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Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : -     EISSN : 27221644     DOI : https://doi.org/10.30996/jdab.v11i1
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Politic Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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Pengaruh Gaya Hidup, Inovasi Produk dan Daya Tarik Iklan Terhadap Keputusan Pembelian pada Konsumen di Umama Gallery Surabaya Rahmawati, Cindy Sekar; Mulyati, Awin; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5403

Abstract

ABSTRACT            Currently the trend is  hijabvery prevalent among adolescents to adults. As a business owner in the hijab world, it is necessary to pay attention to lifestyle, product innovation and the attractiveness of advertising for the development of its business in the future. Because increased lifestyles will affect consumer behavior, so product innovation and ad appeal need to be considered and always maintained.             This study aims to determine the effect of lifestyle, product innovation and the attractiveness of advertisements on purchasing decisions on consumers at Umama Gallery Surabaya. The population used in this study were all women who used the Umama Scarf hijab. The sample used amounted to 100 respondents who at that time met coincidentally with the researcher and could be used as a sample because it was considered suitable with the data source or could be referred to by using accidental sampling technique. Data was collected through questionnaires distributed to respondents. Analysis of data using validity test, reliability test, test multiple linear regression analysis, correlation (r), test the coefficient of determination (R2),simultaneous test (F test) and t test (partial). All data analyzes were performed with the help of IBM SPSS Statistics Version 21.             The results showed that there was a positive and significant influence between lifestyle on purchasing decisions, there was a positive and significant influence between product innovation on purchasing decisions, there was a positive and significant effect between the attractiveness of advertising on purchasing decisions, lifestyle, product innovation and attractiveness of advertising jointly influence on purchasing decisions and product innovation has the most dominant influence on purchasing decisions on consumers at Umama Gallery Surabaya. Therefore, companies need to maintain product innovation that have been made and it is necessary to increase product innovation by producing hijab are not owned by brand Umamaso that consumers feel the hijab scarf Scarf Umama always be able to meet the needs of consumers and consumer purchasing decisions can also be increased.Keywords: Lifestyle, Product Innovation, Attractiveness of Advertising, Purchasing Decisions
Pengaruh Good Corporate Governance dan Ukuran Perusahaan Terhadap TaxAvoidance pada Perusahaan UKM di Surabaya dan Sidoarjo Periode Tahun 2017-2019 Saputra, Marga; Tjahjono, Endro; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4625

Abstract

AbstractThis study was conducted to analyze the effect of Good Corporate Governance (Board of Director’s Size and Managerial Ownership), and Company Size toward Tax Avoidance of Small and Medium Enterprises (SMEs) in Surabaya and Sidoarjo in 2017-2019 period.The sampling technique was purposive sampling in Small and Medium Enterprises (SMEs). Therefore, 11 companies were obtained and it gained 33 samples of observational data during three years of research period. Multiple linear regression method analysis is used to analyze these data.Hence, the feasibility of the study model has shown that Tax Avoidance was significantly influenced by the Board of Directors, Managerial Ownership, and Company Size. This showed that the independent variable is able to explain the diversity of Tax Avoidance. Afterward, the result of hypothesis testing proved that; 1) Board of Directors’ Size has a positive and significant effect on Tax Avoidance; 2) Managerial Ownership has a positive and significant effect on Tax Avoidance; 3) Company Size has no significant effect on Tax Avoidance.  According to the authors, it is because of companies that have been registered and had legal standing. They have an obligation to pay taxes based on the company’s proportion.Based on the research model has been proposed by the author. It indicated the variation of Tax Avoidance variables can be explained together with by Board Directors size’ ratio, Managerial Ownership, and Company Size variables in the amount of 26,5%. Whereas, its remaining in the amount of 73,5% was influenced by variables outside the research, for instance; Leverage variables, Liquidity, CSR and etc.Keywords : Board of Directors Size, Managerial Ownership, Company Size, Tax Avoidance
Pengaruh Orientasi Kewirausahaan, Inovasi, dan Kreativitas Produk terhadap Keunggulan Bersaing pada Usaha DR. Spicy Cepu Fadhillah, Islah; Novaria, Rachmawati; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5408

