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Purnomo Ananto
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Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif
Published by Politeknik Negeri Media Kreatif
ISSN : 23385049     EISSN : 27236323     DOI : https://doi.org/10.46961/jip.v8i1
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The journal presents researches in the fields related to the competence of design, printing technology, publishing, and hospitality, including photography, animation, fashion, packaging technology, and other creative industry sectors. The journal also considers the development study of character building due to the expertise referred to as capital for the entrepreneurial attitudes based development.
Arjuna Subject : Umum - Umum
Articles 146 Documents
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THE IMPACT OF ONLINE ADVERTISING USING THE FACEBOOK PLATFORM ON ONLINE PRODUCT PURCHASE DECISIONS IN STIE RAHMANIYAH SEKAYU STUDENTS Hendry Wijaya; Dadang Syaputra; Heni Ulpa
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.619

Abstract

The aim of this study is to explain how online advertising via Facebook influences the decision to buy online products for STIE Rahmaniyah Sekayu students. The sample uses the Slovin formula. The data collection method used a questionnaire to the STIE Rahmaniyah Students of the Management Study Program and the Accounting Study Program. Data were analyzed using the Quantitative Method using SPSS 20.0 for windows software. The results of the study show that in data analysis it can be seen that the advertising regression coefficient (X) is 0.289 indicating that every time there is an addition to an online purchase decision of 1 unit, while the other variables are constant, this will affect the online purchase decision by 0.289. The coefficient is positive, meaning that there is a positive relationship between advertising (X) and online purchase decisions (Y) (Case Study in Management Students at STIE Rahmaniyah Sekayu). The correlation coefficient of 0.226 indicates that there is a positive but not too strong or not too influential relationship between advertising variables via Facebook social media and online purchase decisions. Besides that, the determinant correlation coefficient of 0.051 shows that the advertising variable through Facebook social media in this study is able to explain 5.1% of online purchasing decisions, while the rest is explained by other variables outside this study. Based on the results of hypothesis testing (t test), it is known that the value of tcount is 2.109 while ttable is 1.9882, because the value of tcount ttable is (2.109 1.9882), then HO is rejected and Ha is accepted. This means that there is an influence of advertising through Facebook social media on online product purchasing decisions. Keywords: Work Culture, Work Environment, Work Motivation, Path Analysis
Food Innovation of Sundanese Nasi Liwet, How New Formulation and Brand Advertise New Food Product Dimas Bayu Pinandoyo; Sucheta Khubber
Jurnal Ilmiah Publipreneur Vol 11, No 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.708

Abstract

Sundanese Nasi Liwet have less acceptance especially in consumers. Innovation was conducted to improve the consumers and markets acceptance of Sundanese Nasi Liwet. Innovation was adopting fusion method, while branding was changed by branding new innovated product with “Kubu Liwet”. The new product had yellow color made with original recipe. The condiment was crispy fried chicken skin and stir-fried chayote. Topping that being used was sambal matah. Open sensory evaluation and marketing test was conducted to measure the success rate of advertisement by formulation and branding. Open sensory evaluation was conducted toward 100 consumers in Bogor City. Sensory evaluation conducted by applying level 5 Likert scale. Market acceptance conducted by measuring average daily sell point of product during 6-week market time.  Overall acceptability improved from 3.62/5 to 4.33/5.  Average daily selling product of original Nasi Liwet was 6.4 while innovated product was 13.4. It was found that the new formulation and brand successfully advertise the new innovated Sundanese Nasi Liwet.
E-CATALOGUE SEBAGAI BASIS DATA DAN MEDIA PROMOSI BUKU KARYA MAHASISWA PRODI PENERBITAN Nurul Akmalia; Suratni Suratni; Refi Yuliana; Putri Surya Cempaka; Freddy Yakob
Jurnal Ilmiah Publipreneur Vol 11, No 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.677

