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Contact Name
Muhammad Ridwan
Contact Email
bukharyahmedal@gmail.com
Phone
+6281375313465
Journal Mail Official
bukharyahmedal@gmail.com
Editorial Address
Komplek Jasari Muslim Jl. Perjuangan, Bandar Klippa, Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara 20371, Indonesia
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Unknown,
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INDONESIA
Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
ISSN : 26151715     EISSN : 26153076     DOI : DOI: https://doi.org/10.33258/birci
Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in Humanities: Language and Linguistics, History, Literature, Performing Art, Philosophy, Religion, Visual Arts. Social Sciences: Economics, Anthropology, Sociology, Psychology, Geography, Culture and Ethics Studies, Gender and Sexuality Studies, Area Studies, Archaeology, and other related areas and it is published in both online and printed versions.
Articles 5,360 Documents
The Influence of Digital Marketing and Promotion on Visiting Interest in Shangri-La Hotel Jakarta Gagih Pradini; Akristi Eni; Kumba Digdowiseiso
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5084

Abstract

Hotels are an alternative accommodation that is quite preferred by immigrants, so the price aspect greatly affects the interest and interest of immigrants to stay at the hotel.  Shangri-La Hotels Jakarta is a 5-star hotel located in sudirman area, Central Jakarta.  The purpose of this research is to find out the influence of Digital Marketing and Promotion on Visiting Interests at Shangri-La Hotel Jakarta.   Sampling in this study using purposive sampling techniques. The data in this study was collected through primary data, namely by distributing questionnaires to 98 respondents. Data analysis in this research uses testing techniques that are in SPSS 23. The results of the research prove that the digital marketing and promotion variables, together produce data that affects the interest in visiting at Shangri-La Hotel Jakarta.
Effect of Current Ratio, Return on Equity, Managerial Ownership, Sales Growth, and Asset Structure on Capital Structure in Retail Trade Companies Listed on the Indonesia Stock Exchange for the 2016-2020 Period Siti Dini; Vanessa Vanessa; Juvina Juvina
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5307

Abstract

The purpose of this test and analysis is to determine effect of current ratio, return on equity, managerial ownership, sales growth, and asset structure on capital structure in Retail Trade Companies listed on the Indonesia Stock Exchange for the 2016-2020 period. The method used is a quantitative approach. This population chose the Retail Trade Companies listed on the Indonesia Stock Exchange for the 2016-2020 period. In order to obtain the sample to be studied, purposive sampling technique was used. The total number of samples obtained were 7 issuers of the Retail Trade Companies listed on the Indonesia Stock Exchange for the 2016-2020 period. This research strategy uses multiple linear regression technique. Multiple linear regression technique consists of partial test (t), simultaneous test (F), and coefficient of determination test (R2). The results of partial test (t) show that current ratio and return on equity have a significant effect on capital structure. Meanwhile, managerial ownership, sales growth, asset structure have no a significant effect on capital structure. Simultaneous test results (F) show that current ratio, return on equity, managerial ownership, sales growth, and asset structure have a significant effect on capital structure. The results of the coefficient of determination test (R2) show that adjusted r square value of 0.820 means that capital structure is explained through the independent variables of 82 percent and the remaining 18 percent of capital structure is explained from other variables that are not included in this regression.
Effect of Use of Personal Protective Equipment and Personal Hygiene on Hypertension Incidence in Farmers in Dolok District, North Padang Lawas Regency in 2022 Hasanal Bolqia Siregar; Sri Malem Indirawati; Rahayu Lubis
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4959

Abstract

The purpose of this study was to determine and analyze the effect of use of personal protective equipment and personal hygiene on hypertension incidence in farmers in Dolok District, North Padang Lawas Regency in 2022. This type of research was an analytical observational with a cross sectional design. The population in this study are farmers who spray pesticides when farming in Dolok District, North Padang Lawas Regency, totaling 9,250 people. This sampling used simple random sampling technique. The sample in this study was 96. This study used multivariate logistic regression analysis. The results showed that use of personal protective equipment and personal hygiene had an influence on hypertension incidence in farmers in Dolok District, North Padang Lawas Regency in 2022.
Referring Expression in Black Mirror (Season 3 Episode 1: “Nosedive”): Pragmatics Study Amira Bellita Runadi; Ervina CM Simatupang
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5203

