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Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : -     EISSN : 27221644     DOI : https://doi.org/10.30996/jdab.v11i1
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Politic Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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PENGARUH CITRA MEREK, KESADARAN MEREK, DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MR. SUPREK SURABAYA Rantau, Aga Shanada; Andayani, Sri; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5412

Abstract

ABSTRACT In this globalization era, there are many chicken-based restaurants that have sprung up in all countries, such as in Indonesia, especially in Surabaya, we have found many chicken restaurants, one of the culinary processions of chicken that many people enjoy doing is chicken geprek. With a price that is quite affordable by all people processed by many geprek chickens bought by the public. This causes many to open businesses by selling geprek chickens of the same type with different appearance to give the characteristics of the products they sell to attract consumers. Mr. Suprek Surabaya is the place of this research. The purpose of this study is to determine how much influence the brand image, brand awareness, and product innovation on purchasing decisions.               This type of research is quantitative research. The study population is consumers Mr. Suprek Surabaya. While the sample of 100 respondents used a non-probability method (non-random sampling) and data collection using a questionnaire. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that brand image, brand awareness, and product innovation have a strong influence on purchasing decisions at Mr. Suprek Surabaya. Based on these conclusions, it is hoped that Mr. Suprek Surabaya can further enhance the Brand Image, Brand Awareness, and Product Innovation variables on Purchasing Decisions to retain consumers and customers. Keywords: brand image, brand awareness, product innovation, and purchasing decisions
PENGARUH PENDIDIKAN KEWIRAUSAHAAN DAN MOTIVASI KEWIRAUSAHAAN TERHADAP KEBERHASILAN BERWIRAUSAHA ANAK MUDA DI SURABAYA Astuti, Aryani Puji; Novaria, Rachmawati; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.5191

Abstract

This study aims to determine the effect of Entrepreneurship Education and Entrepreneurship Motivation Variables on Entrepreneurial Success simultaneously, partially and as the dominant variabel. The method used in this research is quantitative research with data collection techniques using purposive sampling. Data collection techniques used are by distributing questionnaires. Young people who have received entrepreneurship courses while studiying, while the number is not known with certainty. The number of sampels obtained as many as 100 people. This research produces (1.) simultaneously the variables of entrepreneurship education (X1) and entrepreneurial motivation (X2) simultaneously have a positive and significant on Entrepreneurial interest (Y) (2.) Partially shows that entrepreneurship education has a positive but not significant effect on entrepreneurial success (3.) entrepreneurial motivation variable also has a positive and significant effect on entrepreneurial success.Keyword :  entrepreneurship education, motivation and entrepreneurial success
Analisa RasioKeuangan (RasioProfitabilitas Dan RasioLikuiditas) UntukMengukur Kinerja Keuangan Perusahaan Pada Indotrans Tour & Travel Surabaya Iswandi, Dinda; Mulyati, Diana; Maruto, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5406

Abstract

AbstractIn general the purpose of the company was established to gain profit. Profit can be obtained with good company performance. Performance is used as a measuring instrument in assessing the success of a company. It can also be used for consideration in making decisions and planning for future sales. In principle, the better the performance of a company, the better the achievement of the company in making profit. The purpose of this research is to know the ratio of profitability and liquidity to the measurement of the financial performance of the company Indotrans Tour & Travel Surabaya, and can provide improvement recommendations to the problems that exist in the company to improve the company's financial performance.This research is a descriptive study with a quantitative approach, a method to analyze the financial statements of losses/profits and balances within a period of a company, which will then be analyzed using the foundation of theories and formulas that correspond to the problems being researched by researchers. The object of this research is the financial statement in the form of income statement and balance of Indotrans Tour & Travel Surabaya period 2017-2019.The results revealed that the calculation of profitability ratio, liquidity ratio, and economic value added fluctuating annually. This indicates that the company's condition is less stable, as the company's financial statements are fluctuating and some of the report's posts are decreasing making the ratio decrease. However, based on the calculation of economic value added, it is seen that the company succeeded in adding value to the company, but according to the researchers magnitude economic value added Indotrans Tour & Travel Surabaya can not be said big. Therefore, the company needs to harvest the financial better again.Keywords : Profitability, Liquidity, Corporate Financial Performance
AnalisisKomparatifTingkat Kualitas Layanan dan Kepercayaan Konsumen terhadap KepuasanKonsumen (Studi Kasus Jasa Pengiriman Barang di J&T Express dan JNE di Surabaya) Lestari, Dwi; Andayani, Sri; Nasution, Uthe
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4631

