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Agung Suharyanto
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Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)
Published by Universitas Medan Area
ISSN : -     EISSN : 27221148     DOI : 10.31289
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM), is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM), is the Governmental, Political, Public Administration, Communication and Social Sciences. Published twice a year (April and October) and first published for printed edition since Volume 1 No. 1 April 2019.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 171 Documents
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Implementasi Program Generasi Berencana (GenRe) di Kelurahan Tegal Rejo Kecamatan Medan Perjuangan Nurul Ufa Nainggolan; Masitho Batubara; Agung Suharyanto
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1154

Abstract

The Planning Generation Program is government strategy to overcome development problems, sepecially adolescents. The phenomenon in this study is the lack of supervision and parental assertiveness in educating children which is a factor in the occurence of deviant behavior. This research aim determine the Implementation of the Generation Planning Program (GenRe) and the obtacles in the Implementation of the GenRe Program in Tegal Rejo Village Medan Perjuangan District. This research uses descriptive qualitative research. Data were collected based on data collection techniques, namely observation, interview, documentation and tringgular data. The Implementation of the GenRe Program In Tegal Rejo Village is quite good but has not been effective int its application to adolescents seen from its indicators implementation, namely communication, resosurces, disposition and bureaucratic structure as well as obtacles to the Implementation of the GenRe Program In Tegal Rejo Village, Medan Perjuangan District, is that target location for their activities is due to the covid-19 outbreak and the lack of human resources/implenters in providing outreach to adolescents. GenRe trainers and managers must put more effort into disseminnating the GenRe program to adolescents so that the desired goals can be achieved.
Stigma Komunikasi Negatif pada Pasien ODHA (orang dengan HIV dan AIDS) Yayasan Medan Plus di Kota Medan Alexsander Giawa; Nina Siti Salmaniah Siregar; Nadra Ideyani Vita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1145

Abstract

The title of this research is Public Stigma of Negative Communication on ODHA Patients (people with HIV and AIDS) Yayasan Medan Plus in Medan (a qualitative descriptive study of the impact of public stigma of negative communication for ODHA patients, Yayasan Medan Plus in Medan). The theory used in this research is the theory of Josep A Devito, the theory of stigma by Erving Goffmen, the theory of beliefs, values and attitudes. This research uses descriptive qualitative method. The informants in this study were 11 people, of which 6 were ODHA patients, 9 people with HIV and AIDS and 5 people are the citizens of Medan. Data collection techniques are in-depth interviews, observation, literature study and documentation. The results of this study are the communication stigma given by the community to ODHA patients (people with HIV and AIDS). The effect of continuous communication given by the people of the city of Medan to patients living with HIV (people with HIV and AIDS) at the Yayasan Medan Plus in the city of Medan.
Persepsi Masyarakat Tentang Judul Berita Clickbait Pada Media Kumparan.Com Pada Masyarakat Kelurahan Desa Lama Kecamatan Pancur Batu Hadynda Wahyusuci; Abdul Haris; Bahrum Jamil
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1150

Abstract

The title of this research is Public Perception in Addresing Clickbait News  on Kumparan.com Media (Descriptive Study on the Kelurahan Desa Lama, Kecamatan Pancur Batu). This research was backround because of the proliferation of clickbait news hat spread to the public through Kumparan social media. The aim of the study was to learn how to public perception of clickbait headlines on Kumparan.com media. This study aims to uses  and gratification theory. In collecting data, the researchers conducted face-to-face interviews with five informants who were active community users of Kumparan media in the Desa Lama, Pancur Batu District. This research uses qualitative research. The results of the current study are that many forms of clickbait titles content in Kumparan are often seen by informants. The news title ‘’ 31 Years as a Contract Worker for the NTT Provincial Government in Sikka, Layoff Only by Phone’’ which is a type of clickbait Exaggeration also influenced the informant’s perception of clickbait news titles that were spread through social media. For this reason, reading the truth of the information seen on social media is an important thing that must be done to further ensure that information the clickbait headline is true or tricky.
Pengaruh Konten Tiktok Dr. Yessica Tania terhadap Keputusan Pembelian Produk Skincare Wanita Angela Seprilian Nevanda Sihura; Effiati Juliana Hasibuan; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1146

