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Ares Albirru Amsal
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AMAR (Andalas Management Review)
Published by Universitas Andalas
ISSN : 24769282     EISSN : 2548155X     DOI : https://doi.org/10.25077/amar
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
AMAR (Andalas Management Review), with registered number ISSN 2548-155X (Online) and ISSN 2476-9282 (Print), is a peer-reviewed journal published twice a year (May and November) by The Management Institute, Faculty of Economics, Universitas Andalas. AMAR is intended to be the journal for publishing articles reporting the results of research on business and management. AMAR invites manuscripts in the various topics include, but not limited to, functional areas of Management and business administration, Marketing and consumer behaviour, Entrepreneurship and small business studies, Tourism and hospitality studies, Human resource management and leadership studies, Strategic management, Change and crisis management, Financial management and Islamic finance, Operation management, and Halal industry. Andalas Management Review (AMAR) aims at becoming a platform to disseminate high-quality research reports in the form of empirical as well as conceptual works particularly in the area of: Management and business administration. Marketing and consumer behavior. Entrepreneurship and small business studies. Tourism and hospitality studies. Human resource management and leadership studies. Strategic management. Change and crisis management. Financial management and Islamic finance. Operation management. Halal industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 99 Documents
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Analysis on the Effectiveness of Bung Hatta University's Promotion Linda Wati; Surya Dharma; Purbo Jadmiko
AMAR (Andalas Management Review) Vol 5 No 1 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.1.1-14.2021

Abstract

There has been tight and steep competition in Indonesian universities for prospective students due to the increasing growth of private higher education or universities in all regions. Bung Hatta University as one of the largest universities in the Higher Education Service Institutions (LLDIKTI) region X also faces the impact of this competition. This study aims to analyze and measure the effectiveness of promotions that have been carried out by Bung Hatta University in attracting new prospective students. This research is a descriptive study that aims to describe, explain, and validate research findings. This study found that the main source of information for students obtaining information about Bung Hatta University, including all faculties available, was the nuclear family or close family at 37.99%, the second source of information with a proportion of 19.55% was promotions on social media, internet and websites. Information from students currently studying comes in the third place with a proportion of 12.99%. The fourth place is alumni with a proportion of 8.84% , the fifth place is information from friends or neighbors, as much as 7, 82%, the sixth place is from electronic media at 5.17%, the seventh place is from Senior high school teachers in which the students study 2.09%, the eight source is from the visit of the university promotion team is 1.96%, the ninth source is from mass media, 1.96% and the last one, in the tenth place is information from employees or lecturers of Bung Hatta University is 1.54%. Several factors that encourage students to study at Bung Hatta University are the first one is the image of Bung Hatta University as Higher Education with a proportion of 60.20%, secondly is the economic aspect of 16.62%, the third factor is the student activities with a proportion of 14.11% and the fourth place is the physical aspect with the proportion of 9.08%.
The Effects of Mediating Job Satisfaction on Organizational Citizenship Behaviors with Servant Leadership and Human Relations as Antecedent Variables Ramdani Bayu Putra; Hasmaynelis Fitri
AMAR (Andalas Management Review) Vol 5 No 1 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.1.15-32.2021

Abstract

This study aims to analyze the Mediating Effects of Job Satisfaction on Organizational Citizenship Behaviors with Servan Leadership and Human Relations as Antecedent Variables in PT. Andalan Mitra Prestasi in the City of Padang. The population and sample of this study were 60 respondents with the sampling technique using the total sampling method. The method used is Structure Equation Modeling (SEM) with the help of the SmartPLS 3 program. The results showed that servant leadership and human relations factors have a significant positive effect in determining the level of job satisfaction and Organizational Citizenship Behaviors. Furthermore, it was also found that job satisfaction also determines or can motivate employees to have Organizational Citizenship Behaviors at work. This study also found that job satisfaction as a mediating or intervening variable can strengthen the influence of servant leadership and human relations in improving Organizational Citizenship Behaviors. The research results can be an input for organizations. In improving Organizational Citizenship Behaviors, management needs to strengthen and pay attention to the Servan leadership and Human relations factors accompanied by paying attention to increasing job satisfaction. So that the level of Organizational Citizenship Behaviors that is expected to be maximized can be realized.
Creating Customer Engangement and Customer Value within 15 second : How Tiktok Works for Content Marketing Yana Respati Dewi
AMAR (Andalas Management Review) Vol 5 No 1 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.1.33-45.2021

