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Airlangga Journal of Innovation Management
Published by Universitas Airlangga
ISSN : -     EISSN : 27225062     DOI : http://dx.doi.org/10.20473/ajim.v1i2.19171
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Airlangga Journal of Innovation Management (AJIM) aims to link the research and practice of innovation management. AJIM adopt a multidisciplinary approach to addressing the many challenges of managing innovation. AJIM encourages the submission of papers addressing the multidisciplinary nature of the innovation process combining principles and concepts originating from a myriad of scientific areas, from social sciences to technology research and development. AJIM encompasses all phases of the process of technological innovation from conceptualization of a new technology-based product/service process through commercialization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 191 Documents
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Cooperation in Digital Innovation Under the Master Plan on Asean Community (MPAC) in Muslim Asean Countries Joko Susilo
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.54332

Abstract

This study examines the present conditions and obstacles faced by digital innovation in Indonesia and Malaysia, explicitly focusing on Muslim ASEAN countries. Additionally, it seeks to identify potential areas for collaboration and cooperation within the framework of the Master Plan on ASEAN Connectivity (MPAC) in Digital Innovation, such as the Quick Response Indonesian Standard (QRIS) in Indonesia and Malaysia. Besides, this qualitative study employed a literature review. In addition, the collaboration between Indonesia and Malaysia on the Master Plan on ASEAN Connectivity (MPAC) in Digital Innovation, particularly in Quick Response Indonesia Standard (QRIS), can significantly improve economic integration and social growth in Muslim ASEAN nations. The result of this study is that Through the implementation of QRIS. This digital payment system makes use of QR codes to carry out transactions across international boundaries, reducing the costs of transactions. According to the author, this study is a first attempt to build a factual and theoretical basis for the researcher's analysis of the cooperation on the Master Plan on ASEAN Connectivity (MPAC) in digital innovation in Muslim countries in the ASEAN region, including Indonesia and Malaysia.
Factors Influence MSME's Switching Behavior in Digital Marketing Channel: Evidence from Indonesia Tri Siwi Agustina; Rico Adi Suwardianto Suwardianto; Muhebullah Jamali
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.54539

Abstract

In realizing digital-based services and the application of people's economy, the Surabaya, Indonesia. The government has launched a website called E-Peken. It is hoped that the presence of digital marketing infrastructure can help MSME actors increase their business potential by expanding the marketing reach of their superior products. This study aims to determine the desire to switch to e-commerce regarding the failure of e-commerce services and the experience of using the E-Peken website. The research method used was quantitative with data collection through observation and questionnaires on 346 MSMEs in Surabaya City who were recorded as users of the E-Peken website. The results obtained show that the failure of e-commerce services has proven to affect switching intentions; usage experience is proven to affect switching intentions and switching intentions are proven to affect switching behavior from E-Peken to other e-commerce.  In this manner, it is suggested that assist investigation include mediating or moderating variables. Managerial suggestions that can be submitted to the Surabaya Government as the E-Peken site service provider are to make strides in administrations on a progressing premise and continuously react to the desires of MSME's players as users.
Analysis of Investor Reactions to The Right Issue at The IDX Before and During Covid-19 Nurul Pathonah
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.54923

Abstract

The COVID-19 pandemic has resulted in fluctuations in movement stock prices, and greatly influenced economic conditions as well as reactions of investors regarding the rights issue policy which will influence buying and selling interest shares. The rights issue is an event where information is published as an announcement that can be used to see market reactions. This research was conducted to analyze investor reactions to the Rights Issue announcement. Using 50 samples of companies that carried out rights issues during 2017 - 2020. The inquiry about was carried out utilizing the occasion consider strategy with an advertising show approach. The ordinariness test is the Kolmogorov – Smirnov test. The statistical test used in this research is the difference between two means tests (Wilcoxon Signed Rank Test). The comes about of this inquiry appears that there's a noteworthy contrast in excess returns within the period sometime recently and after the declaration of the rights issue, be that as it may, this inquiry appears that there's no distinction in stock liquidity sometime recently and after the declaration of the rights issue. there's no distinction between the bid-ask spread sometime recently and after the declaration of the rights issue, both sometime recently and amid the widespread COVID-19 implies that the declaration of the rights issue cannot be utilized as a reference choice in an exertion to extend the liquidity of the company offers within the long-term brief, this can be since the declaration of the rights issue isn't sufficient contains data that can impact venture choices.
Bahasa Inggris Sulis Alfiani; Anita Priantina
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55020

