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Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)
Published by Universitas Muhammadiyah Sukabumi
ISSN : -     EISSN : 27461475     DOI : https://doi.org/10.37150/jimat
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) adalah jurnal ilmiah tentang Ilmu Manajemen secara umum yang dikelola dan diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah dengan E-ISSN : 2746-1475, terbit 6 bulan sekali pada bulan Maret dan September. Redaksi membuka peluang untuk mempublikasikan artikel ilmiah baik berupa hasil penelitian empiris juga artikel konseptual. Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) menerbitkan berbagai macam jurnal yang berkaitan erat dengan disiplin ilmu manajemen, diantaranya manajemen keuangan, manajemen sumber daya manusia (MSDM), manajemen pemasaran, manajemen rantai pasok, kewirausahaan, bisnis digital dan bisnis syariah. JIMAT UMMI berharap mampu menjadi sumber rujukan keilmuan terkait ilmu manajemen baik skala lokal, nasional bahkan internasional. JIMAT UMMI diterbitkan oleh Fakultas Ekonomi Universitas Muhammadiyah Sukabumi, dengan pengurus redaksi dikelola oleh Program Studi Manajemen Retail.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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STRATEGI KOMUNIKASI BISNIS MELALUI MEDIA SOSIAL UNTUK MENINGKATKAN POTENSI DESA: (STUDI PADA DESA TAMBAKROTO, PEKALONGAN) Isnawati, Setya Indah; Bangsa, Jaya Ramadaey; Aziz, Abdul
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 3 No. 2 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v3i2.1723

Abstract

Various business sectors have started to use social media as a means of promotion as well as business development, including in developing the potential that exists in Tambakroto Village, Kajen District, Pekalongan Regency. In this village, the potentials include processing wood waste into handicrafts, containers/places for salted fish (reyeng), batik, dry land, rice fields and nature tourism. This study aims to analyze the business communication strategies carried out to increase the potential of the village. Using the descriptive analysis method, the researcher provides an overview of how business communication strategies through social media can potentially improve villages. The object of research is the community leaders of Tambakroto Village. The results of the research and discussion stated that Tambakroto Village already uses the Whatsapp and Facebook platforms to interact, and uses business communication strategies in the form of organization communication, business correspondence, specific / technical data exchange, and promotional communication. However, more efforts are still needed, namely maximizing existing social media (websites), adding Instagram and Youtube platforms and collaborating with local influencers/celebgrams/content creators.
VARIABEL ANTESEDEN KUALITAS LAPORAN KEUANGAN DANA BOS DENGAN REGULASI PEMERINTAH SEBAGAI PEMODERASI Yuningsih, Riana; Suratno, Suratno; Merwati, Endang Etty; Darmansyah, Darmansyah
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 3 No. 2 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v3i2.1727

Abstract

The main purpose of this study was to determine the effect of the variable on the quality of the financial statements of BOS funds with Government Regulations as moderating. The population of this research is the State Vocational High School (SMKN) that receives BOS funds within the DKI Jakarta Provincial Education Office and the number of samples from this study is 73 public vocational schools. Analysis to test data and hypotheses was carried out using Moderated Regression Analysis (MRA) with SPSS version 26 program. The results of this study are as follows. First, the Accounting Information System has a direct and significant effect on the Quality of the Financial Statements of BOS funds. Second, the Internal Control System has a direct and significant effect on the Quality of the Financial Statements of BOS funds. Third, Human Resources Competence has no direct and insignificant effect on the Quality of Financial Statements of BOS funds. Fourth, Indirectly, Government Regulations in Accounting Information Systems have no and no significant effect on the Quality of Financial Statements of BOS funds. Fifth Indirectly, Government Regulations in the Internal Control System are influential and significant. Sixth, Indirectly, Government Regulations in HR Competency have no and no significant effect on the Quality of Financial Statements of BOS funds.
PENGGUNAAN MEDIA SOSIAL SEBAGAI UPAYA PEMBANGUNAN SDM DI INDONESIA Rizkia, Agnia Suci; Haq, Ihya Dliyaul; Aswarulloh, Haris; Taofiqurrohman, Hendra; Fahreza Aulia, Muhammad
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 3 No. 2 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v3i2.1729

