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I Nyoman Miyarta Yasa
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miyarta.yasa@universitasbumigora.ac.id
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miyarta.yasa@universitasbumigora.ac.id
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UNIVERSITAS BUMIGORA JLN ISMAIL MARZUKI CILINAYA CAKRANEGARA
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Kota mataram,
Nusa tenggara barat
INDONESIA
Jurnal SASAK : Desain Visual dan Komunikasi
Published by Universitas Bumigora
ISSN : -     EISSN : 26854120     DOI : https://doi.org/10.30812/sasak
Core Subject : Education, Art,
Arts Languange, Linguistic, Communication & Media
Jurnal “SASAK” Desain Visual dan Komunikasi diterbitkan sebagai media bagi para dosen dan mahasiswa Program Studi Disain Komunikasi Visual Fakultas Teknik dan Kesehatan Universitas Bumigora, dalam publikasi ilmiah berupa karya penelitian maupun rancangan dalam bidang komunikasi visual , yang mencakup: bahasa rupa, budaya visual, desain grafis, multimedia dan sebagainya. Jurnal "SASAK" akan di terbitkan 2 (dua) kali dalam 1 tahun pada periode Genap (Mei) dan Ganjil (Nopember).
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 115 Documents
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Strategi Komunikasi Melalui Media Visual Penyuluh Agama Hindu Pada Masa Pandemi Covid-19 di Kota Mataram Ni Nyoman Harnika
Jurnal SASAK : Desain Visual dan Komunikasi Vol 2 No 2 (2020): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v2i2.910

Abstract

The Covid-19 pandemic has a large influence on the social interactions of Hindu religious counselors to communicating Hindus religious teachings. This is due to government policies that apply social distancing or keep a distance of one to two meters, and do not involve large numbers of people who can cause crowds. This policy has led to changes in the social interaction of a Hindu religious counselor in carrying out his duties as an instructor in communicating Hindu"s religious teachings.This study used a qualitative research method that took place in the city of Mataram, with the object of research being Hindu religious extension workers who had a duty area in the city of Mataram.The communication strategy carried out by Hindu religious counselors during the Covid-19 pandemic was to use visual media in the form of pictorial messages containing religious teachings, animations containing stories containing moral messages and religious teachings, and spiritual videos from Hindu saints. This visual media is channeled using whatshap social media because it is considered very effective in disseminating information, is widely used and known to the public. Information is disseminated through group messages, then discussions and questions and answers are held in each group to find out the audience or communicant's feedback. Group communication through whatshap group chat is able to bridge communication between Hindus religious counselors and the assisted community during a pandemic where direct contact and mass gathering in large numbers cannot be carried out.
Perancangan Media Video Company Profile Bank Sampah NTB Mandiri Kadek Risma Yunita
Jurnal SASAK : Desain Visual dan Komunikasi Vol 3 No 1 (2021): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v3i1.1108

Abstract

Garbage is one of the problems in Indonesia including in West Nusa Tenggara which has become a global problem, garbage that has accumulated and is not properly processed or handled can cause environmental pollution. One way that can be done to overcome the problem of waste is separating waste according to its type (organic and inorganic), by doing 3R (Reduce, Reuse, Recycle) and also by recycling waste. Currently the handling of waste recycling by the community has been carried out at the Waste Bank. The NTB Mandiri Garbage Bank is a container or place used to save waste, organic waste can be processed into compost while inorganic waste can be recycled into several handicraft items such as bags, tablecloths tables, wallets, key chains, and several other items made of plastic and used tires or other inorganic waste. This waste will later be saved in the form of money and rewarded according to its type. Therefore, a company profile video of the NTB MANDIRI Waste Bank will be designed to help introduce it to the community. Keywords - Video, Company Profile, Waste Bank
Peran BUMDesa dan LPM Batu Kumbung Dalam Membranding Desa Wisata Muhammad Arfa; Fatimatuzzahra Fatimatuzzahra
Jurnal SASAK : Desain Visual dan Komunikasi Vol 3 No 1 (2021): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v3i1.1137

Abstract

Batu Kumbung touism village is a tourism village that was established in 2019.The development is quite good towards an independent tourism village, data shows that interest in visiting in 2020 is quite good, local residents increase the improvement of alternative living standards. BUMDesa and LPM Foundation by increasing the potential value of each area in Batu Kumbung. This research applied descriptive qualitative, all of the data obtained from informantsh have a Snowball character (still have a general character), observation has been done by the researcher in Batu Kumbung village to find some informants. Furthermore, the researcher conducted in-depth interview by using a semi-structured formation. Then, all of the documents are needed as the data, obtained from BUMDES, LPM, and Cultural Institution which exist in the village. The analysis used Schlegel theory about the Grounded Research Process. The result of the research found some efforts namely: the branding of Batu Kumbung tourism village did not change the existing potential, all the potential thing which are exist in the village have been repackaged into precious thing. Utilizing existing potential and showing the uniqueness of the village of Batu Kumbung provides more value as the tourism object.
Analisis Makna Konotasi Pada Karya Desain Komunikasi Visual Susi Handayani
Jurnal SASAK : Desain Visual dan Komunikasi Vol 3 No 1 (2021): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v3i1.1145