Abstract

This research aims to explore the factors influencing consumers' purchasing intentions at halal-labeled restaurants, especially among Millennials in Bogor. By adopting the Theory of Planned Behavior (TPB) as a conceptual framework, this study is limited to a sample scope involving 222 respondents aged 20-39 who practice Islam, including both students and private sector individuals residing in Bogor City. This study used the SEM-PLS method in analyzing the data. It is conducted in two stages, the evaluation of the measurement model (outer model) and the evaluation of the structural model (inner model). The Path Coefficients method has been employed to assess the direct effects of an exogenous latent construct or variable on an endogenous latent variable. The research results show that attitude variables and halal labels have a significant influence on consumer buying interest in halal restaurants, while knowledge and price variables do not have a significant influence on buying interest. The implications of this research are highly relevant for halal restaurant industry owners and practitioners. Strategic recommendations include enhancing information about the halalness of products and services and strengthening halal certification and labels. Restaurant owners are encouraged to seek a balance between competitive pricing and high-quality service. Focus on improving consumer knowledge about the halal status of products, enhancing brand image, and emphasizing the halal label as a positive differentiator.
PENDAMPINGAN IMPLEMENTASI HAZARD ANALYSIS CRITICAL CONTROL POINT (HACCP) DAN PENGENDALIAN MUTU BORAKS "CV SOLO MARSUDI LUHUR” MOJOLABAN, SUKOHARJO. Safira
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55049

Abstract

The quality and food safety management system currently implemented is HACCP (Hazard Analysis Critical Control Point). Supporting factors that are prerequisites for the effectiveness of implementing HACCP as a quality control system is the fulfillment of basic feasibility requirements. This research uses a qualitative approach. The method used is descriptive verification to obtain an accurate and actual picture of the facts and nature of the relationships between phenomena discovered by CCP in the process flow. Problems that occur in the development of home industries such as the non-borax onion shell processing business include low quality, quality, quality control, and food safety. So, to achieve good quality puli crackers and according to the required criteria, namely SNI No.01-4307-1996, supervision and control need to be carried out at every stage of the process, starting from receiving raw materials until the product is ready to be marketed. On the other hand, a quality control concept system is needed to minimize errors in the production process and the risk of food safety hazards, one of which is by implementing the Hazard Analysis Critical Control Point (HACCP) concept. From the results, this research can be concluded that the shell processing unit at the research location at CV Marsudi Luhur has not implemented a quality control system and HACCP properly. Research result It is hoped that this can be used as a basis for further research on quality and safety assurance of food and environmental quality for making non-borax onion shells around the Sukoharjo district.
Pengaruh Pengetahuan,label halal,sikap,Religiusitas dan Harga terhadap Minat Beli pada Kosmetik Halal Import Korea Suci Fauziah Ramadhany
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55095

Abstract

This research aims to explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth. The population of this study consists of Generation Z in Bogor. Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research results show that there is a positive and significant influence of product knowledge, halal label, religiosity, attitude, and price on purchasing decisions. Research shows that aspects such as product knowledge, halal labels, religiosity, attitude, and price have an important impact on consumer purchasing decisions. The implications of this research are very relevant for cosmetics industry owners and practitioners. Adequate information about products, belief in halal, religious values, positive attitudes towards brands, and price considerations all influence consumer purchasing choices. Therefore, companies must pay attention to these factors in their marketing strategies to increase product appeal and influence consumer purchasing behavior. A thorough understanding of consumer preferences is the key to achieving success in a competitive market environment.
PENGARUH FAKTOR TERHADAP PERILAKU PENGELOLAAN KEUANGAN SYARIAH: PENDEKATAN SEM Nurul khafifah Fifah
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55354