Abstract

Disruptive technology is an event that helps many people also bothering or harming some people with the help of technology. With the help of the digital observation method, we found a way to help people affected by the disruption, namely by using social media to spread useful information and knowledge. With these efforts, it is hoped that the community can take advantage of and enjoy the efforts that we provide
AKTIF DAN KREATIF DALAM PEMAMFAATAN GADGET SEBAGAI SARANA PEMASARAN DI DUNIA VIRTUAL Methanti, Ayu
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 3 No. 2 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v3i2.1734

Abstract

This research was conducted because in this modern and sophisticated era with various facilities it can increase student interest in entrepreneurship on social media. Motivating students to maximize the use of gadget technology even though it has limitations. It is expected that students can act more actively and creatively in solving problems due to inadequate facilities and infrastructure. In order to be able to compete in the midst of competitors even though the device used is only a smartphone.
PENERAPAN PENYUSUNAN LAPORAN KEUANGAN MASJID NURUR RAHMAN TAMANAN, KABUPATEN BONDOWOSO BERDASARKAN ISAK NO 35 Rhamadanti, Ulfa Dwi; Halim, Moh.; Afroh, Ibna Kamilia Fiel
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 3 No. 2 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v3i2.1751

Abstract

The research was conducted at the Nurur Rahman Tamanan mosque in Bondowoso. While the object of this research is the financial report of the Nurur Rahman mosque. The purpose of this study was to examine the arrangement of the budget summaries of the Nurur Rahman Tamanan Bondowoso Mosque in view of ISAK NO 35. Nurur Rahman Tamanan Mosque, Bondowoso is one of the institutions that is included as a Non-profit entity, which in its management requires making financial statements as a Form of accountability for funds. Which has been obtained. The financial statements of Non-profit entities include statements of financial position, statements of Comprehensive income, statements of net assets, statements of cash flows and notes to Financial statements. Included in the type of descriptive qualitative research. The data collection technique used in this research is to use observation, documentation and interviews. While the results of his research explain that the Nurur Rahman Tamanan Mosque is not in accordance with the current standards, namely ISAK NO 35 in making its financial statements
PENGARUH PENGGUNAAN FINANCIAL TECHNOLOGY TERHADAP TINGKAT PROFITABILITAS PERUSAHAAN SEKTOR PERBANKAN SEBELUM DAN SELAMA PANDEMI COVID-19 Cantika, Renata Bela; Hariyani, Diyah Santi; Saputra, Arifiansyah
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 3 No. 2 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v3i2.1767

Abstract

This study aims to determine the influence of Financial Technology on bank profitability in terms of the profitability ratio of ROA, ROE, NIM, BOPO before and during the Covid-19 pandemic. Researchers conducted research on 4 conventional banks owned by BUMN, namely Bank Mandiri, BNI, BTN, and BRI for the period of financial statements before the Covid-19 pandemic in 2018-2019 and financial statements during the Covid-19 pandemic, namely 2020-2021. The population of this study is banking sector companies listed on the Indonesia Stock Exchange as many as 4 state-owned companies, namely Bank Mandiri, BNI, BTN and BRI that have implemented or adopted FinTech services from 2018-2021. The sampling technique carried out by the researchers used purposive sampling. The data collection technique in this study is the documentation method. The data analysis techniques used in this study are Descriptive Statistical Analysis, Classical Assumption Test, and Paired Sample t-Test. The results showed that there were differences in ROA, ROE, and NIM at Bank Mandiri, while BOPO had no differences. In Bank BNI, BTN, and BTN variables ROA, ROE, NIM, and BOPO there is no difference. Key words : Financial Technology, Profitability, Conventional Bank
PENGARUH GAYA HIDUP DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN PADA SHOPEE Fadilah, Nur; Santoso, Budi; Rozzaid, Yusron
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1784

