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Purnomo Ananto
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INDONESIA
Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif
Published by Politeknik Negeri Media Kreatif
ISSN : 23385049     EISSN : 27236323     DOI : https://doi.org/10.46961/jip.v8i1
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The journal presents researches in the fields related to the competence of design, printing technology, publishing, and hospitality, including photography, animation, fashion, packaging technology, and other creative industry sectors. The journal also considers the development study of character building due to the expertise referred to as capital for the entrepreneurial attitudes based development.
Arjuna Subject : Umum - Umum
Articles 165 Documents
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English Competence Barriers among Publishing Students at Higher Education Institutions in Jakarta: Challenges and Implications for Academic and Professional Success Putri, Liza Amalia; Clayton, Katherine
Jurnal Ilmiah Publipreneur Vol. 13 No. 1 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i1.1757

Abstract

This study investigates the barriers to English competence among publishing students at higher education institutions in Jakarta and explores the challenges these barriers pose for their academic and professional success. Despite the growing importance of English proficiency in the publishing industry and global academic communication, many students continue to struggle with language-related issues that hinder their learning outcomes and future career prospects. Through a mixed-method approach involving surveys and interviews with students and lecturers, the research identifies key obstacles such as limited exposure to English in daily academic contexts, lack of confidence in using English productively, and gaps in curriculum alignment with industry demands. The findings suggest that these barriers contribute to reduced engagement in English-based learning materials, limited participation in international publishing opportunities, and decreased competitiveness in the job market. The study concludes with recommendations for institutions to enhance English for Specific Purposes (ESP) instruction, integrate more authentic publishing-related English tasks, and foster an immersive language environment to better equip students for the global publishing landscape
RECEPTION ANALYSIS OF @DYANDRAACADEMY INSTAGRAM FOLLOWERS ON #BELAJARBARENGDYANDRA CAMPAIGN AS EVENT MANAGEMENT LEARNING MEDIA Devinta Cahya Ramadhanti; Emilianshah Banowo
Jurnal Ilmiah Publipreneur Vol. 13 No. 2 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i2.1836

Abstract

The increasing interest of the younger generation in the event industry, along with the growth of this sector in Indonesia, has encouraged universities and non-formal institutions to provide more structured learning opportunities. One alternative is the educational campaign #BelajarBarengDyandra conducted on Instagram @dyandraacademy, which introduces knowledge about event management in a practical way. The purpose of this study is to find out how followers perceive the campaign as a learning medium. The research uses Stuart Hall’s reception analysis model, which divides audience interpretation into dominant, negotiated, and oppositional positions. A qualitative descriptive method was employed through in-depth interviews with eight participants aged 18–25 years, supported by triangulated information from campaign organizers. The results show that most informants fall into the negotiated position, while a smaller number are in the dominant position. The conclusion indicates that #BelajarBarengDyandra functions as an initial learning platform about event management, although it cannot fully replace direct or formal learning.
The IMPLEMENTATION OF PRODUCTION STAGES IN THE RADIO FEATURE PROGRAM “Suara Dari Tanah Jauh” Ismed, Mohammad; Kayla Maisie Ayu Putri Muslim
Jurnal Ilmiah Publipreneur Vol. 13 No. 2 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i2.1847

Abstract

In order to create the radio feature program "Suara dari Tanah Jauh," this study examines the critical role that the producer plays in putting methodical production phases into place. The show tells the stories of Indonesian students who study overseas and how they adjust to different cultural settings. Data were gathered through literature research, online questionnaires using Google Forms, and listening to similar radio shows using a qualitative descriptive methodology. According to the study, the producer serves as the primary coordinator, making ensuring that all phases—from pre-production to production to post-production—run smoothly and in unison. To create an educational, poignant, and creative broadcast, the producer combines conceptual, artistic, technical, and management components. Additionally, it was discovered that the methodical use of production stages improved overall, maximized scheduling and budgeting, and fostered creative collaboration.
“REPRESENTASI SEKSUALITAS DAN RELASI KUASA DALAM FILM WAHYU (2024): ANALISIS SEMIOTIKA ROLAND BARTHES” Annisa Jasmine Asy-Syifa; Nikolas Muhammad Aulia; Putri Amalia Natasyach
Jurnal Ilmiah Publipreneur Vol. 13 No. 2 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i2.1869

