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Airlangga Journal of Innovation Management
Published by Universitas Airlangga
ISSN : -     EISSN : 27225062     DOI : http://dx.doi.org/10.20473/ajim.v1i2.19171
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Airlangga Journal of Innovation Management (AJIM) aims to link the research and practice of innovation management. AJIM adopt a multidisciplinary approach to addressing the many challenges of managing innovation. AJIM encourages the submission of papers addressing the multidisciplinary nature of the innovation process combining principles and concepts originating from a myriad of scientific areas, from social sciences to technology research and development. AJIM encompasses all phases of the process of technological innovation from conceptualization of a new technology-based product/service process through commercialization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 170 Documents
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STRATEGI PEMASARAN SPONSORSHIP EVENT DAN ENDORSEMENT SELEBRITI DALAM MENINGKATKAN BRAND AWARENESS Eji, Azizah
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55785

Abstract

This research was conducted to examine the influence of event sponsorship on brand awareness. Addressing this theme in a journal is of significant value in terms of contributing to industry understanding, knowledge development, and practical applications in brand marketing strategies like Kapal Api. The study employed a qualitative approach by reviewing previous research and relating it to a case study of Kapal Api. Based on the case study of Kapal Api, Indonesian badminton athletes play the role of celebrity endorsers for the Kapal Api brand. The compatibility of a celebrity endorser with a product refers to the alignment of the celebrity's image, values, and behaviors with the desired impression of the advertised brand. The findings of the research indicate that the sponsorship strategy implemented by Kapal Api successfully increased consumer brand awareness, particularly among badminton enthusiasts. The study also demonstrates that the inclusion of celebrity endorsers, specifically badminton athletes, further enhances the success of Kapal Api's event sponsorship strategy. The study highlights the potential effectiveness of sponsorship events and celebrity endorsements in increasing consumer awareness of Kapal Api products. This suggests that implementing these strategies could lead to heightened recognition and visibility for the brand among consumers.
Implementation of Competitive Adaptation and Resilience Strategies Post Covid-19 Pandemic in Halal Food SMEs Haque, Marissa Grace
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55966

Abstract

SME industry saves the nation's economy, 10.79 million people (7.71 percent) of the Indonesian population work in providing accommodation and food. Knowing the survival ability of industry players on a mike scale is very important. This study used a mixed method, with descriptive analysis to determine the survival ability of the "Pempek Bicik Nina", Palembang, company post-pandemic. Using the SWOT analysis, and internal-external weighting, the Four Step Strategy determines the most appropriate strategy, to be able to overcome challenges by taking advantage of all possible opportunities. Results showed that several weaknesses must be immediately corrected to optimize revenue potential, in the form of more extensive digital marketing, and innovation in product variants, including embracing more public figures as catalysts to leverage. Innovation in product variants is also needed to maintain the attractiveness so that it can continue to attract old customers, as well as attract the interest of new consumers. The cost leadership strategy was maintained. The ability to control costs, and operational efficiency, is very important to maintain profitability and competitiveness. By adapting to all digital world business developments and its product innovation, "PBN", can maintain business continuity. In particular, by combining digital marketing strategies, product innovation, embracing more public figures, and cost leadership strategies, halal SMEs "PBN" can continue to develop and succeed in the halal SME culinary market.
Gen Z dan Kosmetik Lokal Halal Septianda, Tia; Priantina, Anita
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.56338

Abstract

This research aims to determine the influence of the halal label, knowledge and religiosity on local cosmetics labeled halal. Looking at the surrounding environment, many generation Z people still don't care about choosing local cosmetics that are labeled halal. Apart from that, this research advises consumers or cosmetic users to be careful in choosing the cosmetic brands they use, especially local cosmetics. Therefore, the author decided to conduct research on generation Z, both men and women who live in Jabodetabek. Around 112 respondents completed the survey, and data collection was done using questionnaire. The data were analyzed using software SmartPLS 3.0 with analysis method structural equation modeling (SEM). Result showed that consumers' decisions to buy are significantly and favourably influenced by the halal label. This shows that consumers are increasingly aware of the importance of choosing locally produced cosmetics that are halal certified. Further evidence of a noteworthy degree of awareness of the significance of selecting halal-labelled products comes from the significant link that exists between customers' knowledge of local cosmetics and their shopping decisions. This study suggests further exploration of the specific factors that drive the positive influence of the halal label and emphasizes the need for a deeper understanding of the complex dynamics between religiosity and purchasing decisions, thereby contributing valuable insights for industry stakeholders.
ANALISA MANAJEMEN RISIKO APLIKASI E-OFFICE MENGGUNAKAN ISO 31000:2018 PADA LEMBAGA KEBIJAKAN PENGADAAN BARANG/JASA PEMERINTAH (LKPP) Arif, Gunawan Syarifah; Erliani, Yustika; Ratnasari, Anita
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.56656

