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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Articles 337 Documents
The strategy in increasing creative economy during the COVID-19 pandemic Yuliana, Yuliana
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 2 (2020): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i2.605

Abstract

Purpose: This paper aimed to comprehend the strategy to increase the creative economy during the pandemic, especially about e-commerce and supply chain. Research methodology: This is a review of the literature. This paper used the database in Science Direct and Google Scholar. The keywords used were COVID-19, creative economy, e-commerce, increase, supply chain, and strategy. Results: The effectiveness of the supply chain can be improved by analyzing the strengths, weaknesses, opportunities, and challenges (SWOT) so that strengths and opportunities can be optimized. E-commerce can be increased by enhancing creativity and innovation. Another way is cooperating with the government and other entrepreneurs. Limitations: This paper is a narrative literature review. There are only a few studies about e-commerce and the supply chain during the COVID-19 pandemic in this paper. Further studies are needed to increase the e-commerce and supply chain for each item and commodities during the COVID-19 pandemic. Contribution: The contribution of this paper is for the creative economy in increasing the effectiveness of supply chains and e-commerce.
Green economy and its future Mustafa, Atta ul; Afzal, Haleema; Zahoor, Zunaira
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 3 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i2.650

Abstract

Purpose: This paper tries to find out the current progress of subjective developed and developing countries regarding green economy development. Research Methodology: This paper uses a graphical radar approach to show countries' overall performance toward the green economy. Results: This paper concluded that developed countries are ahead of developing in terms of current health expenditure, large forest area and tons of national parks. However, they are on the same page in terms of pollution, whether it is air or solid. Limitations: Several elements restrict this study. The study is carried out in chosen underdeveloped countries and developed ones. The position of the countries is therefore restricted. Consequently, the results and outputs may not apply to geographical sites. Because of unavailability, this study sample may not be sufficient. Contribution: This study will benefit both developed and developing countries by providing a clear understanding and scenario about the green economy, well-being, and green infrastructure. The findings of this study will be beneficial to institutions, researchers, politicians, the government, and others. Governments and government agencies can plan and promote their strategies and policies to understand green infrastructure and its impact on human health clearly. This study further extends the literature on the green economy and provides a new way of measuring it through its different components. Furthermore, this study can help explain where we stand right now and where we should set sail to.
Zimbabwe tourism destination brand positioning and identity through media: A tourist's perspective Chigora, Farai; Ndlovu, Joram; Zvavahera, Promise
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 3 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i3.669

Abstract

Purpose: The study was based on understanding how media can be used to select Zimbabwe tourism destination brands against other brands by the tourists. Further, it examined the role of media in improving Zimbabwe tourism brand identity. Factors to use in positioning the Zimbabwe tourism brand were also established. Research Methodology: A quantitative to the qualitative sequential mixed method was used to get research data. The respondents and participants to the study were tourism operators, media organizations and tourists (n=452). Results: The study's findings informed that tourism and media organizations in Zimbabwe are failing to understand the best ways to use media to attract tourists. There was a significant disagreement in the views of tourists and organizations, especially based on choosing a tourism destination brand using media. Even on improving Zimbabwe tourism destination brand identity and positioning, both parties agreed that media could help improve brand identity. Limitations: Getting opinions and views of tourists is difficult considering the divergence in their perceptions. A mixed-methods could help in improving objectivity. Contribution: The study, therefore, recommended an intensive tourism media audit, considering media as a strategic brand identity tool and a nationwide survey to come up with brand positioning elements specifically for Zimbabwe tourism destinations.
Wildlife status and ecotourism potentials of Lekki Conservation Centre, Lagos, Nigeria Ekpah, Ojonugwa
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 4 (2021): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i4.748

