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Nola Windirah
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jaseb@unib.ac.id
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Alamat Redaksi Programme Magister Agribusness Department Agricultural Socio-Economics Agricultural Faculty, Bengkulu University Jl. WR. Supratman Kandang Limun - Bengkulu Telepon: 0736-21170, 21884 ext. 220, Fax.: 0736-21290 Email : jaseb@unib.ac.id
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Kota bengkulu,
Bengkulu
INDONESIA
Journal of Agri Socio Economics and Business
Published by Universitas Bengkulu
ISSN : 26857243     EISSN : 2715839X     DOI : https://doi.org/10.31186/jaseb.2.1.1-14
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
1) Agriculture, 2) Resource Economics, 3) Agribusiness Management, 4) Rural Sociology, 5) Agrarian Studies, 6) Agribusiness Development, 7) Agricultural Policies and Policies, 8) Natural Resources and Environmental Management, and 9) Development Agriculture and Countryside.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 108 Documents
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THE FACTORS THAT AFFECT FACTORS THAT AFFECT THE EXISTENCE OF AGRICULTURAL FARMER GROUPSTHE EXISTENCE OF AGRICULTURAL FARMER GROUPS (A Study in Kel. Cempaka Permai, Kec. Gading Cempaka, Kota Bengkulu): A Study in Cempaka Permai Village, Gading Cempaka Sub-district, Bengkulu City) Cahyadi , Ghani Setiawan; Yuristia, Rahmi
Journal of Agri Socio Economics and Business Vol. 6 No. 01 (2024)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.6.1.177-192

Abstract

The objectives of this research are 1) To find out the group dynamics in farmer groups in Cempaka Permai Village, Gading Cempaka Sub-district, Bengkulu City, 2) To find out the agricultural extension in farmer groups in Cempaka Permai Urban-Village, Gading Cempaka Sub-district, Bengkulu City 3) To find out the existence of farmer groups in Cempaka Permai Village, Gading Cempaka Subdistrict, Bengkulu City 4) To analyse the factors that affect the existence of farmer groups in Cempaka Permai Village, Gading Cempaka Subdistrict. This research was conducted purposively in Cempaka Permai Village, Gading Cempaka Sub-district, Bengkulu City, involving 60 farmer group members as respondents. Data analysis used the descriptive qualitative analysis method, Likert scale, and Partial Least Square (PLS). The analysis results show that the dynamics of farmer groups significantly impact the existence of farmer groups. In contrast, the role of extension workers has no significant impact on the existence of farmer groups. The research findings highlight the interplay between internal group dynamics and external support in fostering farmer groups' success and continued existence. This research recommended that farmers' groups focus on internal and external government support mechanisms; the policy is needed to strengthen farmer groups, leading to improved livelihoods for individual farmers and a more robust agricultural sector.
The Influence Of Satisfaction And Trust On Consumer Loyalty In Medan Oranges In Medan City Compared To Imported Oranges Hasibuan, Iqbal Fairuz; Netti Tinaprilla; Joko Purwono
Journal of Agri Socio Economics and Business Vol. 5 No. 02 (2023)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.5.2.65-74

Abstract

People's lifestyles are changing to meet their needs, and they are increasingly shopping at modern retailers. For Indonesian consumers, the presence of modern retail businesses such as minimarkets, supermarkets and even hypermarkets is very encouraging. Consumers are pampered with various positive things related to shopping convenience, safety, comfort, increasingly diverse product variations, increased product quality, and of course cheaper product prices due to competition. This research aims to test the influence of all aspects of the marketing mix on loyalty through satisfaction and trust The research uses a quantitative approach with an exploratory approach, the analysis method used is the SEM analysis method with Smart PLS. Based on the research results, it was found that only price influenced satisfaction. satisfaction and trust have a significant influence on loyalty. Furthermore, satisfaction is able to mediate price on loyalty.
IMPLEMENTATION OF RAWLS THEORY OF JUSTICE IN THE DEVELOPMENT OF FOOD ESTATE IN CENTRAL KALIMANTAN Andhinasari, Ronalia
Journal of Agri Socio Economics and Business Vol. 6 No. 01 (2024)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.6.1.47-58

Abstract

The rapid increase in the world's human population and the threat of a global economic crisis have also led to the threat of a food crisis, which requires action from the government to anticipate the threat of a food crisis and ensure sufficient food availability for the entire community. The food estate program is a national food development program that integrates the agriculture, plantation and livestock sectors in one area, so to implement this program the government needs to provide sufficient land. Forest areas in Central Kalimantan are one of the locations used for the Food Estate program and the land use for the program is guaranteed by Peraturan Menteri Lingkungan Hidup dan Kehutanan No. 24 Tahun 2020 about Provision of Forest Area for Food Estate Development. The results of the study found that the implementation of the program in Central Kalimantan did not run smoothly because it only planted crops according to market demand and changed local commodities that were already running in the area. In addition, the food estate program is also detrimental to indigenous peoples living in Central Kalimantan because of land conversion so that their livelihoods are reduced and even lost. This food estate program cannot meet the criteria of justice such as Rawls' theory of justice, because the program that was created to ensure the welfare of the people at large has instead caused harm to indigenous peoples living in the Central Kalimantan forest area
Economic Analysis of Law And Its Application In Government Regulation No. 64 of 2021 On Land Bank Agency Khafidzoh, Adiani Mutiara
Journal of Agri Socio Economics and Business Vol. 5 No. 02 (2023)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.5.2.75-86