Abstract

The National Public Procurement Agency (NPPA/LKPP) has implemented the E-Office application to streamline work activities for both civil servant (ASN) and non-ASN employees, encompassing personnel data, attendance, correspondence, and other administrative functions. This research aims to identify and analyze the risks associated with the LKPP E-Office application. This study utilized a qualitative methodology, adhering to the ISO 31000:2018 risk management framework, to conduct in-depth interviews and observations within the LKPP setting. The aim was to gather comprehensive data to support stakeholders in making well-informed and precise policy decisions about the E-Office application. Through this research, 32 distinct risks were identified and categorized into high, moderate, and low levels based on their potential impact. This study developed specific mitigation strategies to address and minimize the effect of identified risks. By adopting these strategies, the research aims to enhance the reliability and security of the E-Office application. Improved risk management practices will lead to a more resilient and secure system. As a result, boosting administrative efficiency and data management capabilities within NPPA/LKPP. Furthermore, this research not only brings to light the critical areas that require immediate attention but also outlines a strategic roadmap for mitigating these risks. This approach ensures the sustainable and efficient operation of the E-Office application. The outcomes of this study are anticipated to offer substantial benefits to stakeholders, creating a more secure and efficient administrative environment.
PERANCANGAN PROTEKSI KEBAKARAN AKTIF PADA BANGUNAN PERGUDANGAN MENGGUNAKAN STANDAR NFPA DAN SNI Rosyidiin, Afrigh Fajar; Puteri, Agatha Hannabel Avnanta; Priyangga, Dharu Zastia; Ivander, Davin Danny; Liwaq, Moch. Isabil
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.57551

Abstract

In the operational conduct of a company, especially those relating to the storage of materials and goods in warehouses, the occupational health and safety OHS) aspects are critical factors that cannot be neglected. Fire was one of the consequences of a non-standard OHS application. The purpose of this research was to provide a proposal for the design of fire protection systems in the Archives and Documents Company, which are light fire extinguishers, sprinkler systems, hydrants, and reservoirs. This research method is observational-descriptive. In conceptual planning, layout, and coordination with the company, the researchers directly perform observations on the PT Archives and Documents to analyze and identify the deficiencies of fire protection equipment owned by the associated companies. ADC requires a total of 9 light fire extinguishers, 192 sprinkler points, 6 hydrants, and a reservoir size of 343,000 liters as a fire protection system according to the National Fire Protection Association standards (NFPA). All buildings that are occupied by humans and have a risk of fire must be equipped with fire protection. for future research in the field of fire safety research to design an emergency response plan for a building by simulating it with advanced technology. By implementing the proposed fire protection, the Company can prevent fire and spread of fire more widely
Factors Influencing Economic Growth in OIC Countries: A Panel Data Approach Syaifullah; Heriangrum, Sri; Damirah; Lestari, Nurrizka Puji; Hudaifah, Ahmad
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.57640

Abstract

Economic growth plays a crucial role in determining the success of a country's development, with each nation setting stable economic growth targets within its development agenda. The process of economic growth is influenced by various factors that can either drive or hinder the pace of growth. This study aims to analyze the impact of zakah growth, the scientific and technical journal articles, population, and unemployment rates on the economic growth of 10 member countries of the Organization of Islamic Cooperation (OIC) for the period 2002-2022 using a quantitative approach with a random effects panel data regression analysis technique and EViews 12 application for data management. As per the research findings, the variables of zakah and scientific and technical journal articles have a positive and significant relationship with economic growth. The population and unemployment rate have a negative and significant. Therefore, it is recommended that governments should improve efficiency in the management of zakah, allocate more budget for education and research, and formulate policies to promote innovation and collaboration between related sectors. It assists in achieving more awareness of zakah and participation in monitoring the utilization of zakah funds for society. The studies would help to see what variables affect economic growth.
Pengaruh Literasi Keuangan Syariah, Religiusitas, dan Motivasi Investasi Terhadap Minat Investasi di Pasar Modal Syariah (Studi Kasus Muslim di Bogor) Hidayat, Afra Najla; Diana, Dina
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.57707

