrism and religious commitment Primanto, Alfian Budi; Rahmawati, Rahmawati; Nita Ani Dia Utami
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.28297

Abstract

Muslim consumers increasingly consider factors beyond halal compliance when evaluating brands, particularly when brands are perceived to be associated with humanitarian issues; halal status alone may no longer be sufficient to sustain favourable consumer responses, creating a critical dilemma in Muslim markets. While prior studies have highlighted consumer animosity and ethnocentrism as drivers of brand avoidance, limited attention has been paid to the psychological mechanisms through which these factors translate into unwillingness to buy. Specifically, the mediating role of brand attitude, the behavioral relevance of perceived boycott efficacy, and the moderating influence of religious commitment remain underexplored. Addressing this gap, the present study examines unwillingness to buy among Muslim consumers by investigating how brand attitude mediates, and religious commitment moderates, the effects of consumer animosity, consumer ethnocentrism, and perceived boycott efficacy. Using a quantitative design, survey data were collected from Muslim respondents through purposive and snowball sampling and analyzed using the PROCESS Macro in SPSS. The findings demonstrate that brand attitude serves as a central mediating mechanism, particularly for consumer animosity and perceived boycott efficacy, translating moral emotions and beliefs into avoidance behavior. In contrast, consumer ethnocentrism and religious commitment show no significant direct or moderating effects, indicating that purchase resistance in humanitarian conflict contexts is driven less by nationalistic ideology or religiosity and more by negative moral evaluations of brands and perceptions of collective action effectiveness. These results reinforce the view that contemporary Muslim consumer boycotts function as value-driven, brand-specific moral responses rather than expressions of ethnocentric or purely religious consumption.
From Immersion to Impulse: The Trust Buiding Journey in Digital Commerce Latifah, Latifah; Ramadania, Ramadania; Juniwati, Juniwati
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.29326

Abstract

Despite the rapid expansion of digital commerce in Indonesia’s cosmetics sector, the mechanisms through which immersive digital experiences shape consumer decision-making remain insufficiently understood, particularly with respect to the interaction between trust formation and tactile preferences. Addressing this gap, the present study investigates how multidimensional immersive experiences influence impulse buying behavior through the mediating role of trust, while considering need for touch as a moderating factor. Immersive experience is conceptualized through three dimensions that are increasingly prevalent in digital cosmetic marketing, namely augmented reality virtual try-on, live streaming commerce, and social media marketing activities. Employing a cross-sectional research design, data were collected from 451 Indonesian consumers aged 18 to 40 years who had purchased international cosmetic brands via digital platforms within the previous six months. The proposed hypotheses were tested using Partial Least Squares Structural Equation Modeling. The findings indicate that all three immersive dimensions significantly enhance consumer trust, with social media marketing exerting the strongest influence, followed by live streaming commerce and augmented reality virtual try-on. Trust, in turn, has a positive and significant effect on impulse buying behavior. Importantly, the results reveal that need for touch negatively moderates the relationship between trust and impulse buying, suggesting that consumers with higher tactile preferences tend to engage in greater purchase deliberation despite elevated levels of trust. The structural model demonstrates strong explanatory power for both trust and impulse buying. This study contributes to the literature by operationalizing immersive experience as a multidimensional construct and identifying tactile preference as a critical boundary condition in digital consumption contexts. From a practical perspective, the findings offer strategic insights for international cosmetic brands in tailoring digital marketing approaches that align with consumers’ sensory orientations in emerging markets such as Indonesia.

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