Abstract

ABSTRACTIn this study, the researcher will explain the test of several factors that can influence Competitive Advantage, which are Enterpreneurial Orientation, Innovation, and Product Creativity in the business of DR. Spicy Cepu. To be able to know the effect of Entrepreneurship Orientation, Innovation, and Competitive Advantage, so researcher used quantitative research methods for maximum results, with survey research using questionnaire as an instrument. The sample of this study used a non-probability sampling method (non-random sampling) using a purposive sampling technique of 100 respondents. The data analysis technique used is multiple regression analysis. The population of this study are consumers who have consumed products from DR. Spicy Cepu.Data from respondents were collected through distributing questionnaires that had been tested for Validity and Reliability Tests. From the validity test, it is obtained that the r value of all items is greater than the value of r table (0.361), so it is stated that the questionnaire is valid, and from the reliability test, the cronbach alpha value> 0.60 is obtained so that it can be concluded that the questionnaire is reliable. The results of this study indicate that all independent variables namely Entrepreneurial Orientation, Innovation, and Product Creativity have a positive influence on the dependent variable namely Competitive Advantage.Keywords: Entrepreneurship Orientation, Innovation, Product Creativity, and Competitive Advantage
ANALISIS BREAK EVEN POINT DAN MARGIN OF SAFETY SEBAGAI ALAT PERENCANAAN LABA PADA UD. BUDI JAYA MAKMUR LAMONGAN Arrizqi, M. Sawadil; Mulyati, Diana; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4633

Abstract

ABSTRAK It requires the proper management ability to see opportunities in the future. Hence, it is essential to take into account all the factors associated with cost, volume, and selling price. The purpose of this study was to determine the magnitude of the break-even point and the margin of safety in planning profits at UD. Budi Jaya Makmur. If the break-even point value and the value of the margin of safety are high, then the company is in good condition, or it will be easier to relate to its efforts to generate profits. However, when break-even point values and the value of the margin of safety in lousy, these values will apply otherwise.This research used quantitative methods that the data analysis performed by measuring the pattern of cost and sales volume development using time series analysis; break-even points analysis and margin of safety. The data supported by company data collected such as cost and sales data which had previously classified as cost and contribution distribution.The analysis shows that the break-even point value for 2020 is Rp.168,410,338 and for 2021 it’s Rp.172,961,248. The margin of safety for 2020 is 52.75%, and for 2021 it’s 53.23%, this means that if the actual sales of Kerupuk Terasi from UD. Budi Jaya Makmur are less than 52.75% in 2020 and 53.23% in 2021 from planned sales, the company will suffer losses. The profit margin is set at 20% so the company must reach sales of Rp.356,412,200 in 2020 and Rp.369,825,380 in 2021. Keyword : Forecasting, Break Even Analysis, Margin of Safety.
Pengaruh Harga, Keragaman Produk dan Store Atmosphere terhadap Kepuasan Konsumen pada Kedai Coffee Culture Jombang Nilasari, Febby; Pujianto, Agung; Nasution, Ute
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5404

Abstract

Abstract Now, with so many coffee shops popping up, consumers are free to choose a convenient, attractive coffee shop. Kedai Coffee Culture is one of the businesses in the coffee shop that has been around for a long time in the city of Jombang. Kedai Coffee Culture is known as a place to enjoy simple coffee, affordable prices and a comfortable atmosphere.This study aims to determine and analyze the effect of price, product diversity and store atmosphere both partially and simultaneously on customer satisfaction at Kedai Coffee Culture. This research uses causal associative methods and quantitative approaches. The population used is all consumers of Kedai Coffee Culture with a sample of 96 respondents. Data collection is done by distributing questionnaires. Data analysis using linear multiple regression analysis with the help of SPSS 22.The results of this study prove that price, product diversity and store atmosphere both partially and simultaneously have a positive and significant effect on customer satisfaction at Kedai Coffee Culture. Keyword : Price, Product Diversity, Store Atmosphere.
Pengaruh Kualitas Produk, Citra Merek danGaya Hidup terhadap Keputusan Pembelian Produk Merek Consina di Surabaya (Studi Kasus Pada Consina Store Dharmahusada Surabaya) Rahmawati, Silviya; Pratiwi, Ni Made Ida; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4629

Abstract

ABSTRACT Lately, more and more teenagers are doing outdoor activities or activities that are identical with adventure in the wild which has become a new lifestyle behind the glitter of technology in modern times. To be able to attract consumer buying interest, companies must strive to improve and maintain product quality with an appropriate selling price offset, and be able to answer the needs and desires of consumers. This study aims to determine the effect of product quality, brand image, and lifestyle on the purchasing decisions of Consina brand products at the Dharmahusada Store in Surabaya. The population in this study are consumers who have purchased Consina brand products at the Dharahusada Store in Surabaya. This study uses a purposive sampling technique to determine respondents as many as 100 people. The data collection method uses a questionnaire. The analysis used in this study is multiple linear regression analysis, F test, t test, coefficient of determination. The results of this study indicate that the quality of products, brand image, and lifestyle silmutan influence on purchasing decisions. Product quality, brand image and lifestyle partially influence purchasing decisions.  Keywords: Product Quality, Brand Image and Lifestyle
PENGARUH PROMOSI, FASILITAS, DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG DI WISATA KAMPOENG DJAWI JOMBANG Putri, Karlinda Anika Rigita; Mulyati, Awin; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5409