Abstract

Introduction/Main Objectives: This study iaims to analyze the effect of tiktok marketing-based content on customer engagement and customer value. Background Problems: Sosial media become major platform for marketing activities, and during pandemic covid on 2020 the social media used for marketing activities have shifted from Instagram to Tiktok. Therefore, this research explained how 15 second video can create customer engangement and customer value on product or services. Novelty: This research focused on customer engangement and customer value based on marketing content, but empirical studies of the context still limited or based on fan engangement (personal branding). Research Methods: This study was conducted using a quantitative analysis technique with path analysis method. The data obtained by distributing questionnaires online to 276 respondent which all of them are active users. Finding/Results: The result shows that video on tiktok with 15 second until 60 second duration has an impact for user. Different from existing media sosial platform, the effectiveness of using Tiktok requires accuracy and creativity of content. Interesting content does not necessarily attract consumers, but the content will provide product value or consumer attitudes towards the product. Conclusion: 90% of respondent agree that using Tiktok as marketing tools considered as an effective way. Especially when Tiktok become new-rising social media platform during the Pandemic 2020. Almost teens download the apps to join the trend, and until today, all the former infuencer on Instagram moves to Tiktok for creating the product ads content.
Antecedents of Intention to Purchase Counterfeit Products: Case in Indonesian Consumers Slamet Ahmadi; Harini Abrilia Setyawati; Santi Widhiastuti
AMAR (Andalas Management Review) Vol 5 No 1 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.1.46-60.2021

Abstract

The objective of this study was to scrutinize the effect of materialism and novelty seeking on counterfeit purchase intention through attitudes. Data were collected from the youth in Indonesia, collected 177 respondents, processed using the PLS wrap. The analysis using path coefficient analysis indicated that novelty-seeking and attitude had an effect on buying interest counterfeit purchase intention through attitudes. On the other hand, materialism had no effect on attitudes and interests. Limited sampling frame may affect the general findings.
Searching Effective Leader to Improve SME Performance: A Literature Review of Leadership Style Abdu Alifah; Anggraini Sukmawati
AMAR (Andalas Management Review) Vol 5 No 1 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.1.61-76.2021

Abstract

Empirically, previous studies found effective leadership style is critically important in improving small and medium enterprises (SME) performance in both developing and developed countries. However, many SME leaders face some problems related to leadership style due to the lack of understanding of which leadership style is appropriate. Hence, this study attempted to review various leadership styles associated with SME performance and variables that possibly mediate-moderate in-betweens. We explore in-depth 46 empirical research articles related to the leadership style and SME performance published between 2012-2021 through various reputable journal indexing sites. We found and categorized six different leadership styles that effectively improve SME performance containing transformational-transactional, entrepreneurial, sustainable, strategic, servant, as well as ethical and Islamic leadership. Among all the above leadership styles, transformational and entrepreneurial leadership are the most studied and empirically found effective in improving overall SME performance. Limitations and directions for future research are discussed further
The Relevance of Intellectual Capital Value in the Performance of Village-Owned Enterprises in the Tourism Sector Yosi Mardoni; Noorina Hartati; Helmiatin Helmiatin; Ni Wayan Marsha Satyarini
AMAR (Andalas Management Review) Vol 5 No 1 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.1.78-92.2021

Abstract

Village-owned enterprises (BUMDes) are village economic institutions with many obstacles in their journey, especially related to their performance. The primary purposes of this study are to analyze the performance of BUMDes from the perspective of intellectual capital and spiritual capital. A quantitative method with PLS-Structural Equation Modeling (SEM) was used to analyze this research. The research data was collected using purposive sampling, deliberately taking samples of several BUMDes to spread in Java island, Sulawesi island, Sumatra island, Maluku island, Kalimantan island, to Bangka Belitung island. The samples in this study were 129 respondents from several BUMDes that business unit in tourism village. The intellectual capital elements consist of human capital, spiritual capital, customer capital, and technology capital. This study indicates that human capital, spiritual capital, customer capital, and technology capital positively affect performance. Meanwhile, organizational capital does not influence performance
Brand Equity of A Tourist Destination: An Analysis of Domestic Tourists' Perspectives Chairunnisya Chairunnisya; Hapsari Setyowardhani
AMAR (Andalas Management Review) Vol 5 No 1 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.1.93-106.2021