Abstract

The argument of law from various points of view has given birth to so many theories and concepts, one of the theories used in legal analysis is the Economic Analyis of Law. Between law and economics, both can be used as an analytical tool between economic impact and legal impact, and vice versa. Badan Bank Tanah is a sui generis legal entity established by the government through the Undang-Undang Cipta Kerja to support increased investment through the provision of land in the context of an equitable economy. All matters regarding the duties and functions of the Badan Bank Tanah are further regulated in Peraturan Pemerintah No. 64 Tahun 2021 about Badan Bank Tanah. This writing will describe the various economic theories used in the legal approach, especially in Peraturan Pemerintah No. 64 Tahun 2021, namely the Maximization, Equlibrium, Efficiency and Cost-Benefit theories. The Economic Approach Theory was chosen because this regulation was born on the basis of economic interests, with its various tasks and functions the Badan Bank Tanah aims to facilitate and shorten the process of acquiring land for investment activities by optimally utilizing state lands.
Business Performance Analysis Of Samba Lokan Oswari Food Using Balanced Scorecard Kirana Chandra Putri; Reswita; M. Zulkarnain Yuliarso
Journal of Agri Socio Economics and Business Vol. 5 No. 02 (2023)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.5.2.149-168

Abstract

Purpose of this study was to analysis the performance of Samba Lokan Oswari Food in Mukomuko Regency using the balanced scorecard methode based on four perspektives, namely financial perspective, custumer perspective, internal  business process perspective, and learning and growth perspective. Respondents in this study consisted of 1 business owner, 43 customers and 6 employees. The data used in this study are primary data obtained through interviews with business owners, customers and employees. And secondary data obtained from literature or previous research. The result showed that the business performance of Samba Lokan Oswari Food based on a financial perspective with a total score of 3, a custumer perspective with a total score of 1, an internal business process with a score of 1, and learning and growth perspective with a score of 2. Overall, the company value obtain Samba Lokan Oswari Foods business was 0.64. Based on the rating scale, the business performance of Samba Lokan Oswari Food was in the “good” category.
Financial Feasibility and Sensitivity of Arabica Coffee Farming In Simalungun District, Sumatra Utara Province Yuliarti, Ellys; Muhamad Mustopa Romdhon; Saragih, Luciana
Journal of Agri Socio Economics and Business Vol. 5 No. 02 (2023)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.5.2.117-130

Abstract

Arabica coffee productivity in Simalungun Regency has the highest value, namely 1.25 tons/ha, among other arabica coffee producing districts in Sumatra Utara Province. However, the level of feasibility of return on investment made by farmers of arabica coffee has not been measured. The research method used to determine the feasibility and sensitivity of arabica coffee farming is Net B/C ratio, Gross B/C ratio, Profitability Ratio, Net Present Value and Internal Rate of Return. The results of the research show that arabica coffee farming is financially feasible based on the criteria of Net B/C Ratio (2.33), Gross B/C Ratio (1.38), Profitability Ratio (2.31), NPV (Rp. 23,194,329), and IRR (25.06%). The sensitivity of arabica coffee farming occurs if fertilizer and labor costs increase by 55% and production prices fall, then arabica coffee farming is not worth pursuing. Arabica coffee farming in Raya Huluan Village is financially feasible but farmers have not been able to independently cultivate arabica coffee properly. Therefore, farmers are given assistance on how to cultivate arabica coffee farming, types of fertilizer and dosage of fertilizer, timing of fertilizer application so that the economic life of arabica coffee is more than 10 years.
Strategy For The Development of Kepok Banana Farming (Musa Sp) In The Outermost Islands of Enggano Rizki Amelia Rosyada; Basuki Sigit Priyono; Indra Cahyadinata
Journal of Agri Socio Economics and Business Vol. 5 No. 02 (2023)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.5.2.215-232

