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Purnomo Ananto
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INDONESIA
Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif
Published by Politeknik Negeri Media Kreatif
ISSN : 23385049     EISSN : 27236323     DOI : https://doi.org/10.46961/jip.v8i1
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The journal presents researches in the fields related to the competence of design, printing technology, publishing, and hospitality, including photography, animation, fashion, packaging technology, and other creative industry sectors. The journal also considers the development study of character building due to the expertise referred to as capital for the entrepreneurial attitudes based development.
Arjuna Subject : Umum - Umum
Articles 146 Documents
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ANALISIS PENGARUH EFEKTIVITAS IKLAN PADA MEDIA TV TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX Rafli Ardiansah
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.490

Abstract

Industri sepeda motor adalah industri yang berkembang pesat di Indonesia, dikarenakan sepeda motor adalah kendaraan yang paling dekat dengan kehidupan sehari-hari masyarakat Indonesia, terutama sepeda motor berjenis scooter matic dikarenakan praktis dalam penggunaannya. Yamaha Nmax merupakan produk sepeda motor scooter matic  keluaran Yamaha yang paling laris saat ini padahal Yamaha Nmax bukanlah produk termurah yang dijual oleh Yamaha. Sejak pertama kali peluncuran Yamaha Nmax, Yamaha sudah menggunakan berbagai media untuk beriklan salah satunya adalah tv. Sampai saat ini iklan terutama iklan pada media tv, masih dianggap sebagai media iklan yang efektiv. Tujuan utama penelitian ini untuk mengetahui dan mengukur tingkat efektivitas Iklan tv terhadap keputusan Pembelian Sepeda Motor Yamaha Nmax dengan menggunakan EPIC model hasil pengembangan A.C Nielsen. Jenis penelitian yang dilakukan dalam penelitian ini yaitu penelitian survey kuantitatif dengan menetapkan populasi yaitu para pemilik dan pengguna Yamaha Nmax yang ditetapkan berdasarkan perhitungan sampling sebanyak 91 orang. Analisis data dalam penelitian ini menggunakan teknik koefisien korelasi dan koefsien regresi berganda yang diolah menggunakan program SPSS versi 25. Hasil perhitungan menunjukan kalau iklan tv cukup efektiv dan memiliki pengaruh sebesar 34,2% dalam mempengaruhi keputusan pembelian, serta saran yang diberikan yaitu : diharapkan agar Yamaha bisa lebih meningkatkan tingkat efektivitas dalam beriklan.
RANCANG BANGUN SISTEM PENERIMAAN PASIEN RAWAT JALAN PADA KLINIK DOKTER STEFAND BERBASIS JAVA DAN MYSQL Ivan Siregar
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.597

Abstract

Tujuan menurut penelitian merupakan bentuk sistem penerimaan pasien rawat jalan yang terstruktur dan terarah, menggunakan adanya penerimaan pasien rawat jalan yang telah terkomputerisasi bisa bermanfaat dan lebih efisien pada Klinik Dokter Steafand. Metode Research and Development (RD) yaitu suatu metode penelitian yang dipakai buat menyebarkan atau memvalidasi produk sebagai sesuatu yang lebih baik. Adapun pemilihan acara pelaksanaan yang dibuat memakai bahasa pemograman Java NetBeans MySQL menjadi pengelolaan database, menggunakan interface yang gampang dipahami user. Berdasarkan output penelitian, penulis menyimpulkan bahwa menggunakan sistem pengelolaan data yang terkomputerisasi bisa mengakibatkan pekerjaan lebih efektif dan efisien, berita lebih cepat, sempurna dan seksama dibanding sistem manual, dan data proses penerimaan pasien rawat jalan tersimpan pada sebuah database.
Model Pembelajaran Berbasis Proyek pada Mata Kuliah Praktik Kewirausahaan Untuk Menunjang Kemampuan Mahasiswa dalam Melakukan Promosi, Publishing dan Penjualan Produk Hasil Praktik Kuliah Muhamad Ridwan; Nova Darmanto; Dadang Syaputra
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.621

Abstract

This study aims to examine how the implementation of a project-based learning model is applied to a practical course at Polimedia Kreatif to design student self-employment in entrepreneurship. This study uses the classroom behavioral research method. This study presents data, facts, and circumstances arising in this area. The subjects of this survey are students of her Polimedia Kreatif Culinary Arts course in the 4th semester of 2022. The means used in the study were performing tasks, conducting business consultations, presenting products, and reporting evaluation results. Data from observations were analyzed using qualitative descriptive techniques. The results of the study concluded that the successful application of project-based learning models in entrepreneurship courses to promote student independence in the field of entrepreneurship was declared successful. In summary, her three measures of success in this study are task completion, report activity, and report writing.
IMAGE RESTORATION TECHNIQUES USING MAXWELL BOLTZMANN DISTRIBUTION Yulianto Agung Rezeki
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.603