Abstract

The title of this research is The Influence of dr. Yessica Tania’s TikTok Content on the Decision to Purchase Women's Skincare Products. This research was conducted to prove the effect of dr. Yessica Tania’s TikTok content on the decision to buy women's skincare products. The theory used is AIDDA theory (Attention, Interest, Desire, Decision, Action) and Source Credibility Theory. Quantitative methods, data collection using questionnaires, as well as other sources such as books, journals, and others used in this study. To determine the sample, the Slovin formula was used so that the number of samples obtained was 100. In accordance with the purpose, the hypothesis in this study was tested by correlation test product moment using the SPSS version 22.0 application and the determinant test. From the results of the research that has been carried out, it is obtained: (a) the results of the correlation test product moment show that Ho is rejected and Ha is accepted, which means that there is a relationship between dr. Yessica Tania’s TikTok content on the decision to purchase women's skincare products, (b) the results of the determinant test show that the influence of dr. Yessica Tania’s TikTok content on the decision to purchase women's skincare products is 59.7%.
Pengaruh Voucher Terhadap Minat Kunjung Ulang Pada Pelanggan Srikandi Botanica Medan Adrika Willis; Rehia K. Isabella Barus; Agung Suharyanto
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1151

Abstract

This study aims to determine the effect of giving vouchers to the revisit interest of customers at the Coffee Shop Srikandi Botanica Medan. The theories used in this research are marketing communication theory, sales promotion, revisit interest, voucher theory, and AIDDA theory. This research method is a quantitative research method. Determination of respondents in this study using a sampling technique aimed. The research subjects in this study were 100 people. Data collection techniques using questionnaires, in analyzing the data of this study using single table analysis, cross table analysis, and hypothesis testing using the correlation coefficient formula Ladder by Spearman using the Statistical Product and System Solution (SPSS) application 22. From the results of this study obtained The correlation coefficient value is 0.808 and shows a significance value smaller than 0.05, so Ho is rejected and Ha is accepted. It is known that the power of influence in this study is 65%. Shows a high relationship between the effect of vouchers on the interest of repeat customers of Srikandi Botanica Medan.
Dampak Tayangan Sinetron Azab Orang Ketiga Di Indosiar Bagi Ibu Rumah Tangga Desa Karang Anyar Kecamatan Aek Kou Kabupaten Labuhan Batu Utara Provinsi Sumatera Utara Citra Hasanah; Dedi Sahputra; Ressi Dwiana
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1147

Abstract

The research entitled The Impact of Third Person Azab soap operas in Indosiar (a case study on housewives in Karang Anyar Village, Aek kuo District, Labuhan Batu Utara Regency, North Sumatra Province). This study aims to see the impact of what happens in the household, especially for housewives after watching the soap opera The Third Person in Indoosiar. The sensation of housewives regarding the soap opera The Third Person in Indosiar became the main spotlight because they felt something unique when watching the soap opera, from feeling annoyed, sad, funny, to feeling nothing. According to the Indonesian Broadcasting Commission (KPI), this program series received the highest rating of 1.7 points compared to the ratings of other shows. This soap opera which airs at 11.30 WIB is a soap opera that is in great demand by housewives aged 29-46 years. The results of the interview showed that the result of watching the soap opera The Third Person's Azab had both positive and negative impacts. One of the positive impacts that occurs is providing education and teaching that taking what is not ours must be rewarded, as entertainment in free time. A negative impact began to occur in a lack of focus on traders which resulted in losses to their merchandise, causing losses because they always played the broadcast, raising suspicion towards her husband who worked outside the region. The hope for housewives regarding the soap opera The Third Person in Indosiar is that they hope that the soap opera with the theme of religion is not too excessive. The method used in this research is descriptive - qualitative, which uses interviews with several sources. While the data informant techniques used in this study were in-depth interviews, documentation, internet searches, and research informants. The conclusion of this study is that various kinds of attitudes and behavior of housewives ranging from good to bad are acceptable because each individual has different perspectives and perceptions and deserves our respect.
Strategi Komunikasi Pemasaran Vivo Smartphone Dalam Membentuk Brand Awareness Di Kalangan Remaja Kelurahan Sei Putih Barat Kecamatan Medan Petisah Fhadly Hermawan; Dedi Sahputra; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1152

