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Airlangga Journal of Innovation Management
Published by Universitas Airlangga
ISSN : -     EISSN : 27225062     DOI : http://dx.doi.org/10.20473/ajim.v1i2.19171
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Airlangga Journal of Innovation Management (AJIM) aims to link the research and practice of innovation management. AJIM adopt a multidisciplinary approach to addressing the many challenges of managing innovation. AJIM encourages the submission of papers addressing the multidisciplinary nature of the innovation process combining principles and concepts originating from a myriad of scientific areas, from social sciences to technology research and development. AJIM encompasses all phases of the process of technological innovation from conceptualization of a new technology-based product/service process through commercialization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 170 Documents
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THE INFLUENCE OF BRAND IMAGE, LIFESTYLE, PROMOTION AND PRICE ON OPPO MOBILE PHONE PURCHASE DECISIONS AT ANUGERAH KARYA ABADI KEDIRI STORE Lusianto, Kefri Septian
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.53735

Abstract

This research uses quantitative methods and the population studied is all consumers who purchased Oppo cellphones within the 3 month research period. The number of samples taken was 97 respondents, the sampling method used purposive sampling. Data were collected through questionnaires, while analysis techniques used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, R2 determinant test, t-test, and f test. The research results show that (1) brand image partially influence on purchasing decisions with a t value of -2.050 and a sig value. 0.043 < 0.05, (2) lifestyle partially influence on purchasing decisions with a t value of 5.076 and a sig value. 0.000 < 0.05, (3) promotion partially influence on purchasing decisions with a t value of 3.403 and a sig value. 0.001 < 0.05, (4) price partially influence on purchasing decisions with a t value of 2.212 > t table and a sig value. 0.029 < 0.05, (5) brand image, lifestyle, promotion, and price simultaneously influence on purchasing decisions with an F-count value of 17.708 and a sig value. F 0.000 < 0.05. Through the results of the calculations that have been carried out, there was an influence between promotions on purchasing decisions as well as price on purchasing decisions. The influence of brand image is quite important in strengthening the store's image so that it is effective in increasing purchasing decisions. This can be done through more intensive branding efforts, including consistent use of logos, clear brand messages, and a satisfying customer experience.
Enhancing MSME: Exploring the Relationship between Financial Literacy, Financial Inclusion, and Capital Access to Improve Performance Tubastuvi, Naelati; Nur Ainun, Rania; Purwidianti, Wida; Zamakhsyari, Luthfi
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.53990

Abstract

The growth of micro, small, and medium-sized enterprises (MSMEs) is critical to Indonesia's present economic development. This study has the purpose of examining how financial literacy, financial inclusion, and access to capital affect the performance of MSMEs in the Banyumas area. The performance of MSMEs is the dependent variable in this study, and the independent factors are financial literacy, financial inclusion, and access to finance. This study used partial Least Squares (PLS) to handle data in this work. Purposive sampling procedures were employed to select 127 MSMEs from a total of 8,559 MSMEs in the Banyumas Regency as research participants. The study's main findings of the relationship between the three variables of financial literacy, financial inclusion, and access to capital on MSME performance show that these three variables significantly influence MSME performance, both partially and simultaneously. As a result, MSMEs with a high degree of financial competence, simple access to finance, and suitable access to capital would improve MSMEs' performance in an area, resulting in the growth of the enterprises they manage. This research found that the financial literacy level of Banyumas MSMEs is quite high, available financial inclusion is easily accessible and sufficient access to capital can help MSMEs to improve their performance so that they can increase the development of the businesses they run.
Cooperation in Digital Innovation Under the Master Plan on Asean Community (MPAC) in Muslim Asean Countries Susilo, Joko
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.54332

Abstract

This study examines the present conditions and obstacles faced by digital innovation in Indonesia and Malaysia, explicitly focusing on Muslim ASEAN countries. Additionally, it seeks to identify potential areas for collaboration and cooperation within the framework of the Master Plan on ASEAN Connectivity (MPAC) in Digital Innovation, such as the Quick Response Indonesian Standard (QRIS) in Indonesia and Malaysia. Besides, this qualitative study employed a literature review. In addition, the collaboration between Indonesia and Malaysia on the Master Plan on ASEAN Connectivity (MPAC) in Digital Innovation, particularly in Quick Response Indonesia Standard (QRIS), can significantly improve economic integration and social growth in Muslim ASEAN nations. The result of this study is that Through the implementation of QRIS. This digital payment system makes use of QR codes to carry out transactions across international boundaries, reducing the costs of transactions. According to the author, this study is a first attempt to build a factual and theoretical basis for the researcher's analysis of the cooperation on the Master Plan on ASEAN Connectivity (MPAC) in digital innovation in Muslim countries in the ASEAN region, including Indonesia and Malaysia.
Factors Influence MSME's Switching Behavior in Digital Marketing Channel: Evidence from Indonesia Agustina, Tri Siwi; Suwardianto, Rico Adi Suwardianto; Jamali, Muhebullah
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.54539