Abstract

Image restoration technology has many functions and roles in various fields. With the image restoration technology, it is easy for human to describe something through the displayed pictures. However, in practice there are many shortcomings, one of which is the amount of noise and the resulting image is not clear. Therefore, the image restoration method is a solution that can be used to solve this problem. With image restoration, the image that have been previously produced can be modified so that the results are clearer. Maxwell Boltzmann distribution plays a very important role in supporting this image restoration method. The applications in Maxwell Boltzmann we will discuss in here are image restoration filters with Simulated Annealing in magnitude image restoration, modelling in adaptive spatial image restoration, and endoscopic image restoration. In conclusion, image technology can be found in various fields and with different technologies. 
STRATEGI PEMASARAN KARYA MAHASISWA UNTUK DIADOPSI MASYARAKAT MENGGUNAKAN MEDIA PERIKLANAN DENGAN DIGITAL MARKETING Dwi Mandasari Rahayu; Maria Ulfah Catur Afriasih
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.625

Abstract

Proses pembelajaran mahasiswa di saat pandemi mengalami perubahan menjadi daring dengan tetap mengerjakan tugas dan mengumpulkan karya. Belum ada yang mewadahi atau memfasilitasi karya tersebut untuk dapat diperkenalkan kepada masyarakat. Adaptasi terhadap perubahan dan pemanfaatan teknologi informasi memiliki peranan penting. Termasuk dalam bidang periklanan juga sudah beradaptasi dengan kemajuan teknologi. Media Periklanan menggunakan digital marketing untuk dapat diakses oleh masyarakat di berbagai wilayah. Hal ini juga bisa menjadi peluang yang baik untuk memasarkan dan memperkenalkan karya yang dihasilkan mahasiswa kepada masyarakat. Tujuan membuat strategi dengan menggunakan digital marketing untuk memperkenalkan dan mempromosikan segala bentuk karya mahasiswa yang kreatif dan inovatif kepada masyarakat. Dengan demikian dapat meningkatkan awarness sehingga karya tersebut dapat diadopsi oleh masyarakat. Metode yang digunakan dalam penelitian menggunakan metode kualitatif. Teknik pengumpulan data yang digunakan yaitu studi pustaka, observasi, wawancara dan kuesioner. Adapun tahapan pelaksanaan penelitian terdiri dari Pengumpulan Data, Edukasi Digital Marketing, Pengembangan Model Digital marketing, Implikasi Penerapan Digital Marketing dan Evaluasi.  Berdasarkan hasil penelitian maka dapat  disimpulkan bahwa media periklanan dengan menggunakan digital marketing dapat untuk memperkenalkan dan mempromosikan karya mahasiswa Polimedia kepada masyarakat. Dengan demikian dapat meningkatkan awarness masyarakat sehingga karya tersebut dapat diadopsi oleh masyarakat. 
DECISION SUPPORT SYSTEM PERFORMANCE ASSESSMENT SECURITY USING SAW METHOD Nanang Ingsap Putra
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.601

Abstract

Permasalahan yang terdapat pada PT. XYZ adalah belum ada nya suatu sistem informasi yang dapat membantu dalam proses penilaian kinerja security secara cepat dan tepat, kemudian dalam pembuatan laporan sering sekali terlambat diberikan kepada pimpinan perusahaan dikarenakan penyimpanan nya masih manual. Tujuan dirancangnya suatu sistem pendukung keputusan agar memudahkan bagian administrasi dalam proses penginputan data penilaian kinerja securiy serta mempermudah dalam pembuatan laporan kepada pimpinan. Metode yang digunakan dalam penelitian ini adalah Simple Additive Weighting (SAW) dalam penyelesaian permasalahan yang sudah diteliti. Hasil yang didapat dalam penelitian ini yaitu menghasilkan laporan data penilaian kinerja security dan memberikan ranking karyawan terbaik pada PT. XYZ yang akurat sehingga dapat membantu dalam membuat strategi di masa yang akan datang.  Sistem aplikasi yang dirancang sudah layak digunakan untuk proses penilaian kinerja security pada PT. XYZ karena sudah sesuai dengan kebutuhan, sehingga dapat mempermudah admin dalam proses penginputan data serta pembuatan laporan.
ENTREPRENEURIAL MOTIVATION FOR STUDENTS MAJORING IN PUBLISHING AT POLIMEDIA BASED ON SOFT SKILLS Carissa Dwilanisusantya; Purnomo Ananto
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.645

