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Rachmawati Novaria
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Department of Business Administration, Fakultas Ilmu Sosial dan Politik, Universitas 17 Agustus 1945 Surabaya, Jl. Semolowaru No. 45 Surabaya East Java 60118 Indonesia
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INDONESIA
(JDAB) Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24431931     EISSN : 27221644     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 125 Documents
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Analisis Komparasi Lokasi, Kualitas, dan Harga Terhadap Keputusan Pembelian (Studi Sentra PKL Bratang Binangun Surabaya dan Sentra PKL Bungkul Surabaya) Amanullah, Natasya; Mulyati, Diana; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5871

Abstract

AbstractThe Center for Street Vendors (PKL) Bratang Binangun, this location can be said to be clean, the seller has an organized stand, consumers feel more relaxed to enjoy food. The quality of the food at the Bratang Binangu Street Vendor Center (PKL) is also well maintained so that consumers feel satisfied and the price is also the main requirement for customers to come, prices in the range of Rp. 3,000-Rp. 25,000 can already enjoy food at the Trade Center Street Vendor (PKL) Bratang Binangun. There is also the Bungkul Street Vendor Center (PKL) in Surabaya. The location is behind Taman Bungkul Surabaya, Taman Bungkul Surabaya is the center of Surabaya. This location has a lot of parking so it doesn't make it difficult for consumers to come. The quality of food at the Bungkul Street Vendor Center (PKL) in Surabaya sells so many kinds of East Java specialties. The prices offered from this place are also different, but again, looking at the Bungkul Street Vendor Center (PKL) in Surabaya, which stands in the center of the city, the price has increased slightly compared to other centers. Comparison of location to the Bratang Binangun and Bungkul PKL Centers Surabaya There is an insignificant difference from the location variable, the quality comparison to the Bratang Binangun and Bungkul PKL Centers is an insignificant difference from the quality variable, the price comparison to the Bratang Binangun and Bungkul PKL Centers In Surabaya there is an insignificant difference from the price variable, there is also a comparison of purchasing decisions at the Bratang Binangun and Bungkul PKL Centers in Surabaya, there is an insignificant comparison of the Purchase Decision variable.Keywords: Location, Quality, Price and Purchase Decision
Analisis Komparasi Personal Selling, Advertising Terhadap Keputusan Pembeli Produk Rokok Djarum Dan Rokok Gudang Garam Di Surabaya Rusdiana, Novita; Andayani, Sri; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5872

Abstract

ABSTRACTThis study aims to determine whether there are differences between personal selling and advertising variables on the purchasing decisions of Djarum and Gudang Garam cigarette products in Surabaya. This study uses quantitative methods with sampling aimed at consumers who have made a decision to purchase Djarum and Gudang Garam cigarettes, the number of samples is 100 respondents who are divided into two, 50 from Djarum respondents and 50 from Gudang Garam respondents, data collection using online questionnaires or google forms. And testing tools were carried out in the form of Validity Test and Reliability Test, as well as data analysis techniques with Variance Test and Independent Sample t-Test. The results obtained from this study indicate that: 1. There is a significant difference in the personal selling variable on Djarum and Gudang Garam cigarettes with a significant personal selling result with a probability value (Sig-t) of 0.000 <0.05 which is accepted. 2. There is a significant difference in the advertising variable on Djarum and Gudang Garam cigarettes with a significant advertising result with a probability value (Sig-t) of 0.002 <0.05 which is accepted. 3. There is a significant difference between the Djarum and Gudang Garam cigarette purchase decision variables with a significant probability of purchasing decisions with a probability value (Sig-t) of 0.001 <0.05 which is accepted.Keywords: cigarettes, differences, personal selling, advertising, buying decisions
PENGARUH TAGLINE DAN BRAND AMBASSADOR TERHADAP PEMBELIAN IMPLUSIF KONSUMEN NEO COFFEE Izza, Nurrohmatul; Maduwinarti, Ayun; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5873

Abstract

AbstractTagline and Brand Ambbassador is a form of promotion to introduce products to be better known and memorable by consumers. This study aims to find out how much influence Neo Coffee Tagline and Brand Ambassador has on the Purchase of Consumer Impclusive Neo Coffee. In this study the method used is a quantitative approach The method used is to use surve method, by describing the principle on correlational research because it is more focused on explaining the relationship between two or more variables and refining it in an effective way to convey opinions and thoughts. The results of this study show that there is a positive and significant influence of Tagline and Brand Ambassador on the Impulsive Purchase of Neo Coffee consumers. The influence of Tagline and Brand Ambassador on impulsive purchases of 54.1% variable is influential. The remaining 45.9% was influenced by other factors not used in the study. Keywords : Tagline, Brand Ambassador, NEO COFFE, Lucas Wayv.
Pengaruh Daya Tarik Iklan dan Celebrity Endorser terhadap Keputusan Pembelian Konsumen pada Usaha Kecil Menengah (UKM) Produk Pakaian di Pineappleshopy Surabaya Vilda, Septiana; Maduwinarti, Ayun; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5874

Abstract

ABSTRACTPurchase decision is a process that consumers go through before buying a product where consumers evaluate a choice from two or more available alternative choices. Several factors that influence purchasing decisions are the attractiveness of advertisements and celebrity endorsers. This study aims to analyze and determine the effect of advertising attractiveness on purchasing decisions and the influence of celebrity endorsers on consumer purchasing decisions on clothing products SMEs Pineappleshopy Surabaya. The sampling technique in this study was using a questionnaire with a sample size of 100 respondents. The data obtained from the questionnaire was then processed and analyzed using multiple linear regression. The results of this study indicate that the attractiveness of advertisements and celebrity endorsers partially and simultaneously has a positive and significant effect on consumer purchasing decisions at SMEs for clothing products, Pineappleshopy Surabaya. Keywords: Advertising Attractiveness, Celebrity Endorser and Purchase Decision
Analisis Komparasi Brand Trust Dan Brand Awareness Terhadap Loyalitas Konsumen Pada Produk Kosmetik MS GLOW Dan Naavagreen Di Surabaya Savitri, Septiani; Pratiwi, Ni Made; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5875

Abstract

ABSTRACT            The use of cosmetics has become an inseparable part of human life. Cosmetics are used as care products to maintain health and beautify themselves, the development of cosmetic products is also very fast. This is evidenced by the emergence of various types of cosmetic products with various brands. This study uses quantitative methods with survey research using a questionnaire as an instrument. The population in this study were all women and men who used MS GLOW and Naavagreen in Surabaya. The research sample used a non-probability sampling method with purposive sampling from 96 respondents. The data analysis technique used to answer the hypothesis is the independent sample t test. The results of this study indicate that all independent variables, namely Brand Trust and Brand Awareness, have differences in the dependent variable of Consumer Loyalty. The significant value of the Brand Trust variable is 0.000, followed by the Brand Awareness variable which has a value of 0.000 and the last variable dependent Consumer Loyalty has a significance value of 0.000. All variables have a significance value <0.05. which means that all independent variables Brand Trust and Brand Awareness have differences in Consumer Loyalty of MS GLOW and Naavagreen cosmetic products.Keywords: Brand Trust, Brand Awareness, Consumer Loyalty.

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