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Rinaldi
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Departemen Ilmu Komunikasi Kampus Limau Manis, Gedung B lt.2 FISIP UNAND Padang - Sumatra Barat Indonesia
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INDONESIA
Jurnal Ranah Komunikasi
Published by Universitas Andalas
ISSN : 23028106     EISSN : 26564718     DOI : https://doi.org/10.25077/rk.6.1.1-11.2022
Core Subject : Science, Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Ranah Komunikasi is a periodical scientific journal that publishes the results of research or study of literature. This journal published by the Department of Communication Sciences FISIP Unand with E-ISSN 2656-4718 dan P-ISSN-2302-8106. Jurnal Ranah Komunikasi focuses on publishing and disseminate research results and library research of researchers, academicians, and communication practitioners that focus to Communication Studies in various angles/perspectives with scope are journalism, media, television, and film, public relations, and anagement of communication. All papers will be blind reviewed and accepted papers will be published twice a year (june and December) which is available online (open access) and in printed version by request. JRK is accredited by the Ministry of Research, Technology, and Higher Education of Indonesia and indexed in Science and Technology Index (SINTA) 4. Journal authors who wish to submit manuscripts to this journal,
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 123 Documents
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PRAKTIK JURNALISTIK DALAM PROGRAM EKSTRAKURIKULER JURNALISTIK DI MADRASAH ALIYAH NEGERI 2 TANAH DATAR Okditazeini, Vannyora; Marzal, Novrizon; Salma, Zakiati; Arsa, Yulia; Purnama, Hanifan
Jurnal Ranah Komunikasi Vol 8 No 2 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.2.103-115.2024

Abstract

This study aims to analyze the practice of journalism in the extracurricular activities at MAN 2 Tanah Datar. Using a constructivist paradigm, the research adopts a qualitative approach with a case study method. Data collection techniques include in-depth interviews with supervisors and participants of the journalism extracurricular activity, direct observation of journalistic practices, and analysis of journalistic works produced by the students. Supporting data were obtained through literature reviews and online searches to provide a theoretical context. The findings reveal the processes involved in news production and dissemination within the extracurricular activity, highlighting the challenges faced and the social interactions between participants, supervisors, and other stakeholders. Data analysis was conducted interactively, beginning with data reduction, systematic presentation, and concluding with key insights validated through triangulation methods. This study provides a comprehensive understanding of how journalistic culture is developed and practiced within an educational institution, emphasizing the importance of collaboration and overcoming barriers in nurturing student journalistic competencies.
THE USE OF SYMBOLIC CONVERGENCE IN K-POP ALBUM MARKETING (MARKETING OF ‘ISTJ’ ALBUM AMONG NCTZEN) Ramadhani, Amelia; Utari, Prahastiwi; Hartjarjo, Sri
Jurnal Ranah Komunikasi Vol 8 No 2 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.2.93-102.2024

Abstract

There are many methods used in product marketing in the current digital communication era. One of them is by joining groups or online communities that are relevant to the product to be offered through active participation, making contributions, and building the reputation of the intended group. Effective marketing in this era can be done through symbolic convergence. The use of language in marketing that is creative, imaginative, and at the same time evocative and binds the intended community together. This article describes and analyzes how marketing on NCT Dream's 'ISTJ' album is associated with Symbolic Convergence Theory. This research method is conducted qualitatively. First, analyze the content of marketing messages in digital media used in this case through Instagram social media, then continue by looking at NCTzen comments on the messages conveyed. The research results show that the fantasy theme, which contains creative messages with the ability to dramatize in album marketing, has caused a fantasy chain reaction among the NCT Dream fan community. The power of a message containing a fantasy theme will strengthen the unity and cohesiveness of NCT Dream fans, called NCTzens, as well as being a way of digital products marketing in their latest album launch.
RESTORASI CITRA PEMERINTAH KOTA JAMBI PADA KASUS “SISWI SMP KRITIK PEMKOT JAMBI” Maharani, Nabila; Pratiwi, Miftha
Jurnal Ranah Komunikasi Vol 8 No 2 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.2.126-135.2024