Abstract

Film adalah sarana komunikasi berbasis visual yang digunakan untuk menggambarkan realitas sosial serta menyampaikan pesan melalui susunan adegan, tokoh, dan simbol-simbol di dalamnya. Dalam perkembangannya, film di Indonesia semakin sering mengangkat isu sensitif seperti seksualitas dan relasi kekuasaan, termasuk di lingkungan religius yang biasanya dianggap tabu untuk dibahas. Film Wahyu (2024) menghadirkan narasi yang menampilkan bagaimana penyimpangan seksualitas dan relasi kuasa dapat terjadi di pesantren, sehingga penting untuk dikaji sebagai bentuk representasi sosial dalam media. Penelitian ini bertujuan untuk mengetahui bagaimana seksualitas dan relasi kuasa direpresentasikan dalam film tersebut, serta untuk melihat bagaimana respons penonton terhadap penggambaran isu tersebut. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode analisis adegan film dan teori semiotika Roland Barthes untuk menafsirkan makna melalui level denotasi, konotasi, dan mitos. Hasil penelitian menunjukkan bahwa film Wahyu (2024) merepresentasikan penyimpangan seksualitas dan relasi kuasa melalui simbol-simbol visual yang menggambarkan ketidaksetaraan posisi antara pelaku dan korban. Selain itu, respons penonton terhadap film ini terbagi menjadi dua: sebagian mengapresiasi keberanian film dalam mengangkat isu tabu, namun sebagian lainnya menilai representasinya tidak sensitif dan berpotensi memperkuat stigma terhadap kelompok minoritas. Dengan demikian, film ini tidak hanya menyampaikan kritik sosial, tetapi juga memunculkan perdebatan mengenai etika representasi dalam media.
BRUTEFORCE ATTACK ANALYSIS VIA XMLRPC.PHP FILE ON WORDPRESS Nurrachman, Yusuf; R.Sulistiyo Wibowo, S.Sn.,M.Sn; Nofiandri Setyasmara, M.T
Jurnal Ilmiah Publipreneur Vol. 13 No. 2 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i2.1890

Abstract

WordPress provides an XML-RPC feature through the xmlrpc.php file for external communication. However, this filter is often exploited as a brute-force attack vulnerability because it supports system.multicall, which allows multiple login attempts in a single request. This study analyzed brute-force attacks against xmlrpc.php through simulations in a local environment using WPscan and a Python script called lokoscannerX_ver1. Testing was conducted using two scenarios: WordPress without security and WordPress with security using the Disable XML-RPC plugin and .htaccess file configuration. The results showed that WordPress without security was easily attacked and overloaded the virtual server on the test environment. Meanwhile, after implementing the Disable XML-RPC plugin, attacks were blocked and prevented, while the .htaccess configuration only blocked execution but still allowed user information to be detected. This study emphasizes the importance of disabling XML-RPC as a basic WordPress security measure.
ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING ON THE CONSUMER BEHAVIOR OF STUDENTS OF THE STATE POLYTECHNIC OF CREATIVE MEDIA Ridwan, Muhamad
Jurnal Ilmiah Publipreneur Vol. 13 No. 2 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i2.1947

Abstract

This study aims to analyze the influence of digital marketing on the consumptive behavior of students at Politeknik Negeri Media Kreatif. The research is based on the increasing use of digital and social media platforms as promotional tools that shape young consumers’ purchasing patterns. A quantitative approach with a descriptive associative method was employed. Data were collected through an online questionnaire distributed to 100 active students using a 6-point Likert scale. The results revealed that all items were valid and reliable, with Cronbach’s Alpha values of 0.838 for digital marketing and 0.920 for consumptive behavior. The regression equation obtained was Y = -21.34 + 1.05X, with a coefficient of determination (R²) of 0.3847. This indicates that digital marketing has a positive and significant influence on students’ consumptive behavior. These findings align with previous studies by Lestari and Hidayat (2023) and Kusuma and Sari (2022), which confirmed that digital promotions play a key role in increasing the consumptive tendencies of young consumers.
ANALISIS KEGIATAN EDITING SUBSTANTIF DAN COPYEDITING DALAM PROGRAM PRAKTIK MAGANG DI PENERBIT NEM Khalimatus Sa'diyah; Malihatul Amaliyah; Muhammad Tsaqiful A'la; Moh. Nasrudin; Nurul Hidayah
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2024

Abstract

Praktik pemagangan merupakan sebuah momentum mahasiswa untuk mempelajari salah satu jalur keilmuan secara langsung, tidak hanya sebatas teori-teori yang dipelajari di kelas saja, mahasiswa terjun langsung, praktik ke dalam mitra-mitra lembaga atau instansi. Hal ini dilakukan untuk membentuk bekal kesiapan kompetensi mahasiswa ketika telah dinyatakan lulus sarjana. Penelitian ini bertujuan untuk mendeskripsikan salah satu dari keterampilan atau standar kompetensi kerja nasional indonesia (SKKNI) bidang penerbitan buku, yaitu mengedit atau menyunting naskah, terkhusus pada aspek editing substantif dan copy editing di penerbit Nasya Expanding Manajement (NEM). Penelitian menggunakan pendekatan kualitatif deskriptif berdesain studi lapangan yang mengedepankan kegiatan editing substantif dan copy editing yang dipelajari mahasiswa selama proses magang. Data dikumpulkan melalui observasi langsung serta dokumentasi hasil kerja dan laporan kegiatan. Hasil penelitian menunjukkan bahwa kegiatan editing substantif dan copy editing dalam praktik magang di penerbit NEM sangat penting dilakukan dalam ranah kegiatan menyunting naskah dan merupakan salah satu aspek yang berperan besar mulai dari tahap pencarian naskah, menyunting atau mengedit naskah sampai ke tahap penerbitan naskah. Kata kunci: praktik magang penyuntingan, editing substantif, standar kompetensi kerja, copy editing
RECONFIGURING FAMILY COMMUNICATION IN THE DIGITAL AGE: TOWARD A VALUE NEGOTIATION MODEL AMONG URBAN MUSLIM FAMILIES Mohammad Ismed; Ummy Hanifah
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2056

