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Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Published by Budapest International Research and Critics University Journal
ISSN : 26151715     EISSN : 26153076     DOI : DOI: https://doi.org/10.33258/birci
Core Subject : Religion, Economy, Humanities, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences
Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in Humanities: Language and Linguistics, History, Literature, Performing Art, Philosophy, Religion, Visual Arts. Social Sciences: Economics, Anthropology, Sociology, Psychology, Geography, Culture and Ethics Studies, Gender and Sexuality Studies, Area Studies, Archaeology, and other related areas and it is published in both online and printed versions.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5,360 Documents
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Marketing Communications and Promotion Strategies for Entrepreneurs Nalom Siagian; Suwardi Lubis; Erlina Erlina; Ritha F Dalimunthe
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5052

Abstract

Entrepreneurs assemble and unite all the necessary resources i.e. money, people, business models, strategies and the ability to take risks to turn new inventions into a workable business. A business refers to a marketing mix consisting of product, price, place and promotion. As a marketing mix, promotion has several challenges to the effectiveness and efficiency of the marketing message to be conveyed. For this reason, the concept of integrated marketing communication emerged which combines several marketing communication tactics into an integrated manner to increase the effectiveness and efficiency of marketing messages. Knowledge, understanding and implementation of integrated marketing communications will help an entrepreneur to help market his brand. This paper aims to conduct a theoretical study between entrepreneurship and integrated marketing communication as a method of marketing promotion. If carried out comprehensively, integrated marketing communications will help an entrepreneur to help him introduce, form a positive impression and retain his customers for his brand.
Determinants of Dividend Policy in Compass 100 Index Companies Yustika Dwi Novia; Marlina Marlina
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4778

Abstract

The writing in this study is a quantitative study that has the aim of knowing what are the determinants of dividend policy on the Kompas 100 Index companies. Companies that are included in the Kompas 100 Index during the 2015-2019 period are the objects of this research. A total of 31 companies were used as research samples by using the purposive sampling technique method. The tool used to analyze the data in this research is Microsoft Excel 2010 and test hypotheses using panel data regression analysis with Eviews 12.0 program and a significance level of 5%. The results of the study based on partial sample testing indicate that liquidity and leverage have no effect on dividend policy, and profitability has a significant negative effect on the company's dividend policy.
Satisfaction Factors and Farmers' Loyalty to the Virtako 300 SC Pesticide Brand Rian Priyatno
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5176

Abstract

Insecticide Virtako 300 SC is an insect toxin produced by PT Syngenta Indonesia. Companies that produce pesticides under various trademarks have stiff competition, therefore pesticide companies must be able to maintain loyalty from the pesticide brand by providing satisfaction for their consumers, so that consumers are satisfied with the results of the pesticides they buy so that consumers buy and use these pesticide products.  This study aims to 1) determine the characteristics of consumers Virtako 300 SC, 2) determine the level of satisfaction and level of consumer loyalty Virtako 300 SC. The analytical tools used are descriptive analysis, Importance Performance Analysis (IPA), Customer Satisfaction Index (CSI), and Loyalty Pyramid. Based on the analysis using the IPA method, the attributes that have good performance and are considered important by consumers of the Virtako 300 SC brand of pesticide products are the price attributes according to quality, well-known brands, attractive packaging, easily soluble in water, Virtako Pesticides have the ability to complete kills, and easy to find at the farm shop in Quadrant II. Attributes that need to be improved where these attributes are included in Quadrant I, namely the extension attributes of the company. However, overall, based on the results of the CSI calculation, the score is 73.7. The results of the Loyalty Pyramid are quite good, as seen at the higher level, the wider it reaches the Satisfied Buyer level. It means that the farmers who consume the Virtako 300 SC pesticide are loyal enough.
Analysis of Accountability and Transparency of Financial Management in Teluk Nayang Village, Pujud District, Rokan Hilir Regency Anita Anita; Siska Siska
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4929