Abstract

According to the Ministry of Tourism's performance in 2019, an increase in international tourist visits to 16.1 million persons resulted in a Rp 280 trillion increase in foreign exchange earnings. This industry currently provides 5.5 % to the national gross domestic product and is expected to grow to 9.9 % by 2025. The purpose of this study is to ascertain tourist behavior by evaluating the application of the Bukittinggi City Brand Equity as a tourist destination from the perspective of domestic tourists who have visited the Bukittinggi City and identifying the Brand Equity dimensions, namely brand awareness, brand loyalty, perceived quality, and brand image. This study employs a quantitative methodology. Explanatory studies utilizing hypothesis testing and descriptive analysis are the types of study. The data for this study came from an online survey of 150 domestic visitors that visited Bukittinggi. A one-sample T-test and mean ranking are used to determine how each dimension of Brand Equity is formed. The One-Sample T-Test revealed that the four dimensions had an effect on the behavior of tourists in Bukittinggi City.
Work Motivation, Organizational Culture, and Work Satisfaction as a Moderator of The Effect of Participation in Budgeting Toward Managerial Performance Tun Huseno
AMAR (Andalas Management Review) Vol 5 No 2 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.6.2.1-13.2021

Abstract

This study identifies how participation in budgeting affects performance in managerial. The moderating variables analyzed are work motivation, the culture of organization and work satisfaction while the sample involved in this research is the Regional Apparatus Organization (OPD) of the City of Bukittinggi, West Sumatera, Indonesia. The results show that participation in budgeting has a positive effect on the performance in managerial aspect; organizational culture and work satisfaction control the influence of participation in budgeting on the performance in managerial in the City Government of Bukittinggi, however work motivation does not moderate the influence of participation in budgeting on the performance in managerial in the City Government of Bukittinggi.
Halal Label: The Determinants of Purchase Decision Aprih Santoso; Nir Setyo Wahdia; M. Hasan Ma'ruf
AMAR (Andalas Management Review) Vol 5 No 2 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.6.2.14-37.2021

Abstract

This study aims to analyze the effect of the halal label, product quality, financial literacy and price on purchasing decisions for REVLON lipstick products in Semarang. The number of samples in this study were 100 respondents, the sampling technique was purposive sampling. The analytical tool used is path analysis, where previously tested the validity and reliability as well as the classical assumption test. The test results show that the halal label, financial literacy and price have a positive and significant effect on purchasing decisions for REVLON lipstick products in Semarang, while product quality has a negative effect on purchasing decisions. This study uses the halal variable as one of the determinants of purchasing decisions because it is still rarely used by previous marketing research studies with Muslim women as respondents. Research limitations: 1. The object used in this research only focuses on one product. 2. This study only uses 4 (four) independent variables, namely: Halal Label, Product Quality, Financial Literacy and Price. 3. This study only used a limited sample of 100 respondents.
Good Corporate Governance and Corporate Social Responsibility on Company Value Ellen Rusliati; Rieke Anneesha Ridwan
AMAR (Andalas Management Review) Vol 5 No 2 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.6.2.37-51.2021

Abstract

Company value is an assessment by investors of the company's overall performance which is often associated with stock prices. Maximizing the company value also means maximizing the prosperity of the shareholders. The purpose of this study is to find out the effect of Good Corporate Governance (GCG) Corporate Social Responsibility (CSR) on company value in the coal mining companies listed on the Indonesian Stock Exchange for the period of 2014-2018. Sample of 7 companies are determined by purposive sampling. The type of data used is secondary data using a panel data regression. The results of this study indicated that GCG and CSR have positive significant effect on company value, simultanously and partially. The implementation of GCG and CSR can increase company value, however, GCG has a bigger contribution and effect on it.

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