Abstract

ABSTRACTThis research conducted by the author with the titled The Effect of Promotion, Facilities, and Travel Attractions on Visiting Decisions. The author takes the tourism destination in  Kampoeng Djawi Jombang.Kampoeng Djawi  is a tourist destination in  Jombang city which seeks to bring up and introduce Javanese models of old days. Kampoeng Djawi Jombang was established in 2013. This tour has 5 clusters, each of which has its own characteristics.This study aims to find out and analyze how the influence of Promotion, Facilities, and Tourism Attraction on Visiting Decisions  The population in this study are visitors who will visit Kampoeng Djawi Jombang Tourism.The results showed that promotion and facilities had a positive and significant effect on the Visiting Decision, while the Attraction of Tourism did not significantly influence the Visiting Decision on the Kampoeng Djawi Jombang Tourism. This is because the Attractions of Kampoeng Djawi such as the type of performances that are less attractive and inadequate lodging in Kampoeng Djawi Jombang. In this study it is also known that the Visit Decision is influenced by the variable Promotion, Facilities, and Travel Attraction by 30.9% while the remaining 69.1% is influenced by variables or other factors not examined in this study such as Location, Ticket Prices, Quality Services and so on.
Analisa Pengelolaan Kas dalam Upaya untuk Menjaga Likuiditas pada Koperasi Agribisnis Dana Mulya Pacet Ningsih, Veryda ayu; Nasution, Ute; Mulyati, Diana
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.5190

Abstract

AbstractThe importance of cash management to manage effectively and efficientlyshort-term cash flows and existing cooperative cash balances by first looking at cash inflows and cash outflows,cashinflowsandcashoutflowswilloccurcontinuouslythroughoutthecooperative's lifetime. If the availability of cash is less then the cooperative cannot be optimal in carrying out its operational activities, whereas if the cooperative has excess cash it is also not good in its operational activities. Cash management is measured by analyzing cash inflows and cash outflows. This study aims to describe the analysis of cash management of liquidity in the Koperasi Agribisnis Dana Mulya Pacet. This type of research is a descriptive study with a quantitative approach. While the object of this research is the financial statements of the Koperasi Agribisnis Dana Mulya Pacet, located on Jl. Raya Pacet No. 5, Desa Pacet , Kecamatan Pacet, Kabupaten Mojokerto. The results revealed that based on an analysis of cash management is quite good, followed by the acquisition of liquidity which is still low and fluctuating every year in the cooperative. The decrease in the liquidity ratio is due to an increase in debt every year.To solve this problem, it is expected that the cooperative will pay more attention to the cash flow and lower the amount of debt so that the management of cash can bemaintained. Keywords :Cash Management, Liquidity
Pengaruh Harga Inovasi Produk Dan Promosi Melalui Media Online Instagram Terhadap Keputusan Pembelian (Survey Pada Konsumen Di Toko Handmade Shoes Surabaya) Agustin, Alfianti; Maduwinarti, Ayun; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5405

Abstract

ABSTRACT               The company must determine the marketing strategy used to compete. The marketing strategy applies the target market and marketing mix or better known as 4P (product, place, price and promotion). Companies are competing to dominate market share. By having a unique product, consumers will be interested, in this way the company will dominate the market. The purpose of this study was to determine the effect of Price, Product Innovation and Promotion on Consumer Purchasing Decisions in Surabaya Handmade Shoes Stores. As for supporting this research, the authors use quantitative methods with survey research using questionnaires as instruments. The population in this study were consumers who bought bags and shoes at the Handmade Shoes Store in Surabaya. The sample of this study used a non-probability sampling method (non-random sampling) with a purposive sampling technique of 100 respondents. The data analysis technique used is multiple regression analysis. The results of this study indicate that all independent variables namely Price, Product Innovation and Promotion through Instagram Online Media have a positive influence on the dependent variable namely the Purchasing Decision.Keywords: Price, Product Innovation, Promotion and Purchasing Decisions.
PENGARUH STORE ATMOSPHERE DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA WARUNG ASELA KABUPATEN SAMPANG MADURA Rahmawati, Mega; Tjahjono, Endro; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4630

Abstract

ABSTRACT The development of the business world in Indonesia is increasingly increasing, as evidenced by the increasing number of companies that stand and move in various businesses, including culinary businesses such as the Warung Asela business that is mushrooming every year. Store Atmosphere is one of the determining factors in the price of customer satisfaction. This study tries to explain the effect of store atmosphere and price on consumer satisfaction at Warung Asela Sampang RegencyThis researcher uses a quantitative method with survey research using a questionnaire as an instrument. The population in this study are consumers who have been to Warung Asela Sampang Regency. The sample of this study used a non-probability method (non-random sampling) using a purposive sampling technique totaling 100 respondents. The data analysis technique used is multiple regression analysis.The results of this study indicate that all independent variables namely store atmosphere and price have a positive influence on the dependent variable, namely customer satisfaction. Keywords: store atmosphere, price and customer satisfaction

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