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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 216 Documents
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Social and cultural influences and their implications for sustainable tourism: A case study of Trinidad & Tobago's tourism and the growth of the LGBTQ traveler segment Annette A. George
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 3 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i3.554

Abstract

Purpose: This study examined how social and cultural influences are affecting the government of Trinidad & Tobago's decision-making policies as it relates to the growth of the LGBTQ traveler tourism segment, which is currently threatening the sustainability and competitiveness of the country's tourism industry. This study also aimed to add to the literature on gay tourism in that nation and region as a whole. Research methodology: Data for this research were collected from various sources, including existing literature on the industry's competitiveness, followed by a review of official government surveys, reports and other media documents, and academic research literature. Results: The study's findings reveal that the leaders' lack of failure to understand the economic power of the LGBTQ traveler segment is short-sighted and has negative effects on the fragile nature of the industry's ability to compete globally, lack of long-term vision of the leaders. Limitations: This study relied on secondary data, limiting direct views from individuals in the local communities due to the country being on lockdown since March of 2020 as a result of the COVID-19 pandemic. Contribution: This study makes a few suggestions for further improvement, such as leaders in that nation deciphering existing buggery laws publicly, to show urgency and commitment to this vulnerable traveler segment; conducting robust discussions with various interest groups that are presenting barriers to changes that could result in a more robust industry, and finally, consider the use of images of members of the LGBTQ community in all marketing promotions.
The impact of hotel attributes on room rate in star graded hotels in Colombo, Sri Lanka A.C.I.D. Karunarathne; D A C Silva
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 3 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i3.557

Abstract

Purpose: The purpose of this study was to examine how the availability or absence of different hotel attributes affect the room rate during a given period. This study identified the impact of various hotel attributes on the room rate. Research methodology: Published data on available hotel attributes, and room rates of selected room categories of star-graded hotels in Colombo district, Sri Lanka, were gathered online through booking.com. The Ordinary Least Squares (OLS) method was used to estimate the impact of key determinants under hotel amenities, quality signals, and locational attributes. Results: The results revealed eleven key attributes of the room rate in star-graded hotels, illustrating the positive impact from seven determinants and the negative impact from four determinants. Hotel class or star grade was the most significant determinant in the room rate, which generally determines the pricing behavior and service quality and most of the attributes and characteristics in a hotel. Availability of a business center, location of the hotel, fitness center/spa, total number of rooms in the hotel, room size, and view from room also significantly determined the room rate. Limitations: Booking.com, as the most popular Online Travel Agent (OTA) used in Sri Lanka, it was assumed that the information is frequently updated. The study was extended for the hotels in the Colombo district, and hence, the results were based on the point data, which may not be an islandwide representation or year through data. Contribution: As theoretical applications are underused in pricing and revenue decisions in the Sri Lankan hotel sector, results will lead to advance the decision making of practitioners, and this study will be a complement to the lack of literature in the field of revenue management in Sri Lankan context and may encourage future researchers laying an inspiring beginning.
Community-based tourism: concepts, opportunities and challenges Aditha Agung Prakoso; Eugenius Pradipto; Muhammad Sani Roychansyah; Bima Setya Nugraha
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 2 (2020): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i2.563

Abstract

Purpose: The community-based tourism concept needs to be understood deeply. We need to know and predict the opportunities and challenges that exist and will occur in the future in developing the community and tourism as a mutualism. This research analyzed the theories to describe it and derive conclusions for the basic concepts of community-based tourism as well as further explore the cases of applying these concepts to gain opportunities and challenges from community-based tourism Research methodology: This study is a conceptual article using the literature review method Results: This study elaborates the concepts, opportunities and challenges of the community-based tourism paradigm. Limitations: This study is a secondary data-based analysis (literature review) on the concept of community-based tourism in the social and cultural context of the community, as well as the opportunities and challenges of its application to tourism development Contribution: This study provides an in-depth and comprehensive view of community-based tourism to assist in exploring approaches and theories in community-based tourism research and planning and policymaking in the tourism sector, especially in the local community aspect.
Relationship between the three dimensions of institutes required for entrepreneurship development Saurabh Sonkar; Ashoke Kumar Sarkar
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 2 (2020): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i1.577