Abstract

Enggano has an agricultural area of 8.618 hectares with production in 2019 of 10.040 tonnes. This research aims (1) to identify internal and external factors in the development of bananas; (2) to analyze alternative formulations for appropriate strategies; and (3) to set strategic priorities in the developing of banana. The research began with the collection of data interviews and the distribution of angket. The data was then processed using SWOT analysis by creating the IFAS and EFAS matrix, as well as to determine the appropriate strategy using QSPM analysis. The number of respondents was 28 people (25 banana farmers, 1 food and holticultural crops, 1 land science lecturer and 1 agroecology lecturer). The results of the research are based on the IFE analysis, an internal factor that affects the development strategy of bananas on the island of Enggano from the main strength is that bananas are the best products in the island. While the main weakness is the lack of cooperation with existing partners. Based on the EFE analysis, the external  factor  that  influences  the  strategy  of  development  of  banana  in  the  islands  of Enggano of the main opportunity is the high demand of the market. The appropriate strategy to use the results of the SWOT and QSPM analysis is to increase production through the expansion of land with suitable climate/weather conditions and the availability of production input and experience to meet the high demand of the market.
ANALYSIS OF THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND IMAGE ON CONSUMER PURCHASING DECISIONS AT KOPI KENANGAN IN PADANG CITY Wulanda, Fanny; Salsabila, Nadia Ananda; Nolasary, Mega Putri
Journal of Agri Socio Economics and Business Vol. 6 No. 01 (2024)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.0x.c.141-152

Abstract

The purpose of this study is to determine the effect of social media marketing and brand image on consumer purchasing decisions at Kopi Kenangan in Padang City. This research uses quantitative research methods with descriptive quantitative research types. Sampling was carried out by non-probability sampling techniques, the technique used was purposive sampling techniques, the number of respondents was obtained by 100 respondents. The data analysis techniques used are descriptive analysis and multiple linear regression analysis. Based on the results of multiple linear regression processed using SPSS version 25.0. The results of the study with a significant level of 5% found that: (1) Social Media Marketing does not have a significant effect on purchasing decisions, (2) Brand image has a positive and significant effect on purchasing decisions, (3) Social Media Marketing and Brand Image simultaneously affect purchase decisions. The result of the coefficient of determination was 55.6% while the remaining 44.4% was effectd by other variables that were not studied in this study
ANALYSIS OF CONSUMER LOYALTY FOR MUD CRABS (SCYLLA SERRATA) AT SEMBAM FISH MAROLA RESTAURANTS IN BENGKULU CITY Ahdiati, Laila; Cahyadinata, Indra; Sumantri, Bambang
Journal of Agri Socio Economics and Business Vol. 6 No. 01 (2024)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.6.1.131-140

Abstract

Mud crab is a type of crab that is very popular with seafood lovers because its meat is delicious and rich in nutrients. In the culinary business, business owners offer various dishes that rely on mud crab as the main ingredient, such as crab in sauce, crab in Padang sauce, pindang crab, crab soup, and so on. This research aims to determine the extent of consumer loyalty towards processed mud crab at the Sembam Ikan Marola Restaurant in Bengkulu City. The method used was purposive sampling with the criteria of consumers who had made purchases at least twice, and data collection was carried out through a questionnaire involving 96 respondents. Measurement analysis uses the consumer loyalty pyramid method. The results of the research show that the inverted pyramid shape means that consumer loyalty at the Sembam Fish Marola Mangrove Crab restaurant has formed strong brand equity. This type of consumer loyalty falls into the "Like the product" category with a value of 69%, which shows that consumers who buy processed mud crab are those who really like processed mud crab.
SOCIO-ECONOMIC BENEFITS OF OIL PALM PRODUCTION ON RURAL LIVELIHOOD: A CASE STUDY OF RURAL FARMERS IN KARONGA DISTRICT, MALAWI Mweta, Noel; Somuah-Obeng, Alex; Windie Ansah, John
Journal of Agri Socio Economics and Business Vol. 6 No. 01 (2024)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.6.1.1-20

Abstract

Oil palm (Elaeis guineensis) production has been essential in addressing socio-economic challenges, particularly in countries such as Indonesia, Malaysia, Honduras, Ghana, and Nigeria. For instance, oil palm production has provided food among the rural populations, creating job opportunities, generating income, hence offering potential pathway for reducing rural poverty. In Malawi, oil palm production is an old tradition practiced by the Nyakyusa people, residing in Karonga District. These people have been involved in producing crude palm oil and soap using indigenous technologies that have been handed down over decades from generation to generation. Despite these indigenes being involved in this agricultural activity, the exploration of how this activity impact their lives remain under researched. Using mixed method and sequential explanatory design, with data collected through questionnaire, in-depth interviews, and focus group discussion, the study examined the socio-economic benefits of oil palm production on rural livelihood, citing Karonga district as area of case study. The findings of the study revealed that through oil palm production, rural farmers perceive this agricultural activity as crucial in sustaining their livelihood as it provides cooking oil, creates once-off job opportunities and generate income, hence meeting basic needs. Also, though oil palm production sustains their livelihood, the study revealed problems such as availability of markets, hindering the progress of this agricultural activity. The study therefore recommends that to unlock the full potential of oil palm production, the government through the Malawi Ministry of Agriculture should help farmers to market their produce.

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