Abstract

The activity of exploring messages and meanings in design work is an important part of understanding the concept of design thinking that is reflected in his work. Each message that is presented in the work is the essence of a design outside of the formalistic factors of form as can be seen by the eye. To explore more deeply about the essence of visual massage in design work, the authors use a collaborative method using semiotic science studies techniques that focus on the image of the visual element and the connotation meaning in it. The process of collecting data in this study starts from several important stages, such as observation, interviews, documentation to preparing a literature review. data analysis techniques in this paper, using several stages such as, collecting data, reducing data, analyzing and drawing conclusions. The semiotic study is the choice of analysis because the characteristics of the semiotic study are still relevant in interpreting the signs and meanings poured out by the designer in his work. The concept of the creation of three public service announcements is the study in this paper. Has the same concept in the effort to provide information, instructions and persuade the audience to re-view nature as an ecosystem that must be preserved and maintained, even though it uses different idioms
Strategi Komunikasi Persuasif Iklan Layanan Masyarakati Tentang Edukasi Melaksanakan Protokol Kesehatan Pada Masa Pandemi Covid-19 I Nyoman Miyarta Yasa
Jurnal SASAK : Desain Visual dan Komunikasi Vol 3 No 1 (2021): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v3i1.1146

Abstract

The Covid-19 pandemic has been going on for a year and has claimed a lot of casualties, and until now positive cases have continued to increase to close to a thousand positive cases per day. To prevent transmission of this disease and reduce positive cases, the government through the Ministry of Health has made various educational efforts to the public in order to follow and comply with health protocols during the Covid-19 pandemic. While the purpose of this research is to find out how persuasive communication of PSAs in its efforts to educate the public through visual works in the form of banners, billboards and videos. The research method used is a qualitative descriptive case study, through data collection procedures in direct interviews with several respondents and spread questions in the form of questionnaires distributed on social media. From the analysis of research data, it was found that the behavior of the target audience towards PSAs was not very good, where some informants did not care about the education and persuasiveness of PSAs and most only cared about PSAs which contained sanctions if they did not follow government recommendations. the weakness is that the information on PSA advertisements is often less attractive, and tends to be monotonous and less maintenance-wise. Persuasive communication theory is Simulated Disinterest, which states that through this persuasion technique, persuader attempts to suppress feelings of anxiety and the attitude of forcing targets to follow their wishes. This theory is used in the making of public service advertisements in Figure 5. and this persuasive technique is thought to be able to attract attention and make the public willing to carry out an invitation from the government.
Analisis Unsur Naratif sebagai Pembentuk Film Animasi Bul Gede Pasek Putra Adnyana Yasa
Jurnal SASAK : Desain Visual dan Komunikasi Vol 3 No 2 (2021): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v3i2.1594

Abstract

Animated films that are interesting and beautiful can be created if an animator or creator, and the audience understand the elements that make up an animated film. Even more so for animators or creators as creators of animated film art. The audience cannot understand the animated film being shown, if the creator himself does not understand the elements that make up the animated film. The animation, entitled Bul, is the best animated film in the 2D animated film category. Therefore, it becomes interesting to be explored or researched. This research was conducted by observing the animated film Bul. This research is a field research designed to study, and reveal how the aesthetics of an animated film Bul is formed by film-forming elements, one of which is the narrative element. The critical paradigm is used as a basis for thinking in the hope of being able to comprehensively reveal and answer the problem of narrative elements in the animated film Bul. This research uses qualitative research methods in the area of ​​art studies, which is a research procedure that produces descriptive data in the form of written words or expressions from a person and studies the behavior of the artist and the object being observed. The results showed that the narrative element which is one of the elements that form a film, especially in this case the animated film entitled Bul, has a very important role. Narrative elements consist of elements of theme, story, story structure, and character/character. Each element is interrelated, supports each other, needs and influences each other so as to create a unity that is able to create a beautiful feeling and the message can be received by the observer or the audience.
Eksistensi Komunitas Perupa Lombok dalam Pengembangan Seni Lukis aswandi mahroni; Mi'rajus Subyan Rahmat
Jurnal SASAK : Desain Visual dan Komunikasi Vol 3 No 2 (2021): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v3i2.1656

Abstract

The development of Lombok's fine arts develops along with the existence of artists in their awareness of work. The existence of the artist is to balance the space so that it becomes a good public lesson for the general public and the generation of artists in particular. The existence of art becomes a forum for the running of the community in a certain scope, therefore it is expected to be the main learning when the amount of formal education is limited. This study seeks to find data on the development of the visual arts community in Lombok as well as an effort to develop literature related to fine art references. The existing community will be a reference for comparison in all forms of activity and archive of artistic activities in each period. The research uses an approach and data analysis approach to determine the existence of developments in art activities through the objectives and planning of visual arts activities. The results of the study show that the visual arts community in Lombok is influenced by the existence of formal and non-formal institutions that are spaces for developing creativity. The number of communities that are formed and active in the activity agenda is still minimal and other art activities are limited to the annual agenda.
Logo sebagai Media Komunikasi Teknologi Analisis Semiotika pada Logo Meta Bayu Aji Pamungkas; Anak Agung Gde Agung Indrawan
Jurnal SASAK : Desain Visual dan Komunikasi Vol 3 No 2 (2021): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v3i2.1696

