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Purnomo Ananto
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INDONESIA
Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif
Published by Politeknik Negeri Media Kreatif
ISSN : 23385049     EISSN : 27236323     DOI : https://doi.org/10.46961/jip.v8i1
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The journal presents researches in the fields related to the competence of design, printing technology, publishing, and hospitality, including photography, animation, fashion, packaging technology, and other creative industry sectors. The journal also considers the development study of character building due to the expertise referred to as capital for the entrepreneurial attitudes based development.
Arjuna Subject : Umum - Umum
Articles 146 Documents
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THE RELATIONSHIP BETWEEN INTERPERSONAL COMMUNICATION IN A PSYCHOLOGICAL PERSPECTIVE WITH SELF-HARM BEHAVIOR ON COLLEGE STUDENTS Artur, Ifah; Dwilanisusantya, Carissa; Muhammad, Kemal Virgie
Jurnal Ilmiah Publipreneur Vol. 12 No. 2 (2024): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v12i2.1590

Abstract

Self-harm behavior or known as self-harm has become a phenomenon among college students. Self-harm actions carried out by students are caused by the inability to handle the problems faced, more than 70% of respondents stated that self-harm actions were caused by personal problems such as family problems and problems with partners. These self-harm actions cause various impacts, ranging from short-term impacts to long-term impacts which if not supported or handled properly, will disrupt the potential and life of students in the future. This study aims to determine the relationship between interpersonal communication from a psychological perspective with self-harm behavior among college students. This study uses a quantitative approach, with a data collection method using a survey in the form of a questionnaire. The questionnaire was developed by researchers from Schutz's interpersonal needs theory. The results show that interpersonal communication activities from a psychological perspective have a relationship with self-harm actions. Interpersonal communication that meets interpersonal needs in the indicators of inclusion, control, and affection of individuals with self-harm behavior can help change self-harm behavior for the better.
IMPLEMENTASI KOMUNIKASI PEMASARAN DIGITAL POLITEKNIK NEGERI MEDIA KREATIF JAKARTA DALAM PROSES PENERIMAAN MAHASISWA BARU TAHUN AKADEMIK 2018-2021: Marketing Communication, Polimedia, AIDA, New Students eno, trisna_rudi; Oktaviana Purnamasari; Mohammad Ismed; Imanuel Ronald David Mongkau
Jurnal Ilmiah Publipreneur Vol. 12 No. 2 (2024): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v12i2.1575

Abstract

The State Polytechnic of Creative Media, also known as Polimedia, is a state vocational higher education institution located in Jakarta. As a state vocational education institution, Polimedia participates in national admissions for new students, such as the National Selection for State Polytechnic Entrance (SNMPN), Joint Selection for State Polytechnic Entrance (SBMPN), the National Selection for State Higher Education Entrance (SBMPTN) specifically for applied bachelor's programs, and the Independent Exam conducted by Polimedia itself. The purpose of this research is to identify the marketing steps taken by Polimedia in recruiting prospective new students. This is closely related to the planning of the marketing communication concept implemented by Polimedia. The AIDA marketing communication model applied by Polimedia is very interesting to study in a research context. Through a qualitative approach and descriptive method, along with observation and in-depth interviews with sources, the steps Polimedia takes in implementing the AIDA concept can be understood. The result is an achievement for Polimedia, which has seen an increase in the number of prospective students wishing to enroll in Polimedia from year to year. More than 8,000 people compete for 2,000 seats at Polimedia—a significant impact. Keyword: Marketing Communication, Polimedia, AIDA, New Students
E-CATALOGUE SEBAGAI BASIS DATA DAN MEDIA PROMOSI BUKU KARYA MAHASISWA PRODI PENERBITAN Akmalia, Nurul; Suratni, Suratni; Yuliana, Refi; Cempaka, Putri Surya; Yakob, Freddy
Jurnal Ilmiah Publipreneur Vol. 11 No. 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.677

Abstract

Publishing is one of the creative industry sub-sectors that continues to grow in Indonesia. This research was carried out as a form of implementing digital publishing knowledge and digital marketing communication knowledge in the Publishing Study Program at Polimedia. The purpose of this research is to explain the creation of a digital catalogue that functions as an archive or database of the works of Publishing Study Program students, and as a promotional medium to a wider audience, as well as a capital for future entrepreneurial practices. The method used is qualitative-descriptive research with data collection techniques through literature/document studies, observation, and interviews. In practice, the research team carried out four stages of work, namely: (1) planning the concept of a website and digital catalogue, (2) compiling data and creating a manual catalogue, (3) compiling website content and website design, and (4) data integration (catalogue) to the website. The results obtained from this applied research are the establishment of a website http://katalog-bukupolimedia.my.id as a digital catalog of works by the Publishing Study Program students at Polimedia.
THE INFLUENCE OF PRODUCT PRICE PERCEPTIONS AND PRODUK QUALITY ON PEOPLE’S PURCHASING DECISIONS IN ONLINE SHOPPING IN THE KELUANG SUB DISTRICT Wijaya, Hendry; Syaputra, Dadang; Subardi, Laidi; Febriyanti, Febriyanti
Jurnal Ilmiah Publipreneur Vol. 11 No. 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.693