Abstract

Publishing is one of the creative industry sub-sectors that continues to grow in Indonesia. This research was carried out as a form of implementing digital publishing knowledge and digital marketing communication knowledge in the Publishing Study Program at Polimedia. The purpose of this research is to explain the creation of a digital catalogue that functions as an archive or database of the works of Publishing Study Program students, and as a promotional medium to a wider audience, as well as a capital for future entrepreneurial practices. The method used is qualitative-descriptive research with data collection techniques through literature/document studies, observation, and interviews. In practice, the research team carried out four stages of work, namely: (1) planning the concept of a website and digital catalogue, (2) compiling data and creating a manual catalogue, (3) compiling website content and website design, and (4) data integration (catalogue) to the website. The results obtained from this applied research are the establishment of a website http://katalog-bukupolimedia.my.id as a digital catalog of works by the Publishing Study Program students at Polimedia.
THE INFLUENCE OF PRODUCT PRICE PERCEPTIONS AND PRODUK QUALITY ON PEOPLE’S PURCHASING DECISIONS IN ONLINE SHOPPING IN THE KELUANG SUB DISTRICT Hendry Wijaya; Dadang Syaputra; Laidi Subardi; Febriyanti Febriyanti
Jurnal Ilmiah Publipreneur Vol 11, No 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.693

Abstract

This study aims to explain the influence of perceptions of product prices and product quality on people's purchasing decisions in shopping online for the people of Keluang District. The sample uses the Slovin formula. The data collection method used was to give questionnaires to the people of Keluang District, Musi Banyuasin Regency. Data were analyzed using the Quantitative Method, namely using the reliability test of the questionnaire, the classical assumption test, multiple regression analysis, correlation analysis, determination analysis, F test and T test with the help of SPSS 15.00 software for windows. The results of the study show that testing the hypothesis shows that partially there is a significant influence between the perception of product price (X1) and product quality (X2) on people's purchasing decisions in shopping online in the Keluang sub-district. Testing the effect of the independent variables together (simultaneously) on the dependent variable is carried out using the F test, stating that the hypothesis states that there is a simultaneous significant influence between the perception of product price (X1) and product quality (X2) on people's purchasing decisions in shop online in the Keluang sub-district community..
Strategi Memasarkan Makanan Betawi Menggunakan Website Sebagai Media Periklanan Dwi Mandasari Rahayu
Jurnal Ilmiah Publipreneur Vol 11, No 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.695

Abstract

Peningkatan penggunaan internet saat ini semakin tinggi disertai dengan semakin maraknya masyarakat menggunakan website. Website dapat digunakan untuk memberikan informasi suatu produk sehingga produk dapat diiklankan kepada masyarakat.  Selain itu pengaruh pengguna website  untuk transaksi jual beli juga semakin banyak digunakan sehingga memudahkan masyakat untuk melakukan transaksi belanja dengan cara online. Metode belanja dengan cara online saat ini lebih banyak diminati oleh masyarakat. Masyarakat lebih mudah memahami produk yang ditawarkan dan menghemat waktu transaksi belanja. Permasalahan pada penelitian ini yaitu masyarakat yang kurang memahami makan khas betawi, dan UMKM makanan Betawi yang belum menggunakan website untuk memasarkan produknya. Para pemilik usaha masih menggunakan cara konvensional untuk menjual produk makanan  Betawi. Adapun tujuan penelitian ini yaitu untuk memperkenalkan makanan Betawi kepada masyarakat dengan pangsa pasar yang luas, mudah diakses serta sebagai sarana bagi UMKM makanan Betawi untuk mengiklankan produknya. Penelitian ini menggunakan metode kualitatif. Pengumpulan data yang digunakan menggunakan wawancara, kuesioner  dan studi pustaka. Hasil dari penelitian ini bahwa terjadi peningkatan penggunaan website untuk mengiklankan produk makanan Betawi. Dengan demikian mempengaruhi pemahaman masyarakat tentang produk makanan Betawi dan meningkatkan pemasaran. Maka dapat disimpulkan dengan adanya website saat ini masyarakat menjadi lebih tertarik  untuk membeli produk makanan Betawi  serta UMKM yang menjual makanan Betawi mengalami peningakatan dalam segi penjualan produk.
The Impact of Television Migration on Indonesian Citizens Hadisti Nur Adrian
Jurnal Ilmiah Publipreneur Vol 11, No 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.769