Abstract

Abstract The reserach method used is quantitative research with comparative types. Comparative research is research that is used to compare two or more groups of a particular variable. By using a research instrument in the form of a questionnaire. This study aims to determine differences in service quality and consumer trust in consumer satisfaction at J&T Express and JNE. The population in this study are all consumer who use J&T Express and JNE shipping services. The sample in this study was that consumers in J&T Express and JNE totaled 100 people, divided into two groups, namely J&T Express 50 respondents and JNE 50 respondents.The results showed that there were differences in service quality and consumer trust in consumer satisfaction at J&T Express and JNE. On the variable service quality get positive and significant results so that there are differences. In the variable consumer trust gets positive and significant results so that there are differences. On the variable consumer satisfaction gets positive and significant results. Keywords : comparativeanalysis,service quality, J&T Express,consumer trust,JNE
ANALISIS RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE) DAN ECONOMIC VALUE ADDED (EVA) UNTUK MENILAI KINERJA KEUANGAN PERUSAHAAN (Studi Pada PT. Gudang Garam,Tbk yang Terdaftar di Bursa Efek Indonesia) Baety, Isnaini Nur; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5414

Abstract

ABSTRACT            Financial performance assessment is an important thing for thr company, because with an assessment of the company’s financial performance can find out its financial condition which can then be used as ann evaluation by the company to be used as a basis for  making decisions, policies or strategies that are right for the company, so that the company can still grow and develop in quality and quantity.  In this study researchesrs used a measure of Return on Asset (ROA), Return on Equity (ROE) and Economic Value Added (EVA), with an industry average asessment standard that is  if the ROA value  > 9%, ROE value > 15% and EVA value > 0 (positive value), then the company can be said to have good financial performance.  This study aims to describe the financial performance  of PT.Gudang Garam,Tbk which is registered in Bursa Efek Indonesia.  The object of this research is the financial statements of PT.Gudang Garam,Tbk.  The result of this study explain that although there are a few deficiencies that occur in 2016-2018 where the company has not been able to produce a value of EVA>0, in 2019 the company has succeeded in increasing the value of EVA to be positive.  Other than that the results of the ROA and ROE values obtained are all ebove the industry stabdard average value, so it can be said that overall the company’s finsncial performance is good. Keywords : Return on Assets, Return on Equity, Economic Value Added, Financial Performance
Pengaruh Corporate Social Responsibility (Diversity, Employee Support, dan Environment) Terhadap Employee Performance Bank BRI Kantor Cabang Surabaya Pahlawan Adhistamala, Adhistamala; Pratiwi, Ni Made; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5866

Abstract

Good corporate governance in the implementation of Corporate Social Responsibility to be realized in the fulfillment of human rights whose results can be directly enjoyed by employees. To facilitate data collection, techniques are needed in making questionnaires that will be distributed to respondents. In this study, the data collection technique used is through a questionnaire using a Likert Scale which is a psychometric scale in the research questionnaire. The regression coefficient of the negative value Diversity variable states that there is no significant increase in employee performance through the variable Diversity. The regression coefficient for the Employee Support variable is positive, stating that there is a significant increase in Employee Performance through the variable Employee Support. The positive Environment variable regression coefficient states that there is a significant increase in Employee Performance through the variable Environment. The results of this study indicate that the three independent variables have an influence on the dependent variable if tested simultaneously, but one of the three variables doesn’t have a strong influence, namely the Diversity variable.Keywords: Corporate Social Responsibility Diversity, Employee Support, Environment, Employee Performance.
Analisis Pelaksanaan Good Corporate Governance Terhadap Kinerja Keuangan Pada PT. Kedawung Setia Industrial, Tbk Di Surabaya Cristanto, Efrem; Nasution, ute Chairus; Pratiwi, Ni made
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5867

