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Rinaldi
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Departemen Ilmu Komunikasi Kampus Limau Manis, Gedung B lt.2 FISIP UNAND Padang - Sumatra Barat Indonesia
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Jurnal Ranah Komunikasi
Published by Universitas Andalas
ISSN : 23028106     EISSN : 26564718     DOI : https://doi.org/10.25077/rk.6.1.1-11.2022
Core Subject : Science, Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Ranah Komunikasi is a periodical scientific journal that publishes the results of research or study of literature. This journal published by the Department of Communication Sciences FISIP Unand with E-ISSN 2656-4718 dan P-ISSN-2302-8106. Jurnal Ranah Komunikasi focuses on publishing and disseminate research results and library research of researchers, academicians, and communication practitioners that focus to Communication Studies in various angles/perspectives with scope are journalism, media, television, and film, public relations, and anagement of communication. All papers will be blind reviewed and accepted papers will be published twice a year (june and December) which is available online (open access) and in printed version by request. JRK is accredited by the Ministry of Research, Technology, and Higher Education of Indonesia and indexed in Science and Technology Index (SINTA) 4. Journal authors who wish to submit manuscripts to this journal,
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 115 Documents
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MITOS IM3 SEBAGAI SOLUSI KONFLIK IBU DAN ANAK DALAM IKLAN “DEKATKAN JARAK NYATAKAN SILATURAHMI” Ovanuti, Dinda; Ramdani, Guruh
Jurnal Ranah Komunikasi Vol 9 No 1 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

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Abstract

According to Mukromin (2019), advertising refers to activities aimed at introducing goods or services through mass media or other forms of communication, with the purpose of interpreting the quality of a product or service based on consumer needs and desires. The main objective of advertising is to communicate the product being promoted through various media channels. The IM3 advertisement titled "Dekatkan Jarak Nyatakan Silaturahmi" is part of the marketing communication strategy launched by Indosat Ooredoo Hutchison under the IM3 brand. The value of communication conveyed in the advertisement lies in addressing a psychological distance that feels significant, despite the physical proximity between individuals, as portrayed through the characters of a mother and her child. This advertisement builds a myth that IM3 serves as the solution to bridging the emotional gap between a mother and her child.
REPRESENTATION OF MINANGKABAU CULTURAL VALUES IN MINANGKABAU TIGER SILAT ON INSTAGRAM: SEMIOTIC STUDY OF CHARLES SANDERS PEIRCE Ifdhollia Muntriani; Titi Widaningsih , Themotia
Jurnal Ranah Komunikasi Vol 9 No 1 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

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Abstract

This study aims to analyze how Minangkabau cultural values are represented through the Minangkabau Tiger Silat account on Instagram. Using a qualitative approach and Charles Sanders Peirce’s semiotic theory, this research investigates how signs in the form of icons, indexes, and symbols are used to depict cultural meanings. The data were collected through observation, documentation, and interviews with silat practitioners. The results show that Instagram visuals can successfully present philosophical values such as religiosity, reverence for ancestors, harmony with nature, and resilience. This study contributes to the growing field of cultural communication in digital media and suggests future studies to explore audience engagement in cultural preservation efforts online.
THE BRANDING OF WARDAH ON E-COMMERCE SHOPEE TO ENHANCE SALES AMONG FEMALE CONSUMERS IN MEDAN Assa, Intan Razzaaq; Harahap, Nursapia
Jurnal Ranah Komunikasi Vol 9 No 1 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.9.1.1-12.2025

Abstract

This study examines Wardah's branding strategy on the Shopee e-commerce platform to increase sales among female consumers in Medan. Employing a qualitative case study approach, the research involved in-depth interviews, observations, and documentation with eight female participants who had previously purchased Wardah products via Shopee. This study examines use digital marketing theory and brand identity theory and visual design. The results show that Wardah implements an integrated digital branding strategy by maintaining a consistent visual identity, leveraging Shopee features such as live streaming and flash sales, and promoting its halal brand image. Key visual elements—such as the brand’s signature turquoise color, organized storefront layout, and tailored product personas—effectively shape positive consumer perceptions and influence purchasing decisions. Primary factors driving purchases include competitive pricing, attractive promotions, ease of access, and trust in halal certification. Furthermore, active engagement through chat features and customer reviews enhances consumer trust and loyalty. Overall, Wardah’s branding efforts on Shopee not only boost sales but also cultivate emotional connection and long-term consumer loyalty among women in Medan.
ANDALAS UNIVERSITY BRANDING STRATEGY: INSTITUTIONAL HISTORY IDENTIFICATION IN BUILDING IDENTITY AS AN ENTREPRENEURIAL CAMPUS puspita, yesi; Putra, Robi Jaya; Syafiola, M.Fedro
Jurnal Ranah Komunikasi Vol 9 No 1 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