Abstract

This research article aims to investigate the impact of television migration on Indonesian citizens. With the rising popularity of satellite television and over-the-top (OTT) streaming platforms, traditional terrestrial television has encountered significant challenges in retaining its viewership. This article explores the social and cultural consequences of television migration as well as the government interventions focusing on the potential effects it has on the Indonesian population. The results contribute to a deeper understanding of the implications of television migration in a rapidly evolving media environment.
THE INFLUENCE OF PRODUCT QUALITY, PROMOTIONS AND PRICES ON CONSUMER DECISIONS IN CHOOSING PADANG PUSAKO KARYA UJUNG MEDAN Syaputra, Dadang; Yunus Fitriady, Mochamad; Syafriyandi, Syafriyandi; Telaumbanua, Faudunasokhi
Jurnal Ilmiah Publipreneur Vol. 11 No. 2 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i2.973

Abstract

This research aims to explain the influence of product quality, promotion and price on consumer decisions in choosing Padang Pusako Karya Ujung Medan Restaurant. The sample uses the Malhotra Formula. The data collection method used was by giving questionnaires to consumers of the Padang Pusako Karya Ujung Medan Restaurant. Data were analyzed using the Quantitative Method, namely using questionnaire reliability tests, classical assumption tests, multiple regression analysis, correlation analysis, F test and T test with the help of SPSS 22.00 for Windows software. The results of the research show that hypothesis testing shows that partially there is a significant influence between product quality (X1) and promotion (X2) on consumer decisions in choosing the Padang Pusako Karya Ujung Medan Restaurant, while the Price variable (X3) has no significant influence on the Decision variable. Consumers in choosing the Padang Pusako Karya Ujung Medan Restaurant. Testing the influence of the independent variables together (simultaneously) on the dependent variable is carried out using the F test, stating that the hypothesis states that there is a significant influence between product quality (X1), Promotion (X2), and Price (X3) on consumer decisions chose the Padang Pusako Karya Ujung Medan Restaurant. Keywords: Marketing Management, Product Quality, Promotion, Price, Consumer Decisions
Smartphone Camera as a Marketing Icon: Roland Barthes' Analytical Approach to Advertising Strategies putra, Yuda syah; Riana, Irpan
Jurnal Ilmiah Publipreneur Vol. 11 No. 2 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i2.978

Abstract

ABSTRACT                                                      This article delves into the role of smartphone cameras as marketing icons through the analysis of Roland Barthes' perspective on advertising strategies. The primary focus is to explore how smartphone cameras serve not only as functional tools but also as cultural symbols influencing consumer perceptions. The main objective of this article is to elucidate the marketing strategies of smartphone cameras through Barthes' conceptual framework, identifying signs and symbols used in advertisements, and investigating their impact on modern consumer culture. The article also aims to provide in-depth insights into how positive and emotional images are crafted to reinforce the position of smartphone cameras as marketing icons. The research methodology employs Roland Barthes' analytical approach, particularly the concept of semiotics, to dissect the advertising structure of smartphone cameras. Case studies are used to provide concrete and comprehensive examples of how marketing strategies are implemented in smartphone camera advertisements. The analysis results indicate that smartphone cameras are not merely utilized as technological tools but are also constructed as symbols of status and self-expression. Advertising strategies successfully create myths surrounding smartphone cameras, influencing consumer perceptions and shaping a positive image deeply rooted in consumer culture. In conclusion, it can be inferred that smartphone camera marketing goes beyond technical features, leveraging symbolic concepts to create a deeper allure. This conclusion underscores the importance of understanding semiotic aspects in advertising to unearth broader implications related to consumer culture and the dynamics of marketing technological products. 
FOTO RERUNTUHAN RADIO MALABAR GUNUNG PUNTANG (FOTOGRAFI SEBAGAI ALAT KOMUNIKASI UNTUK MEMPROMOSIKAN CAGAR BUDAYA) Riana, Irpan; Putra, Yuda Syah
Jurnal Ilmiah Publipreneur Vol. 11 No. 2 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i2.979