Abstract

The high muslim population and the trend of halal living have resulted in increasing interest and growth in the islamic finance industry today. For every individual and company, financial management behavior is an important factor in making good financial decisions, especially in the context of Islamic finance. This research was conducted to find out whether factors such as sharia financial literacy, halal lifestyle, help seeking, locus of control, and sharia financial attitudes have an influence on sharia financial management behavior. This study involved 226 respondents from the JABODETABEK area who were at least 18 years old. The data were analyzed using SEM-PLS method. The results showed that all these factors have a positive correlation with sharia financial management behavior. However, when talking about a halal lifestyle, this research concludes that this halal lifestyle has a significant impact on sharia financial management behavior with sharia financial attitudes as moderation. The findings of this research provide important implications for the JABODETABEK region in developing strategies to increase sharia financial inclusion. Apart from that, this research can also be a reference for further research in the same field and contribute to a deeper understanding of related theories.
Bahasa Inggris Siti Sokhiful Jannah; Indra
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.55460

Abstract

The development of economic trends and literacy in consumers entered uncertainty. The halal economy trend and industry have also progressed rapidly along with the increasing number of halal consumers worldwide. The influence of this halal trend is evident from Generation Z's preference for halal-labeled cosmetics, indicating their awareness of the halal status of cosmetic products. Therefore, it is important to observe factors behind Generation Z's purchase intention towards halal-labeled cosmetics in Bogor. This research used questionnaires to collect the data and applied a purposive sampling technique in sample collection. This study involved 103 respondents. This research was conducted in two places and used the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of Smart-PLS 3.0 software. The first step is to evaluate the measurement model (outside the model) and the structural model (inside the model). This research provides insights to the cosmetic industry regarding the importance of halal certification in attracting the purchasing interest of Generation Z. From this research indicates a person's interest in purchasing halal cosmetics was mostly influenced by societal norms, attitudes toward halal items, and their capacity for self-control These findings can guide cosmetic manufacturers and marketers to enhance their marketing strategies and communications, focusing on halal values.
STRATEGI PEMASARAN SPONSORSHIP EVENT DAN ENDORSEMENT SELEBRITI DALAM MENINGKATKAN BRAND AWARENESS Azizah Eji
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55785

Abstract

This research was conducted to examine the influence of event sponsorship on brand awareness. Addressing this theme in a journal is of significant value in terms of contributing to industry understanding, knowledge development, and practical applications in brand marketing strategies like Kapal Api. The study employed a qualitative approach by reviewing previous research and relating it to a case study of Kapal Api. Based on the case study of Kapal Api, Indonesian badminton athletes play the role of celebrity endorsers for the Kapal Api brand. The compatibility of a celebrity endorser with a product refers to the alignment of the celebrity's image, values, and behaviors with the desired impression of the advertised brand. The findings of the research indicate that the sponsorship strategy implemented by Kapal Api successfully increased consumer brand awareness, particularly among badminton enthusiasts. The study also demonstrates that the inclusion of celebrity endorsers, specifically badminton athletes, further enhances the success of Kapal Api's event sponsorship strategy. The study highlights the potential effectiveness of sponsorship events and celebrity endorsements in increasing consumer awareness of Kapal Api products. This suggests that implementing these strategies could lead to heightened recognition and visibility for the brand among consumers.
Implementation of Competitive Adaptation and Resilience Strategies Post Covid-19 Pandemic in Halal Food SMEs Marissa Grace Haque
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55966

Abstract

SME industry saves the nation's economy, 10.79 million people (7.71 percent) of the Indonesian population work in providing accommodation and food. Knowing the survival ability of industry players on a mike scale is very important. This study used a mixed method, with descriptive analysis to determine the survival ability of the "Pempek Bicik Nina", Palembang, company post-pandemic. Using the SWOT analysis, and internal-external weighting, the Four Step Strategy determines the most appropriate strategy, to be able to overcome challenges by taking advantage of all possible opportunities. Results showed that several weaknesses must be immediately corrected to optimize revenue potential, in the form of more extensive digital marketing, and innovation in product variants, including embracing more public figures as catalysts to leverage. Innovation in product variants is also needed to maintain the attractiveness so that it can continue to attract old customers, as well as attract the interest of new consumers. The cost leadership strategy was maintained. The ability to control costs, and operational efficiency, is very important to maintain profitability and competitiveness. By adapting to all digital world business developments and its product innovation, "PBN", can maintain business continuity. In particular, by combining digital marketing strategies, product innovation, embracing more public figures, and cost leadership strategies, halal SMEs "PBN" can continue to develop and succeed in the halal SME culinary market.

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