Abstract

The rapid development of technology creates an effective and efficient communication medium, namely smartphones. The increasing level of interest and smartphone users, a company from China issued a smartphone called Vivo. The rise of the Vivo brand started with Screen Touch Id technology (Fingerprint On the Screen) coupled with Agnes Monica's participation in promotional advertisements. Vivo has entered into the top three well-known brands around the world including Indonesia, especially the city of Medan. In increasing its popularity in Medan City, Vivo has developed an effective and efficient marketing communication strategy to build brand awareness of Vivo products among teenagers. This research is descriptive in nature, to find out the response of teenagers to Vivo related to its products and marketing communication strategies. Based on the results of the study, it can be concluded that Vivo uses product innovations that are different from other brands. Not only that, Vivo uses the marketing mix and promotion mix as a strategy and promotion to provide information and build brand awareness and provide an attractive effect on Vivo products.
Motif dan Kepuasan Penggunaan Media Sosial Instagram terhadap Mahasiswa Fakultas Hukum Universitas Medan Area Diana Azhary Nasution; Nina Siti Salmaniah Siregar; Rehia K.Isabela Barus
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1148

Abstract

The title of this research in the Motives and Satisfaction of Using Instagram Social Media for Students of the Faculty of Law, University of Medan Area. As the purpose of thus study is to test how much motivation and satisfaction in the use of social media Instagram on the use of student. The method used is to use a quantitative descriptive research methodology. Withdrawal of samples using the chi-square correlation test to determine the relationship or influence of two nominal variables and to measure the strength of the relationship or influence between motive and satisfaction. Based on the results of the research conducted, it was found that the influence of the information motive on the satisfaction of using Instagram social media on students of the Faculty of Law, Medan Area University showed a p value of 0.002 that there was an influence between information motives and satisfaction using Instagram, then personal identity motives and satisfaction using social media Instagram showed p value 0.015 that there is an influence between the motive of personal identity and the satisfaction of using Instagram, then the motive of integrity and social interaction with the satisfaction of using social media Instagram shows a p value of 0.005 that there is an influence between the motive of integrity and social interaction with the satisfaction of using Instagram, and test results Chi-square on entertainment motives with satisfaction in using social media Instagram shows a p value of 0.000 that there is an influence between entertainment motives and satisfaction in using Instagram. The value of the relationship between entertainment motives and the satisfaction of using Instagram is 0,000, which means that the influence of entertainment motives and the decision to use Instagram is significant, the chi-square test results show that the satisfaction of using Instagram social media on entertainment motives is 73%.
Studi Fenomenologi Pola Komunikasi Konselor Dan Residen Di Lembaga Rehabilitasi Pencegahan Penyalahgunaan Narkoba Bhayangkara Indonesia Di Kota Medan Ulfah Aulia Batubara; Nadra Ideyani Vita; Rehia K.I. Barus
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1153

Abstract

This thesis aims to know the form of communication patterns of counselors and residents from a phenomenological point of view that occurs in the Rehabilitation Institute for Drug Abuse in Bhayangkara Indonesia at Medan City. Effective communication patterns are known as two-way communication and the individuals who get involved are able to mutually interpret the contents  with the main and expected goals. This study is taken from resident's experience when they communicating with counselors and how the surrounds condition can affect the formation of meaning when that communication occurs. To obtain data in this study, it has been done by interviewing respondents and informants and studies of related documents. The communication pattern that occurs between counselors and residents at the Rehabilitation Institute for Drug Abuse in Indonesia at Medan City forms a circular two-way communication patterns while in the process both of communicators and communicants involved are able to exchange functions and roles by chances. The narcotics resident who was motivated by various reasons when he entered rehabilitation created a blocking system to not opened himself off from his counselor. The conclusion is known that two-way communication between it cannot be separated from self-disclosure to open his ownself.
Pengaruh Konten Vlog Akun Youtube Tasya Farasya Terhadap Minat Beli Subscribers Dian Pertiwi; Effiati Juliana Hasibuan; Ara Auza
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1149

Abstract

This study aims to determine and analyze the influence given by beauty vloggers on buying interest a skin care product through social media Youtube. The vlog content uploaded by Tasya Farasya is used as a medium to share information and experiences from the use of a care and beauty product. Tasya Farasya's knowledge and experience can be a source of advice and influence on purchases. The method used is a quantitative study using the Slovin formula, and obtained a sample of 100 respondents. The analysis was carried out using the Product Moment Correlation Test and the Determination Test with the SPSS version 21. The results of the study stated that there was an influence between Tasya Farasya's Youtube account on buying interest a skin care products. The conclusion of the study proves that the presence of beauty vloggers on Youtube social media is very beneficial for companies to carry out marketing activities. The credibility and popularity of a beauty vlogger will attract followers to make purchases of the products reviewed.

Page 7 of 18 | Total Record : 171

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