Abstract

Purpose: Information about the status of wildlife in Lekki Conservation Centre (LCC) which is required for biodiversity policy-making is lacking. Methods: Day foot patrol to monitor wildlife in LCC was carried out and the wildlife species present were identified from January to December 2020. Data of animals sighted in the patrol and by the tourists were compared with records of animals sighted from March to July 2010 as recorded in the Protection Report Diary. Results: The findings indicated a decline in the population of squirrel (Heliosciurus gambianus) and bushbuck (Tragelaphus scriptus). Limitation: A list of fauna in LCC forest is provided as a result of the foot patrol although, some parts of the forest were inaccessible. Contribution: The perception of ecotourists is highlighted which can serve as feedback about their experience with the resources useful for biodiversity policy. Conclusion: Species diversity in the Protection Report Diary (in 2010) was higher compared to the total number of wildlife species sighted by visitors (in 2021) and during the patrol (in 2020) indicating that some wildlife species in LCC declined within 10years.
Benefits and challenges in adopting social media for SMEs: A case from Bangladesh Pervin, Most. Tahura; Sarker, Bipul Kumar
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 3 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i3.783

Abstract

Purpose: The purpose of this study was to identify the challenges, Benefits, and various determinants which play an important role in adopting social media among small and medium-sized enterprises (SMEs) in Bangladesh, based on the (Technology-Organization-Environment) TOE Model. The TOE framework seeks to understand the significant factors influencing the decision to adopt social media in SMEs in Bangladesh. Research methodology: In the study, a random sampling method was used to select a representative sample from the existing active SMEs in different regions of Bangladesh. A structured questionnaire was designed to measure constructs such as relative advantage. Preliminary data were collected from 365 small and medium enterprises through field studies. Then the survey data were analyzed using logistic regression (L.R.) of the independent variables included in the TOE framework Results: The outcomes of the study found that only 5 variables: relative advantage, complexity, consistency, top management's assistance, and innovative management factors significantly influence SMEs' decisions to adopt social media. Limitations: The busy schedules of the respondents are key limitations for the study along with the study area. If the study could explore more districts besides Dhaka city, then the study outcomes would be more extensive. Contribution: The results from this study will help SME foundations, research institutes, and government policymakers to formulate strategies for optimal use of social media in SMEs.
Strategic Agility: A prospect for sustainable performance of micro-businesses in South-Eastern Nigeria Monyei, Ezieshi Francis; Okeke, Patrick Anene; Nwosu, Kanayo Chike
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 4 (2021): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i3.799

Abstract

Purpose: To investigate the role strategic agility plays in the sustainable performance of micro-businesses, while specifically, it sort to examine the link between micro-businesses decision-making and technology adoption in South-eastern Nigeria Research methodology: A survey research method was adopted with a population quoted at 210 Micro-business registered owners in South-eastern Nigeria. The sample size of 136 was arrived at using Krejcie and Morgan's (1970) formula. A questionnaire set was designed for data collection and analyzed using the Linear Regression Statistics at a 5% level of significance. Results: Decision-making and technology adoption have a statistical significant relationship with Micro-businesses in South-eastern Nigeria (R2 = .959; F = 1180.390; p-value < 0.05). Limitations: The study did not cover all the five states in the region where the study was conducted. Contribution: The study excruciates strategic agility's role, its prospect for Micro-businesses, and its link with sustainable performance in a turbulent and dynamic business environment.
Evaluation of Giant and Neotropical Otter as environmental assets in Conservation Tourism based on emergy analysis Carvalho Junior, Oldemar; Bez Birolo, Alesandra
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 4 (2021): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i4.814

Abstract

Purpose: The main objective of this work is to evaluate the natural capital and ecosystem services of the Aquidauana River and the role of Lontra longicaudis and Pteronura brasiliensis as environmental assets for the development of conservation tourism. Research Methodology: First, a system diagram was built to organize ideas and relationships between components and resource flows. Second, it was to construct tables of emergy flows directly from the diagrams. Quantities of stored emergy of environmental resources are calculated from the sum of the emergy of all inputs and then multiplied by the time it takes to accumulate the storage. Results: The main services with market values ??provided by the Aquidauana River are water supply, tourism, and fishing. The neotropical otter exhibited the largest asset in the system, followed by the giant otter and the indigenous culture. Limitations: Application of the emergy method to define public policies that lead to the real valuation of environmental assets and promote the social mobilization needed to change adverse realities. Contribution: The giant otter and neotropical otter values represent more than 90% of all values listed as environmental assets in the Aquidauana River System. The results can be important for the definition of public policies aimed at conservation tourism. With an appropriate social mobilization program, associated with economic and environmental education, the local economy could be strengthened, along with the protection of biodiversity.
Dynamics of Tourism Development in Geosite, Gunungsewu Geopark Vitrianto, Primantoro Nur; Nuryanti, Wiendu; Rahmi, Dwita Hadi
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 4 (2021): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i4.836

