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Airlangga Journal of Innovation Management
Published by Universitas Airlangga
ISSN : -     EISSN : 27225062     DOI : http://dx.doi.org/10.20473/ajim.v1i2.19171
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Airlangga Journal of Innovation Management (AJIM) aims to link the research and practice of innovation management. AJIM adopt a multidisciplinary approach to addressing the many challenges of managing innovation. AJIM encourages the submission of papers addressing the multidisciplinary nature of the innovation process combining principles and concepts originating from a myriad of scientific areas, from social sciences to technology research and development. AJIM encompasses all phases of the process of technological innovation from conceptualization of a new technology-based product/service process through commercialization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 191 Documents
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Influence of Halal Lifestyle, Islamic Branding, and Social Media Marketing on Muslim Fashion Purchasing Decisions Mutmainah; Muhammad Ryan Romadhon
Airlangga Journal of Innovation Management Vol. 4 No. 2 (2023): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v4i2.49714

Abstract

This study aim to analyze the influence of halal lifestyle, Islamic branding, social media marketing on Muslim fashion purchasing decisions in East Java. The current halal lifestyle trend also affects the consumption pattern of society, including Muslim fashion trends that are always developed. The development of information technology affects the economic activities carried out by community, as well as halal lifestyle indicates the increasing awareness of Muslims in making purchase decisions should be based on religiosity. This research uses a quantitative approach within multiple linear regression methods using Eviews 9 statistical tool. Data obtained by consumer surveys, the research was conducted online in August 2023 with 101 respondents in East Java. The result showed halal lifestyle variable does not have a significant effect on the purchase decision variable. Furthermore, Islamic branding and social media marketing variable are a significant effect on the purchase decision variable. In purchasing Muslim fashion products, not all consumers pay attention to halal lifestyle because sometimes in determining the purchase of a Muslim fashion product consumer think more about brands and products that are trending on social media. Thus, this research bring any practical implication for Muslim fashion business to strengthen promotion and communication through social media that has a greater likelihood of marketing than through traditional advertising channels.
Does Islamic Finance Matter for Poverty Development in Indonesia? Rachmania Nurul Fitri Amijaya; Andika Eko Prassetyo; Rensia Yuliati Pratama; Intan Wardah Kharisma
Airlangga Journal of Innovation Management Vol. 4 No. 2 (2023): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v4i2.49756

Abstract

Poverty remains a multifaceted economic challenge that necessitates a variety of solutions. The method that must be pursued focuses on enhancing economic, social wellbeing, and equalizing people's purchasing power to satisfy life's requirements rather than only economic growth. The purpose of this study is to discover and assess the impact of mudharabah finance, zakat, and inflation on poverty alleviation in Indonesia, both individually and collectively. The data utilized is secondary data from associated agencies such as the Financial Services Authority (OJK), the National Zakat Amil Agency (BAZNAS), Bank Indonesia (BI), and the Central Agency of Statistics (BPS) for 2006-2022 period. The study employed a multiple linear regression model and hypothesis testing utilizing E-Views 12 Software, with mudharabah funding, zakat, and inflation serving as independent factors and poverty level serving as the dependent variable. The findings of the regression tests show that mudharabah and zakat finance have a considerable negative influence on poverty, but the inflation rate has a negligible positive effect on poverty. The government, as a policymaker, can maximize the distribution of mudharabah and zakat finance for poverty alleviation initiatives; nevertheless, government must continue to pay attention to the inflation rate in order to regulate and distribute people's buying power in a balanced manner.
Pengembangan Model Bisnis UMKM dan Strategi Pemasarannya Andhatu Achsa; Diar Marlina Verawati; Ivo Novitaningtyas
Airlangga Journal of Innovation Management Vol. 4 No. 2 (2023): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v4i2.49859

Abstract

This research aims to formulate marketing strategies and develop business models for SMEs in Tourism Village, that is Ngargogondo Village. This research was conducted based on a qualitative descriptive approach for exploratory purposes. Primary data was obtained based on interviews and observations, secondary data was obtained from literature and government documents. Data was analyzed based on SWOT analysis and Business Model Canvas (BMC). The research results show that SMEs in Ngargogondo Village need to improve product aspects, marketing communication aspects and distribution aspects. The products offered require increased innovation and diversification to support the value proposition. In marketing, social media influencers are needed to increase audience awareness of these SME products and to improve distribution channels. The research results provide managerial implications for SME owners to implement innovative marketing strategies. By implementing the proposed strategy related to marketing aspects, SMEs in Ngargogondo Village are expected to develop and be sustainable to support Borobudur as a national tourism strategic area. The research results also provide theoretical implications in the form of methods that can be used to formulate marketing strategies and develop SME business models. Future research can replicate the method or combine it with other strategy formulation tools.
BRAND IMAGE MELALUI CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING TERHADAP CUSTOMER LOYALTY PADA PRODUK SKINCARE SAFI INDONESIA Niswatul Ma'azah; Ari Prasetyo
Airlangga Journal of Innovation Management Vol. 4 No. 2 (2023): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v4i2.50401