Abstract

This research is a causal associative research with a quantitative approach that aims to determine the entrepreneurship motivation of students in the Soft Skills-based publishing department. The type of data used in this study is qualitative descriptive research data. Sources of data for this study were obtained directly from filling out the questionnaire. The research population was all students of the Publishing Department of the Creative Media State Polytechnic and the sample of this study were third and fifth semester students who had received Entrepreneurship lessons as many as 134 people who were selected by probability sampling technique. The data analysis method used is simple linear regression. The results of this study indicate that soft skills play a very important role in the motivation of students of the Creative Media Publication Department in Jakarta. Recommendations are aimed at students who are expected to be able to apply indicators of improving social skills as an important factor in increasing motivation for entrepreneurship, especially in the type of goods/services entrepreneurship. 
LANGUAGE ACQUISITION IN PREWRITING, DRAFTING, REVISING, EDITING AND PUBLISHING Zalzulifa Zalzulifa; Liza Amalia Putri
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.673

Abstract

This research is back-worded by the pragmatic experiential learning problems theresearcher faces in daily routine activities of teaching learning from first to fourthsemester (2008-2021) at PoliMedia. It has accumulated into the researcher’s pragmaticfindings that teaching English for publishing students with its basic skills (reading,writing, listening, speaking) should be in line with the needed basic competencies oflanguage assessment in the publishing needed skills (pre-writing, drafting, revising,editing, and publishing). However, in order to assure the pragmatic findings it isneeded to do the academic analysis through the following academic researchmethodology, including: setting and time, research design, population and sample,data collection instrument, and data analysis. The research uses qualitative approachthrough seeing, observing, discussing and studying some related documents takenfrom questioannaire, interview, simulation and focus group discussion amonglecturers.. The data shows various level of language acquisition (reading, writing,listening, speaking) found in prewriting, drafting, revising, editing and publishing. While there are seventeen students’ needed technical skills to be supported in learningprocess, such as: 1). team working skills; 2) oral communication skills; 3) problemsolving skills, 4) customer handling skills, 5) management skills, 6) general IT userskills, 7) technical and practical skills, 8) office administration skills, 9) writtencommunication skills, 10) literacy skills, 11) numeracy skills, 12) IT professional skills,13) foreign language skills, 14) grappling with grammar skill, 15) speed reading skills,16) note-taking skills and 17) negotiating skills. 
ANALYSIS OF CONSUMER PREFERENCES AND TRAVEL BEHAVIOR IN JAKARTA'S TOURISM DISTRICTS TO HELP MAKE PROMOTIONAL PROGRAMS Maria Ulfah Catur Afriasih; Muhamad Ridwan
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.655

Abstract

Domestic travelers, also known as local tourists, made 603.2 million trips in 2021, according to the Central Statistics Agency (BPS). This figure grew from the previous year, when it was up 14.95 percent from 524.57 million trips. This research aims to examine Jakarta Tourist's preferences and customer behavior as part of attempts to develop a more successful tourism marketing strategy. It is also an attempt to understand market characteristics and desires in order to become a significant reference in the marketing of cultural tourist goods and the development of promotional programs. A field survey was done in Jakarta to aid in the implementation of the analysis and get the best possible findings. The sample approach utilized in this study was non-probability sampling using the online survey method since the data collection technique employed online questionnaires with the aid of Google Forms utilizing the self-administrated questionnaire method. Online surveys are conducted with uncontrolled distribution, meaning that the questionnaire can be completed by anybody, anywhere. The screening questions in the questionnaire, however, decide whether the responder is included in the sample. With a total score of 856, the top five consumer preferences for picking the most popular tourist locations include tourist attractions with plenty of rides, utilizing air transportation, going on culinary excursions, and staying at hotels Keyword: consumen preferences, consumer behaviour, local tourism
DEVELOPMENT OF HAZARD IDENTIFICATION GAME MODULE THROUGH GDD TO GROW PRO-SAFETY BEHAVIOR IN GRAPHIC ENGINEERING VOCATIONAL STUDENTS Elviana Elviana
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.620

Abstract

The goal of this research is to create a desktop game-based gaming module for students majoring in graphic engineering. A research and development design was used in this work (R N D). For this study's analysis of the demands of students in occupational safety and health, 54 graphic engineering students were used. Following that, two media and health promotion specialists were used to determine whether the game's development was genuine. This study led to the creation of a game module in the form of a GDD (Game Design Document). The module's quality has been rated as good and requires to revise.

Page 11 of 15 | Total Record : 146

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