Abstract

Purpose: The designation of the Gunungsewu UNESCO Global Geopark has implications for the development of various tourism destinations. This article seeks to reveal how the development of the Gunungsewu geopark in Gunungkidul district as a tourism destination. Methods: This study uses a qualitative method. The data used were descriptive data, with in-depth analysis. Collecting samples through proportional sampling, the selection of samples depends on the purpose of the study without regard to the ability of a generalist. Results: The level of development of tourism destinations in mountain geoparks varies based on Butler's classification of tourism destination development. Determination of an area with unique geomorphology cannot simultaneously lift the entire area into a tourist destination. Limitation: This study focuses on developing a geosite seen as a tourism destination. This study emphasizes observing the development of tourism destinations using the “Tourism Area Life Cycle” approach proposed by Butler (1980). Contribution: This research is expected to benefit the development of tourism science and geoparks in Indonesia. Conclusion: Species diversity in the Protection Report Diary (in 2010) was higher compared to the total number of wildlife species sighted by visitors (in 2021) and during the patrol (in 2020) indicating that some wildlife species in LCC declined within 10 years.
Forecasting the number of foreign tourists visiting Indonesia during the Covid-19 Pandemic Sawitri, Retnaning Ayu Dyah; Eltivia, Nurafni; Riwajanti, Nur Indah
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 4 (2021): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i4.945

Abstract

Purpose: This study aims to predict the number of foreign tourists who come to Indonesia during the pandemic. Research Methodology: Forecasting using the Holt-Winters Multiplicative method and secondary data, namely the number of foreign tourists visiting Indonesia obtained from the website of the Central Statistics Agency. Results: Based on the forecast, in November and December 2021, the number of foreign tourists visiting Indonesia will increase because it coincides with the Christmas and New Year holidays. However, from January-October 2022, the visit rate continued to decline. The possibility of an increase in confirmed cases of COVID-19 due to the December forecast, namely the increased mobility of people to tourist destinations to spend the holiday, could be due to the global economic crisis due to COVID-19 cases. Limitations: The number of foreign tourist visits data on the Central Bureau of Statistics website is only available from early 2017 to October 2021. Contribution: Forecasting results can be used as a reference for the Indonesian government in formulating policies in anticipating the arrival of foreign tourists during the pandemic so that the recovery of the economic sector can be maximized.
Consideration of workers’ opinion in the decision-making process in the RMG Sector: Evidence from Bangladesh Hawlader, Md. Rasel; Rana , Md. Masud; Kalam, Abul; Polas, Mohammad Rashed Hasan
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 1 (2021): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i4.983

Abstract

Purpose: This study investigated the relationship between workers' perspectives on career development programs, remuneration packages, and their involvement in Readymade Garment (RMG) sector policymaking. Research methodology: Using a well-structured questionnaire, 226 people from a variety of industries were surveyed. Statistical software SPSS was used to examine the data and test the hypotheses that were put forth in the study. Using a conceptual framework, the study examines the relationship between the independent variables, such as the career development program and remuneration package, and the dependent variable, worker perception. Results: The findings of the study reveal that there is a significant positive relationship between workers’ opinions regarding career development programs and participation in the decision-making process. The study also identifies that there is a significant positive relationship between workers’ opinions regarding compensation packages as well as participation in the decision-making process of RMG sector in Bangladesh. In addition, workers’ participation has a significant impact on the decision-making process of the organization. Limitations: Two hundred and twenty-six samples from the primary source were used in this investigation. Having additional samples and secondary data would help researchers better understand the clothing industry as a whole. Contribution: The researchers believe that this study contributes to the current body of knowledge by underlining the importance of workers' opinions in the decision-making process in Bangladesh's RMG sector.