Abstract

This study aims to explain the influence of perceptions of product prices and product quality on people's purchasing decisions in shopping online for the people of Keluang District. The sample uses the Slovin formula. The data collection method used was to give questionnaires to the people of Keluang District, Musi Banyuasin Regency. Data were analyzed using the Quantitative Method, namely using the reliability test of the questionnaire, the classical assumption test, multiple regression analysis, correlation analysis, determination analysis, F test and T test with the help of SPSS 15.00 software for windows. The results of the study show that testing the hypothesis shows that partially there is a significant influence between the perception of product price (X1) and product quality (X2) on people's purchasing decisions in shopping online in the Keluang sub-district. Testing the effect of the independent variables together (simultaneously) on the dependent variable is carried out using the F test, stating that the hypothesis states that there is a simultaneous significant influence between the perception of product price (X1) and product quality (X2) on people's purchasing decisions in shop online in the Keluang sub-district community..
Strategi Memasarkan Makanan Betawi Menggunakan Website Sebagai Media Periklanan Rahayu, Dwi Mandasari
Jurnal Ilmiah Publipreneur Vol. 11 No. 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.695

Abstract

Peningkatan penggunaan internet saat ini semakin tinggi disertai dengan semakin maraknya masyarakat menggunakan website. Website dapat digunakan untuk memberikan informasi suatu produk sehingga produk dapat diiklankan kepada masyarakat.  Selain itu pengaruh pengguna website  untuk transaksi jual beli juga semakin banyak digunakan sehingga memudahkan masyakat untuk melakukan transaksi belanja dengan cara online. Metode belanja dengan cara online saat ini lebih banyak diminati oleh masyarakat. Masyarakat lebih mudah memahami produk yang ditawarkan dan menghemat waktu transaksi belanja. Permasalahan pada penelitian ini yaitu masyarakat yang kurang memahami makan khas betawi, dan UMKM makanan Betawi yang belum menggunakan website untuk memasarkan produknya. Para pemilik usaha masih menggunakan cara konvensional untuk menjual produk makanan  Betawi. Adapun tujuan penelitian ini yaitu untuk memperkenalkan makanan Betawi kepada masyarakat dengan pangsa pasar yang luas, mudah diakses serta sebagai sarana bagi UMKM makanan Betawi untuk mengiklankan produknya. Penelitian ini menggunakan metode kualitatif. Pengumpulan data yang digunakan menggunakan wawancara, kuesioner  dan studi pustaka. Hasil dari penelitian ini bahwa terjadi peningkatan penggunaan website untuk mengiklankan produk makanan Betawi. Dengan demikian mempengaruhi pemahaman masyarakat tentang produk makanan Betawi dan meningkatkan pemasaran. Maka dapat disimpulkan dengan adanya website saat ini masyarakat menjadi lebih tertarik  untuk membeli produk makanan Betawi  serta UMKM yang menjual makanan Betawi mengalami peningakatan dalam segi penjualan produk.
Food Innovation of Sundanese Nasi Liwet, How New Formulation and Brand Advertise New Food Product Pinandoyo, Dimas Bayu; Khubber, Sucheta
Jurnal Ilmiah Publipreneur Vol. 11 No. 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.708

Abstract

Sundanese Nasi Liwet have less acceptance especially in consumers. Innovation was conducted to improve the consumers and markets acceptance of Sundanese Nasi Liwet. Innovation was adopting fusion method, while branding was changed by branding new innovated product with “Kubu Liwet”. The new product had yellow color made with original recipe. The condiment was crispy fried chicken skin and stir-fried chayote. Topping that being used was sambal matah. Open sensory evaluation and marketing test was conducted to measure the success rate of advertisement by formulation and branding. Open sensory evaluation was conducted toward 100 consumers in Bogor City. Sensory evaluation conducted by applying level 5 Likert scale. Market acceptance conducted by measuring average daily sell point of product during 6-week market time.  Overall acceptability improved from 3.62/5 to 4.33/5.  Average daily selling product of original Nasi Liwet was 6.4 while innovated product was 13.4. It was found that the new formulation and brand successfully advertise the new innovated Sundanese Nasi Liwet.
The Impact of Television Migration on Indonesian Citizens Adrian, Hadisti Nur
Jurnal Ilmiah Publipreneur Vol. 11 No. 1 (2023): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v11i1.769