Abstract

The purpose of this study is to examine the Accountability and Transparency of Village Fund Allocation Management in Teluk Nayang Village, Pujud District, Rokan Hilir Regency, which includes planning, implementation, administration, and reporting. This study employed a qualitative descriptive methodology. In-depth interviews, observations, and document studies were used to collect data, which was then analyzed utilizing an interactive analytical model in three stages: data reduction, data presentation, and conclusion. This study indicates that the Teluk Nayang Village Fund Allocation management has implemented the principle of accountability which Transparency, Participation, and Responsiveness support. To realize transparency in the direction of Village Fund Allocations, Teluk Nayang Village provides information to the community through village meetings and the installation of billboards containing information on Village Fund Allocations for each program design implemented by the VillageVillage. The Teluk Nayang Village Fund Allocation Report has also implemented the principles and principles of accountability that have been fully implemented for the physical and comprehensive Accountability of the Village Fund Allocation, as evidenced by the Village Financial Report realized by the APBDesa. However, there are obstacles faced in the form of delays in incoming funds from the center to the VillageVillage and the problem of human resources who have limitations in operating the financial system or village computerization that affect performance in the government of Teluk Nayang Village.
Anonymity Phenomenon In Base Fwb (Friends With Benefits) On Twitter And Motivation For Freedom Of Sexual Expression Intan Ayu Dewintya Kirana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5094

Abstract

 Anonymity has ( become a thing that is often found on social media today. Anonymity refers to an environment that involves secrets, hidden identities, and masks of personality. Anonymity is characterized by the "loss of identity" that results from the removal of certain elements such as names and addresses (Wallace, 1999). It is a topic that is often discussed since communication is carried out by the Internet.  HAI magazine once conducted a survey of teenagers. As a result, 46% of the 300 teenagers surveyed apparently had a second account which they referred to as an alter account (Rini & Manalu, 2019). There are several reasons why they create alter accounts, among others, to follow things that are not worthy of being followed by the original account, stalking other people without being caught, and so that they can be more expressive –something they can't do on the original account because of a sense of prestige- . The type base that an alter account fulfills is a base for FWB or friends with benefits. On Twitter, base refers to an account that retweets or uploads posts that match the theme of that account . Therefore, his followers usually also have the same pleasure as what the base uploads. The method used in this study is a qualitative method. Qualitative method is a method that makes the researcher a key instrument in an object with natural conditions (Sugiyono, 2005). Qualitative can also be defined as an analysis to understand the phenomena that occur in the subject under study in a special context, with various methods, and described in the form of words (Moleong, 2005). Behavioral FWB or friends with benefits is a behavior that is considered not in accordance with the norms in Indonesia and is a form of adultery. Zina, in the KBBI, is an act of sexual intercourse between a man and a woman who are not bound by marriage. In the five recognized religions in Indonesia, adultery is a sin and is not allowed at all. In the end, anonymity is a double-edged sword. It can be a way to protect one's identity, but it can also be misused for social deviance. This is in line with differing opinions from experts, such as Brazzier who agrees to anonymity on the pretext of avoiding information piracy and Levmore & Nussbaum who considers anonymity a source of negativity and online hostility 
Headhunting Digital Talents and Clients in Marketing’s Perspective in Binar Academy Della Suwarno Putri; Istyakara Muslichah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4813

Abstract

This study examined headhunting digital talents and clients in marketing’s perspective in Binar Academy. Binar Academy is the pioneer of digital talent factory and one step solution for digital transformation and talent development in Indonesia. This study used a qualitative method by interviewing 5 employees in the Job Connect team. This study explained the challenges of inbound and outbound marketing strategies. This study also described the way of the Job Connect team in engaging customers. The results of this study showed that the challenges of inbound marketing are familiarity, the quality of content, and the target market. While the challenges of outbound marketing are brand awareness, the persuasiveness of mass messages, and communication skill. Last, the way to engage customers that used in Job Connect teams are keeping the client in loop, making engagement sessions, and making an attractive content & sharing insight.
Analysis of Community Institution Empowerment as a Village Government Partner in the Participative Development Process Nina Angelia; Beby Masitho Batubara; Rizkan Zulyadi; Taufik Wal Hidayat; Riri Rezeki Hariani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 2 (2020): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i2.991