Abstract

The Meta logo as a social media company icon has its own uniqueness, namely a two-dimensional and three-dimensional format in one object that seems to move. The Meta logo becomes an interesting object to be studied in a semiotic manner because it is an indirect communication medium. This study uses interpretive qualitative methods by utilizing data collection techniques through documentation, and data analysis through visual and semiotic analysis. The result is that the Meta logo applies several design elements, namely elements of color, line, shape, and chroma. This logo has an implicit meaning in some of its elements. The conclusion is that denotatively the Meta logo still uses the initial color element, namely blue as its trademark. In the line element, this logo is formed from two types of lines, namely straight lines formed diagonally and curved lines. The interesting thing about this Meta logo is the application of shape elements that are symbolic, numbers, and alphabetical. The chroma contained in the color of this logo is formed from the same two-color pigments with different lighting intensities, namely the intensity of the strong blue color and the intensity of the weak blue color. Connotatively, the Meta logo means calm, trust, loyalty, communication, technology, firmness, flexibility, and sustainability.
Re-Branding Identitas Visual Usaha Kopi Pengonong di Desa Batu Kumbung Lombok Barat Bhayu Julian Purnama; Hasbullah Hasbullah; I Nyoman Yoga Sumadewa
Jurnal SASAK : Desain Visual dan Komunikasi Vol 3 No 2 (2021): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v3i2.1699

Abstract

Kopi menjadi bentuk tradisi menarik minat masyarakat, khususnya bagi yang memposisikannya menjadi peluang bisnis yang menjanjikan. Usaha kopi di berbagai pelosok negeri ini sudah mulai menjamur, salah satunya Kopi Pengonong yang terletak di Dusun Pengonong, Desa Batu Kumbung, Kec. Lingsar, Kab Lombok Barat yang membuat atau mengolah produk minuman kopi tradisional. Akan tetapi, keberadaan Kopi Pengonong belum banyak masyarakat luas mengenalnya. Hal demikian, dikarenakan kurangnya sentuhan branding yang komunikatif. Permasalahan dalam tulisan ini adalah tentang bagaimana bentuk re-branding Kopi Pengonong sehingga dapat dikenal masyarakat luas. Tujuannya untuk memberikan gambaran tentang re-branding sebuah usaha kopi serta sangat efektif dalam mendorong kemajuan usaha serta meningkatkan hasil penjualan. Metode yang digunakan adalah design thinking dengan teknik pengumpulan data observasi, wawancara dan studi pustaka. Hasil re-branding berupa logo kopi yang mengomunikasikan sebuah cita rasa yang khas dari Dusun Pengonong. Proses perancangan terdiri dari: Penjaringan ide, pembuatan sketsa, pembuatan layout dan pewarnaan, serta proses pencetakan. Media utama penerapan branding kopi terletak pada desain kemasan sedangkan media pendukung terdiri dari baju, dan woody bag. Melalui re-branding ini, diharapakan dapat meningkatkan nilai jual terhadap pengusaha Kopi Pengonong.
Eksplorasi Nilai Tradisi pada Konsep Desain Kaos Gandrung Lombok Sasih Gunalan; Susi Handayani; Haryono Haryono; I Nyoman Miyarta Yasa
Jurnal SASAK : Desain Visual dan Komunikasi Vol 3 No 2 (2021): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v3i2.1712

Abstract

ABSTRACTThe development of t-shirt design in this decade cannot be separated from how the development and cultural identity in which the design work is presented. Design exploration with a combination of locality values ​​has become an important issue for design products in several t-shirt outlets in Lombok, one of which is Gandrung Lombok. The concept of regional culture became the thematic for the Gandrung Lombok t-shirt design, in addition to other themes. The purpose of this study is focuse on exploring the value of tradition in the concept of Gandrung Lombok t-shirt design as a representation of local cultural values ​​reflected in t-shirt design works on the market. This research uses naturalistic qualitative research methods, by extracting data with natural settings that occur in the field. In this study, findings can befound in the form of Gandrung Lombok designers, who have a strong awareness of making local cultural identities the subject matter of their t-shirt design works in the market. There is an exploration of concepts and ideas in every existing t-shirt design. The exploration in question is changed in two patterns, namely deformation (addition) and stylization (reduction) of shape with a mix of pop colors. Some of the thematics in the design of the Gandrung Lombok t-shirt are, sasak flute blower, drum beleq, songket weaving motifs and mask craft designs. Overall, the elements and ideas for creating the Gandrung Lombok t-shirt design with the theme of tradition are rooted in local activities and culture, namely Lombok culture.

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