Abstract

The increasing Muslim population and the trend of halal living in Indonesia have made competition between skincare product brands in Indonesia increasingly fierce. Safi skincare products are one of the brands that has an Islamic brand image and emphasizes halal products. This research was conducted to determine the influence of brand image on customer loyalty with the mediating effect of customer satisfaction on Safi Indonesia skincare products. The target of this research is Safi Indonesia skincare consumers. This research used a sample of 175 consumers who had purchased Safi skincare products, using the SEM-PLS analysis technique. The results of this research show that brand image has a significant relationship with customer loyalty, brand image has a significant relationship with customer satisfaction, customer satisfaction has a significant relationship with customer loyalty, then brand image has a significant relationship with customer loyalty with customer satisfaction as a mediating effect. This research can be used as a guide or reference for research related to the same field as well as being a source of knowledge for comparison of existing theories.
The Impact of Family Poverty on Low Access to Technology in Education: Evidence in Surabaya Ana Toni Roby Candra Yudha; Arinda Septiani; Setia Rini Arista
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.50490

Abstract

The current era of globalization has shown that technology is increasingly sophisticated, and development is becoming easier to optimize so that it is easier to distribute resources to remote and rural areas, but in reality, currently, the resources that have been entered are still experiencing inequality. One of them is the city of Surabaya. The number of poor people in the city of Surabaya has increased to 15 thousand people in 2020. As of 2021, the number of people in poverty increased to 152,490 thousand people. Final education is the most important capital to get a job and fulfill daily needs. This research uses a quantitative approach with a simple random sampling technique which is then analyzed using descriptive discussions. Data collection techniques were obtained from distributing questionnaires, interviews, and direct observation of 85 respondents/samples from a population of 575. Data testing was carried out using validity, reliability, classical assumption tests, and multiple linear regression analysis using SPSS 26. The results show that partial variables education (0.018), and access to technology (0.000) have a significant influence, while the number of families (0.369) does not have a significant influence on poor households. This research impacts government policy, especially in family poverty alleviation. Further studies could observe more about technology access in education on poverty alleviation.
The Impact of Islamic Financial Deepening on Economic Growth in Indonesia Moh Anwar
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.51402

Abstract

Indonesia is starting to pay attention to this trending issue to boost national economic growth because Indonesia is still below other countries regarding the development of its financial sector, especially in Islamic finance. This study employs a quantitative research approach, utilizing multiple linear regression analysis, to investigate the influence of various aspects of Islamic finance on Gross Domestic Product (GDP) as an indicator of economic growth in Indonesia. This research is expected to be able to examine in more detail the role model of Islamic financial deepening in Indonesia and how it affects economic growth. Through a comprehensive discussion, we examine the potential impact of Islamic financial instruments, including Murabahah, Mudharabah (Islamic deposit), total assets of Islamic banking, Islamic stock market capitalization, and Islamic stock transaction volume, on economic growth. Findings suggest that while certain components, such as government bonds (sukuk), have a significant positive influence on GDP through infrastructure financing and investor confidence, others, like corporate bonds (sukuk), may have limited direct impact due to their focus on specific corporations rather than broad-based economic growth. This research contributes to the understanding of the role of Islamic finance in Indonesia's economic development and informs policymakers, practitioners, and academics on optimizing its contributions while ensuring financial stability and inclusion.
Legal and Policy Considerations for Assigning Price Stabilization of Basic Materials to Regional-Owned Enterprises Mirza Muttaqien; Sigmawati Widyaningrum; Zati Rizqi Muhammad
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.52574

