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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 337 Documents
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Scenario of e-waste management: Navigating business prospects overcoming environmental challenges Sarker, Debobrota Kumar; Shaha, Shompa Rani; Saha, Deepongkor; Saha, Mrinal Kanti; Saha, S. Mridul Kanti; Sarker, Bipul Kumar
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2674

Abstract

Purpose: The main objective of this study is to determine the scenario of e-waste management from a global and Bangladeshi perspective and navigate potential business prospects in the procedure of e-waste management minimizing health hazards. Research Methodology: The research was conducted by collecting data from reports and research papers from different international and national sources, interviews with 500 residents of Dhaka City, and five no. of recycling companies in Bangladesh. Upon descriptive analysis of the scenarios of global and Bangladeshi e-waste management, we tried to establish a relationship between proper e-waste management and business prospects. Results: The study found that home appliances and cell phones form the majority of e-waste. Informal recycling practices are responsible for high environmental and health risks. Moving towards a structured, formal recycling process can bring significant economic benefits in the form of employment opportunities and recovery of resources from e-waste. Conclusions: Effective e-waste management, supported by advanced technology and strong policy enforcement, is essential for protecting health and the environment while generating economic and employment opportunities. Limitations: The sample for the interview was taken from Dhaka City only. A larger population could make the study richer. Contribution: The study suggests setting up advanced recycling facilities and transforming entire e-waste management practices through internationally and cooperatively adopted sustainable measures. It emphasizes developing proactive policies and enhancing public awareness of proper e-waste management with a view to effectively facing the challenges and grabbing the business opportunities available from the e-waste management process. Novelty: This research has tried to bring out economic benefits and business opportunities from the process of e-waste management. It highlights that structured and sustainable e-waste management fosters economic growth, mitigates health hazards, and saves the environment.
Semarang’s nature tourism: Sustaining growth through digital-based innovation and stakeholder collaboration Perdana, Putra; Riyadi, Bambang; Yuliari, Giyah
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2779

Abstract

Purpose: This study aims to explore strategies for conserving sustainable nature tourism in Semarang City by emphasizing the roles of stakeholder collaboration and digital-based innovation. As a provincial capital, Semarang holds diverse yet under-optimized tourism potential, especially in its natural attractions. Methodology/approach: The research uses a qualitative case study approach focusing on Tinjomoyo Forest and Jatibarang Reservoir. Data were gathered through in-depth interviews with stakeholders, participant observation, and document analysis. Thematic analysis was applied to identify patterns related to collaboration and digital transformation in tourism management. Results/findings: Findings show that collaboration among local governments, MSMEs, and communities has supported improvements in tourism services and promotion. However, the adoption of digital technologies for governance and marketing remains limited. Infrastructure deficits and lack of digital capacity are key barriers Conclusion: Strengthening stakeholder collaboration, enhancing digital literacy, and developing inclusive infrastructure are critical to advancing sustainable tourism in Semarang. A practical development model integrating community empowerment and technology is essential for long-term impact.equipment, reducing reliance on conventional UPS systems. Limitations: This study is limited to two tourism sites and relies solely on qualitative methods, reducing its generalizability. Contribution: This research contributes to the discourse on urban sustainable tourism by offering a replicable model centered on collaboration and digital innovation, particularly applicable to developing cities facing rapid urbanization and environmental challenges.
The role of Small and Medium-Sized hotel development in the sustainable development of mountainous regions (on the example of the Adjara Region) Katsitadze, Nana; Aladashvili, Manana; Kochlamazashvili, Lela; Tushishvili, Natela
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2780

Abstract

Abstract Purpose: The purpose of the research is to identify the features of the development of the hotel business in the mountainous zone of Adjara and the factors facilitating and hindering its further development; to determine the strategic directions of the hotel business in Upper Adjara in order to achieve sustainable development of the tourism industry. Methodology: The research employed a mixed-method approach, combining qualitative and quantitative methodologies to explore the development of hotel-type accommodation facilities in the mountainous zone of Adjara. Surveys, interviews with hotel managers and owners, and field observations were conducted to assess challenges, opportunities, infrastructure conditions, and investment potential, while secondary data analysis examined tourism policies and economic trends. Results: The survey results indicate that the hotel and guest house sector in the mountainous zone of Adjara plays a crucial role in local employment, with most small hotels employing between 3 to 10 people and guest houses increasingly relying on hired labor. However, a major challenge in the sector is the shortage of qualified personnel, as 72% of respondents struggle to find skilled employees, while interest in staff training programs remains low. Conclusions: This study confirms that the development of hotel-type accommodation facilities in the mountainous zone of Adjara is influenced by natural potential, infrastructure, and increasing tourist inflows. The role of family hotels is particularly significant, as they contribute to regional tourism by integrating local traditions and resources, though territorial imbalances in hotel distribution persist. Limitations: One limitation of this study is the lack of long-term data on the sustainability of hotel businesses in the mountainous regions, as well as the limited focus on the economic impact of branded hotels on local businesses. Contributions: This study provides a comprehensive analysis of the trends and challenges in developing hotel-type accommodation in the mountainous zone of Adjara, highlighting its economic, social, and environmental significance. It offers valuable insights into the role of family hotels in regional tourism and the impact of state policies on business sustainability.
The role of seasonal trends in shaping tourist preferences for luxury resort: Big data approach Pamungkas, Luh Made Gunapria Hindu Rajeswari; Pitanatri, Putu Diah Sastri; Adinda, Clearesta
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2927