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Abstract

Universitas Andalas (Unand) as one of the oldest universities in Indonesia has a long history in shaping institutional identity rooted in local values and national spirit. In the context of the changing landscape of higher education that is increasingly competitive and innovation oriented, Unand has renewed its identity as a form of adjustment to the demands of the times. This research aims to examine the dynamics of Unand's institutional identity renewal by tracing its relationship to institutional history, managerial strategies, and the entrepreneurial spirit carried in its new narrative. A descriptive qualitative approach was used to identity of Andalas University from the history and local wisdom of Minangkabau so as to obtain strong branding. The results of the study show that this process not only reflects efforts to strengthen institutional branding, but also becomes part of strategic management in building a responsive, innovative, and globally competitive university. This image refresh underlines Unand's new orientation that is not separated from its history, but based on the entrepreneurial spirit as the foundation of future institutional development
RECOGNITION OF KAMPUNG ELO PUKEK, PURUS, THROUGH SOCIAL MEDIA Karioredjo, Rainer; Yulia, Vitania; Marta , Revi
Jurnal Ranah Komunikasi Vol 9 No 1 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

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Abstract

Kampung Tematik Elo Pukek, located along the coastal area of Padang, West Sumatra, is a culturally significant fishing village recognized for its traditional maelo pukek fishing method. Despite official recognition and its potential as a tourism and educational destination, the area remains under-promoted, particularly on digital platforms. This study investigates how social media can be utilized as a strategic communication tool to enhance the recognition and visibility of Kampung Tematik Elo Pukek. The objectives of this research are twofold: (1) to explore effective approaches for promoting the village through social media, and (2) to identify the socio-economic and cultural benefits of increased recognition for the local community. A qualitative research method was employed, involving in-depth interviews, participatory observations, and documentation during the Merdeka Belajar Kampus Merdeka (MBKM) community service program. The findings highlight a gap in local digital literacy and community initiative, which limits consistent and impactful content creation on platforms such as Instagram. However, the research also demonstrates that even minimal, well-executed online promotion can positively influence tourism interest and community engagement. Increased recognition through social media has the potential to strengthen local identity, boost economic activity, and preserve traditional knowledge. This study concludes that community-based digital participation is essential for sustainable recognition and development of Kampung Tematik Elo Pukek.
The MORAL PANIC AND POLITICS OF MORAL – THE ROLE OF AUTHORITIES AND MIDDLE-CLASS IN THE GROWTH OF ISLAMIC POPULISM IN WEST SUMATRA Lestari, Yayuk
Jurnal Ranah Komunikasi Vol 7 No 2 (2023): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.7.2.101-111.2023

Abstract

This study delves into the nuanced intersection between morality and populism in West Sumatra, specifically examining the emergence of Islamic populism post-Reform. In contrast to prevailing studies that predominantly scrutinize economic inequality and immigration within populist discourse, this research delves into the lesser-explored realm of moral and religious dimensions. Through the analysis of three pivotal factors influencing moral and populist politics, the study underscores the influence of local culture in reinforcing Islamic populism, the social bonds tethered to the cultural and religious identity of the Minangkabau ethnic group, and the synchronization of governmental political strategies with societal religious and cultural ethos. This study using a qualitative approach. The data obtained by interviews, observations, and documentations. Findings illuminate the impact of social connections on individual behavior, societal norms, and institutional frameworks, particularly in guiding and shaping moral behavior. Conformity, entrenched in tradition and religion, holds substantial sway in societal evaluations and restraints. The communal societal perspective, prevailing over individualistic notions, serves as a regulatory force in tandem with community values
COMMUNICATION STRATEGY IN PROVIDING INFORMATION ON TECHNICAL SERVICE FOR TESTING MOTORIZED VEHICLES AT CENTRAL ACEH TRANSPORTATION SERVICE AB, Subhan; Harahap, Viana Safrida; Budi, Hasiun; Efendi, Muhsin; Basri, Hasan
Jurnal Ranah Komunikasi Vol 8 No 1 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.1.1-9.2024