Abstract

Annual inflation in July 2022 will be the highest since October 2015. High inflation can cause people's real income to continue to erode because the price of goods is increasingly expensive. To create a stable regional economy and affordable people's purchasing power, the Governor of East Java issued Governor Regulation 58 of 2022 concerning the Assignment to PT Jatim Grha Utama to Implement Price Stabilization of Basic Necessities through East Java Food Granary Activities. This research aims to analyze the legal and policy considerations of the East Java Food Barn. It is hoped that the results of this research will affect regional governments in taking policies to deal with inflation. The type of research used in this paper is the socio-legal research method. The results showed that in Article 45 of the Trade Law, Regional Governments control the accessibility of fundamental necessities and/or vital products all through the domain of the Unitary State of the Republic of Indonesia in satisfactory amounts, great quality, and reasonable costs. Law is an important component in the welfare reform process. The East Java Food Granary Program was implemented as an effort to control inflation and purchasing power, so the East Java Food Barn program was implemented in 8 East Java IHK Regency/City areas, to be precise at 25 market points based on the SBH carried out by BPS in 2018.
PERANCANGAN STARTUP PLATFORM MANAJEMEN PELAPORAN SEKOLAH KEPADA ORANG TUA/WALI SISWA DENGAN PENDEKATAN DESIGN THINKING Ulir Rohwana; Mohammad Isa Irawan
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.52742

Abstract

This research aimed to develop a startup for a school-to-parent reporting platform, inspired by the vast potential of Indonesia's education business market. By adopting a design thinking approach, this research developed suitable business models. The design thinking process involves five stages: empathize, define, ideate, prototype, and test. The empathize stage involved observations and interviews to understand user perspectives, namely school administrators and parents. In the define stage, user problems were formulated using Point of View (POV) techniques, followed by SWOT and competitor analyses to identify solutions and opportunities. Next, in the ideate stage, ideas were gathered through brainstorming sessions and structured into a Business Model Canvas. In the prototyping phase, UI/UX designs were visualized and business models were drafted. Finally, platform testing was conducted in a school to evaluate its suitability for user needs and obtain feedback before scaling up. The testing showed that the design thinking approach was well-received by users in designing the school reporting platform startup in terms of technological solutions and business models. This research contributes to designing a user-centric startup with viable business models, increasing market acceptance, and gaining substantial market share in Indonesia's education industry.
THE INFLUENCE OF BRAND IMAGE, LIFESTYLE, PROMOTION AND PRICE ON OPPO MOBILE PHONE PURCHASE DECISIONS AT ANUGERAH KARYA ABADI KEDIRI STORE Kefri Septian Lusianto
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.53735

Abstract

This research uses quantitative methods and the population studied is all consumers who purchased Oppo cellphones within the 3 month research period. The number of samples taken was 97 respondents, the sampling method used purposive sampling. Data were collected through questionnaires, while analysis techniques used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, R2 determinant test, t-test, and f test. The research results show that (1) brand image partially influence on purchasing decisions with a t value of -2.050 and a sig value. 0.043 < 0.05, (2) lifestyle partially influence on purchasing decisions with a t value of 5.076 and a sig value. 0.000 < 0.05, (3) promotion partially influence on purchasing decisions with a t value of 3.403 and a sig value. 0.001 < 0.05, (4) price partially influence on purchasing decisions with a t value of 2.212 > t table and a sig value. 0.029 < 0.05, (5) brand image, lifestyle, promotion, and price simultaneously influence on purchasing decisions with an F-count value of 17.708 and a sig value. F 0.000 < 0.05. Through the results of the calculations that have been carried out, there was an influence between promotions on purchasing decisions as well as price on purchasing decisions. The influence of brand image is quite important in strengthening the store's image so that it is effective in increasing purchasing decisions. This can be done through more intensive branding efforts, including consistent use of logos, clear brand messages, and a satisfying customer experience.
Enhancing MSME: Exploring the Relationship between Financial Literacy, Financial Inclusion, and Capital Access to Improve Performance Naelati Tubastuvi; Rania Nur Ainun; Wida Purwidianti; Luthfi Zamakhsyari
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.53990

Abstract

The growth of micro, small, and medium-sized enterprises (MSMEs) is critical to Indonesia's present economic development. This study has the purpose of examining how financial literacy, financial inclusion, and access to capital affect the performance of MSMEs in the Banyumas area. The performance of MSMEs is the dependent variable in this study, and the independent factors are financial literacy, financial inclusion, and access to finance. This study used partial Least Squares (PLS) to handle data in this work. Purposive sampling procedures were employed to select 127 MSMEs from a total of 8,559 MSMEs in the Banyumas Regency as research participants. The study's main findings of the relationship between the three variables of financial literacy, financial inclusion, and access to capital on MSME performance show that these three variables significantly influence MSME performance, both partially and simultaneously. As a result, MSMEs with a high degree of financial competence, simple access to finance, and suitable access to capital would improve MSMEs' performance in an area, resulting in the growth of the enterprises they manage. This research found that the financial literacy level of Banyumas MSMEs is quite high, available financial inclusion is easily accessible and sufficient access to capital can help MSMEs to improve their performance so that they can increase the development of the businesses they run.

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