Abstract

Purpose: The study was conducted to formulate the relationship between the three dimensions of institutes, namely cognitive, regulative and, normative dimensions of institutes. The model was formulated using SmartPLS 3. Research Methodology: In this study, the Five-point Likert scale was used and the data were collected from postgraduate students in two states of Uttar Pradesh and Jharkhand. SmartPLS 3 was used to formulate the model and establish the relationship between the three dimensions of institutes. Results: There exists a positive relationship between "Cognitive dimension and normative dimension"; "Regulative dimensions and Cognitive dimensions; and between Regulative dimensions and Normative dimensions" respectively of institutes. Limitations: Study is conducted on a small sample of 100 postgraduate students from two states of India namely Jharkhand and Uttar Pradesh which may decrease the reliability of the study. Contribution: In this study, a relationship is established by using smart PLS 3 between the three dimensions of institutes required for entrepreneurship development with the help of Likert scale developed based on previous studies which can help in measuring the country institutional profile and provide the base for studying the role of these dimension of the institute in entrepreneurial intention growth among the postgraduate students in states of India.
The strategy in increasing creative economy during the COVID-19 pandemic Yuliana Yuliana
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 2 (2020): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i2.605

Abstract

Purpose: This paper aimed to comprehend the strategy to increase the creative economy during the pandemic, especially about e-commerce and supply chain. Research methodology: This is a review of the literature. This paper used the database in Science Direct and Google Scholar. The keywords used were COVID-19, creative economy, e-commerce, increase, supply chain, and strategy. Results: The effectiveness of the supply chain can be improved by analyzing the strengths, weaknesses, opportunities, and challenges (SWOT) so that strengths and opportunities can be optimized. E-commerce can be increased by enhancing creativity and innovation. Another way is cooperating with the government and other entrepreneurs. Limitations: This paper is a narrative literature review. There are only a few studies about e-commerce and the supply chain during the COVID-19 pandemic in this paper. Further studies are needed to increase the e-commerce and supply chain for each item and commodities during the COVID-19 pandemic. Contribution: The contribution of this paper is for the creative economy in increasing the effectiveness of supply chains and e-commerce.
Green economy and its future Atta ul Mustafa; Haleema Afzal; Zunaira Zahoor
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 3 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i2.650

Abstract

Purpose: This paper tries to find out the current progress of subjective developed and developing countries regarding green economy development. Research Methodology: This paper uses a graphical radar approach to show countries' overall performance toward the green economy. Results: This paper concluded that developed countries are ahead of developing in terms of current health expenditure, large forest area and tons of national parks. However, they are on the same page in terms of pollution, whether it is air or solid. Limitations: Several elements restrict this study. The study is carried out in chosen underdeveloped countries and developed ones. The position of the countries is therefore restricted. Consequently, the results and outputs may not apply to geographical sites. Because of unavailability, this study sample may not be sufficient. Contribution: This study will benefit both developed and developing countries by providing a clear understanding and scenario about the green economy, well-being, and green infrastructure. The findings of this study will be beneficial to institutions, researchers, politicians, the government, and others. Governments and government agencies can plan and promote their strategies and policies to understand green infrastructure and its impact on human health clearly. This study further extends the literature on the green economy and provides a new way of measuring it through its different components. Furthermore, this study can help explain where we stand right now and where we should set sail to.
Zimbabwe tourism destination brand positioning and identity through media: A tourist's perspective Farai Chigora; Joram Ndlovu; Promise Zvavahera
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 3 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i3.669