Abstract

The purpose of this study is to analyze and investigate the various forms of referencing expressions and their meanings in the serial movie Black Mirror: “Nosedive.” The descriptive analysis method was applied in this study. The information used was taken from Charlie Broker's movie scrip. The findings revealed four types of referring expressions, including pronouns (37.5%), proper nouns (25%), indefinite noun phrases (18.75 %), and definite phrases (18.75%). On the other hand, there are three types of meaning: contextual meaning (37.5%), grammatical meaning (37.5 %), and lexical meaning (25%).
Determinants of Use of the Indonesian Standard Quick Response Code (QRIS) on MSMEs in Ternate City Rheza Pratama; Hartaty Hadady; Muhsin N. Bailusy
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4853

Abstract

This research aims tooanalyze the effect of perceived risk and ease of use8on the decision to transact using QRIS on MSME actors in Ternate City, either partially or simultaneously. This research0is a hypothesis testing research (Hypothesi9testing) which aims to test the hypothesis proposed by the Research Team. The analytical model used in this study is a multiple linear regression equation model to analyze the effect of risk perception and user convenience6on the decision to make payments with2QRIS. Collecting data using a questionnaire with a purposive sampling technique as many as 60 respondents. Risk Perception and User Convenience contributed 72.2% to the decision to transact using QRIS in Ternate City MSME actors, the remaining 27.8% was explained by other variables outside the research model. The results of the t-test concluded that Risk Perception had no significant effect on the decision to transact using QRIS on MSME actors in Ternate City, while User Ease had a positive and significant effect on the decision to transact using QRIS on MSME actors in Ternate City. Based on the Anova Test,f-count value of 52.133 > t-table (2.766), it can be concluded that the variables of Risk Perception and Ease of Use together can influence the decision to transact using QRIS.
The Effect of Empowerment, Work Environment and Career Development on Employee Performance with Work Motivation as an Intervening Variable in the Government of Aceh - Indonesia Em Yusuf Iis; Wahyuddin Wahyuddin; Armanu Thoyib; Rico Nur Ilham; Irada Sinta
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5121

Abstract

This study aims to examine the effect of employee empowerment, work environment, and career development on the performance of Aceh Government employees. Data was obtained by distributing questionnaires to 150 employees. The data analysis method is Structural Equation Modeling (SEM). The results showed that employee empowerment, work environment, and employee career development had a significant effect on work motivation and employee performance. In addition, employee empowerment and work motivation have a direct and significant effect on employee performance, and career development and work environment also have a direct effect on performance. Work motivation partially mediates the effect of employee empowerment, work environment, career development on performance. The Aceh Government is expected to improve career development in order to create a conducive work environment to improve the performance of Aceh Government employees.
Application of Chatbot Using Chatbotika to Use Promote Product Business on the website of PT Services and Tourism West Java (Perseroda) Ardhi Akmaludin Jadhira
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4726

Abstract

One role important in the digital business era in operate business in the field of services and tourism in need interaction with customer is chatbots. Chatbot b isa said one  key confidential in support digital marketing and improve customer experience. Customer experience is supporter most important in a business process. With existence customer experience in chatbot sales becomes more practical without need throw away time and resources power, because chatbot provide 24 hour service and chat can customized based on segmentation and scale the customer. Chatbots are also capable scan needed information and automate response with fast and precise. Technology chatbot built use chatbot. Chatbotika is designed chatbot with technology Artificial Intelligence (AI) capable of imitate conversation human and role as digital assistant. After chatbot succeed integrated with Website Company, next is with do a test conversation to chatbot based on intents that have been made. Test results the showing that chatbot capable for give response relevant answer based on based on question asked customer. From the range score 0 to 1 intent product tested get score 0.83, which proves that intent work with good.
Influence of Income and Leadership Style during the Covid-19 Pandemic on Employee Performance and Their Implications on Operational Performance of Sea Ship Agent Company (Case Study at PT. Harapan Cipta Perkasa) Arief Supriatna; Edhi Budi Setiawan; Imam Sonny
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5004