Abstract

This research article aims to investigate the impact of television migration on Indonesian citizens. With the rising popularity of satellite television and over-the-top (OTT) streaming platforms, traditional terrestrial television has encountered significant challenges in retaining its viewership. This article explores the social and cultural consequences of television migration as well as the government interventions focusing on the potential effects it has on the Indonesian population. The results contribute to a deeper understanding of the implications of television migration in a rapidly evolving media environment.
IMPLEMENTATION OF THE 3-O APPROACH AS AN INNOVATION IN RADIO PROGRAM PRODUCTION Ismed, Mohammad
Jurnal Ilmiah Publipreneur Vol. 13 No. 1 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i1.1639

Abstract

Radio is one of the mass media that evolves along with the development of technology. Innovations are made not only in techniques, but also in broadcast program production. In the past, radio focused more on producing programs for On-Air and Off-Air, now radio has added a platform for producing its programs, that is Online. This innovation was carried out not only to be able to expand opportunities for advertising as a source of income, but also to meet the needs of listeners whose ways of consuming media have also changed along with the development of digital technology. This prompted the current research. The problem raised is how the implementation of On-air, Off-air, and also online approaches can be carried out in a broadcast radio program production. The purpose of this research is to find out and understand the implementation and its influence on the quality of programs on radio media. By using a qualitative approach and descriptive interview and observation methods, it is hoped that this research can describe the process of applying the On-Air, Off-Air, and Online approaches to radio broadcast programs. The results of this study are expected to provide solutions in improving the quality of radio broadcast programs which can provide great opportunities for advertising
MIXING PERSON ON PROGRAM RADIO DRAMA “WIRACARITA DEWABRATA” Ismed, Mohammad
Jurnal Ilmiah Publipreneur Vol. 13 No. 1 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i1.1640

Abstract

Sandiwara Radio merupakan bentuk karya siaran yang mengandalkan kekuatan suara untuk membangun cerita, suasana, dan emosi pendengar. Dalam proses produksi sandiwara radio Wiracarita Dewabrata, peran mixing person menjadi sangat penting dalam menyusun dan memadukan elemen-elemen suara seperti dialog, efek suara, ambience, dan musik latar agar membentuk alur cerita yang hidup dan mudah dipahami. Artikel ini bertujuan untuk menggambarkan pengalaman penulis sebagai mixing person dalam produksi sandiwara radio tersebut. Metode yang digunakan meliputi studi pustaka, observasi produksi, serta pengalaman langsung dalam proses mixing. Hasil yang dicapai menunjukkan bahwa peran mixing person tidak hanya bersifat teknis, tetapi juga kreatif dalam menata suasana, mengatur dinamika audio, serta menjaga kesinambungan antara adegan. Melalui pendekatan yang cermat dan artistik, proses mixing berkontribusi langsung pada keberhasilan penyampaian cerita dalam Wiracarita Dewabrata. Artikel ini diharapkan dapat memberikan wawasan mengenai pentingnya peran mixing person dalam mendukung kualitas produksi sandiwara radio
OPTIMIZING CAMPUS PROMOTION THROUGH ADVERTISING PHOTOGRAPHY AT THE POLITEKNIK NEGERI MEDIA KREATIF Syaputra, Dadang
Jurnal Ilmiah Publipreneur Vol. 13 No. 1 (2025): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v13i1.1666

Abstract

Politeknik Negeri Media Kreatif PSDKU Medan faces challenges in increasing visibility and attractiveness to prospective new students due to the less than optimal promotional strategy in digital media, especially on the Instagram platform. This study aims to develop promotional visual content by utilizing three-point lighting-based advertising photography techniques to improve the quality and effectiveness of campus promotional media. The method used is descriptive qualitative research with a case study approach on the campus's official Instagram account. Data were obtained through observation, interviews, and documentation, then analyzed qualitatively to describe changes in visual quality and audience response. The results of the study show that the application of professional three-point lighting techniques in advertising photography can improve visual aesthetics and content consistency, so that the content becomes more attractive and relevant to the target audience of teenagers aged 17–21 years who are interested in the creative industry. This increase in visual quality has an impact on increasing interactions on social media and strengthening the positive image of the campus, which ultimately increases awareness and interest of prospective students in Polimedia PSDKU Medan. In addition, the resulting photographic works also have the potential to be used as visual assets across communication channels to support long term promotions.

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