Abstract

In 2023, the Jambi City Government faced public criticism after a viral video of a junior high school student criticizing the government for allegedly allowing a large-tonnage company car to damage her grandmother's house went viral on social media. This incident led to a crisis situation due to its bad reputation which requires effective crisis management from Diskominfo Kota Jambi as government public relations. The research aimed to identify crisis management carried out by Diskominfo Kota Jambi to help Jambi City Government deal with problems related to the viral student which is deepened using Situational Crisis Communication Theory (SCCT). The qualitative approach used in the study involved in-depth interviews, observation, and documentation studies. The results showed that the crisis management at pre-crisis stage focused on problem identification and preparation. The response during crisis was classified as a strategy of reducing responsibility (diminish) by providing excuses and justification that government had no intention of creating a crisis. Diskominfo Kota Jambi also provides open and transparent clarification through websites, social media and mass media. After the crisis, the focus shifted to restoring government's reputation with positive news. There are still several steps or strategies that need to be improved in their implementation.
MANAJEMEN KOMUNIKASI DALAM MENGELOLA DOVERSITY DI PERUSAHAAN MULTINASIONAL PT. MAERSK Yazid, Tantri Puspita; Rumyeni; Sari Hutagalung, Maduma Yanti
Jurnal Ranah Komunikasi Vol 8 No 2 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.2.78-86.2024

Abstract

Maersk highly values and respects diversity as its core value, and it is its fundamental responsibility to never discriminate against employees. Discrimination could hinder someone from working or creating things to develop themselves, constructing inequalities and imbalance and a less prosperous society. According to the data from Maersk company, it has a target for >40% women in management (specific targets by level) and >30% diverse nationality of the executive. Maersk company had set a new target for 2025. This research focuses on how Maersk management manages the communication between diversity that exists within, such as culture, age, religion, and different perspectives. This is qualitative research, The informants interviewed were selected through purposive technique, Miles and Huberman model data analysis techniques were used. The results of this study show that PT Maersk manages diversity well through three stages, namely planning, implementation, and evaluation.
CORAK PENAFSIRAN ACARA SERAMBI ISLAMI TVRI DAN RELEVANSINYA TERHADAP PENDIDIKAN DIVERSITAS SOSIO- KULTURAL SELAMA MASA PANDEMI Darwis, Yuliandre; Hude, Darwis; Hariyadi, Muhammad
Jurnal Ranah Komunikasi Vol 8 No 2 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.2.136-150.2024

Abstract

This study examines the interpretation patterns in the Serambi Islami TVRI program during the 2020-2021 pandemic, focusing on social interpretation patterns (al-Adabī wa al-Ijtima’ī). The themes addressed in these interpretations include values such as mutual cooperation, media ethics, family roles, radicalism, rahmatan lil 'Alamin, the importance of dhikr, manners in religious gatherings, and the roles of husbands and wives in the family. The aim of this research is to explore the interpretations conveyed by the speakers and their relevance to informal education in Indonesia, particularly in the socio- cultural education context. The method used is descriptive analysis, with contextual and textual approaches in delivering the interpretations. The results show that most speakers used the ijmali interpretation method with a more contextual approach, although there was variation in the delivery methods. This dissertation also found similarities with Albert Bandura's social learning theory, where new behavior is learned through observation and imitation. On the other hand, this theory differs from nativism, which considers that education does not influence human development. The Serambi Islami TVRI program is considered relevant to socio-cultural diversity education in Indonesia, as it teaches values that align with the characteristics of Indonesian society, such as brotherhood, equality, tolerance, deliberation, mutual assistance, and justice. This research concludes that the program contributes to informal education accessible to the broader public without requiring formal education.
KOMUNIKASI INTERPERSONAL PEMIJAT PEREMPUAN KELILING DI YOGYAKARTA Roem, Elva Ronaning; Sarmiati, Sarmiati; Elian, Novi; Diego, Diego; Havifi, Ilham; Tifanny, Nazlya; Vanisya, Winda
Jurnal Ranah Komunikasi Vol 8 No 2 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.2.151-160.2024

Abstract

The profession of mobile female masseuses has unique dynamics, particularly in their interactions with clients. Effective interpersonal communication plays a key role in building trust and comfort, which are crucial for the sustainability of their profession. This study employs a phenomenological approach to explore the subjective experiences of mobile female masseuses in Yogyakarta, focusing on their communication strategies and the reasons behind choosing this profession. Data were collected through in-depth interviews and observations. The findings reveal that they use empathetic verbal and non-verbal communication strategies to establish positive relationships with clients despite facing social stigma and physical demands. In conclusion, adaptive and empathetic communication helps them overcome challenges while ensuring the continuity of their work.
EXPERIENCE OF COMMUNICATION IN LAND ACQUISITION OF WEST SUMATRA TOLL ROAD DEVELOPMENT PROJECT Chatra, Emeraldy; Havifi, Ilham; Tifany, Nazlia
Jurnal Ranah Komunikasi Vol 8 No 2 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.2.117-125.2024