Abstract

The Covid-19 pandemic outbreak which has led to the enactment of a central government policy for employees to work from home, both private employees and government employees, so that all systems and parties related to licensing. The delay in the process and the ship's operation to a halt and the ship's departure. This makes company leaders to look for solutions in dealing with these situations because the company is experiencing a decline in revenue, which has an impact on the income of each employee as well. The purpose of this study is to analyze and examine whether a decrease in income will have an impact on employee performance and company operations. The method used in this research is the method of Structural Equation Model (SEM) based on Partial Least Square (PLS). The results of the findings in this study are a partial decrease in income has a positive effect on employee performance and company operational performance but is not significant. Leadership style partially has a positive and significant effect on employee performance and company operational performance.
Representation of Virginity Value in the Surprised Marriage Series (Roland Barthes Semiotics Analysis) Gratxya Pattimahu; Danang Trijayanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5240

Abstract

Film has a great influence in shaping people's mindsets. The message or value contained in the film is certainly able to influence the audience both cognitively, affectively and conatively. Webseries Shocked Marriage is a series that tells the story of Lalita who is considered to have lost her virginity due to an accident. By using a qualitative approach with the perspective of Roland Barthes' semiotic theory to understand the denotative, connotative meanings, and myths of virginity contained in the Kaget Nikah webseries. The research data collection technique was obtained from the Shocked Marriage series by taking screenshots of images as primary sources and then classifying categories and linking them with Barthes' semiotic analysis. And secondary sources are obtained from books, printed and electronic articles, scientific journals and theses related to this research. The results show that the concept of virginity circulating in the community is interpreted the same way in the Shocked Marriage webseries. the membrane of blood and blood that comes out on the first night is interpreted as a symbol of female virginity. The blood membrane is used as a benchmark for a woman's virginity status with various characteristics, forms, causes, and others. The public perception of the integrity of the blood membrane that has been constructed is just a myth that appears and develops in people's lives.
The Relationship of Psychosocial Factors on Amphetamine Substance Addiction in Rehabilitation Medan Plus, Indonesia Yusuf Wibisono; Elmeida Effendy; Vita Camellia
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4885

Abstract

Amphetamines and other amphetamine-like substances are known to interfere with other mental and physical conditions, such as impaired social functioning. The relationship between substance-related disorders and social factors, socioeconomic factors play an important role in the prognosis of patients with substance-related disorders. In fact, amphetamine use has been found to be associated with several markers of social adjustment disability such as crime, other substance use, unemployment, suicide and homicide. This study aims to determine the relationship between psychosocial factors and amphetamine dependence in Medan Plus rehabilitation. This research is a one-time unpaired observational analytic study with a cross sectional approach. The research sample was obtained by means of non-probability sampling consecutive sampling type by recruiting 76 subjects based on age, gender, education level and occupation as risk factors for amphetamine dependence, which were patients with amphetamine dependence who were treated at the Medan Plus Rehabilitation for more than 1 year. In identifying the period of use and substance use, an ASSIST (Assement Smoking and Substance Involvement Screening Test) assessment was carried out, it was called amphetamine independent, the value was ASSIST 0-26, and the amphetamine dependence was ASSIST 27. There was a significant relationship between age (p=0.017), gender (p=0.001) and amphetamine dependence. There was no significant relationship between education (p=0.505), occupation (p=0.220) and amphetamine dependence. Factors influencing amphetamine dependence were gender (OR= 15.93), occupation (OR= 0.556), and age (OR= 0.106).

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