Abstract

Along with the increasing number of investment transactions which continued to soar until the end of 2023, the Islamic Capital Market is additionally playing its role in improving the economy in Indonesia, especially for Muslims who want to carry out investment transactions within the Sharia corridor. This research aims to find out whether Islamic financial literacy, religiosity, and investment motivation significantly influence on investment intention in the Islamic Capital Market with a case study of Muslims in Bogor. The object is chosen Bogor is one of the largest Muslim regions in West Java, as the province itself is the top ten largest Muslim community in Indonesia. The results of research using SEM-PLS (Structural Equation Model Partial Least Square) show that Islamic financial literacy has no significant effect on investment intention in the Sharia Capital Market as the T-Statistic is being rejected (0.524 > 0.05), but religiosity (0.001 < 0.05) and investment motivation (0.000 < 0.05) are proven to have a significant influence on investment motivation in Sharia Capital Market as the T-Statistics are being accepted. However, this study complements previous research differentiating the research scope and summoning some variables that was used in the previous research. Religiosity is measured by the respondent's consideration of Islamic law in investment institutions, while investment motivation means the respondent's desire to fulfill their physiological needs, sense of safety needs, social needs, esteem needs, and self-actualization needs.
Pengaruh Gaya Hidup, Kepercayaan Konsumen, Dan Nilai Yang Dirasakan Terhadap Minat Beli Thrift Shop di Sidoarjo Sari, Dewi Komala; Maulidyah, Nur Laila; Nugroho, Tofan Tri
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.57719

Abstract

The purpose of this study was to determine the effect of lifestyle, consumer trust, and perceived value on consumer buying interest in Thrift Shop products in Sidoarjo. This research uses a quantitative approach with the population being Generation Z and who have purchased Thrift Shop products in Sidoarjo. The sampling technique of this research was carried out by non-probability sampling method with purposive sampling technique with a total of 102 respondents. The data source collection technique used in this study is primary data using an online questionnaire through Google form media and disseminated through social media. Based on the results of this study, it proves that Lifestyle affects purchase intention, consumer trust affects purchase intention and perceived value affects Thrift Shop purchase intention in Sidoarjo. Customers consider the perceived value of Thrift Shop to be good, thus having an impact on buying interest. Perceived value makes sense to consumers, encouraging high buying interest in thrift shop products The managerial implications of the discussion and analysis results in research on lifestyle consumer trust and perceived value in thrift shop products in the functional and symbolic dimensions are expected to be useful for interested parties, especially for second-hand clothes sellers. This study implies that consumers have a perceived value related to the quality and benefits of the products they will get. So, this has implications for consumers in making decisions to buy thrift shop products
Pengaruh Manajemen Keuangan di Kalangan Mahasiswa Sebuah Pendekatan SEM-PLS untuk Uang Saku, Gaya Hidup, Kontrol Diri, dan Literasi Keuangan Syafiqah, Asti Dewi; Diana, Dina
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.57746

Abstract

This study aimed to identify the factors influencing student financial management in the Jakarta Metropolitan Area. The study included 206 Jakarta Metropolitan Area respondents who met the following criteria: active students at Jakarta Metropolitan Area universities aged 17 to 25 years. The study employed the SEM-PLS method as the primary analysis approach. The results indicated that several factors showed positive and negative correlations on student financial management in the Jakarta Metropolitan Area. Specifically, self-control and financial literacy, which are internal factors, influenced financial management, while allowances and good lifestyle, which are external factors, had no influence. These findings suggest that individuals tend to manage their finances effectively when equipped with a thorough understanding of financial principles and strong self-control. The results of this study offer significant practical implications for the Jakarta Metropolitan Area government in designing strategies to increase financial inclusion more effectively. This study emphasizes the importance of self-control and financial literacy as the main factors affecting financial management skills among college students, and lifestyle factors and the amount of pocket money have no significant effect. Furthermore, financial institutions can use these findings to develop better financial products to meet consumers' preferences for sound financial principles. By providing a better understanding of the factors influencing financial management, this research can contribute to more responsible, sustainable, and compliant financial management within society.
Information Asymmetry Effect on Stock Liquidity Effect on Dividend Payout in Market Microstructure in Indonesia Singh, Sanju Kumar; Christiana, Nova; Upadhyay, Jitendra Prasad; Niroula, Ballav; Sitanggang, Eva Rianty Angelina
Airlangga Journal of Innovation Management Vol. 5 No. 3 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i3.55951

Abstract

The impact of market microstructure in shaping corporate governance has been distinguished in several previous research. Market Microstructure becomes prominent factor in emerging markets. This study tested the effect of market microstructure, in the scheme of stock liquidity, on dividend payouts. This study has set focus mainly on the impact of stock liquidity on the corporate payout policy. Later, the researcher examined the interaction given to the stock liquidity factor with information transparency and agency problem properties since the researcher believed that transparency is linked to the and, subsequently, affecting the corporate agents. This research examined observations using quantitative research method, Tobit regression on 256 non-financial firms of the Indonesian capital market during 2010-2018. Stock liquidity significantly impacted dividend policy. The result showed robustness with other stock liquidity measures. This study found that information asymmetry and agency problems had a moderation effect on stock liquidity effect on dividend payout. However, the interaction of stock liquidity and disparity of control rights and cash flow rights did not give a moderation effect on the dividend payout policy. The result supports the notion that dividend payout is an outcome of firm good governance and an inverse of dividend signaling theory.

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