Abstract

This research explores the transformation of family communication in the digital era, focusing on value negotiations within urban Muslim families. The rise of digital platforms has altered patterns of interaction, leading to conflicts between digital culture and Islamic values in increasingly interconnected societies like Indonesia. Although previous studies have looked into the influence of digital media on familial relationships, there has been little emphasis on how religious values shape communication practices. Employing an interpretive phenomenological methodology, this study examines five urban Muslim families through comprehensive interviews, observations, and documentation. The data were analyzed using the Miles and Huberman interactive model. The findings identify five unique communication models: adaptive-dialogical, relational-situational, restrictive-normative, individual self-regulated, and hybrid-negotiative. Value negotiation is recognized as an essential process that enables families to harmonize religious values with digital interactions. This study introduces a model of digital family communication based on value negotiation, which enhances theoretical understanding and practical application in the context of platform-driven environments
DYNAMICS OF PROFESSIONAL EDITING IN THE PUBLISHING INDUSTRY: AN ANALYSIS OF OPPORTUNITIES AND CHALLENGES AT NEM PUBLISHERS siti mutmainah; Ani Solikha
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2069

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis dinamika penyuntingan profesional di Penerbit NEM, khususnya pada aspek peluang dan tantangan dalam praktik penerbitan akademik. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam, observasi, dan dokumentasi yang kemudian dianalisis secara interaktif. Hasil penelitian menunjukkan bahwa proses penyuntingan dilakukan secara sistematis melalui beberapa tahapan, yaitu seleksi naskah, penyuntingan substansi, penyuntingan kebahasaan, proofreading, hingga tahap layout. Dalam proses tersebut, editor memiliki peran penting sebagai penjamin kualitas naskah sekaligus menjadi penghubung antara penulis dan pembaca. Selain itu, penelitian ini juga mengidentifikasi adanya peluang dan tantangan dalam dunia penyuntingan. Peluang yang muncul antara lain meningkatnya kebutuhan terhadap buku ilmiah serta semakin luasnya distribusi melalui platform digital. Namun, terdapat pula tantangan utama, yaitu keterbatasan sumber daya manusia yang memiliki kompetensi di bidang penyuntingan profesional. Oleh karena itu, penelitian ini merekomendasikan beberapa langkah strategis, seperti pengembangan kompetensi editor melalui pelatihan berkelanjutan, penyusunan standar operasional prosedur (SOP) penyuntingan, serta penguatan infrastruktur digital guna meningkatkan kualitas dan profesionalisme dalam proses penyuntingan. Kata kunci: penyuntingan profesional, peluang dan tantangan, Penerbit NEM.
DIGITAL COMMUNICATION IN DELIVERING HEALTH INFORMATION AT POSDAYA MENTENG BERKARYA, BOGOR BARAT DISTRICT, BOGOR CITY Mohammad Ismed; Amiruddin Saleh; Prameswari Handayani; Gita Juniarti; Jeon Woo-yeon
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2078

Abstract

The advancement of digital technology has significantly altered how public health information is shared, particularly within family-oriented community organizations like Pos Pemberdayaan Keluarga (Posdaya). This research seeks to evaluate the role of digital communication in conveying health information at Posdaya Menteng Berkarya, located in the Bogor Barat District of Bogor City. It aims to identify the types of digital media employed and explore both the facilitators and barriers encountered in this process. A qualitative approach was adopted for this study, utilizing methods such as observations, detailed interviews, and documentation analysis. The participants included administrators from Posdaya and health cadres engaged in community health communication efforts. Data analysis followed the interactive model proposed by Miles and Huberman, which involved data reduction, presentation, and drawing conclusions. The results indicate that face-to-face interpersonal communication remains predominant in health communication activities at Posdaya. In contrast, digital media are mainly used for administrative tasks and reporting functions. Health cadres are crucial as communicators within the community, acting as liaisons between health services and residents. Moreover, the research uncovered a trend of collective adaptation to digital tools among these cadres. This study concludes that successful community health communication hinges on a synergy between digital engagement and personal interaction, bolstered by enhanced digital literacy within the community

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