Abstract

Purpose: This study aims to examine seasonal patterns in tourist preferences for luxury resort stays in Bali, with a focus on how cultural backgrounds influence accommodation choices. The goal is to help resorts better understand guest behavior and optimize occupancy strategies. Methodology/approach: The research analyzes monthly online review data from Tripadvisor for Bvlgari Resort Bali, a prominent luxury hotel. A time-series analysis using the ARIMA (Autoregressive Integrated Moving Average) model is applied to forecast occupancy trends. Prior to modeling, the data is tested for stationarity. In addition to forecasting, the study explores guest preferences by analyzing cultural characteristics inferred from reviews, categorizing them into collectivist and individualist orientations. Results/findings: Findings reveal that occupancy trends do not strictly align with the hotel’s predefined seasonal categories. Instead, they are shaped by global travel trends and cultural factors. Guests from collectivist cultures tend to prefer facilities that support group interaction and shared experiences, while those from individualist cultures prioritize privacy, exclusivity, and personalized services. The ARIMA model delivers accurate forecasting results, helping to predict future occupancy rates effectively. Conclusion: IoT integration enhances the reliability of hospital-based PV systems. Tourist behavior is not solely dictated by conventional seasons but also by cultural expectations and travel motivations. Leveraging these insights allows hotels to better align operations, marketing, and pricing strategies with actual guest preferences. Limitations: The study is limited to a single resort and uses data from one online review platform, which may not fully capture the diversity of all guests. Contribution: This study contributes to tourism analytics, cross-cultural marketing, and hotel management by offering data-driven strategies to enhance occupancy performance.
The impact of financial mechanisms on increasing the efficiency of small businesses and private entrepreneurship E., Ernazarov N.; Ugli, Kodirov Yusufbek Suyunbek
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2931

Abstract

Purpose: This study investigates the impact of financial mechanisms on improving the efficiency of small businesses and private entrepreneurship, focusing on their role in economic development in Uzbekistan, particularly in the Samarkand region. Methodology: A mixed-methods approach was employed, integrating quantitative analysis of official statistics with historical-comparative and financial performance evaluations. Data were collected from national and regional reports, and descriptive statistics were used to assess trends in gross regional product contributions and business activity levels. Results: The findings demonstrate that small businesses consistently contribute more than 70% to the gross regional product and play a vital role in employment and industrial output. However, persistent challenges in financial accessibility, regulatory implementation, and innovation hinder full potential. The study recommends enhancing financial infrastructure, expanding credit options, and improving entrepreneurial education to support long-term sectoral growth.
An exploration of service quality in relation to tourist satisfaction at Lebakmuncang Tourism Village Anggani, Mayang Fitri; Maemunah, Ita; Saepudin, Pudin
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.3201

Abstract

Purpose: This study aims to explore the relationship between service quality and tourist satisfaction in Lebakmuncang Tourism Village, located in Bandung Regency. The research emphasizes the importance of service quality in enhancing visitor satisfaction, particularly within the framework of community-based tourism. Research Methodology: A descriptive quantitative approach was used in this study. Data were collected from 95 tourist respondents through a structured questionnaire utilizing the Likert scale. The instrument was adapted from the SERVQUAL model and included additional dimensions such as willingness to serve, openness, reputation, and credibility. Results: The results indicate that tourists provided highly positive evaluations of various service quality dimensions, including physical evidence, reliability, responsiveness, assurance, empathy, and emotional aspects. These assessments correspond with high levels of tourist satisfaction in terms of contentment, enjoyment, favorable impressions, and overall experience. Conclusion: The study confirms a strong correlation between service quality and tourist satisfaction. Quality service not only boosts visitor loyalty and destination appeal but also supports operational efficiency through positive word-of-mouth. Limitations: This study is limited to a single destination and uses self-reported data, which may not capture broader variations or longitudinal changes in perception. Contributions: This research contributes empirical evidence to the tourism service literature and offers strategic insights for stakeholders in community-based tourism to enhance service delivery and destination sustainability.
Bundling as strategy of tourist attraction based on natural and cultural tourism in the ex-Surakarta residency Yuliari, Giyah; Riyadi, Bambang
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 1 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i1.84