Abstract

The West Sumatra toll road project that connects the city of Padang with Pekanbaru is not running smoothly. The project, which commenced construction in 2020, is experiencing serious problems in land acquisition because it will eliminate productive lands and settlements. People whose lands are intended to be used as toll road bodies refuse for various reasons, including the amount of compensation that is considered not commensurate with their losses. This research is focus about communication between the Government as the party responsible for land acquisition and the community. The research was conducted inductively with a phenomenological approach. The analysis begins by gathering the experience of community communication with the Government in land acquisition and project work. The experience is reduced to three phenomenological reductions: epoche, eidetic, and transcendental. The results of this study are 1) communication between government agencies responsible for land acquisition and the community is at the lowest level, 2) government agencies reduce community resistance due to low compensation even though on the community side the problem is much more complex because it involves the sustainability of economic activities based on agriculture, the obligation to maintain heritage and cultural identity.
STRATEGI INTEGRATED MARKETING COMMUNICATION HARIAN BISNIS INDONESIA DALAM MEMPERTAHANKAN PENGIKLAN ADVERTORIAL: STUDI KASUS DI KOTA PEKANBARU Harnandi, Khairul Daffa; Rumyeni, Rumyeni
Jurnal Ranah Komunikasi Vol 9 No 1 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.9.1.73-81.2025

Abstract

Sustainability of print media relies heavily on advertising space. Competition in print media advertising in Indonesia requires companies to effectively promote their advertising space. Bisnis Indonesia is a national daily newspaper with a focus on economic and business news. Despite a decrease in circulation and revenue in Pekanbaru City, Bisnis Indonesia was able to maintain the number of advertorial advertisers. Integrated Marketing Communication is used to connect consumers to a company's products or services. This study aims to explore how Bisnis Indonesia implemented Integrated Marketing Communications to maintain advertisers in Pekanbaru City. Qualitative research methods, including observation, interviews, and documentation, were used to collect data. The study found that Bisnis Indonesia utilized personal selling, direct marketing, sales promotion, and event marketing strategies. By integrating these strategies, Bisnis Indonesia successfully maintained the number of advertisers in Pekanbaru City.
INTEGRATION OF LOCAL WISDOM AND COMMUNICATION STRATEGY IN CONSERVATION POLICY FOR SUSTAINABLE AND INCLUSIVE DEVELOPMENT Fernanda, Hengki; Afrizal, Afrizal; Arifin, Zainal; Adi Putri, Indah
Jurnal Ranah Komunikasi Vol 9 No 1 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper emphasizes the importance of integrating local wisdom into conservation policies from the perspective of participatory communication as a key strategy for achieving sustainable and inclusive development. The participatory communication approach emphasizes the active role of various stakeholders, especially local communities, in the decision-making process and policy formulation, thereby increasing the effectiveness of environmental conservation while strengthening community ownership and responsibility. This study aims to fill the literature gap regarding the relationship between the communication dimension in the integration of local wisdom and traditional conservation practices, using a literature review that highlights the importance of inclusive, dialogic, and adaptive communication strategies. The findings indicate that the success of local wisdom-based conservation policies is highly dependent on the development of effective communication channels that actively involve communities and respect traditional knowledge. The integration of scientific and cultural communication approaches has been proven to enhance ecological sustainability while strengthening local cultural values, thereby accelerating the achievement of conservation and sustainable development goals in a holistic and inclusive manner.
REIFICATION OF DA'WAH MEANING THROUGH MEDIA AMONG PRACTITIONERS OF THE "AZAB" SUB-GENRE RELIGIOUS SOAP OPERA Haroni, Nanang; Hamad, Ibnu; Eriyanto
Jurnal Ranah Komunikasi Vol 9 No 1 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines how behind-the-scenes practitioners of the "azab" (divine punishment) sub-genre religious television dramas perceive da'wah (Islamic proselytizing) through television media and the role of religious preachers within it, viewed through the lens of Axel Honneth's theory of recognition. For Honneth, recognition is a fundamental human need in the process of identity and integrity formation. Conversely, misrecognition can lead to social pathologies. This misrecognition is what Lukács termed reification—the objectification of abstract values. Complex values are simplified and treated merely as tools or commodities for profit. Through Interpretative Phenomenological Analysis (IPA) and in-depth interviews with those involved in the production of these dramas, the research found that while the shows are considered an effective means of da'wah and the media provides a platform for it, this recognition is superficial. Within this dynamic, spiritual values are reified into profit-oriented messages. The role of the preachers in the production serves only to provide religious legitimacy. At the same time, the content of the da'wah is subordinated to industrial interests, sacrificing the empowerment of spiritual messages.

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