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INDONESIA
Akrab Juara : Jurnal Ilmu-ilmu Sosial
Published by Yayasan Akrab Pekanbaru
ISSN : 25285130     EISSN : 26209861     DOI : -
Core Subject : Health, Science,
Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology
URNAL AKRAB JUARA adalah sebuah jurnal pendidikan dan pengetahuan yang berkaitan dengan ilmu-ilmu sosial untuk para pendidik dan pendidikan yang ingin menungkan hasil karya ilmiahnya dengan nuangsa teknologi pembelajaran serta pengajaran dalam bidang masing-masing keilmuannya.
Arjuna Subject : Pharmacology, Toxicology and Pharmaceutics - Ilmu Farmasi
Articles 2,537 Documents
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IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY BANK CENTRAL ASIA (BCA) DALAM PROGRAM SOLUSI SINERGI GUNA MENDUKUNG PENGEMBANGAN MASYARAKAT INDONESIA Silvina Mayasari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 2 (2023): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i2.2093

Abstract

This study aims to see how the Implementation of Bank Central Asia's Corporate Social Responsibility (BCA) in Improving the Welfare of the Indonesian Society. Corporate Social Responsibility is defined as the company's responsibility to stakeholders to act ethically, minimize negative impacts and maximize positive impacts which include economic, social and environmental aspects (triple bottom line) in order to achieve sustainable development goals. . The research method in this study is a descriptive qualitative method that focuses on the Implementation of Bank Central Asia's (BCA) Corporate Social Responsibility in Improving the Welfare of the Indonesian Society. Data Collection Techniques Data collection techniques in qualitative research are observation, literature and documentation studies. In this CSR program, BCA through Synergy Solutions with its 4 CSR programs is carried out in partnership with various parties focusing on several activities implemented to help the government improve the development of Indonesian society, through the Cultural Preservation program, Empathy Program, Health Improvement and Environment Preservation. In practice, BCA collaborates with various parties who are competent in their respective fields, such as the TNI, WWF Indonesia, the Indonesian Ophthalmologist's Association, Media Clinic and various other social institutions.
EFEKTIVITAS MARKETING PUBLIC RELATIONS SEBAGAI IMAGE SUPPLY CHAIN PADA BRAND MIXUE Jatayu hadi prakoso
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 2 (2023): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i2.2084

Abstract

This study aims to determine the Marketing Public Relations Effectiveness of the Mixue brand as an image supply chain. Marketing public relations is an effort to provide useful information to raise public awareness of a product or brand so that consumers want to buy or collaborate on that product or brand. As well as supply chain, namely effective and efficient supply chain management will be able to increase competitive advantage within the company through efficiency in production and distribution costs as well as the accuracy of production costs to the end consumer. It can be concluded that the effectiveness of Marketing Public Relations cannot be separated from using the principles of the public relations mix. One of them is by setting a low price compared to other competitors. As well as supply chain elements from Mixue, namely ordering raw materials in large volumes, so that they can reduce prices quite significantly. Second, Mixue has a number of production facilities, such as a product research and development center to a logistics center that is able to serve the needs of all outlets and deliver them free of charge. And finally, the Mixing Method for profit is the Economic of Scale method, namely applying orders for raw materials in large quantities and getting cheaper capital. With this supply chain performance franchise, the more outlets, the greater the profit.
HAMBATAN KOMUNIKASI DALAM PEMBELAJARAN ONLINE DI MASA PANDEMI COVID-19 Rindana Intan Emeilia; Arina Muntazah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 6 No 2 (2021): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze and explain communication barriers between teachers and students in the implementation of online learning activities. The study uses qualitative descriptive methods, which use analytical data from interviews and observation of the object. The COVID-19 situation has made the world of education stop temporarily for teaching and learning activities in advance in order to stop the spread of the COVID-19 virus by replacing online teaching and learning activities conducted at homeOnline learning using digital media presents new barriers in the process of communicating between teachers and students. The study was conducted by interviewing teachers and students online regarding communication barriers found during online learning. Based on the results of the research. the obstacles found are; communication saturation, limited interpersonal communication, limited space and time in learning activities, reduced student confidence, limitations of technology and information, the emergence of feelings of loneliness, media limitations, fatigue of online communication and limitations of media literacy.
AIDA DALAM DIGITAL MARKETING COMMUNICATION LEMBAGA AMIL ZAKAT NASIONAL DOMPET DHUAFA Arina Muntazah; Rosiana Andhikasari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 6 No 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.2115