Abstract

Purpose: Indonesia has many tourist attractions, but not all places are well known, which makes them have no visitors. The objectives of this study are to find out how the condition of attractions in each district/city in the Surakarta Residency and how to increase tourist visits to tourist attractions. Research methodology: The research design is qualitative research. Data are presented in descriptive form, with in-depth and flexible analysis. Sampling by purposeful sampling, the sample chosen depends on the research objectives without regard to the ability of the generalist. The method used is implementing a bundling marketing strategy, which issues product bundling and price bundling in the form of several travel packages. Results: There are two tourist attractions that are already developing and which are still in the form of potential. Travel agents can offer tourist attractions that have developed to tourists by bundling through tour packages. Tourist attractions that are still potential but attractive can be offered as well. So that all tourist attractions will get tourist visits. Limitation: This research was conducted at the Ex-Residency of Surakarta, in Central Java, Indonesia. There are many types of tourist destinations, such as cultural, natural, educational, religious, sport, museum, shopping and culinary heritage tours. So that the bundling is only valid for the area. Contribution: Application of bundling is one way to determine the selling price of a product in this case a tourism product, so that tourism products in the form of tour packages can be sold at attractive prices, which are expected to increase tourist visits. Keywords: Bundling strategy, Tourist attraction, Tourist collaboration, Spirit of gotong royong, Developing tourism
Fostering biotechnology on the productivity and development of agricultural SMEs (Zimbabwe) Munyawarara, Ngoni
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 1 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i1.158

Abstract

Purpose: This study scrutinizes the application of biotechnology in fostering the productivity of agricultural SMEs in Zimbabwe over the period 2019-2020. Fostering biotechnology around the world is significantly attracting much attention from agricultural entrepreneurs who have been lacking business productivity initiatives. As much this study attempts to unravel whether biotechnology is the spring bed for stimulating the productivity of agricultural SMEs to attain food security and nutriment. Research Methodology: A survey was used to get biotechnology data from archives of the National Biotechnology Association of Zimbabwe, concerning the use of biotechnology research in seeking to improve productivity by agricultural SMEs. Results: The study showed that fostering biotechnology has demonstrable benefits that help SMEs to grow and increase food nutriment. The study recommended that investing in biotechnology has returns which are most apparent for SMEs to increase productivity and competitiveness in Zimbabwe Limitation: The lack of a single study is a complex nature in the study and seemingly different instruments could produce a detailed analysis. Contribution: The study encourages fostering biotechnology to improve the productivity and development of agricultural SMEs in Zimbabwe to attain food security and nutriment and poverty reduction. Keywords: Biotechnology, Agriculture, SMEs, Development, Productivity, Food security
The new roles of Legon Botanical Garden as visitor destination in Ghana Cudjoe, Eric; Gbedemah, Shine Francis
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 1 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i1.160

Abstract

Abstract Purpose: This study aims to examine the travel motivations and determine the most attractive facilities of visitors to the University of Ghana’s Legon botanical garden in Accra, Ghana. Research Methodology: The study relied on convenience sampling method to administer structured questionnaires to 127 visitors to the Legon botanical garden. Results: Findings show that the main reason for visiting the garden is to admire the beauty of the garden which is the main reason for establishing botanical gardens. The most attractive facility in the garden, however, turns out to be the canopy walkway and the lawn. Conspicuously missing is the fact that they did not avail themselves to enquire or demand to know tree species and their names in the garden. Limitations: The study is limited to only adults who visited the garden at the time of the study even though they are on the minority compared to children. Also, the study is limited only to the Legon botanical garden even though it is not the only garden in Ghana. Contribution: This study contributes to the knowledge in the social sciences by pointing out the most important reasons why people are visiting botanical gardens. This is because the number of visitors seems to be increasing in Ghana. However, the findings show that the visitors do not visit the garden for education, research or conservation purposes but for leisure activities which is not the main reason for establishing these gardens. Keywords: Botanical garden, Visitors, Motivation, Facilities, Ghana
Adaptation to risks related to ecotourism: development at Boabeng in the Bono East Region, Ghana Yeboah, Thomas; Afram, Charles Senior; Quampah, Bernice; Kulega, Ahmed
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 2 (2019): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i2.168

Abstract

Purpose: The purpose of this study was to evaluate adaptation strategies developed by residents in order to minimize the risks caused by the ecotourism project at Boabeng in the Bono East region of Ghana. Research methodology: Data collection instruments included schedules and interview guides. A sample of 404 heads of households was randomly selected for the administration of schedules, whilst 12 respondents each were purposively selected for focus group discussions and indepth interviews. Household data were analyzed using percentages, frequencies and mean responses. Findings: Findings indicate that households adapted to ecotourism risks by patrolling and farming off the feeding range of the monkeys. Limitations: Household heads and opinion leaders were made to assess the ecotourism project in terms of how they cope with it. These community leaders, some of whom were direct beneficiaries of the projects, may not give the right information and this may affect the results of the study. Respondents were however; assured of confidentiality of their responses so as to enable them give the right information on their adaptation to risks related to the ecotourism project in the community. Contribution: This study recommends the intensification of livelihood diversification schemes in the study area. Keywords: Destination, Limitations, Livelihood diversification, Local community, Local households, Monkey sanctuary, Vulnerable households

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