Abstract

This research focuses on analyzing the empowerment of social institutions as village government partners in the participatory development process. The location is in Percut Village, Percutseituan District, Deliserdang Regency. The background that is used as a reference for this research begins with the understanding that the urgency of villages in development in Indonesia is so urgent. The village is given authoritative to grow and develop in line with the development of its own community. Furthermore, the village holds millions of pieces of knowledge of the virtues of life and harmony of local wisdom that should be maintained, can be recognized from the mantra of three orders, namely; ordinances, manners, and manners (Zamroni, 2017). This kind of thinking construction is important to restate in order to examine the current relationship between the village government and the community (social institutions). Social institutions as partners of the Village Government have a very strategic role; start to formulate participatory development plans, implement, control, utilize, maintain and develop participatory development, mobilize and develop participation, mutual cooperation and community self-help, and foster dynamic development of the community in the context of community empowerment. Seeing the huge role that village community institutions have, it is important and interesting that this research is carried out to see the existence of community institutions as village government partners in the participatory development process. With this research, it will provide reference data for stakeholders related to community institution empowerment. In addition, it is an academic study in public policy and provides input to the village government regarding the reference to the model of community institution empowerment as a partner of the village government in order to work together to manage development in a participatory village. As for answering the problem of this study using qualitative methods and types of research with a descriptive approach. The targeted research output is a journal article and as a follow up will create a model in the institutionalization of village community organizations.
Indigenous Tourism Concept of Building Friendly Tourism for Indigenous Baduy People: Literature Study Rida Aulia; Retno Kusumastuti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4920

Abstract

Indigenous tourism has not become a priority approach in encouraging the tourism potential of the Baduy community which is managed by tourism stakeholders. Limited studies on the concept of indigenous tourism have made local parties focus only on promoting their culture and natural environment. This article aims to find out 1) how the steps of Lebak Regency tourism stakeholders in managing Baduy tourism through the indigenous concept. The research method was carried out qualitatively, through literature study. The results show that indigenous tourism is relevant as an alternative approach in managing cultural tourism that is friendly to the environment of the Baduy indigenous people. And the main key to indigenous tourism in Baduy lies in the management of control on the environment, community, industry and appropriate marketing strategies to harmonize environmental and Baduy culture conservation issues which have not been the focus of local governments.
Analysis of Fair Price Valuation of Shares in Investment Decision Making in Islamic Banking Issuers on the Indonesia Stock Exchange (Years 2018-2021) Mohammad Ibnu Hibban; Guntur Kusuma Wardana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5162

Abstract

In determining value (value) or commonly known as valuation, it has become mandatory for individuals or companies to express the value they have created. The main part of value extension in the valuation process is very necessary to be controlled by an investment analyst, this becomes important so that an investor can know what company has the potential to increase the value of the investment when investing. Moreover, the main goal of an investor is to seek profit or increase the value of what is invested. Therefore, the issue of value and investment decisions is an important thing to note for investors. The purpose of this study is to find out the fair value of Islamic banking shares on the Indonesia Stock Exchange so that it makes it easier to make investment decisions. From that background, this study was conducted with the title "Analysis of Fair Price Valuation of Shares in Investment Decision Making in Islamic Banking Issuers on the Indonesia Stock Exchange (2018-2021). This type of research is descriptive quantitative with a research sample of a number of three Sharia Bank companies listed on the Indonesia Stock Exchange in 2018-2021. The approach used is the method of calculating the price earning ratio (PER) and price to book value (PBV).From the results of the research shows that the investment decision that can be taken is if referring to the PER approach then we advise to buy shares in the company PT Bank Syariah Indonesia Tbk while on the PBV approach then we advise to buy shares in the company PT Bank Syariah Indonesia and PT Bank BTPN Syariah Tbk because the market value is still lower than its intrinsic value so that investors hope to achieve investment benefits from  increase in the difference in stock price.
Impact of TV Commercial, Social Media Advertising, and Point of Purchase on Brand Awareness Leading to Consumer Buying Intention on Brand “Cap Panda” Henry Sugiarto Prasetyo; Hendra Achmadi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4804

Abstract

This study analyzes the relationship between TV commercial advertisements, social media, and the formation of a relationship with the point of purchase on Brand Awareness that influences the decision to buy the FMCG product "Cap Panda". This ready to drink brand is well known of its product variants "liang tea" and grass jelly. This research using descriptive analysis according to the respective variables in the research model and their reflective indicators will be explained below. The value obtained comes from the overall answers of 160 research respondents from urban area such as Jakarta and Surabaya, according to the data input in the PLS-SEM. The results showed that of the three independent variables, TV and Social Media advertisements had a positive effect on the formation of Brand Awareness. Meanwhile, Point of Purchase showed negative significance. However, despite the establishment of Brand Awareness of the product “Cap Panda”, at least it is able to generate consumer buying intentions, especially related to liang tea products which are very recognizable.

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