Abstract

This study is purposed to analyse the AIDA strategy model (Attention, Interest, Desire and Action) in digital marketing communication strategies at Laznas Dompet Dhuafa. In this study, a qualitative approach was used with a descriptive study research method. The results showed that AIDA became the model applied by Laznas Dompet Dhuafa in planning and developing digital communication marketing strategies, with the use of digital media websites and social media to attract attention (attention), give an attractive impression (interest), make potential donors have a desire (desire) to donate and make potential donors take decisions (action) to donate at Laznas Dompet Dhuafa.
FAKTOR PEMBENTUKAN CITRA TERHADAP OPINI PUBLIK PADA KANTOR KELURAHAN JATIROKEH Arina Muntazah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 4 (2020): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of image-forming factors such as physical identity, non- physical identity, organizational management, product quality, activities and relationships. Variable X1 is physical identity, variable X2 is non-physical identity, variable X3 is organizational management, variable X4 is product quality, variable X5 is activities and relationships, and variable Y is public opinion. This research is a quantitative research with correlational descriptions. The sample used here is 100 people. The data was collected using a questionnaire and the results were calculated using a Likert scale. In addition, several tests were used to make the data valid. Namely the validity test, reliability test, and classic assumption test which includes the normality test and multicollinearity test. Furthermore, the data were analyzed using multiple linear regression analysis. From the results of data analysis and discussion, it is known that simultaneously the variables X1, X2, X3, X4, X5, and Y. The contribution of the five variables is 59.1%, the remaining 40.9% is influenced by other factors besides these. five variables. In this study, it is known that non-physical identity variables are the most dominant variables affecting public opinion. The existence of a good non-physical community identity perceives the success of the Jatirokeh Village Office. The influence of 59.1% can be assumed that the formation of a high image, this means that the image of the Jatirokeh Village Office can be said to be successful or accepted by the community.
STRATEGI KOMUNIKASI PEMASARAN DIGITAL UNTUK MENINGKATKAN BRAND LOYALTY PADA PERUSAHAAN TRAVEL DI MASA PANDEMI COVID-19 (Studi Kasus pada CV. Khairil Tour & Travel) Arina Muntazah; Novalia Novalia; Rindana Intan Emeilia
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 4 (2020): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Travel companies during the Covid-19 pandemic faced challenges that were not easy to deal with, given the large-scale social restriction regulations which resulted in limited use of travel services for tourism. This study aims to determine the implementation of digital marketing communication strategies in travel companies during the Covid-19 pandemic at CV. Khairil Tour & Travel. This study uses a qualitative approach with research methods, namely case studies. Data obtained by collecting supporting theories and conducting in-depth interviews with company owners. From the results obtained, in increasing brand loyalty, CV Khairil Tour & Travel implemented a digital marketing communication strategy through several social media, those are Instagram, Facebook, WhatsApp and Youtube with promotional content such as pictorial messages in the form of digital posters containing product photos (tours object), information on travel times, contact persons, and additional information regarding the Covid-19 prevention protocol that is still being considered.
ANALISIS PENYISIHAN PIUTANG TAK TERTAGIH PADA CV. MITRA SERVICE Khoirul Ulum; Ayu Azizah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 7 No 4 (2022): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i4.1930

Abstract

This research was conducted with the aim of analyzing the reserve for bad debts loss at the company CV. Service Partners for the balance sheet reporting period as of September 30, 2022. From the results of the research that the authors did for 5 months and on the basis of the data of the Balance Sheet report as of December 31, 2021 and the Balance Sheet report as of September 30, 2022, CV. Service Partners have not made a provision for uncollected receivables. In this study, the author uses the age of receivables analysis to calculate and estimate the allowance for losses on receivables on the basis of the detailed list of accounts receivable data as of September 30, 2022. Furthermore, from the details of the receivables, an analysis of the age of receivables is compiled, namely the age group of accounts receivable 0-30 days, 31- 60 days, and >60 days with allowance for accounts receivable rates of 10%, 15% and 15% (table-3 & table-4). From the results of multiplying the receivables allowance rate and the amount of receivables that have been grouped based on the age of the receivables, an allowance for losses on bad debts is Rp. 75,641,783,- (table-5) and the effect on the current year's profit and loss forecast decreased to Rp. 397.201.853,-.
NEGOSIASI BUDAYA DALAM OLAHRAGA (Studi Kasus Atlet Berhijab Figure skating Pertama Uni Emirat Arab) Faiza Kintan Maharani; Ade Solihat
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 3 (2023): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i3.2143