Abstract

This study aims to investigate the communication strategies utilized by employees of the Transportation Service of Central Aceh in disseminating technical information about the Vehicle Roadworthiness Test (known as Uji KIR in Indonesia) to the public in Central Aceh Regency, while also identifying the obstacles that hinder their effectiveness in conveying the information. The employed data collection methods were interviews, literature studies, and observations. Furthermore, the obtained data were analyzed qualitatively. The research findings revealed that the communication strategy used by employees of the Transportation Service of Central Aceh in providing technical information on the Vehicle Roadworthiness Test was communication planning and management strategies. The Transportation Service of Central Aceh, particularly the head of the Workshop-and-Testing Division, undertakes a planning process that involves preparing and developing procedures for implementing the Vehicle Roadworthiness Test, evaluating the test directly in case of issues, and strategizing to disseminate information through the government’s internal media. To provide information about the Vehicle Roadworthiness Test, the Transportation Service of Central Aceh manages the implementation and preparation of a communication strategy that considers four factors: identifying the target audience, which includes owners of public transport vehicles; formulating messages to be conveyed to the vehicle owners; determining effective communication methods; and identifying the appropriate media for transmitting information to the vehicle owners. The purpose of communication planning and management strategies is to inform public transport vehicle owners about the procedure for taking the Vehicle Roadworthiness Test at the Transportation Service of Central Aceh.
PERAN MEDIA PENYIARAN DAERAH DALAM MEMPROMOSIKAN BANDA SEBAGAI PUSAT DESTINASI WISATA MALUKU Alfredo, Ronald; Sopacua, Yustina; Sahetapy, Rikar
Jurnal Ranah Komunikasi Vol 8 No 1 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.1.40-47.2024

Abstract

This article discusses the important role of regional broadcast media in promoting Banda as a center for Maluku tourist destinations. Banda, an island in Maluku Province, Indonesia has a rich history and stunning natural beauty. However, Banda is often not widely known as a tourist destination. Therefore, this study aims to explore the potential of regional broadcast media in raising Banda's profile as an attractive tourist destination, as well as identifying effective strategies that can be used by regional broadcast media to promote this tourist destination. The research method used is a qualitative method with an in-depth interview approach to regional broadcast media stakeholders and the local government. The research results show that regional broadcast media play a significant role in promoting Banda. Regional broadcasting media acts as an information provider, shows a positive image of Banda, connects the government and the community, and plays a role in educating and empowering the community regarding this tourist destination. The results of the study show that regional broadcast media play a crucial role in promoting Banda as a center for Maluku tourist destinations. Broadcast media, such as radio and television, have a wide coverage and can reach a wider audience. Through special programs and coverage presented, broadcast media can provide significant exposure to the beauty and uniqueness of Banda as a tourist destination. In this case, broadcast media can provide live coverage of tourist attractions, local culture, culinary specialties, and various activities carried out in Banda.
ADAPTASI PRAKTISI MEDIA TERHADAP MIGRASI SISTEM PENYIARAN NASIONAL DARI ANALOG KE DIGITAL (STUDI FENOMENOLOGI PADA INDUSTRI PENYIARAN) Asri, Rahman
Jurnal Ranah Komunikasi Vol 8 No 1 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.1.48-58.2024

Abstract

This study aims to describe the adaptation process of broadcasters about the migration from analog to digital broadcasting system in the Analog Switch Off (ASO) process being carried out since November 2, 2022 in the national broadcasting system. According to the Omnibus Law specially in article 60A (paragraph2) that migration of terrestrial broadcasting (free to air) from analog system to digital technology and termination of the analog broadcast process must be completed no later than two years. This qualitative research will conduct in-depth interviews to find out an experience and understanding, what is felt broadcasters and think about in the adaptation process. The research results, in general, the process of digitizing broadcasting is a necessity. The socialization and demanding for Set Top Box (STB) that the community needs, as well as the readiness of infrastructure is the challenges for next steps, changes media landscape, competition mapping, viewing preferences to preferred contents. For broadcast must be more efficient and conditioned the role of multi-tasking and more efforts to attract the attention of audiences. The recommendations suggested, the socialization of migration of the national broadcasting system (ASO) must continues, the provision of Set Top Box (STB) tools must be more equitable and affordable for all levels of society.
PERILAKU PENGGUNAAN MEDIA SOSIAL SEBAGAI SUMBER BERITA OLEH GENERASI Z (STUDI PADA MAHASISWA DI JAKARTA SELATAN) Sevilla, Vinta; Saputra, Windhi T; Samodro, Dewanto
Jurnal Ranah Komunikasi Vol 8 No 1 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.1.59-66.2024

Abstract

The existence of hoaxes is now emerging on a massive scale and is difficult to define, so that media literacy skills are now the main requirement to avoid hoax information. Searching for and getting information is now very easy, and even without realizing it, information appears without the public having to look for it. The waves and flow of information are now very strong and literacy skills are needed. The need for media literacy is important because information in society comes in various contexts, including political information to health information. Generation Z is a part of society who is currently in a productive period, and uses information as their main source in living their lives. This research aims to see how Generation Z, in this case students, uses social media to search for news information. This research uses Wilson's Information Search Model, by looking at how Generation Z searches, finds and evaluates the information they get. The method used is descriptive qualitative with the aim of describing and viewing the conditions and situations of phenomena and realities that occur in Generation Z in utilizing social media as a means of information to obtain news. This research shows the results that Generation Z prefers to search for news using social media because social media has the advantage of speed and is equipped with easy features, and shows the information needed. Testing the credibility of information sourced from social media, Generation Z usually carries out further searches on search engines.

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