Abstract

The study aims to test and analyze the effect of lifestyle and price on beauty product improvement decisions on Shopee. This type of research is quantitatively descriptive. The population in this study is students of the University of Muhammadiyah Jember Faculty of Economics Management program class of 2018 who buy beauty products through the Shoppe application. The sample was used by 90 respondents. The analysis tool uses multiple linear regressions. The results of the study proved that lifestyle and price influence the decision to buy beauty products on Shope
IDENTIFIKASI SWOT DAN PENENTUAN STRATEGI PENGEMBANGAN KOPERASI MAHASISWA Octaviani, Anis Nur; Yandri, Pitri
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1788

Abstract

A cooperative is an organizational entity that prioritizes the principle of kinship in its operations. As an organization, cooperatives must establish a strategy to develop their organization. In determining the process, several things must be considered by the leadership of the organization for the sustainability of the organization. Using SWOT analysis, organizational leaders can find out how the internal conditions and external conditions of the organization. This research was conducted to analyze the needs of the external and internal environment of the organization, analyze the current strategies applied, and develop the best strategies that leaders can use in developing their operations. We conducted research at the Student Cooperative of Institut Teknologi & Bisnis Ahmad Dahlan, Jakarta. Data collection using surveys by observation instruments, interviews, and questionnaires. The analytical method used is quantitative SWOT. The results showed that there are strengths and weaknesses in the internal environment as well as opportunities and threats from the external environment. We later learned that the strength score was above the weakness score, and the chance score was above the threat score. In our research, we found that the internal problems of student cooperatives lie in the lack of participation of members in cooperative activities and the lack of communication between members, which causes different perceptions between them. From the external side, the problems include marketing channels and a lack of capital in marketing. Then, the quantitative SWOT analysis results show that the cooperative's position is in the first quadrant, which means that cooperative leaders pursue an aggressive growth strategy
ANALISIS EFEKTIFITAS CITRA MEREK, SELEBRITI ENDORSER DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK: (Studi Empiris Pada Produk Merek Garnier) Anggun; Ambardi, Ambardi
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1823

Abstract

Garnier Cosmetics is a leading brand with a wide range of products that can be used to meet the skin care needs of consumers. The purpose of this study is to find out the effect of brand image celebrity endorser and price on the purchase decision of Garnier brand cosmetics. The method of this study is to use a quantitative method. Distribute the questionnaire to a sample of 59 respondents which is a data collection technique using a survey technique. Data analysis using structural equation modeling. The results of this study is variable proved to have a positive and significant effect on the purchase decision. The results of each positive variabel value and r-squared value of 0,941 or 94,1% indicate that the purchase decision selection variable is declared significant.
STRATEGI PRODUK TENGTENG BERBASIS KEARIFAN LOKAL DALAM UPAYA MENGEMBANGKAN PEMASARAN UMKM SARI PUTRA DESASUKAMANAH Harsanto, Prasetyo; Bahtiar, Dandi; Nurapipah, Dila Marwah
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 2 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i2.1824

Abstract

This study aims to analyze the Tengteng product strategy to develop the marketing of Sari Putra SMEs in Sukamanah Village. The population in this study is Sari Putra SMEs, while the sample is the owners, employees, and consumers of Sari Putra SMEs, where there is one key informant and fifteen supporting informants. The data collection technique used a triangulation technique which consisted of observation, interview, and documentation with primary data and secondary data as the source of research data. Data analysis in this study uses the Fishbone Diagram Analysis model with assessment, data presentation from interviews with key informants and supporting informants, and then leveraging data and conclusions. The results showed that: (1) Tengteng product strategy based on local wisdom to develop marketing on product identity brands by 75% and brand rights by 31%, packaging attractiveness by 50%, innovation in product quality by 100%, product variants by 75% and design 69% products, 62% on product information labels and 100% halal certification. (2) the factors that hinder Tengteng's product strategy to develop marketing are 31% brand rights and 50% attractiveness of packaging. (3) innovations made by Sari Putra SMEs on local wisdom Tengteng products which consist of local materials, production, and marketing processes. (4) implementation of product strategies that are still simple using local marketing, production processes without machines, and lack of Human Resources in each part of production management does not yet have rights to Tengteng products because it is influenced by the marketing system of Tengteng products.

Page 13 of 17 | Total Record : 168

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