Abstract

Penelitian ini mengeksplorasi peran fotografi sebagai alat komunikasi dalam konteks promosi cagar budaya, dengan fokus pada Reruntuhan Radio Malabar Gunung Puntang. Mengadopsi pendekatan kualitatif dan studi kasus, penelitian ini menganalisis secara mendalam karya-karya fotografi yang menggambarkan keindahan dan nilai sejarah reruntuhan tersebut. Hasil analisis visual mengungkapkan bahwa fotografi tidak hanya mengabadikan keadaan fisik, tetapi juga menciptakan narasi visual yang memikat. Penggunaan komposisi yang baik, pencahayaan yang cerdas, dan fokus pada elemen estetik berhasil meningkatkan daya tarik foto-foto tersebut. Temuan dari wawancara dengan masyarakat dan pengunjung menunjukkan bahwa fotografi mampu merangsang kesadaran, apresiasi, dan keterlibatan emosional terhadap cagar budaya. Strategi visual yang efektif, termasuk penggunaan media sosial sebagai saluran distribusi, juga terbukti dapat memperluas jangkauan pesan promosi cagar budaya. Penelitian ini memberikan kontribusi bagi pengembangan strategi komunikasi visual yang lebih inovatif dan berdampak positif dalam pelestarian dan peningkatan apresiasi terhadap warisan budaya di Indonesia. Dengan demikian, fotografi bukan hanya sebagai alat dokumentasi, tetapi juga sebagai medium yang dapat memberdayakan kesadaran masyarakat dan mendukung upaya pelestarian cagar budaya di tengah arus perkembangan teknologi dan perubahan sosial. 
PENGGUNAAN TEKNIK HIGH SPEED PHOTOGRAPHY PADA PEMOTRETAN WATER SPLASH wibowo, sulistiyo; Nurrachman, Yusuf; Setyasmara, Nofiandri
Jurnal Ilmiah Publipreneur Vol. 11 No. 2 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i2.982

Abstract

Setiap benda, baik benda mati ataupun benda hidup pada hakekatnya dapat bergerak atau bisa berpindah tempat. Benda hidup tentu memiliki kemampuan bergeraknya sendiri sesuai dengan genetika dan anatominya, benda hidup dapat bergerak dengan cepat dan lambat sesuai dengan keinginan atau kodratnya. Benda mati pun dapat bergerak jika yang menggerakkan adalah benda hidup atau melalui mekanisme program dan memiliki sumber tenaga seperti bahan bakar atau batre.Dalam konteks fotografi setiap pergerakan baik benda mati ataupun benda hidup dapat direkam sesuai dengan keinginan fotografernya itu sendiri. Shutter Speed (S) adalah mekanisme atau metode perekaman gambar dimana bilah rana terangkat dengan kecepatan tertentu sehingga cahaya yang membawa gambar dengan bantuan lensa masuk ke dalam film atau sensor digital sehingga terjadilah proses perekaman gambar. Seorang fotografer dapat menentukan dan memilih kebutuhan terbaik dalam mengabadikan gambar bergerak, baik berupa gambar beku (freeze) dengan teknik High Speed  dimana kecepatan Shutter Speed relatif sangat cepat sehingga dapat membekukan pergerakan subjek yang cepat bahkan sangat cepat. Atau menggunakan teknik lambat (Slow Motion), dimana  fotografer mengatur kecepatan shutter pada nilai yang rendah sehingga gambar yang dihasilkan terlihat memiliki jejak gerak.Pada penelitian kali ini penulis akan mengekspolrasi penggunaan teknik High Speed Fotografi pada media air (Water Splash) dengan cara menggabungkan subjek seperti buah-buahan, sayuran dan benda lainnya yang dipadukan dengan air dalam media kaca sehingga menambah nilai artistik dari pemotretan tersebut. Adapun teknik pencahayaan akan penulis rancang seideal mungkin agar tekstur dari benda dan juga air muncul dengan lebih menarik. Semoga penelitian ini dapat memberikan manfaat lebih bagi lembaga dan khususnya bagi penulis secara pribadi.

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