Abstract

This research aims to try how the connection between good corporate governance and variables (institutional ownership, managerial ownership, and Independent commissioning board) towards variable financial performance (return on assets). Application of good corporate governance for company is expected to be able to create the harmony of interests and preventing the appearance of confict, so that a good financial performance is able to reach by the company. The company management need to supervised and controlled to ensure company management is in accordance with the rules so that the harmony of interests be created between the company management and the stockholder so that will able to decrease the probability of interest conflict to be appearing. Whereas the company's financial performance assessment is important to be done whether by the management, stockholder or the government. The objective of the company's financial is to motovate the employee in achieving the organisation's goal and in obeying the preordained standards of behavior, in order to get the desirable actions and results. The type of research which was used is the quantitative research with deductive-inductive approach. This research use the seconday data from the annual financial report of PT. Kedawung Setia Industrial, Tbk registered to the indonesian stock exchange in 2018-2020. The sampling that the author uses a method of research the study of documentation by obtaining data and information in a book form, archive, document, numeric writing and pictures in a report as well as information that could support research. The data analysis technique uses descriptive method that used to analyze data by describing or depicturing data that has been collected in accordance without intending to draw conclusions that apply to general or generalization. The research's result shows good corperate governance (institutional ownership, managerial ownership, and Independent commissioning board) does not take effect to financial performance (return on assets).Keywords : Good Corporate governance, Financial performance
Pengaruh Customer Relationship Management (CRM), Desain Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Swarovski Galaxy Mall Surabaya Safitri, Elly Dwi; Pratiwi, Ni Made; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5868

Abstract

ABSTRACTCustomers are one of the valuable assets for the company, especially because loyal customers tend to have a fairly high commitment to the level of customer satisfaction. Maintaining customer satisfaction is not easy nowadays because there are many competitors in the same field. Thus, conditions like this make the company always evaluate feedback from customers so that the company can retain customers. So the author is interested in the research title "The Influence of Customer Relations Management (CRM), Product Design and Service Quality on Customer Satisfaction at Swarovski Galaxy Mall Surabaya. The purpose of this study to determine the effect of Customer Relationship Management (CRM), product design, service quality on customer satisfaction in buying Swarovski in Galaxy Mall Surabaya. This research is quantitative approach. Samples method using a purpose sample techniq that is determine samples with consideration or certain criteria. The number  samples for this researches are 100 respondent. The data coleccting technique is questionaire by Google Drive Form in order fielled by respondent. This research shows the results that Customer Relationship Management (CRM), product design, service quality have a positive and significant effect on customer satisfaction. Keywords: Customer Relationship Management (CRM), design product, and service quality, customer satisfaction.
Analisi Komparasi Pengaruh Harga dan Kualitas Pelayanan Tehadap Kepuasan Pelanggan PT Lintas Trans Internasional dan PT Lintas Samudera Jaya Puryanto, Galih; Maruta, IGN Anom; Nasution, Ute
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5869

Abstract

ABSTRACTPrice and quality of service is a factor that is quite important to provide satisfaction to customers. Researchers try to in depth whether there is a difference in the price and quality of service in LTI Express and LSJ Express. The research method used is quantitative research with comparative research type. Comparative research is research used to compare two or more specific groups of variables. By using research instruments in the form of questionnaires. This study aims to find out the difference in price and quality of service to customer satisfaction at PT Lintas Trans Iinternasional and PT Lintas Samudera Jaya. The population in this study is all consumers who use LTI Express services and LSJ Express delivery services. The samples in this study were consumers in LTI Express and LSJ Express numbered 96 people divided into two groups namely LTI Express 46 respondents and LSJ Express 46 respondents. The results showed that there is no difference in price and quality of service to customer satisfaction in LTI Express and LSJ Express. In variable prices get insignificant results so there is no difference. In variable quality of service obtained insignificant results so there is no difference. On variable customer satisfaction get insignificant results so there is no difference between LTI Express and LSJ Express on customer satisfaction variables.Keywords: Price, Quality of Service, Customer Satisfaction
ANALISIS KOMPARATIF PENGARUH HARGA DAN RAGAM PRODUK TERHADAP KEPUTUSAN PEMBELIAN ( STUDI KASUS PADA KOPI JANJI JIWA DAN KOPI KULO DI GRESIK ) Septia, Mayumi; Pujianto, Agung; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5870

Abstract

ABSTRACT Business development in modern times is growing very rapidly. One form of business that is on the rise in Indonesia is the Coffee Shop Business. Along with the rapid  development of the times, lifestyles have changed. A person's current lifestyle is a lifestyle that likes to consume coffee and also a lifestyle that likes to hang out with friends or family. The method in this research is quantitative research and the type of comparative research. This research uses a research instrument in the form of a questionnaire. Sample and population are all consumers who have bought Coffee Janji Jiwa and Coffee Kulo . The purpose of this study was to determine and analyze whether there is a significant difference in price and product variety on the purchasing decision of coffee Janji Jiwa and Coffee Kulo. The analytical method used is the Independent sample t-test. The results of the study showed that there was a significant difference of 0.000 <0.05 between Price and Product Variety on the Purchase Decision of Coffee Janji Jiwa and Coffee Kulo.Keywords : Comparative Analysis, Price, Product Variety, Purchase Decision, Independent sample t-test

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