Abstract

Purpose: The study was based on understanding how media can be used to select Zimbabwe tourism destination brands against other brands by the tourists. Further, it examined the role of media in improving Zimbabwe tourism brand identity. Factors to use in positioning the Zimbabwe tourism brand were also established. Research Methodology: A quantitative to the qualitative sequential mixed method was used to get research data. The respondents and participants to the study were tourism operators, media organizations and tourists (n=452). Results: The study's findings informed that tourism and media organizations in Zimbabwe are failing to understand the best ways to use media to attract tourists. There was a significant disagreement in the views of tourists and organizations, especially based on choosing a tourism destination brand using media. Even on improving Zimbabwe tourism destination brand identity and positioning, both parties agreed that media could help improve brand identity. Limitations: Getting opinions and views of tourists is difficult considering the divergence in their perceptions. A mixed-methods could help in improving objectivity. Contribution: The study, therefore, recommended an intensive tourism media audit, considering media as a strategic brand identity tool and a nationwide survey to come up with brand positioning elements specifically for Zimbabwe tourism destinations.
Benefits and challenges in adopting social media for SMEs: A case from Bangladesh Most. Tahura Pervin; Bipul Kumar Sarker
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 3 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i3.783

Abstract

Purpose: The purpose of this study was to identify the challenges, Benefits, and various determinants which play an important role in adopting social media among small and medium-sized enterprises (SMEs) in Bangladesh, based on the (Technology-Organization-Environment) TOE Model. The TOE framework seeks to understand the significant factors influencing the decision to adopt social media in SMEs in Bangladesh. Research methodology: In the study, a random sampling method was used to select a representative sample from the existing active SMEs in different regions of Bangladesh. A structured questionnaire was designed to measure constructs such as relative advantage. Preliminary data were collected from 365 small and medium enterprises through field studies. Then the survey data were analyzed using logistic regression (L.R.) of the independent variables included in the TOE framework Results: The outcomes of the study found that only 5 variables: relative advantage, complexity, consistency, top management's assistance, and innovative management factors significantly influence SMEs' decisions to adopt social media. Limitations: The busy schedules of the respondents are key limitations for the study along with the study area. If the study could explore more districts besides Dhaka city, then the study outcomes would be more extensive. Contribution: The results from this study will help SME foundations, research institutes, and government policymakers to formulate strategies for optimal use of social media in SMEs.
Strategic Agility: A prospect for sustainable performance of micro-businesses in South-Eastern Nigeria Ezieshi Francis Monyei; Patrick Anene Okeke; Kanayo Chike Nwosu
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 4 (2021): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i3.799

Abstract

Purpose: To investigate the role strategic agility plays in the sustainable performance of micro-businesses, while specifically, it sort to examine the link between micro-businesses decision-making and technology adoption in South-eastern Nigeria Research methodology: A survey research method was adopted with a population quoted at 210 Micro-business registered owners in South-eastern Nigeria. The sample size of 136 was arrived at using Krejcie and Morgan's (1970) formula. A questionnaire set was designed for data collection and analyzed using the Linear Regression Statistics at a 5% level of significance. Results: Decision-making and technology adoption have a statistical significant relationship with Micro-businesses in South-eastern Nigeria (R2 = .959; F = 1180.390; p-value < 0.05). Limitations: The study did not cover all the five states in the region where the study was conducted. Contribution: The study excruciates strategic agility's role, its prospect for Micro-businesses, and its link with sustainable performance in a turbulent and dynamic business environment.
Wildlife status and ecotourism potentials of Lekki Conservation Centre, Lagos, Nigeria Ojonugwa Ekpah
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 4 (2021): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i4.748

Abstract

Purpose: Information about the status of wildlife in Lekki Conservation Centre (LCC) which is required for biodiversity policy-making is lacking. Methods: Day foot patrol to monitor wildlife in LCC was carried out and the wildlife species present were identified from January to December 2020. Data of animals sighted in the patrol and by the tourists were compared with records of animals sighted from March to July 2010 as recorded in the Protection Report Diary. Results: The findings indicated a decline in the population of squirrel (Heliosciurus gambianus) and bushbuck (Tragelaphus scriptus). Limitation: A list of fauna in LCC forest is provided as a result of the foot patrol although, some parts of the forest were inaccessible. Contribution: The perception of ecotourists is highlighted which can serve as feedback about their experience with the resources useful for biodiversity policy. Conclusion: Species diversity in the Protection Report Diary (in 2010) was higher compared to the total number of wildlife species sighted by visitors (in 2021) and during the patrol (in 2020) indicating that some wildlife species in LCC declined within 10years.

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