Abstract

In realizing digital-based services and the application of people's economy, the Surabaya, Indonesia. The government has launched a website called E-Peken. It is hoped that the presence of digital marketing infrastructure can help MSME actors increase their business potential by expanding the marketing reach of their superior products. This study aims to determine the desire to switch to e-commerce regarding the failure of e-commerce services and the experience of using the E-Peken website. The research method used was quantitative with data collection through observation and questionnaires on 346 MSMEs in Surabaya City who were recorded as users of the E-Peken website. The results obtained show that the failure of e-commerce services has proven to affect switching intentions; usage experience is proven to affect switching intentions and switching intentions are proven to affect switching behavior from E-Peken to other e-commerce.  In this manner, it is suggested that assist investigation include mediating or moderating variables. Managerial suggestions that can be submitted to the Surabaya Government as the E-Peken site service provider are to make strides in administrations on a progressing premise and continuously react to the desires of MSME's players as users.
Analysis of Investor Reactions to The Right Issue at The IDX Before and During Covid-19 Pathonah, Nurul
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.54923

Abstract

The COVID-19 pandemic has resulted in fluctuations in movement stock prices, and greatly influenced economic conditions as well as reactions of investors regarding the rights issue policy which will influence buying and selling interest shares. The rights issue is an event where information is published as an announcement that can be used to see market reactions. This research was conducted to analyze investor reactions to the Rights Issue announcement. Using 50 samples of companies that carried out rights issues during 2017 - 2020. The inquiry about was carried out utilizing the occasion consider strategy with an advertising show approach. The ordinariness test is the Kolmogorov – Smirnov test. The statistical test used in this research is the difference between two means tests (Wilcoxon Signed Rank Test). The comes about of this inquiry appears that there's a noteworthy contrast in excess returns within the period sometime recently and after the declaration of the rights issue, be that as it may, this inquiry appears that there's no distinction in stock liquidity sometime recently and after the declaration of the rights issue. there's no distinction between the bid-ask spread sometime recently and after the declaration of the rights issue, both sometime recently and amid the widespread COVID-19 implies that the declaration of the rights issue cannot be utilized as a reference choice in an exertion to extend the liquidity of the company offers within the long-term brief, this can be since the declaration of the rights issue isn't sufficient contains data that can impact venture choices.
Bahasa Inggris Alfiani, Sulis; Priantina, Anita
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55020

Abstract

This research aims to explore the factors influencing consumers' purchasing intentions at halal-labeled restaurants, especially among Millennials in Bogor. By adopting the Theory of Planned Behavior (TPB) as a conceptual framework, this study is limited to a sample scope involving 222 respondents aged 20-39 who practice Islam, including both students and private sector individuals residing in Bogor City. This study used the SEM-PLS method in analyzing the data. It is conducted in two stages, the evaluation of the measurement model (outer model) and the evaluation of the structural model (inner model). The Path Coefficients method has been employed to assess the direct effects of an exogenous latent construct or variable on an endogenous latent variable. The research results show that attitude variables and halal labels have a significant influence on consumer buying interest in halal restaurants, while knowledge and price variables do not have a significant influence on buying interest. The implications of this research are highly relevant for halal restaurant industry owners and practitioners. Strategic recommendations include enhancing information about the halalness of products and services and strengthening halal certification and labels. Restaurant owners are encouraged to seek a balance between competitive pricing and high-quality service. Focus on improving consumer knowledge about the halal status of products, enhancing brand image, and emphasizing the halal label as a positive differentiator.
PENDAMPINGAN IMPLEMENTASI HAZARD ANALYSIS CRITICAL CONTROL POINT (HACCP) DAN PENGENDALIAN MUTU BORAKS "CV SOLO MARSUDI LUHUR” MOJOLABAN, SUKOHARJO. Safira
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55049