Abstract

The phenomenon of hijab is creating more and more space for consideration. The use of hijab among female athletes in various sports is increasing. This research discusses the clothing performance of Zahra Lari, a figure skating athlete from Abu Dhabi, United Arab Emirates. Figure skating is a sport performed by dancing on ice with tight clothing attached to the athlete's body. This type of tight-fitting clothing is aerodynamic and lightweight to make it easier for athletes to move without feeling overloaded. Zahra Lari was the first female athlete to wear the hijab at the 2012 European Cup Winter Championships in Italy. Zahra Lari received a deduction in the competition due to her unusual use of the hijab. The deduction made Zahra Lari appeal to the International Skating Union (ISU), because she felt unfairly treated. The appeal was eventually accepted by the ISU and since then many figure skating athletes have worn the hijab in various competitions. Zahra Lari's efforts to negotiate the figure skating clothing model with the addition of hijab is the focus of this research. This research aims to explain how Zahra Lari negotiates culture in order to be accepted to compete in international figure skating competitions without leaving her attitude and worldview in dressing. This research uses a qualitative method. Data collection techniques were carried out by studying English-language media and remote interviews. Interviews were conducted with Zahra Lari as the main informant. Interviews were also conducted with a figure skating coach in Kuwait and a Kuwaiti national figure skating athlete. The results showed that Zahra Lari's cultural negotiation had an impact on cultural harmonisation in figure skating.
PERAN PUBLIC RELATIONS DALAM MENINGKATKAN BRAND IMAGE PADA BENING’S CLINIC CABANG KEMANG JAKARTA SELATAN Putri Fitria; Geofakta Razali
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 3 (2023): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i3.2138

Abstract

Improving brand image is an important aspect of business in the field of beauty clinics. Likewise for Bening's Clinic Kemang South Jakarta Branch, improving a good brand image by public relations to customers so as to increase satisfaction and have a good effect on service. This is the background so that the role of public relations can improve brand image. The purpose of this study was to analyze the role of Public Relations in enhancing the brand image of Bening Clinic, Kemang Branch, South Jakarta through Instagram as a service company providing facial skin health services in Indonesia. In addition, this study aims to analyze the obstacles and solutions implemented to overcome obstacles to the role of Public Relations in increasing the brand image of the Bening Clinic, Kemang Branch, South Jakarta. This research method uses a qualitative descriptive method. This study uses Dozier and Broom's concept regarding the role of Public Relations and Atmoko's concept regarding Instagram features and Biel's concept regarding brand image dimensions. Data collection techniques using in-depth interviews, observation, and documentation. The results of this study indicate that the role of Public Relations at Bening's Clinic, Kemang Branch, South Jakarta, uses Instagram to find out the experiences felt by customers, both positive and negative experiences. Instagram content from Bening's Clinic Public Relations, Kemang South Jakarta Branch is very interesting, informative, and has a huge impact on customers because the information conveyed is quite routine through the Brand Ambassador by utilizing the features available on Instagram as an intermediary medium in enhancing brand image.
GAMBARAN BAURAN STRATEGI PUBLIC RELATIONS DALAM MENINGKATKAN CITRA POSITIF PADA PT KONE INDO ELEVATOR Refiani Puspa Dewi; Geofakta Razali
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 3 (2023): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i3.2149

Abstract

The purpose of this study is to find out the description on the strategy mixture of public relations in increasing positive image and to find out what obstacles facing of PT. KONE Indo Elevator. This study used qualitative research method along with interview, observation, and documentation technic. This study used the theory of the seven strategy mixtures of public relations which are publication, event, news, relation to public, negotiation and lobbying technic, Corporate Social Responsibility (CSR), and company identity. The result of the conducted study shows that strategy mixture of public relations implemented by PT. KONE Indo Elevator works quite well. The effort is proven to be succeeded that there are still many people who put in their trust to choose and recommend KONE.

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