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Dr. Maria Yosephine Dwi Hayu Agustini, MBA
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Journal of Management and Business Environment (JMBE)
Published by Universitas Katolik Soegijapranata
ISSN : -     EISSN : 26855992     DOI : https://doi.org/10.24167/jmbe
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
The Journal of Management and Business Environment (JMBE) is a blind-review journal that is published by Magister Management, Soegijapranata Catholic University, Semarang, Indonesia. The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment. We welcome manuscripts on theoretical and empirical research papers, professional papers, review papers, cases and organizational practices in the field of management. Submissions should be original and critical papers that are under review, accepted, published or will be published elsewhere. Manuscripts with the following topics are welcomed: Management studies Marketing management Human resources management Financial management Operations management Entreprenuership Strategic management Technological, social, economic, political, legal and regulatory environment Other related topics in management and business environment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 4, No 2: January 2023" : 6 Documents clear
The Influence of Product Quality, Brand Image, and Price on Purchase Decision of Cimory Yogurt Drink: A Case in the Special Region of Yogyakarta Roni Syahrul Abidin
Journal of Management and Business Environment (JMBE) Vol 4, No 2: January 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v4i2.5012

Abstract

This study aims to determine the effect of product quality, brand image, and price on purchase decision of cimory yogurt drink in the Special Region of Yogyakarta. The population of this study were people who had purchased and consumed Cimory yogurt drink. The sample was 100 respondents selected based on the predetermined criteria under probability sampling technique of cluster (area) random sampling. The data collection technique used is questionnaire. Data analysis with multiple linear regression was processed using the SPSS. The results indicate that product quality, brand image, and price have a significant positive effect on purchase decisions partially and simultaneously.
SWOT Analysis for Determining Marketing Strategy: A Case Study on Coal Mining Related Service Firm Nella Oktaviana Wahyudi; Maria Y.D. Hayu Agustini; Agatha Ferijani
Journal of Management and Business Environment (JMBE) Vol 4, No 2: January 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v4i2.5652

Abstract

The purpose of this study aims to identify marketing strategy alternatives for the studied company is able to compete in higher intense competition in which more companies have been entering the market. Interview to the managers of the company was conducted to gather data on the marketing strategy it has applied. SWOT analysis using IFE matrix for describing strength and weakness factors and EFE matrix for opportunity and threat factors. The results indicate that the company is in quadrant I of IE matrix meaning that internally the company has strengths and externally it has opportunities. Appropriate strategy is to grow and build. The company can penetrate the market by offering new services to the existing clients, develop the market by addressing not only big companies but also the smaller ones, and develop product by creating new supporting services to the clients.
Analysis on Resources and Organizational Culture as Sustainable Competitive Advantages in a Printed Newspaper Company in Semarang Agata Asri Wijayaningsih; Berta Bekti Retnawati; Thomas Indrajaya
Journal of Management and Business Environment (JMBE) Vol 4, No 2: January 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v4i2.5323

Abstract

Competition in printed media business is getting severe in the digital era due to the growing number of online media. Online media presents more varied news in faster ways for the public. The covid-19 pandemic exacerbates the condition as a lot of hotels, government institutions, banks, and private companies stop subscribing printed newspaper. The research aims to analyze whether resources and organizational culture of a printed newspaper company in Semarang imply sustainable competitive advantages. This research implemented qualitative method which was by interviewing three managers and employees of four departments to obtain data. The VRIO analysis was used to analyze the data. The results show that not all company’s resources imply sustainable competitive advantages; only human resources, organizational structure, and market do so. The financial and physical resources possess temporary competitive advantages.  In terms of organizational culture, only kinship implies sustainable competitive advantage. Disciplinary and honesty have competitive parities and identity and policy have temporary competitive advantages
Awareness of FO Employees on Environmental Management System (EMS) at Hotel Le Meridien Bali Jimbaran Ni Luh Evi Cahyani Putri; I Ketut Suarja; Ni Ketut Bagiastuti; Elvira Septevany
Journal of Management and Business Environment (JMBE) Vol 4, No 2: January 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v4i2.5035

Abstract

This study aims to know the implementation of the environmental management system (EMS) and determine the relationship of awareness of EMS and imlementation of EMS of the front office department at Hotel Le Meridien Bali Jimbaran. The data collection methods of this research were observation and questionnaire. The sampling technique in used was the saturated sampling technique with a total sample of 35 respondents. Data was collected using online questionnaires distributed to the respondents using QR barcodes. The questionnaire data were processed with the help of SPSS 25 software for windows. The data analysis technique uses frequency, mean, and standard deviation. In addition, correlation analysis technique was used to determine how far the front office employee awareness relates to EMS implementation. The results show that implementing EMS in the front office department was maximal. The correlation analysis results in employee awareness and the implementation of EMS in the front office department is moderate. The need to improve awareness of the front office department is thus considerably important
The Effect Of Consumer Trust And Service Performance On Customer Loyalty Of PT. JNE Thomas Aquinas Radito; Jefrisom Jefrison; Meniek Srining Prapti
Journal of Management and Business Environment (JMBE) Vol 4, No 2: January 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v4i2.5274

Abstract

PT. Tiki Jalur Nugraha Ekakurir (JNE) was ranked at the top among freight forwarding companies during 2020–2022. Its ability to attract more customers than its competitors indicates the company is able to maintain and improve customer loyalty. This study aims to know if customer loyalty is significanly influenced by consumer trust and service performance. The study conducted in Indonesia addressed 150 JNE customers as the sample. They were selected using purposive sampling and the data collected from them through questionnaire distributed in the form of google-form. The results support this although their ability to explain the variety of customer loyalty, as indicated by R square, is low. However, the model test (F test) confirms that the regression model of this study is able to explain the phenomena relatively well
Evaluation of Effectiveness of the TOEFL ITP Short Course Test Program at CLT Unika Soegijapranata on Obtaining The Expected Score Michael Jonathan Soetjipta
Journal of Management and Business Environment (JMBE) Vol 4, No 2: January 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v4i2.5043

Abstract

In the current era of globalization, proficiency of foreign languages in specifically English can lead to success. Even though many people learn English and in particulaly TOEFL which is one of the prerequisites for applying scholarship and higher degree of education, many still find difficulty to do TOEFL test. As a result, many get TOEFL score below their expectation. CLT Unika Soegijapranata, an institution appointed to administer the official TOEFL ITP, initiated a short course program for the TOEFL ITP test. This study aims to measure effectiveness of the TOEFL ITP short course program regarding to the achievement of scores. The research used descriptive quantitative in which questionnaire was used to acquire primary data. The results show that the TOEFL ITP short course program is quite effective since it can help the participants to get TOEFL score above 500. CLT Unika Soegijapranta can continue to innovate for this program remains relevant amidst an increasingly massive era. 

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