Abstract

The quality and food safety management system currently implemented is HACCP (Hazard Analysis Critical Control Point). Supporting factors that are prerequisites for the effectiveness of implementing HACCP as a quality control system is the fulfillment of basic feasibility requirements. This research uses a qualitative approach. The method used is descriptive verification to obtain an accurate and actual picture of the facts and nature of the relationships between phenomena discovered by CCP in the process flow. Problems that occur in the development of home industries such as the non-borax onion shell processing business include low quality, quality, quality control, and food safety. So, to achieve good quality puli crackers and according to the required criteria, namely SNI No.01-4307-1996, supervision and control need to be carried out at every stage of the process, starting from receiving raw materials until the product is ready to be marketed. On the other hand, a quality control concept system is needed to minimize errors in the production process and the risk of food safety hazards, one of which is by implementing the Hazard Analysis Critical Control Point (HACCP) concept. From the results, this research can be concluded that the shell processing unit at the research location at CV Marsudi Luhur has not implemented a quality control system and HACCP properly. Research result It is hoped that this can be used as a basis for further research on quality and safety assurance of food and environmental quality for making non-borax onion shells around the Sukoharjo district.
Pengaruh Pengetahuan,label halal,sikap,Religiusitas dan Harga terhadap Minat Beli pada Kosmetik Halal Import Korea Fauziah Ramadhany, Suci
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55095

Abstract

This research aims to explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth. The population of this study consists of Generation Z in Bogor. Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research results show that there is a positive and significant influence of product knowledge, halal label, religiosity, attitude, and price on purchasing decisions. Research shows that aspects such as product knowledge, halal labels, religiosity, attitude, and price have an important impact on consumer purchasing decisions. The implications of this research are very relevant for cosmetics industry owners and practitioners. Adequate information about products, belief in halal, religious values, positive attitudes towards brands, and price considerations all influence consumer purchasing choices. Therefore, companies must pay attention to these factors in their marketing strategies to increase product appeal and influence consumer purchasing behavior. A thorough understanding of consumer preferences is the key to achieving success in a competitive market environment.
PENGARUH FAKTOR TERHADAP PERILAKU PENGELOLAAN KEUANGAN SYARIAH: PENDEKATAN SEM Fifah, Nurul khafifah
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55354

Abstract

The high muslim population and the trend of halal living have resulted in increasing interest and growth in the islamic finance industry today. For every individual and company, financial management behavior is an important factor in making good financial decisions, especially in the context of Islamic finance. This research was conducted to find out whether factors such as sharia financial literacy, halal lifestyle, help seeking, locus of control, and sharia financial attitudes have an influence on sharia financial management behavior. This study involved 226 respondents from the JABODETABEK area who were at least 18 years old. The data were analyzed using SEM-PLS method. The results showed that all these factors have a positive correlation with sharia financial management behavior. However, when talking about a halal lifestyle, this research concludes that this halal lifestyle has a significant impact on sharia financial management behavior with sharia financial attitudes as moderation. The findings of this research provide important implications for the JABODETABEK region in developing strategies to increase sharia financial inclusion. Apart from that, this research can also be a reference for further research in the same field and contribute to a deeper understanding of related theories.
Bahasa Inggris Sokhiful Jannah, Siti; Indra
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.55460

Abstract

The development of economic trends and literacy in consumers entered uncertainty. The halal economy trend and industry have also progressed rapidly along with the increasing number of halal consumers worldwide. The influence of this halal trend is evident from Generation Z's preference for halal-labeled cosmetics, indicating their awareness of the halal status of cosmetic products. Therefore, it is important to observe factors behind Generation Z's purchase intention towards halal-labeled cosmetics in Bogor. This research used questionnaires to collect the data and applied a purposive sampling technique in sample collection. This study involved 103 respondents. This research was conducted in two places and used the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of Smart-PLS 3.0 software. The first step is to evaluate the measurement model (outside the model) and the structural model (inside the model). This research provides insights to the cosmetic industry regarding the importance of halal certification in attracting the purchasing interest of Generation Z. From this research indicates a person's interest in purchasing halal cosmetics was mostly influenced by societal norms, attitudes toward halal items, and their capacity for self-control These findings can guide cosmetic manufacturers and marketers to enhance their marketing strategies and communications, focusing on halal values.

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